Relevanz Public Relations
Relevanz Public Relations is a Seattle-based, founder-owned solo PR practice delivering media relations, thought leadership, and corporate communications services to technology companies in media, entertainment, and business sectors.
- Company typePrivate
- Founded2016
- HeadquartersSeattle, United States
- Headcount1–10
- GTM typeB2B
- OfferingServices
What Relevanz Public Relations does
Relevanz Public Relations is an independent, founder-owned public relations firm based in Seattle, Washington, founded in 2016 by Steve Stratz. The firm operates as a solo practitioner practice, delivering strategic communications services to technology companies reshaping media, entertainment, and business sectors. Its service portfolio spans nine capabilities: positioning and messaging development, campaign planning with real-time tracking scorecards, press office and media/analyst relations, speaker bureau management, social media strategies, awards identification and submission, corporate communications (including crisis communications), marketing communications materials development, and thought leadership programs. The firm generates results through earned media placements, byline content creation, and targeted press campaigns across technology, healthcare, consumer safety, and broadband verticals.
The business model is professional services-based, with revenue generated through project-based and retainer arrangements with technology company clients. Go-to-market relies on direct outreach, founder relationships, and referrals—there is no channel or partner distribution model. Named clients include BroadbandNow (broadband/digital infrastructure research), Efinix (FPGA semiconductors, engaged since 2017), Security.org (digital security and consumer safety research), and Medmo (medical imaging workflow platform, supported through $9M and $15M funding rounds). The firm has no proprietary technology platform, no disclosed revenue, no institutional backing, and no parent company—it operates as a bootstrapped, founder-owned practice with no venture funding or external shareholders.
The firm is led by Steve Stratz, a 20+ year technology communications professional with prior in-house roles at Zango/Platrium, aQuantive, InfoSpace, and Go2Net, and agency experience at Edelman and The Fearey Group. Stratz previously co-founded and ran Illuminate Public Relations for nearly eight years before establishing Relevanz. The practice is Seattle-based and serves technology companies nationally across the United States, with phone contacts in Seattle (206 area code). The firm shows no meaningful expansion signals—no new geographies, no hiring activity, no technology platform development, and no funding events—operating within the structural limits of a solo practitioner model since 2016.
Relevanz Public Relations firmographics
Firmographics- Name
- Relevanz Public Relations
- Legal name
- Relevanz Public Relations
- Website
- https://relevanzpr.com
- Company type
- Private
- Founded year
- 2016
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Relevanz Public Relations is a Seattle-based, founder-owned solo PR practice delivering media relations, thought leadership, and corporate communications services to technology companies in media, entertainment, and business sectors.
- Ownership category
- akta.pro rank
Relevanz Public Relations industry classification
Industry- Product category
- Public Relations Services
- NAICS
- Public Relations Agencies (541820)
- SIC
- Services-Management Consulting Services (8742)
- akta.pro primary industry
- PR, Corporate Communications & Crisis Management (BPAFAAAL)
- akta.pro secondary industries
- Media Relations & Press Office Services (BPAFADAF), Reputation Management & Online PR (BPAFADAN)
Keywords
Where Relevanz Public Relations is headquartered
LocationHeadquarters
- HQ city
- Seattle
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Relevanz Public Relations business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Marketing or Sales, Operations, Others
Revenue model
- PR and Marketing Communications Services: Professional services fees for public relations and marketing communication programs. Engagements include positioning and messaging, campaign planning, press office functions, speaker bureau coordination, social media strategies, awards submissions, corporate communications, and marketing materials development. Revenue is generated through project-based and retainer arrangements with technology company clients.
Go-to-market motion1 record
Distribution channels1 record
Marketing channels3 records
Relevanz Public Relations product offering
Product offeringCore offering
Relevanz Public Relations is a boutique public relations and marketing communications firm that partners with technology companies reshaping media, entertainment, and business. The firm delivers strategic PR programs including positioning and messaging, campaign planning, media and analyst relations, speaker bureau coordination, social media strategies, awards submissions, and corporate communications. Engagements are delivered as consultative services on a project or retainer basis, grounded in real-time performance tracking.
Product overview
Relevanz Public Relations is a service-based public relations and marketing communications firm offering a unified suite of professional services for technology companies in media, entertainment, and business sectors. The firm provides strategic positioning, campaign planning, media relations, social media management, speaker placement, awards programs, corporate communications, and marketing materials development. These services are delivered as consultative offerings rather than discrete software products, with each engagement tailored to connect clients to targeted audiences through results-driven PR programs. The firm's approach centers on thought leadership development and high-performance press campaigns, serving clients across diverse technology segments including semiconductors (Efinix FPGAs), broadband/digital equity (BroadbandNow), digital security (Security.org), and healthcare technology (Medmo medical imaging platform).
