Noa Noa
- Company typePrivate
- Founded1981
- HeadquartersKvistgaard, Denmark
- Headcount251–500
- GTM typeB2C
- OfferingServices
Noa Noa firmographics
Firmographics- Name
- Noa Noa
- Legal name
- Noa Noa
- Website
- https://de.noanoa.com
- Company type
- Private
- Founded year
- 1981
- Operating status
- Operating
- Headcount range
- 251–500 employees
- Ownership category
- akta.pro rank
Noa Noa industry classification
Industry- Product category
- Women's Apparel Retail
- NAICS
- Clothing and Clothing Accessories Retailers (45811), Clothing and Clothing Accessories Retailers (458110), Clothing and Clothing Accessories Retailers (4581), Clothing, Clothing Accessories, Shoe, and Jewelry Retailers (458)
- SIC
- Retail-Family Clothing Stores (5651), Retail-Women's Clothing Stores (5621)
- akta.pro primary industry
- Kids’ & Baby Apparel Retail (CRAAABAD)
Keywords
Where Noa Noa is headquartered
LocationHeadquarters
- HQ city
- Kvistgaard
- HQ country
- Denmark
- HQ region
- Europe
Offices1 record
Markets served
Noa Noa business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure
Revenue model
- Apparel and Accessories Retail: Direct retail sales of women's and children's fashion through e-commerce and physical stores. Revenue generated from one-time product purchases with seasonal sale cycles and promotional pricing.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Women's Fashion - various price points |
| Unit Pricing | Pay-as-you-go | Children's Fashion (Noa Noa Miniature) - various price points |
| Subscription | Multi-year contract | Gift Cards |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels3 records
Noa Noa product offering
Product offeringCore offering
Noa Noa designs, markets, and sells its own line of women's and children's clothing and accessories under the Noa Noa and Noa Noa Miniature brands. Products are sold directly to consumers through a Shopify-based e-commerce storefront serving 27+ European countries with multi-currency pricing, supplemented by company-owned physical retail stores in Denmark and outlet locations. The assortment spans dresses, blouses, tops, swimwear, trousers, skirts, knitwear, blazers, jackets, outerwear, and accessories for women (XS-XXL) and children (0M-12Y), supported by seasonal sale campaigns and gift cards.
Product overview
Noa Noa is a Danish fashion brand offering women's clothing with a diversified product portfolio consisting of the core Noa Noa brand (women's apparel including dresses, blouses, tops, swimwear, trousers, skirts, knitwear, blazers, jackets, and outerwear), the Noa Noa Miniature sub-brand (children's clothing), gift cards, seasonal sales events, and outlet sections for discounted items. The company operates an e-commerce platform built on Shopify and sells primarily direct-to-consumer through its online store.
Differentiator
Problem solved
Functional benefit
Brands
- Noa Noa Miniature: Children's clothing line offering dresses, blouses, accessories, swimwear, and knitwear for kids
Products and services
- Noa Noa (Women's Apparel) Main women's fashion brand established in 1981 offering Danish-designed clothing across dresses, blouses, tops, swimwear, trousers, skirts, knitwear, blazers, jackets, outerwear, and accessories for women in sizes XS-XXL; sold direct-to-consumer online (noanoa.com) and through physical stores in Denmark.
- Noa Noa Miniature (Children's Apparel) Children's clothing sub-brand offering mini versions of the main brand's designs including dresses, blouses, skirts, shorts, swimwear, knitwear, and accessories for children ages 0M-12Y.
- Noa Noa Gift Card Monetary gift card purchasable on the Noa Noa website that can be redeemed across women's and children's assortments online and in-store.
Companies that use Noa Noa
Customer profileSegments3 records
Ideal customer profiles2 records
Noa Noa technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration14 records
Noa Noa partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Molly's Collective ApScoreMolly's Collective ApS is the parent company operating the Noa Noa fashion brand. The company appears to operate physical retail stores under the Molly's Collective brand name. The e-commerce website lists products with 'Molly's Collective ApS' as the vendor/manufacturer for children's clothing items.
