RightEye
RightEye provides FDA-cleared eye-tracking technology via hardware (VisionTracker2) and a cloud platform, monetized through subscriptions, CPT 92060 insurance-reimbursable exams, and data licensing, serving optometrists, rehabilitation providers, sports organizations, schools, and AR/VR developers.
- Company typePrivate
- Founded2012
- HeadquartersBethesda, United States
- Headcount11–50
- GTM typeB2B
- OfferingSoftware
What RightEye does
RightEye, LLC is a Bethesda, Maryland-based eye-tracking technology company founded in 2012 by Adam Gross and Dr. Melissa Hunfalvay. The company offers an FDA-cleared platform — the RightEye Vision System — anchored by the VisionTracker2 hardware device and the cloud-based RightEye INsight Platform, which together record, analyze, and report on eye movements in real time. The platform is modular, with specialized offerings for sensorimotor diagnosis (CPT Code 92060-reimbursable), dynamic vision assessment, sports vision, reading skills, and a 140-video sports vision training library, plus a separate Eye-Tracking Data Licensing business that monetizes the company's proprietary dataset and AI models to AR/VR hardware and software providers.
RightEye generates revenue through a mix of hardware sales or subscriptions (VisionTracker2), annual software subscriptions across its clinical and sports modules, per-exam insurance reimbursements via CPT 92060 (with practices generating an estimated ~$143,138 annually per 200 monthly patients), AR/VR data and AI model licensing, and channel sales through authorized resellers (ADS, RAMPART, Bernell, Optics Inc., Ophthamed, Emergent VT, Physicians Options). Customer segments span eye-care providers, rehabilitation and therapy practices, schools, professional and amateur sports organizations (including USA Baseball, Washington Wizards/Capitals/Nationals, and the Rajasthan Royals), the U.S. and Canadian militaries, and AR/VR technology companies.
The company's value proposition rests on 12 eye-tracking patents, 130 AI/ML models, 7,000 proprietary algorithms, and a longitudinal dataset of 275+ billion data points from 7.6 million users — claims backed by 15+ peer-reviewed publications. Strategic activity has been steady but modestly funded (~$13.4M disclosed across six rounds through 2020), with recent emphasis on the HarmonEyes division, an MIT research collaboration on Lyme disease biomarkers, and expansion of the AR/VR data licensing business.
RightEye firmographics
Firmographics- Name
- RightEye
- Legal name
- RightEye, LLC
- Website
- https://righteye.com
- Company type
- Private
- Founded year
- 2012
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- RightEye provides FDA-cleared eye-tracking technology via hardware (VisionTracker2) and a cloud platform, monetized through subscriptions, CPT 92060 insurance-reimbursable exams, and data licensing, serving optometrists, rehabilitation providers, sports organizations, schools, and AR/VR developers.
- Ownership category
- akta.pro rank
RightEye industry classification
Industry- Product category
- Eye-Tracking Technology / Vision Diagnostics Software
- NAICS
- Navigational, Measuring, Electromedical, and Control Instruments Manufacturing (33451)
- SIC
- Optical Instruments & Lenses (3827)
- akta.pro primary industry
- Medical Imaging AI (HDAAAEAH)
- akta.pro secondary industry
- Real-Time Vision at the Edge (on-device CV/video) (HDAAAJAE)
Keywords
Where RightEye is headquartered
LocationHeadquarters
- HQ city
- Bethesda
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
RightEye business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Marketing or Sales, Operations, Infrastructure
Revenue model
- VisionTracker2 Hardware Sale or Subscription: RightEye sells or subscriptions the VisionTracker2 research-grade eye-tracking device as part of its product packages. The hardware is bundled with software modules and ongoing account/technical support.
- Software Subscriptions (Vision System Modules): Subscription-based access to RightEye software modules including Sensorimotor, Dynamic Vision, Sports Vision, Reading Skills, and Sports Vision Training Library. Includes cloud-based INsight Platform access, training, deployment assistance, and ongoing support.
- Insurance Reimbursements (CPT Code 92060): RightEye Sensorimotor System is insurance-reimbursable under CPT Code 92060 by Medicare/Medicaid and major medical and vision insurance plans. Practices can generate revenue per patient from follow-up visits ($87) and retests.
- Eye-Tracking Data and AI/ML Model Licensing: RightEye licenses its AI models and the world's largest longitudinal eye-tracking data repository (275+ billion data points) to AR/VR hardware and software providers for optimizing user experiences, device performance, and application features.
