Alper Services

What Alper Services does

Alera Group is a national insurance and financial advisory firm operating through more than 160 locations and approximately 4,400 employees across the United States. The firm is built on four core service lines: Employee Benefits (health plan design, absence management, pharmacy management, captive solutions, voluntary benefits, and the Lumity benefits-optimizer sub-brand); Property and Casualty (casualty, property, personal lines, and professional/financial solutions supported by loss control, claims advocacy, and the Coverage GPS tool); Retirement Plans (fiduciary services); and Wealth Management (investment advisory delivered through Alera Investment Advisors with securities offered via partner Osaic Wealth, Inc.). The firm traces its lineage to GCG Financial, LLC, founded in 1975, and was reconstituted in 2017 when GCG and 23 other entrepreneurial firms merged to form Alera Group; the unified Alera brand was formally adopted in 2022.

Revenue mechanics follow a professional services model combining advisory fees and insurance brokerage commissions across employer clients and high-net-worth individuals. Go-to-market is sales-led and relationship-driven, anchored by regional operating partners (e.g., the Midwest Region of 26 locations and ~600 employees under Richard S. Levitz) and practice leaders covering Employee Benefits and Property & Casualty. Customer segments include small-to-large businesses procuring group benefits, medium-to-large businesses seeking commercial P&C and risk management, and HNW individuals/families and non-profits seeking wealth and estate solutions. No proprietary technology platform is identified; technology exposure is limited to point tools (Lumity, Coverage GPS) and data-analytics modules (population health, benefits benchmarking), with no disclosed AI/ML capability.

The operating parent is the privately held Alera Group, Inc., with no public listing or disclosed institutional sponsor. Ownership information, revenue figures, and detailed financial performance are not disclosed in source materials. The model is effectively a rollup of like-minded regional insurance brokerages retaining local autonomy while pooling national resources, carrier relationships, and shared services.

Name

Alper Services

Legal name

Alera Group, Inc.

Website

https://alperservices.com

Company type

Private

Founded year

1975

Operating status

Operating

Headcount range

51–100 employees

Short description

Alera Group is a national insurance and financial advisory firm offering Employee Benefits, Property & Casualty, Retirement Plans, and Wealth Management services through 160+ U.S. locations and 4,400+ employees, serving mid-to-large businesses and high-net-worth individuals.

Ownership category

akta.pro rank

Product category

Insurance Brokerage and Risk Management Services

NAICS

Insurance Agencies and Brokerages (524210)

SIC

Insurance Agents, Brokers & Service (6411), Fire, Marine & Casualty Insurance (6331), Accident & Health Insurance (6321), Investment Advice (6282)

akta.pro primary industry

Association & PEO Group Health Plans (AHP/PEO-Sponsored) (FSAIAFAH)

akta.pro secondary industry

Annuity & Insurance-Based Retirement Solutions Advisory (FSAEABAH)

Keywords

• Insurance brokerage services
• Employee benefits consulting
• Property casualty insurance
• Risk management advisory
• Wealth management services

Headquarters

HQ city

Chicago

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Employee Benefits Consulting: Advisory and consulting services for employee benefit programs including health plans, absence management, pharmacy management, and voluntary benefits. Revenue likely generated through consulting fees and commissions on insurance products.
2. Property and Casualty Insurance: Risk management and insurance brokerage services including casualty coverage, property coverage, personal lines, and professional liability solutions.
3. Wealth Management: Investment advisory services offered through Alera Investment Advisors, LLC. Securities offered through Osaic Wealth, Inc. Solutions for business owners, non-profits, foundations, individuals and families.
4. Retirement Plan Services: Fiduciary services and retirement plan consulting for businesses.

Go-to-market motion2 records

Distribution channels3 records

Marketing channels5 records

Core offering

Alper Services designs insurance and risk management programs as Insurance Architects, providing employee benefits consulting, property and casualty brokerage, retirement plan services, and wealth management solutions for businesses, individuals, and families. The firm combines national-scale resources with localized relationship-driven advisory to minimize risk, protect assets, and reduce liabilities for clients.

Product overview

Alera Group is a national insurance and benefits advisory firm offering a platform of four core service lines: Employee Benefits, Property and Casualty, Retirement Plans, and Wealth Management. The company operates through a network of over 160 locations with approximately 4,400 employees. Employee Benefits includes specialized modules such as Absence Management, Pharmacy Management, Captive Solutions, and the Lumity benefits optimizer platform. Property and Casualty encompasses casualty, property, personal lines, and professional/financial solutions with supporting services including Claims Advocacy, Loss Control, and Alera Group Coverage GPS. The architecture combines comprehensive advisory services with technology-enabled tools for benefits administration and program management.

