Vision Specialists of Michigan

What Vision Specialists of Michigan does

Vision Specialists of Michigan is a private specialty eye care practice founded in 2004 and headquartered in Bloomfield Hills, Michigan, that diagnoses and treats Binocular Vision Dysfunction (BVD), a condition in which subtle eye misalignment forces the brain into a strain cycle producing symptoms such as headaches, dizziness, anxiety, eye strain, reading difficulty, neck pain, light sensitivity, and balance problems. The company operates under the NeuroVisual Medicine brand and was founded and is led by Dr. Debby Feinberg, with the broader treatment ecosystem extended through a national network of over 60 independently operated NeuroVisual Medicine specialists across the US and internationally.

The company's core offering comprises three trademarked products: the BVDQ Assessment (a free online screening questionnaire refined over 20 years on the basis of 35,000 patient evaluations and offered in adult, youth, and child versions); the NeuroVisual Evaluation (a 2-3 hour diagnostic examination that includes cover testing, convergence and vergence testing, fusion and stereopsis assessment, posture/gait testing, and trial lens fitting); and TheraLens (custom therapeutic microprism lenses that bend light to align images from both eyes and provide immediate symptom relief). A BVD Patient Advocate virtual consultation layer connects the online assessment to in-person specialist evaluation, eliminating the need for a referral.

The business model is consumer-direct fee-for-service healthcare. Patients self-identify through symptom-based SEO content and the free BVDQ funnel, book virtual consultations, and pay out-of-pocket for the NeuroVisual Evaluation (partially reimbursable by some medical insurance) and TheraLens glasses (typically not insurance-covered but eligible for VSP/EyeMed discount plan reimbursement and HSA/FSA accounts). Follow-up progress assessments at 4-6 weeks and annual check-ups provide recurring touchpoints. The company reports an average 80% improvement in BVD-affected patients and 50% symptom reduction during the first visit, with patient testimonials emphasizing relief from chronic conditions previously misdiagnosed as migraines, vestibular disorders, ADHD, or anxiety.

Name

Vision Specialists of Michigan

Legal name

Vision Specialists of Michigan

Website

https://vision-specialists.com

Company type

Private

Founded year

2004

Operating status

Operating

Headcount range

11–50 employees

Short description

Vision Specialists of Michigan is a private specialty eye care practice that diagnoses and treats Binocular Vision Dysfunction using proprietary NeuroVisual Evaluations and custom TheraLens microprism lenses, serving adults, children, and post-concussion patients through a network of 60+ specialists across the US and internationally.

Ownership category

akta.pro rank

Product category

Specialty Eye Care Services

NAICS

Offices of Optometrists (62132)

SIC

Services-Offices & Clinics Of Doctors Of Medicine (8011), Ophthalmic Goods (3851)

akta.pro primary industry

Optometry Clinics (Primary Eye Care) (HLAKAKAB)

akta.pro secondary industry

Vision Therapy & Orthoptics (HLAKAKAM)

Keywords

• Binocular vision dysfunction
• Neurovisual medicine
• Microprism lens treatment
• Eye misalignment treatment
• Vision dysfunction diagnosis

Headquarters

HQ city

Bloomfield Hills

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations, Technology or R&D, Infrastructure

Revenue model

1. NeuroVisual Evaluation Services: Comprehensive diagnostic evaluations performed by NeuroVisual Medicine specialists. The initial evaluation takes 2-3 hours and includes detailed testing, lens trials, and symptom review. Some medical insurance plans may cover portions of the NeuroVisual Evaluation.
2. TheraLens (Microprism Glasses): Custom therapeutic microprism lenses prescribed after diagnosis. These are typically not covered by medical insurance but may be eligible for reimbursement through discount vision plans (VSP, EyeMed, and others) using out-of-network benefits and open-access providers. Many providers offer flexible payment plans and accept HSA/FSA accounts.
3. Follow-up Services: Progress assessments typically scheduled 4-6 weeks after beginning treatment, with additional fine-tuning visits and yearly check-ups. These ongoing appointments help refine prescriptions and ensure optimal treatment outcomes.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels7 records

Core offering

Vision Specialists of Michigan delivers NeuroVisual Medicine, a specialized clinical service for diagnosing and treating Binocular Vision Dysfunction (BVD). Patients begin with a free online BVDQ Assessment, move through a virtual consultation with a BVD Patient Advocate, and undergo a 2–3 hour in-person NeuroVisual Evaluation that measures subtle eye misalignments. Treatment is delivered via custom TheraLens microprism glasses prescribed to align images sent to the brain, with follow-up progress assessments and yearly check-ups to refine the prescription.

Product overview

Vision Specialists of Michigan offers NeuroVisual Medicine, a specialized treatment approach for Binocular Vision Dysfunction (BVD). The product portfolio consists of: the BVDQ™ Assessment (an online screening questionnaire to identify BVD symptoms), the NeuroVisual® Evaluation (a comprehensive 2-3 hour diagnostic examination), and TheraLens® Microprism Lenses (custom therapeutic glasses that correct eye misalignment). These core offerings are supported by virtual consultations, progress assessments for lens refinement, and a provider directory connecting patients with certified NeuroVisual specialists. The integrated workflow moves patients from online self-assessment through virtual consultation to personalized treatment with follow-up care.

