Santa Rosa Medical Center

What Santa Rosa Medical Center does

Santa Rosa Medical Center is a 129-bed, full-service acute care hospital headquartered at 6002 Berryhill Road in Milton, Florida, serving the residents of Santa Rosa County and adjacent Escambia County in Northwest Florida. The hospital operates a hub-and-spoke footprint that includes a satellite emergency department in Pace and the Santa Rosa Medical Group, a multi-specialty physician practice with clinics in Milton, Pace, Navarre, and Cantonment. Established in 1951, the facility is owned and operated as part of the Community Health Systems (CHSPSC, LLC) network and is staffed by 220 physicians supported by nearly 650 associates and volunteers.

The clinical service portfolio spans emergency care, diagnostic imaging, surgical services (including robotic-assisted surgery), an Accredited Chest Pain Center, Certified Primary Stroke Center, Level 1 Maternal Care, orthopedics with joint replacement, bariatric weight loss services, a dedicated Wound Care and Hyperbaric Medicine center offering Hyperbaric Oxygen Therapy (HBOT), and rehabilitation/physical therapy. Patient-facing digital infrastructure includes online self-scheduling via the Inquicker platform, a patient portal, online bill pay, telehealth visits, a 1,071-provider Find a Doctor directory, and a 2,331-article health library. Safety and quality credentials include a Leapfrog Grade A rating, a reported 93.8% reduction in Serious Safety Event Rate (SSER), and an average ER wait time of approximately 14 minutes.

Revenue is generated primarily through fee-for-service patient care billed to commercial insurance, Medicare, Medicaid, and self-pay patients, with financial assistance and price transparency tools offered. Go-to-market is direct-to-consumer via physician referrals, self-referral, walk-in emergency access, and digital scheduling. The hospital's strategic positioning emphasizes localized, community-based care with affiliations to a larger health system network for back-office, quality improvement, and accountable care organization participation through the Community Healthcare Alliance of the Frontier.

Name

Santa Rosa Medical Center

Legal name

Santa Rosa Medical Center

Website

https://srmcfl.com

Company type

Private

Founded year

1951

Operating status

Operating

Headcount range

11–50 employees

Short description

Santa Rosa Medical Center is a 129-bed full-service community hospital in Milton, Florida, owned by Community Health Systems, serving Santa Rosa and Escambia County residents with emergency, cardiac, surgical, maternal, orthopedic, and wound care services.

Ownership category

akta.pro rank

Headquarters

HQ city

Milton

HQ country

United States

HQ region

North America

Offices4 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Technology or R&D, Supply Chain, Marketing or Sales

Revenue model

1. Patient Care Services: Acute care hospital services including emergency department, inpatient care, surgical services, diagnostic imaging, laboratory services, and outpatient specialty clinics. Revenue generated through patient charges, insurance reimbursements, Medicare, Medicaid, and private pay.

Pricing tiers

Go-to-market motion1 record

Distribution channels6 records

Marketing channels8 records

Core offering

Santa Rosa Medical Center operates a full-service 129-bed acute care hospital in Milton, Florida, providing 24/7 emergency services, inpatient care, surgical procedures (including robotic-assisted surgery), cardiac care, maternity services, orthopedics, wound care with hyperbaric oxygen therapy, diagnostic imaging, laboratory services, bariatric weight loss, and physical therapy. It complements the main campus with a satellite ER in Pace and the Santa Rosa Medical Group multi-specialty physician practices across Milton, Pace, Navarre, and Cantonment, and offers patient digital access via online scheduling, a patient portal, and telehealth visits.

Product overview

Santa Rosa Medical Center is a full-service 129-bed hospital system in Milton, FL operating as part of the Community Health Systems network. The organization offers a comprehensive portfolio of medical services centered around its main hospital facility, supplemented by the Santa Rosa Medical Center ER at Pace satellite location and the Santa Rosa Medical Group multi-specialty physician practice with clinics in Milton, Pace, Navarre, and Cantonment. Patient-facing digital services include Online Scheduling (via Inquicker), Patient Portal, Online Bill Pay, Telehealth Visits, Find a Doctor directory, and a Health Library with over 2,300 articles. Clinical service lines encompass Emergency Services, Diagnostic Imaging, Heart Care, Maternity Care, Surgical Services (including robotic surgery), Bariatric Weight Loss Services, Physical Therapy, Wound Care with Hyperbaric Oxygen Therapy, Neurology, Orthopedic Services, and specialty care in Digestive Health, Respiratory Care, Sleep Medicine, and more. The hospital holds Leapfrog Grade A rating, Certified Primary Stroke Center designation, and Level 1 Maternal Care Verification.