- Channel/Reseller Revenue: Revenue generated through authorized resellers including ADS, Inc. (US Federal Government), RAMPART (Canadian Government), Bernell, Optics Incorporated, Physicians Options, Ophthamed Pharma Corp, and Emergent VT who resell RightEye products to end customers.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | RightEye Sensorimotor System — insurance-reimbursable sensorimotor exam for eye care practices |
| Subscription | Annual | VisionTracker2 device — research-grade eye-tracking hardware |
| Subscription | Per visit | Follow-up / Retest Visits |
| Subscription | Multi-year contract | Leasing Options |
| Other | Annual | Eye-Tracking Data Licensing — for AR/VR companies |
Go-to-market motion1 record
Distribution channels9 records
Marketing channels7 records
RightEye product offering
Product offeringCore offering
RightEye builds and sells the FDA-cleared RightEye Vision System, a cloud-based eye-tracking platform that pairs the VisionTracker2 research-grade hardware device with the RightEye INsight cloud platform and purpose-built software modules. It sells its Vision System, Sensorimotor, Dynamic Vision, Sports Vision, Reading Skills modules, and a Sports Vision Training video library to eye care providers, rehab/therapy practices, sports organizations, schools, and AR/VR companies, and additionally licenses its eye-tracking data and AI/ML models to AR/VR developers.
Product overview
RightEye is an eye-tracking technology company offering a modular platform-based system. The core RightEye Vision System™ is FDA-cleared and serves multiple markets including eye care, rehabilitation/therapy, education, and sports organizations. The ecosystem consists of hardware (VisionTracker2™), cloud platform (INsight™ Platform), and specialized modules including: Sensorimotor System™ for automated eye care diagnostics, Dynamic Vision Module™ for general vision assessment, Sports Vision Module™ for athletic performance, Reading Skills Module for education, and Sports Vision Video Training Library with 140+ instructional videos. Additionally, RightEye licenses its AI data and models (130+ models, 275+ billion data points, 7.6 million users) to AR/VR developers through its Eye-Tracking Data Licensing program.
Differentiator
Problem solved
Functional benefit
Brands
- HarmonEyes: A new division of RightEye that unleashes the power of eye-tracking and AI. Website: HarmonEyes.com
- RightEye Vision System
- RightEye Sensorimotor System
- RightEye INsight Platform
- VisionTracker2
Products and services
- RightEye Vision System The FDA-cleared core eye-tracking platform that records, views, and analyzes indiscernible eye movements to support identification of visual tracking impairments across multiple markets including eye care, rehabilitation, education, and sports.
- RightEye Sensorimotor System The first automated, insurance-reimbursable sensorimotor exam that uses eye-tracking technology to quickly and objectively identify and address visual tracking impairments in every patient; covers 9 Point Motor Function, Near Point of Convergence, Cardinal Gaze, 4-Dot Test, Fixation Stability, Random Dot Stereogram, Smooth Pursuits, and Saccades; insurance-reimbursable under CPT Code 92060.
- RightEye Dynamic Vision Module Compiles eight eye-tracking tests (Circular Smooth Pursuit, Horizontal/Vertical Smooth Pursuit, Horizontal/Vertical Saccade, Choice Reaction Time, Discriminate Reaction Time, plus fixation) into a single assessment that transforms traditional 'follow-my-finger' tests into digitally tracked ocular movements with graphical patient-friendly reports and video playback.
- RightEye Sports Vision Module 11 eye-tracking tests measuring saccades, smooth pursuits, contrast sensitivity, static visual acuity, and dynamic visual acuity, comparing athletes' vision skills against youth-to-professional athletic norms to quantify and personalize sports vision improvement programs.
- RightEye Reading Skills Module Uncovers vision tracking problems that interfere with reading and learning, designed for educational settings and student screenings to identify vision issues that may be misdiagnosed as developmental disorders.
- RightEye Sports Vision Video Training Library Online library of 140+ instructional videos with 690 sport-specific exercises covering baseball hitting, weight room, golf putting, tennis, soccer penalty kicks, basketball shooting, and warm-up drills.
- RightEye VisionTracker2 Research-grade eye-tracking hardware device that is portable (under 8 lbs), non-invasive, works wired or wirelessly, and is administered in 5 minutes; bundled with software subscriptions including warranty, accessories, and ongoing account support.
- RightEye INsight Platform Cloud-based proprietary platform that receives recorded eye movement data in real-time from the VisionTracker2, then analyzes and reports data through easy-to-understand graphical reports designed to aid identification of visual tracking impairment.