Differentiator

Problem solved

Functional benefit

Brands

• BVDQ Assessment: A scientifically validated online questionnaire designed to screen for Binocular Vision Dysfunction (BVD) and determine likelihood of BVD as the root cause of symptoms.
• NeuroVisual Medicine
• TheraLens

Products and services

• BVDQ™ Assessment Scientifically validated online questionnaire designed to screen for Binocular Vision Dysfunction by evaluating symptoms and determining likelihood of BVD. Available for adults (14+), youth (9–13), and children (4–8 with parent/guardian). Developed over 20 years based on 35,000 patient evaluations.
• NeuroVisual® Evaluation
• TheraLens® Microprism Lenses
• Virtual Consultation
• NeuroVisual Progress Assessment
• Provider Directory

Quantifiable outcome

• 80% average improvement in patients primarily affected by BVD
• +3 more outcomes

Named customers3 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

One partnership is on record.

• Network of NeuroVisual Medicine SpecialistscoreChannel Partner/ Reseller/ DistributorVision Specialists of Michigan operates through a network of independently operated practices that have received specialized training in NeuroVisual Medicine. These providers are located across multiple US states and internationally, offering diagnostic evaluations and microprism lens treatments following standardized NeuroVisual protocols. Providers include Dr. Debby Feinberg (Vision Specialists of Michigan), Dr. Albert Pang (Trinity Eye Care, Texas), Dr. Alice Chen (Citilight Optometry, New Jersey), Dr. Cheryl Berger-Israeloff (Neurovisual Center of New York), and over 60 additional providers nationwide.

Scale indicators7 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• Neurolens: Neurolens is the most directly comparable competitor: it develops and markets prescription lenses with contoured microprism to treat binocular vision dysfunction and the same symptom set (headaches, dizziness, eye strain). It targets independent optometrists with a measurement device and lens technology, overlapping directly with Vision Specialists' NeuroVisual Evaluation and TheraLens offering.

Emerging players

• College of Optometrists in Vision Development (COVD) member practices: COVD-affiliated practices focus on binocular vision, vision therapy, and vision-related learning difficulties, addressing many of the same patient symptoms (headaches, reading difficulty, dizziness) that VSM treats with prism lenses rather than active therapy. They represent an adjacent approach to the same underlying binocular vision problem.
• RevitalVision: RevitalVision provides clinically validated computerized vision training programs for amblyopia and adult vision improvement, often prescribed in optometry and ophthalmology clinics. It is comparable as a clinic-delivered vision-therapy technology that competes for the same treatment-of-binocular-vision-disorders wallet.
• RightEye: RightEye sells eye-tracking-based vision performance assessments used by optometrists and vision therapists to detect functional vision issues including binocular and tracking problems. It is comparable as a technology vendor bringing objective, computer-based binocular vision assessment into the same specialty optometry workflow where VSM's NeuroVisual Evaluation operates.

Broad incumbents

• Visionworks of America: Visionworks is a national retail optical chain offering routine eye exams and prescription eyewear. While not specializing in BVD, it competes for the same patient pool of adults and children seeking vision care and represents a broad incumbent in optometric services that VSM must differentiate against.
• Warby Parker: Warby Parker operates as a vertically integrated eyewear brand and optical retailer offering eye exams and prescription glasses, including digital tools for home vision testing. It is comparable as a consumer-facing eye care brand with a strong content/funnel-driven GTM, though it does not specialize in BVD treatment.
• EssilorLuxottica: EssilorLuxottica is the world's largest ophthalmic lens and eyewear manufacturer, owning major brands across frames, lenses (including Varilux and Crizal), and retail (LensCrafters, Sunglass Hut). It is comparable as a broad incumbent shaping the optics, lens, and retail eye-care market in which VSM's TheraLens competes for shelf and prescriber attention.
• Bausch + Lomb: Bausch + Lomb is a major ophthalmic goods and vision care company producing lenses, contact lenses, and prescription eyewear products. It overlaps with VSM as a broad incumbent in the ophthalmic goods supply chain, particularly relevant for prescription lens manufacturing and distribution infrastructure.
• LensCrafters: LensCrafters is a national retail optical chain offering routine eye exams and prescription glasses inside many store locations. While its standard exam offering does not address BVD, it competes for the same primary-care eye-exam patient flow that VSM's free BVDQ funnel tries to redirect.
• Pearle Vision: Pearle Vision is a national optical retail brand offering eye exams and prescription eyewear through independently owned and operated neighborhood offices. Its neighborhood-office franchise model and primary eye-care positioning make it an adjacent incumbent in the same optometric care delivery market.

Market position

Strengths1 record

Weaknesses5 records

Competitive moat4 records

Key highlights1 record

Customer concentration

• Xx.com/visionspecmich

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Vision Specialists of Michigan