Differentiator

Problem solved

Functional benefit

Products and services

• Employee Benefits Comprehensive employee benefits services including health insurance, absence management, pharmacy management, voluntary benefits, and wellness programs designed for employers seeking to manage rising healthcare costs and regulatory compliance.
• Property and Casualty Insurance Risk management and insurance brokerage services providing casualty coverage, property coverage, personal lines, and professional and financial solutions for medium-to-large businesses and high-net-worth individuals.
• Retirement Plans Retirement plan services including fiduciary services to help businesses design, manage, and maintain compliant employee retirement benefit programs.
• Wealth Management Wealth management solutions delivered through Alera Investment Advisors, LLC for individuals, families, business owners, non-profits, and foundations, with securities offered through Osaic Wealth, Inc.
• Lumity Technology-driven benefits optimizer platform providing enhanced management and decision support for employer benefit programs.

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Six partnerships are on record, tiered minor.

• Blessings in a BackpackminorOthersNonprofit partnership as part of Alera Group's Generous Community Giving program. Alera Group colleagues packed 500 bags for children facing weekend hunger. Community engagement and CSR initiative.
• Feed My Starving ChildrenminorOthersNonprofit volunteer partnership where Alera Group team members participated in measuring, bagging, weighing, sealing, and packing meals for children as team building exercise.
• Juvenile Diabetes Research Foundation (JDRF)minorOthersAnnual 5k charity run benefitting JDRF with proceeds supporting type 1 diabetes research. Includes record participation with outdoor course at Deerfield headquarters and remote step challenge.
• Chicago Housing AuthorityminorOthersHiring fair partnership where Alera Group colleagues reviewed resumes, helped with interview prep, communication skills, and provided career advice to job seekers.
• Lyman Woods Nature CenterminorOthersVolunteer partnership involving beautification projects including building fences and cleaning trails at the nature preserve for community enjoyment.
• St. Jude Children's Research HospitalminorOthersRemote team participation in Community Giving Week where colleagues wrote encouraging notes to patients undergoing cancer and life-threatening disease treatment.

Scale indicators4 records

Recent moves8 records

Expansion highlights5 records

Direct peers

• Hub International: Hub International is one of the largest North American insurance brokerage and financial services firms with comparable multi-line offerings including employee benefits, P&C, and wealth management. Both firms operate a decentralized regional hub-and-spoke model formed through roll-up acquisitions, directly competing for mid-market employer accounts.
• Brown & Brown, Inc. Brown & Brown is a publicly traded insurance brokerage that operates through decentralized profit centers with deep specialization across employee benefits, P&C, and risk management. Similar to Alera Group, Brown & Brown combines organic growth with tuck-in agency acquisitions and serves mid-market to large employer clients nationwide.
• USI Insurance Services: USI is a national insurance brokerage and consulting firm offering the same four-pillar model (employee benefits, P&C, retirement, and personal lines). Its middle-market focus and PE-backed growth trajectory (acquired by KKR) make it a direct competitor for the same employer and HNW client segments Alera Group serves.
• OneDigital: OneDigital is a tech-enabled insurance, benefits, and wealth management advisory firm that combines brokerage services with proprietary technology (similar to Alera's Lumity platform). Its focus on mid-market employers and rapid roll-up acquisition strategy directly mirrors Alera Group's growth approach and target customer base.
• Lockton Companies: Lockton is the world's largest independent (privately held) insurance brokerage, offering employee benefits, P&C, and risk management services. Its private ownership structure and decentralized partner-led model closely parallel Alera Group's entrepreneurial firm culture while competing for similar mid-market and large employer clients.

Broad incumbents

• Arthur J. Gallagher & Co. Gallagher is one of the world's largest insurance brokerage and risk management firms, operating globally with deep specialization across all of Alera's service lines. As a Fortune 500 incumbent, Gallagher competes for the same mid-to-large employer accounts but with broader international reach and significant enterprise-scale capabilities.
• Marsh McLennan: Marsh McLennan is the largest insurance broker globally (parent of Marsh, Guy Carpenter, Mercer, and Oliver Wyman), with Mercer specifically overlapping with Alera's employee benefits and retirement consulting practices. As a global incumbent, Marsh competes for larger accounts that Alera also targets while extending into areas beyond Alera's geographic and capability scope.
• Aon plc: Aon is a global professional services firm offering insurance brokerage, reinsurance, health & benefits consulting (through Aon Hewitt), and wealth management. Its Health & Benefits practice directly competes for the same mid-to-large employer consulting mandates Alera Group's Employee Benefits practice pursues.

Regional players

• The Partners Group: The Partners Group is a privately held Northwest-based insurance, benefits, and wealth management firm with comparable service offerings to Alera's Midwest operation. While operating in a different geography (Pacific Northwest), it shares the same decentralized, partner-led model and competes for similar mid-market employer clients in its regional footprint.
• ABD Insurance & Financial Services: ABD is a West Coast insurance and financial services brokerage offering employee benefits, P&C, retirement, and wealth management to mid-market and large employers. Its scale, service line breadth, and partnership-driven culture make it a strong regional peer, comparable to Alera's Midwest region in size and capability.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/alper-services

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Alper Services