- RightEye AI Data and Models Licensing Licensing program for AR/VR hardware and software providers, offering access to 275+ billion eye-tracking data points from 7.6 million users, 130 proprietary ML/AI models that identify 130 user states, and RightEye's patented eye-tracking software platform for real-time outputs.
- HarmonEyes A new division launched by RightEye that unleashes the power of RightEye's eye-tracking and AI technology for broader applications beyond healthcare and sports.
Quantifiable outcome
- 30% of the population has binocular visual tracking impairments (supported by multiple published research studies)
- +5 more outcomes
Companies that use RightEye
Customer profileNamed customers15 records
Segments5 records
Ideal customer profiles6 records
RightEye technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
AI capability5 records
Feature10 records
RightEye partnerships and signals
Strategic signalPartnerships
13 partnerships are on record, tiered core and minor.
- MIT (Massachusetts Institute of Technology)coreRightEye signed a research collaboration agreement with MIT to research ocular biomarker 'signatures' for Lyme disease. CDC reports Lyme disease cases are tripling, and current testing methods have significant shortcomings. RightEye's eye-tracking technology will be used to identify distinctive ocular biomarkers associated with Lyme disease, leveraging its extensive eye-tracking data and AI/ML capabilities.
- USA BaseballcoreRightEye and USA Baseball partnered to provide RightEye Sports Vision Technology to Major League Baseball (MLB) at the inaugural MLB Combine to assess amateur baseball players' sports vision skills ahead of the 2021 MLB Draft. RightEye technology was used to incorporate objective eye movement data into player evaluation. Rick Riccobono, Chief Development Officer of USA Baseball, stated the partnership aims to continue improving collaboration by delivering developmental opportunities to athletes.
- BernellcoreRightEye announced a reseller partnership with Bernell, an industry-leading ophthalmic solutions distributor, expanding the reach of RightEye's eye-tracking technology among vision care professionals globally. Bernell is a leading supplier of vision care products worldwide, headquartered in Mishawaka, IN.
- Rajasthan RoyalscoreThe Rajasthan Royals (RR), an Indian Premier League (IPL) cricket team, adopted RightEye's Dynamic Vision testing technology and Dynamic Vision Trainer to improve players' sports vision and gain a competitive edge. Players were tested ahead of the IPL season in Dubai. The team planned to implement vision testing with the first XI as well as junior teams. Royals COO Jake Lush McCrum and physiotherapist John Gloster cited dynamic vision as critical for cricket players' ball tracking, visual speed, and visual processing skills.
- ADS, Inc.coreADS, Inc. is an exclusive authorized reseller of RightEye solutions to the United States Federal Government and Military. ADS holds more than 50 IDIQ contracts and BPA agreements, ranked as a top 5 DLA supplier and top 50 federal government contractor. US government agencies and military can purchase RightEye through ADS using existing procurement vehicles.
- RAMPART CorporationminorRAMPART is an exclusive authorized reseller of RightEye solutions to the Canadian Military, police, corrections, wildlife, armed government services, and public safety & security. Based in Ottawa, Ontario, RAMPART is Canada's leading single-source provider of operational equipment.
- VSPminorRightEye partnered with VSP to provide VSP members a discount off all RightEye technology and solutions. VSP is a major vision insurance provider whose members can access reduced pricing on RightEye products.
- EyeCare Partner PracticesminorEyeCare Partner Practices (ECP) can enjoy deep discounts off a special pricing package designed for ECP practices. RightEye is listed in the Coupa System for ECP procurement.
- Sports Vision ProsminorMembers of Sports Vision Pros receive an automatic discount off all RightEye technology and solutions. Sports Vision Pros is a network/professional organization in the sports vision space.
- Optics IncorporatedminorOptics Inc. is an authorized RightEye reseller for optometry and ophthalmic practices. Family-owned since 1960, headquartered in Brunswick, OH.
- Physicians OptionsminorAuthorized RightEye reseller helping clinicians add innovative revenue streams, reduce overhead, and maximize profits. Based in Fort Lauderdale, FL.
- Ophthamed Pharma CorpminorAuthorized RightEye reseller for the Philippines. FDA-registered, 100% Filipino-owned company committed to providing world-class quality products at the best possible price. Based in Quezon City, Metro Manila.
- Emergent VTminorAuthorized RightEye reseller founded on the principle that vision therapy equipment should reflect serious professionalism expected from medical equipment. Based in Spokane Valley, WA.