Scale indicators2 records
Recent moves5 records
Expansion highlights4 records
Noa Noa competitors and assessment
Company assessmentDirect peers
- Ganni: Copenhagen-based contemporary womenswear brand selling across global e-commerce and selected wholesale. Overlaps with Noa Noa on Danish design DNA, women's apparel focus, and pan-European D2C distribution, though operating at higher scale.
- Stine Goya: Copenhagen-based contemporary women's fashion label with a strong Scandinavian design identity and own e-commerce plus selective retail. Directly comparable to Noa Noa's core women's category in design positioning, mid-tier pricing, and Danish heritage.
- Marimekko: Finnish design house best known for bold prints across apparel, accessories, and home. Comparable to Noa Noa on Nordic design heritage, multi-channel European retail, and the intersection of lifestyle and womenswear.
- COS: H&M-owned contemporary fashion brand with strong Europe-wide D2C and physical store footprint. Comparable to Noa Noa on contemporary women's apparel, mid-tier pricing, and pan-European omnichannel retail execution, though significantly larger scale.
- Boden: British heritage multi-category apparel retailer offering women's, men's, and children's clothing with strong D2C catalog and online presence. Comparable to Noa Noa on family-oriented clothing assortment (women + children), mid-tier pricing, and seasonal drops.
- & Other Stories: H&M Group contemporary womenswear label offering premium-feel apparel and accessories across European stores and e-commerce. Comparable to Noa Noa on contemporary women's positioning, mid-to-upper pricing, and multi-channel European distribution.
- Samsøe Samsøe: Danish contemporary fashion brand with Nordic minimalist aesthetic, multi-category women's and men's apparel. Comparable to Noa Noa on Scandinavian design, mid-tier pricing, and European D2C/wholesale distribution model.
- Tiger of Sweden: Swedish heritage fashion brand selling contemporary apparel through European D2C and wholesale. Comparable to Noa Noa on Nordic design heritage, women's apparel focus, and multi-channel European retail presence.
Broad incumbents
- Massimo Dutti: Inditex-owned contemporary fashion brand with mature European D2C and large store network. Comparable to Noa Noa on contemporary women's and children's apparel, mid-tier pricing, and pan-European reach, but operating at much larger scale as part of a global portfolio.
- H&M: Swedish fast-fashion incumbent with global D2C and the largest physical European store footprint among apparel peers. Adjacent to Noa Noa through overlapping women's and children's categories and pan-European distribution, but operates at lower price tiers with significantly larger scale.
Market position
Strengths4 records
Weaknesses5 records
Competitive moat2 records
Key risks5 records
Key highlights6 records
Customer concentration
Noa Noa social profiles
Digital presenceNoa Noa financial estimates
Financial estimateRevenue estimate
Valuation estimate
Noa Noa leadership team
Management profileNumber of profiles
Noa Noa funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Noa Noa M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Noa Noa
What does Noa Noa do?
Noa Noa designs, markets, and sells its own line of women's and children's clothing and accessories under the Noa Noa and Noa Noa Miniature brands. Products are sold directly to consumers through a Shopify-based e-commerce storefront serving 27+ European countries with multi-currency pricing, supplemented by company-owned physical retail stores in Denmark and outlet locations. The assortment spans dresses, blouses, tops, swimwear, trousers, skirts, knitwear, blazers, jackets, outerwear, and accessories for women (XS-XXL) and children (0M-12Y), supported by seasonal sale campaigns and gift cards.
Is Noa Noa a public or private company?
Noa Noa is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Noa Noa founded?
Noa Noa was founded in 1981. It employs 251 to 500 people.
Where is Noa Noa based?
Noa Noa is headquartered in Kvistgaard, Denmark, in the Europe region.
How does Noa Noa make money?
One revenue line is on record: apparel and Accessories Retail.
Who are Noa Noa's main competitors?
Direct peers on record are Ganni, Stine Goya, Marimekko, COS, Boden, & Other Stories, Samsøe Samsøe and Tiger of Sweden. Broad incumbents are Massimo Dutti and H&M.
Does Noa Noa have an API?
No public API is recorded for Noa Noa.
What industry is Noa Noa in?
Noa Noa's product category is Women's Apparel Retail. Its primary akta.pro industry code is CRAAABAD, Kids’ & Baby Apparel Retail. Its NAICS code is 45811 and its SIC code is 5651.