ZamoraLive

What ZamoraLive does

ZamoraLive is the live-event promotion and ticketing platform of Zamora Entertainment, a privately held entertainment, media, and marketing agency founded by Pedro Zamora over 25 years ago and headquartered in Taylor, United States, with a second office in Mexico. The company specializes in promoting concerts, tours, and festivals featuring Latin regional music artists — including banda, norteño, corridos, and cumbia — across the United States, Mexico, Canada, and more recently Central America, and occasionally Europe. Its core product is the zamoralive.com platform, which aggregates event listings, funnels ticket purchases through the external TicketOn integration, and sells premium VIP experience packages such as the Los Tigres del Norte-branded 'La Mesa del Rincón' offering. The platform also markets B2B event sponsorships and customized brand partnerships targeting companies seeking exposure to engaged Hispanic and multicultural live-music audiences. Beyond the ZamoraLive division, parent Zamora Entertainment operates adjacent business lines covering venues, sports, festivals, artist booking, sponsorships, and restaurant/gastronomic experiences, with reported headcount of 501-1,000 employees.

ZamoraLive monetizes across three primary streams: transaction-fee revenue from ticket sales processed through TicketOn; one-time VIP package sales (photo opportunities, early venue access, hospitality lounges, commemorative badges, on-site hosts); and advertising/sponsorship revenue from brand partners such as Corona. The 2026 calendar is the most active disclosed, headlined by Los Tigres del Norte's 35+ city 'El Norte Es Más Allá De La Frontera' tour, Ricardo Montaner's 20+ city 'El Último Regreso' farewell tour spanning the Americas and Europe, and Bronco's multi-city 'El Gran Baile' return tour, supported by a long tail of regional acts including Banda Machos, Ivy Queen, La Zenda Norteña, La Energía Norteña, and Cuisillos. Distribution runs through the ZamoraLive website, a TicketOn redirect for ticketing, email/newsletter capture, and venue partner cross-promotion (Cantina Rooftop, Broadway 1604, La Z 1310, HK Hall). The company is privately held with no disclosed external investors, no public listing, and no public revenue figures. The technology stack is unremarkable from an AI perspective: the website is 'PowerBy: NeuroMarket', there are no public APIs, SDKs, or developer-facing integrations, and the platform contains no disclosed AI, machine learning, or data-flywheel capabilities.

Name

ZamoraLive

Legal name

ZamoraLive

Website

https://zamoralive.com

Company type

Private

Founded year

1999

Operating status

Operating

Headcount range

501–1,000 employees

Short description

ZamoraLive is a privately held Latin live-event promotion platform (part of Zamora Entertainment, founded by Pedro Zamora 25+ years ago) that promotes concerts and tours featuring regional Mexican and Latin music artists across the US, Mexico, Canada, and Central America, monetizing through TicketOn ticketing, premium VIP experience packages, and brand sponsorships.

Ownership category

akta.pro rank

Product category

Live Event Promotion

NAICS

Promoters of Performing Arts, Sports, and Similar Events without Facilities (711320)

SIC

Services-Amusement & Recreation Services (7900)

akta.pro primary industry

Concert & Tour Promoters (MPAIAFAA)

akta.pro secondary industries

VIP, Hospitality & Premium Experiences (Packages, Clubs, Suites) (MPAIAFAK), Festival & Event Producers/Organizers (MPAIAFAC)

Keywords

• Live event promotion
• Latin music concerts
• Concert tour management
• VIP experience packages
• Event sponsorship marketing

Headquarters

HQ city

Taylor

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Operations, Personnel, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Ticket Sales/Event Ticketing: Revenue generated through ticket sales for concerts, festivals, and tours featuring Latin music artists. Tickets are sold through TicketOn platform integrated into the ZamoraLive website.
2. VIP Packages and Experiences: Premium VIP experiences including photo opportunities with artists, early venue access, hospitality lounge access, commemorative badges, VIP wristbands, and on-site VIP host services for Los Tigres del Norte and other major tours.
3. Event Sponsorships: Brands can partner with ZamoraLive events through sponsorships that offer stage visibility, crowd presence, and digital platform exposure to engaged live music audiences.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels4 records

Core offering

ZamoraLive promotes and manages Latin music concerts, festivals, and tours across the United States, Mexico, Canada, and Central America, featuring regional Mexican and Latin artists. The company sells tickets through a third-party TicketOn integration embedded in its website and offers premium VIP experience packages with artist meet-and-greets, early venue access, and hospitality services. It also sells event sponsorships and customized brand partnerships to companies seeking access to engaged Hispanic and multicultural audiences.