Differentiator

Problem solved

Functional benefit

Products and services

• Santa Rosa Medical Center (Main Hospital) 129-bed full-service acute care hospital in Milton, FL providing inpatient care, surgical services, diagnostic imaging, and specialty programs for residents of Santa Rosa County and surrounding Northwest Florida.
• Santa Rosa Medical Center ER at Pace Satellite emergency department at 4250 Woodbine Rd, Pace, FL providing walk-in emergency care to the Pace community.
• Santa Rosa Medical Group Multi-specialty physician practice affiliated with Santa Rosa Medical Center offering primary care, OB/GYN, orthopedics, and additional specialties across Milton, Pace, Navarre, and Cantonment, FL.
• Emergency Services 24/7 emergency department delivering immediate care for acute illness and injury, functioning as a Certified Primary Stroke Center.
• Heart Care Cardiac care program including cardiovascular diagnosis, interventional cardiology, heart rhythm disorder care, vascular medicine, and Accredited Chest Pain Center services.
• Maternity Care Labor and delivery services with Level 1 Maternal Care verification, childbirth education, lactation services, and The Baby Suite facility.
• Surgical Services Comprehensive surgical care including general, robotic-assisted, orthopedic, colorectal, gynecological, and urological procedures.
• Orthopedic Services Orthopedic care including joint replacement, spine care, sports medicine, arthritis care, and robotic-assisted orthopedic surgery.
• Wound Care and Hyperbaric Medicine Specialized outpatient wound care for chronic non-healing wounds, diabetic foot ulcers, bone infections, and radiation-related tissue damage, using hyperbaric oxygen therapy in a pressurized chamber.
• Diagnostic Imaging Full diagnostic imaging service line including CT, MRI, X-ray, ultrasound, nuclear medicine, mammography, and interventional radiology.
• Bariatric Weight Loss Services Bariatric surgery plus weight loss support including nutritional counseling, lifestyle modification, support groups, and post-surgery care for qualified candidates.
• Physical Therapy Services Outpatient physical therapy including customized recovery plans, therapeutic exercises, and hands-on therapy for injury and post-surgical recovery.
• Telehealth Visits Virtual telehealth visits offered by Santa Rosa Medical Group providers enabling remote consultations for primary and specialty care.

Quantifiable outcome

• 93.8% reduction in Serious Safety Event Rate (SSER)
• +1 more outcomes

Named customers2 records

Segments6 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

AI capability1 record

Feature4 records

Partnerships

One partnership is on record.

• Community Health Systems (CHS)coreStrategic or Co-development PartnerSanta Rosa Medical Center is part of the Community Health Systems network, one of the largest healthcare systems in the United States. CHSPSC, LLC provides professional services for affiliated covered entities, participates in utilization, joint quality and improvement, and payment activities. The facility also participates in the Community Healthcare Alliance of the Frontier accountable care organization for quality assessment and improvement activities.

Scale indicators6 records

Recent moves2 records

Expansion highlights5 records

Broad incumbents

• Community Health Systems: Parent company and one of the largest publicly traded hospital operators in the U.S.; provides back-office scale, capital, and shared service lines to SRMC while also constraining local strategic autonomy.
• HCA Healthcare: Largest U.S. for-profit hospital operator with extensive Florida presence; competes indirectly through HCA Florida West Hospital and represents the strategic alternative ownership model for community hospitals.
• AdventHealth: Large non-profit health system with a growing Florida footprint and reputation for quality and patient experience; competes for patients and talent across the Southeast.
• Tenet Healthcare: Major multi-state for-profit hospital operator with a similar mix of mid-size community hospitals; relevant comparable for ownership structure, scale economics, and value-based care strategy.

Direct peers

• North Okaloosa Medical Center: Sister CHS-owned community hospital in Crestview, FL, with a similar mid-size acute care profile (110+ beds), shared parent affiliation, and comparable service line mix in the Florida panhandle.
• Baptist Health Care: Multi-hospital not-for-profit system headquartered in Pensacola, FL, with Baptist Hospital and Gulf Breeze Hospital directly competing with SRMC for Santa Rosa and Escambia County patients across emergency, cardiac, and maternity services.
• Ascension Sacred Heart Hospital Pensacola: Large tertiary hospital in Pensacola operated by Ascension, serving the same panhandle catchment as SRMC with deeper specialty capability, particularly in cardiac and women's services.
• Atmore Community Hospital: Small acute care community hospital in Atmore, AL, located just across the state line from SRMC and serving a comparable rural/small-town population with similar service line breadth.
• Jay Hospital: Another CHS-owned small community hospital in Santa Rosa County, FL, sharing the same parent network and serving a similar rural Northwest Florida demographic.
• HCA Florida West Hospital: HCA-owned acute care hospital in Pensacola competing directly for patients in the SRMC service area across emergency, surgical, and inpatient services.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/SantaRosaMedicalCenter
• Xx.com/srmcfl
• LinkedInlinkedin.com/company/santa-rosa-medical-clinic

Compliance5 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Santa Rosa Medical Center