Scale indicators11 records
Recent moves7 records
Expansion highlights6 records
RightEye competitors and assessment
Company assessmentDirect peers
- Pupil Labs: Berlin-based developer of open-source and research-grade wearable eye-tracking hardware. Pupil Labs targets similar clinical and AR/VR research applications as RightEye with comparable hardware specifications and pricing.
- SR Research: Canadian maker of the EyeLink series, the gold-standard research-grade eye-tracking hardware. SR Research serves many of the same clinical and research customers as RightEye's VisionTracker2 with comparable hardware specifications.
- Gazepoint: Canadian eye-tracking hardware and software company offering affordable research and consumer systems. Gazepoint serves academic and commercial research markets that overlap with RightEye's clinical and sports vision applications.
- Tobii: Swedish eye-tracking technology company serving research, healthcare, and consumer applications. Tobii is the most established commercial eye-tracking competitor with overlapping technology, similar data capabilities, and broader scale across research and clinical markets.
- Sync Think: US-based company developing eye-tracking-based concussion assessment tools (Eye-Sync). Sync Think directly competes with RightEye's Dynamic Vision Module in sports medicine, TBI baseline testing, and clinical concussion evaluation.
Broad incumbents
- Topcon Healthcare: Japanese ophthalmic diagnostics and imaging company with global distribution. Topcon's extensive optometry and ophthalmology customer base could be leveraged to bundle competing eye-tracking diagnostics into existing diagnostic platforms.
- Heidelberg Engineering: German ophthalmic imaging specialist with OCT and confocal microscopy products widely used in optometry and ophthalmology. Heidelberg's established diagnostic equipment footprint overlaps with RightEye's target customer base.
- Nidek: Japanese ophthalmic and optometric equipment manufacturer with global distribution. Nidek's diagnostic and refractive products serve the same eye care professional base as RightEye, with potential to develop competing automated diagnostic solutions.
- Carl Zeiss Meditec: German ophthalmic medical technology leader with comprehensive diagnostic and surgical portfolios. Carl Zeiss serves the same optometry and ophthalmology practices as RightEye with substantially greater resources, distribution, and brand recognition.
Emerging players
- Bertec: US-based balance and concussion assessment equipment maker. Bertec's balance and force plate systems overlap with RightEye's sports vision and rehabilitation applications in the broader sports medicine and concussion management market.
Market position
Strengths5 records
Weaknesses4 records
Competitive moat6 records
Key risks6 records
Key highlights7 records
Customer concentration
RightEye social profiles
Digital presenceRightEye financial estimates
Financial estimateRevenue estimate
Valuation estimate
RightEye leadership team
Management profileNumber of profiles
Profiles4 records
RightEye funding detail
Funding detailFunding overview
Funding rounds6 records
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
RightEye M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about RightEye
What does RightEye do?
RightEye builds and sells the FDA-cleared RightEye Vision System, a cloud-based eye-tracking platform that pairs the VisionTracker2 research-grade hardware device with the RightEye INsight cloud platform and purpose-built software modules. It sells its Vision System, Sensorimotor, Dynamic Vision, Sports Vision, Reading Skills modules, and a Sports Vision Training video library to eye care providers, rehab/therapy practices, sports organizations, schools, and AR/VR companies, and additionally licenses its eye-tracking data and AI/ML models to AR/VR developers.
Is RightEye a public or private company?
RightEye is a private company. It is classified as venture growth investor backed and is currently operating.
When was RightEye founded?
RightEye was founded in 2012. It employs 11 to 50 people.
Where is RightEye based?
RightEye is headquartered in Bethesda, United States, in the North America region.
How does RightEye make money?
Five revenue lines are on record. VisionTracker2 Hardware Sale or Subscription is the primary driver. The others are software Subscriptions (Vision System Modules), insurance Reimbursements (CPT Code 92060), eye-Tracking Data and AI/ML Model Licensing and channel/Reseller Revenue.
Who are RightEye's main competitors?
Direct peers on record are Pupil Labs, SR Research, Gazepoint, Tobii and Sync Think. Broad incumbents are Topcon Healthcare, Heidelberg Engineering, Nidek and Carl Zeiss Meditec. Bertec is listed as an emerging player.
Does RightEye have an API?
No public API is recorded for RightEye.
What industry is RightEye in?
RightEye's product category is Eye-Tracking Technology / Vision Diagnostics Software. Its primary akta.pro industry code is HDAAAEAH, Medical Imaging AI, with a secondary code of HDAAAJAE, Real-Time Vision at the Edge (on-device CV/video). Its NAICS code is 33451 and its SIC code is 3827.