Current Studios
Current Studios is a privately held Halifax-based AR, AI, and ML studio founded in 2000 that designs and develops interactive augmented reality and AI-driven brand experiences for major consumer-brand enterprise clients such as Pillsbury.
- Company typePrivate
- Founded2000
- HeadquartersHalifax, Canada
- Headcount101–250
- GTM typeB2B
- OfferingServices
Current Studios firmographics
Firmographics- Name
- Current Studios
- Website
- https://currentstudios.com
- Company type
- Private
- Founded year
- 2000
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- Current Studios is a privately held Halifax-based AR, AI, and ML studio founded in 2000 that designs and develops interactive augmented reality and AI-driven brand experiences for major consumer-brand enterprise clients such as Pillsbury.
- Ownership category
- akta.pro rank
Current Studios industry classification
Industry- Product category
- Interactive AR/AI Brand Experiences
- NAICS
- Software Publishers (5132)
- akta.pro primary industry
- Content Studio & Creative Resourcing (In-house/Embedded Teams) (BPAFAIAJ)
- akta.pro secondary industries
- VR/AR/XR Game Studios (MPAFAAAE), Creator Content Production & Co-Creation Studios (BPAFAHAD)
Keywords
Where Current Studios is headquartered
LocationHeadquarters
- HQ city
- Halifax
- HQ country
- Canada
- HQ region
- North America
Markets served
Current Studios business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Technology or R&D, Operations, Marketing or Sales
Revenue model
- Creative AR/AI/ML Services: Current Studios generates revenue by providing augmented reality, artificial intelligence, and machine learning creative services to enterprise clients and major brands. Their project-based work includes developing interactive AR campaigns, shoppable experiences, and immersive brand activations.
Go-to-market motion1 record
Marketing channels1 record
Current Studios product offering
Product offeringCore offering
Current Studios is an AR, AI, and ML studio that designs and develops interactive augmented reality, artificial intelligence, and machine learning experiences for major consumer brands and enterprise clients. Their work spans shoppable AR campaigns, immersive brand activations, and anniversary/special-event marketing initiatives, exemplified by the Pillsbury Modern Doughhouse Revival AR campaign celebrating the 60th anniversary of the Pillsbury Doughboy mascot.
Differentiator
Problem solved
Functional benefit
Products and services
- Interactive AR Brand Experiences
Companies that use Current Studios
Customer profileNamed customers1 record
Segments1 record
Ideal customer profiles1 record
Current Studios technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature1 record
Current Studios competitors and assessment
Company assessmentDirect peers
- B-Reel: Stockholm- and NYC-based independent creative technology studio producing interactive films, AR/VR experiences and digital campaigns for major global brands. Closest direct peer to Current Studios in the creative-tech-for-enterprise-brands space.
- Unit9: London-based creative production studio with a dedicated interactive/immersive division building interactive films, AR activations and branded content. Comparable in mix of AR production, brand storytelling, and project-based enterprise engagements.
- Active Theory: Los Angeles-based immersive experience studio known for WebGL, AR/VR and real-time 3D work for major brands (Google, Nike, Netflix). Direct peer in the AR/XR-for-marketing category.
- North Kingdom: Swedish digital experience studio with a strong track record of award-winning interactive and AR campaigns for global brands (Google, IKEA, Volkswagen). Direct comparable on AR-driven brand activation craft.
- Tool of North America: Los Angeles-based creative studio with deep AR and AI capabilities serving major consumer brands. Closely comparable mix of AR campaign production, shoppable experiences, and enterprise brand clients.
- Second Story: Portland-based creative technology studio (part of Hybrid) that designs interactive exhibitions, AR/VR experiences and immersive brand activations. Comparable in AR/AI-led brand experience delivery.
- ustwo: London- and NYC-based digital product and experience studio building apps, immersive campaigns and creative tech solutions for global brands and public-sector clients. Comparable mix of product-grade engineering and creative storytelling.
- Resn: New Zealand-based creative technology studio producing award-winning interactive sites, AR/VR experiences and digital campaigns for major brands. Comparable independent creative-tech positioning and enterprise brand clientele.
Regional players
- Jam3: Toronto-based digital creative agency (acquired by Marketing Pfizer) that produces interactive campaigns, AR experiences and brand storytelling for major clients. Direct functional peer and a fellow Canadian-headquartered creative-tech shop.
Broad incumbents
- R/GA: Global digital agency with experience design, AR and emerging-tech practices serving enterprise and consumer brands. Larger, broader incumbent that overlaps with Current Studios in AR and brand-experience work.
Market position
Customer concentration
Current Studios social profiles
Digital presenceCurrent Studios financial estimates
Financial estimateRevenue estimate
Valuation estimate
Current Studios leadership team
Management profileNumber of profiles
Current Studios funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Current Studios M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Current Studios
What does Current Studios do?
Current Studios is an AR, AI, and ML studio that designs and develops interactive augmented reality, artificial intelligence, and machine learning experiences for major consumer brands and enterprise clients. Their work spans shoppable AR campaigns, immersive brand activations, and anniversary/special-event marketing initiatives, exemplified by the Pillsbury Modern Doughhouse Revival AR campaign celebrating the 60th anniversary of the Pillsbury Doughboy mascot.
Is Current Studios a public or private company?
Current Studios is a private company. It is classified as unknown and is currently operating.
When was Current Studios founded?
Current Studios was founded in 2000. It employs 101 to 250 people.
Where is Current Studios based?
Current Studios is headquartered in Halifax, Canada, in the North America region.
How does Current Studios make money?
One revenue line is on record: creative AR/AI/ML Services.
Who are Current Studios's main competitors?
Direct peers on record are B-Reel, Unit9, Active Theory, North Kingdom, Tool of North America, Second Story, ustwo and Resn. Jam3 is listed as a regional player. R/GA is listed as a broad incumbent.
Does Current Studios have an API?
No public API is recorded for Current Studios.
What industry is Current Studios in?
Current Studios's product category is Interactive AR/AI Brand Experiences. Its primary akta.pro industry code is BPAFAIAJ, Content Studio & Creative Resourcing (In-house/Embedded Teams), with a secondary code of MPAFAAAE, VR/AR/XR Game Studios. Its NAICS code is 5132.