Product overview

ZamoraLive operates as a comprehensive Latin entertainment platform consisting of a core event promotion and ticketing service (ZamoraLive) complemented by dedicated tour management (Zamora Tours), premium VIP experience packages (VIP ZamoraLive and La Mesa del Rincón), and B2B sponsorship/partnership offerings. The platform specializes in regional Mexican and Latin music concerts, festivals, and tours spanning the United States, Mexico, Canada, and Central America. Event ticketing is facilitated through an external TicketOn integration, while VIP packages offer exclusive fan experiences including artist meet-and-greets and hospitality access. The parent company Zamora Entertainment, founded over 25 years ago by Pedro Zamora, also operates divisions covering venues, sports, festivals, artist booking, restaurant experiences, and sponsorships.

Differentiator

Problem solved

Functional benefit

Products and services

• ZamoraLive Event Promotion Platform Primary event promotion and ticketing platform for Latin music concerts, festivals, and tours across the United States, Mexico, Canada, and Central America. The platform aggregates event listings, redirects ticket purchases to third-party provider TicketOn, and serves as the marketing hub for the ZamoraLive division.
• Zamora Tours Dedicated section for tour information and schedules featuring Latin artist tours, including Los Tigres del Norte, Ricardo Montaner, and Bronco, with venue details and ticket purchasing options for each tour stop.
• VIP ZamoraLive Packages Premium VIP experience offerings for select ZamoraLive events, including photo opportunities with artists, early venue access, hospitality lounge access, commemorative VIP badges, VIP wristbands, and on-site VIP host services.
• Event Sponsorships Brand sponsorship opportunities at ZamoraLive live music events, enabling companies to connect with thousands of engaged Hispanic and multicultural audiences through stage presence, crowd engagement, and digital platform visibility.
• Customized Partnerships Tailored co-branded activations, promotional campaigns, and immersive brand experiences designed in collaboration with brand partners to drive results and enhance brand presence in the Latin entertainment market.

Named customers9 records

Segments1 record

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

Partnerships

Six partnerships are on record, tiered minor and core.

• Cantina RooftopminorStrategic or Co-development PartnerPartner venue for cross-promotion and event hosting. Listed as one of ZamoraLive's partner venues on the website footer.
• Broadway 1604minorStrategic or Co-development PartnerPartner venue for cross-promotion and event hosting. Listed as one of ZamoraLive's partner venues on the website footer.
• La Z 1310minorStrategic or Co-development PartnerPartner venue/media outlet for cross-promotion. Listed as one of ZamoraLive's partner venues on the website footer.
• HK HallminorStrategic or Co-development PartnerPartner venue for cross-promotion and event hosting. Listed as one of ZamoraLive's partner venues on the website footer.
• CoronaminorGTM or Marketing PartnerAdvertiser on ZamoraLive platform. Corona beer advertising visible on the video gallery section of the website.
• TicketOncoreChannel Partner/ Reseller/ DistributorExternal ticketing platform used for ticket sales across all ZamoraLive events. All event pages feature 'Compra tus boletos' links redirecting to TicketOn for ticket purchases.

Scale indicators4 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• OCESA (Operadora de Centros de Espectáculos): Mexico's largest concert and live event promoter. Directly comparable as a Latin-music-focused promoter with cross-border US/Mexico reach and a roster of major regional Mexican and pop-Latin headliners, mirroring ZamoraLive's artist profile and geographic footprint.
• Cárdenas Marketing Network (CMN): US-based Hispanic-focused event production and marketing agency. Closely comparable in targeting Hispanic/multicultural audiences with concert tours, festivals, and brand activations across the United States.
• Powerhouse Entertainment: US promoter specializing in regional Mexican and Latin music concerts. Highly comparable artist roster (banda, norteño, corridos) and US-Hispanic touring model, with overlapping venues in the US Southwest.
• Wisdom Entertainment Group: Mid-size US concert promoter with a strong regional Mexican and Latin music focus. Comparable in scale, target audience, and tour-based business model.
• Maverick Concerts / Cardenas Presents: Veteran Latin-music concert promoter in the US. Operates multi-city Latin tours with comparable headliner-driven economics and overlapping Midwest/Southwest venue footprint.
• Goldenvoice: California-based concert promoter and festival operator (subsidiary of AEG). Comparable in producing multi-city tours and large-scale live events with similar artist promotion mechanics.

Broad incumbents

• AEG Presents: One of the largest global concert promoters. Broader in genre and geography, but increasingly active in the Latin touring category with comparable headliner-tour mechanics and venue partnerships.
• Live Nation Entertainment: The world's largest live entertainment company and concert promoter. Operates a broad portfolio that includes Latin touring, with the scale and venue ownership that dwarfs regional promoters like ZamoraLive.

Others

• Universal Music Latin Entertainment: Major Latin music record label. Adjacent ecosystem player — controls many of the artists ZamoraLive promotes and frequently partners with promoters on tour marketing and VIP packages.
• Sony Music Latin: Major Latin music label. Comparable to Universal Music Latin in the artist ecosystem role; labels frequently co-invest in tour promotion and provide artist pipeline for promoters like ZamoraLive.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/zamoralive1

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about ZamoraLive