Differentiator
Problem solved
Functional benefit
Products and services
- Positioning & Messaging
- Campaign Planning
- Press Office
- Speaker Bureau
- Social Media Strategies & Implementation
- Awards Programs
- Corporate Communications
- Marketing Communications Materials Development
- Thought Leadership Programs
Companies that use Relevanz Public Relations
Customer profileNamed customers4 records
Segments2 records
Ideal customer profiles1 record
Relevanz Public Relations technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Relevanz Public Relations partnerships and signals
Strategic signalScale indicators2 records
Recent moves5 records
Expansion highlights3 records
Relevanz Public Relations competitors and assessment
Company assessmentDirect peers
- Walker Sands Communications: Mid-sized B2B tech PR agency serving SaaS, hardware, and enterprise tech clients. Highly comparable in scope: retainer-based media relations, thought leadership, and analyst relations for venture-backed and mid-market technology companies.
- 5W Public Relations: Independent PR agency with strong tech and consumer electronics practice. Comparable in offering media relations, corporate communications, and digital strategy for mid-market tech companies.
- Inkhouse Public Relations: Boutique tech and consumer PR firm with deep relationships in enterprise and consumer tech. Directly comparable as a specialty tech PR competitor offering integrated communications for similar client profiles.
- Highwire PR: B2B tech PR agency focused on enterprise technology, cybersecurity, and IT infrastructure. Comparable in targeting technology companies across hardware, software, and digital infrastructure sectors.
- RH Strategic: Boutique PR firm specializing in technology, healthcare tech, and policy communications. Closely comparable in target verticals (healthcare tech, broadband/digital infrastructure) and services mix.
- Karbo Communications: Tech-focused PR agency serving B2B technology companies including semiconductors, AI, and enterprise software. Directly comparable in tech-vertical specialization and boutique scale.
- Activate PR: Specialty tech PR agency known for B2B technology clients. Comparable in targeting enterprise tech companies with media relations and thought leadership programs.
- Firecracker PR: Boutique B2B tech PR firm serving software, fintech, and enterprise tech clients. Comparable in scale, services mix, and target client profile as a smaller specialty PR competitor.
Broad incumbents
- Edelman: Global communications firm where Steve Stratz began his career. Comparable as a full-service PR/comms provider serving tech clients; vastly larger scale but overlapping service categories and target accounts.
- Weber Shandwick: Large global PR network with deep technology practice. Compares as a broad incumbent offering PR services to tech companies at greater scale; competes for the same enterprise tech clients.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat2 records
Key risks5 records
Key highlights5 records
Customer concentration
Relevanz Public Relations social profiles
Digital presenceRelevanz Public Relations financial estimates
Financial estimateRevenue estimate
Valuation estimate
Relevanz Public Relations leadership team
Management profileNumber of profiles
Profiles1 record
Relevanz Public Relations funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Relevanz Public Relations M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Relevanz Public Relations
What does Relevanz Public Relations do?
Relevanz Public Relations is a boutique public relations and marketing communications firm that partners with technology companies reshaping media, entertainment, and business. The firm delivers strategic PR programs including positioning and messaging, campaign planning, media and analyst relations, speaker bureau coordination, social media strategies, awards submissions, and corporate communications. Engagements are delivered as consultative services on a project or retainer basis, grounded in real-time performance tracking.
Is Relevanz Public Relations a public or private company?
Relevanz Public Relations is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Relevanz Public Relations founded?
Relevanz Public Relations was founded in 2016. It employs 1 to 10 people.
Where is Relevanz Public Relations based?
Relevanz Public Relations is headquartered in Seattle, United States, in the North America region.
How does Relevanz Public Relations make money?
One revenue line is on record: PR and Marketing Communications Services.
Who are Relevanz Public Relations's main competitors?
Direct peers on record are Walker Sands Communications, 5W Public Relations, Inkhouse Public Relations, Highwire PR, RH Strategic, Karbo Communications, Activate PR and Firecracker PR. Broad incumbents are Edelman and Weber Shandwick.
Does Relevanz Public Relations have an API?
No public API is recorded for Relevanz Public Relations.
What industry is Relevanz Public Relations in?
Relevanz Public Relations's product category is Public Relations Services. Its primary akta.pro industry code is BPAFAAAL, PR, Corporate Communications & Crisis Management, with a secondary code of BPAFADAF, Media Relations & Press Office Services. Its NAICS code is 541820 and its SIC code is 8742.