What Carebase does

Carebase (legal entity: Lanemark Ltd) is a UK-based specialist distributor and service provider of healthcare equipment for individuals with reduced mobility and the care sector. Founded in 1998 and headquartered in Northallerton, North Yorkshire, the company supplies adjustable-height profiling beds (under exclusive UK distribution from German manufacturer Hermann Bock GmbH), specialist paediatric and adult cots (including partner Freistil's wooden-framed range), pressure care mattresses, manual handling equipment (overhead tracking systems, mobile hoists and slings from Humancare A/S), bathing and toileting products, and care-home furniture. Carebase also manufactures bespoke bumpers and safety products in-house, enabling customisation that fits its own and competitors' products. Beyond equipment supply, the company runs a multi-revenue service operation comprising scheduled maintenance/servicing programmes, repair, decontamination and infection-control cleaning (NHS Guidelines HSG(95)18 and CFPP 01-04 compliant), rental with rent-to-buy, architectural drawings and turnkey Canvas furniture/design packages for care homes.

Its go-to-market is direct enterprise field sales supplemented by employed assessors and service engineers providing professional assessments, on-site demonstrations, delivery, installation, commissioning and end-user training across the whole of the UK. Marketing relies on exhibitions and trade shows (Autism Exhibitions, Kidz to Adultz South), a content-driven website and social channels, with bottom-of-funnel conversion through no-obligation demonstrations at customer premises or by phone. The company has supplied over 5,000 customers since 1998 and raised approximately $8.4M from Octopus Ventures in May 2010. Revenue streams are hardware sales, rental (with rent-to-buy), professional servicing and repair, decontamination/cleaning and turnkey design contracts. Primary segments are individuals with reduced mobility, children with special needs, care homes and healthcare professionals.

Name

Carebase

Legal name

Lanemark Ltd

Website

https://carebase.net

Company type

Private

Founded year

1998

Operating status

Operating

Headcount range

11–50 employees

Short description

Carebase (Lanemark Ltd) is a UK-based distributor and servicer of healthcare equipment — profiling beds, specialist cots, pressure care mattresses, manual handling systems, bathing and furniture — serving care homes, individuals with reduced mobility, and children with special needs across the United Kingdom since 1998.

Ownership category

akta.pro rank

Product category

Healthcare Equipment & Mobility Aids

NAICS

Home Health Equipment Rental (532283), Electronic and Precision Equipment Repair and Maintenance (8112)

SIC

Orthopedic, Prosthetic & Surgical Appliances & Supplies (3842), Surgical & Medical Instruments & Apparatus (3841), Services-Miscellaneous Equipment Rental & Leasing (7350)

akta.pro primary industry

Hospital Bed, Lift & Transfer Equipment (Beds, Hoyer Lifts, Slings) (HSABAKAF)

akta.pro secondary industries

Patient Lifts, Transfer & Safe Handling Equipment (Hoists, Slings, Transfer Boards) (HLAHAMAE), Hospice Medication, DME & Supply Management (In-Home Logistics) (HSABAFAN), Medical-Grade Device Connectivity & Device Management (MDM) (HLACAFAG), Care Navigation & Service Coordination (Medical, Social, Community) (HSABAIAB)

Keywords

• Healthcare equipment supply
• Profiling beds
• Manual handling equipment
• Pressure care mattresses
• Specialist care cots

Headquarters

HQ city

Northallerton

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Healthcare Equipment Sales: Sale of profiling beds, cots, manual handling equipment, pressure care mattresses, bathing equipment, and accessories. Products are manufactured by partners or by Carebase itself (bumpers, safety products).
2. Servicing & Maintenance: Scheduled maintenance schemes, asset management programs, compliance documentation. Includes full equipment asset register and traceable servicing records.
3. Repair Services: Prompt repair service for faulty or damaged equipment by Carebase-employed service engineers, with guaranteed parts availability and first-fix resolution.
4. Product Rental: Short or longer term rental packages with rent-to-buy option where rental payments can be offset against purchase price. Provides flexibility for temporary needs, holidays, or short term stays.
5. Decontamination Services: Cleaning and decontamination services with validated results, compliance with NHS guidelines, and microbiological testing. Includes equipment tracking and traceability.
6. Turnkey Solutions: Complete package including interior design, soft furnishings, and products for care homes, with architectural drawing and project management services.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels4 records

Core offering

Carebase supplies a comprehensive range of healthcare equipment and assistive technology for individuals with reduced mobility and their carers, including adjustable height profiling beds, specialist paediatric cots, pressure care mattresses, manual handling equipment (overhead tracking, hoists, slings), bathing equipment, and care-home furniture. The product portfolio is complemented by professional services covering delivery, installation, repair, scheduled maintenance, decontamination cleaning, equipment rental with rent-to-buy, architectural drawings, and turnkey care-home furnishing (Canvas), all delivered through a UK-wide employed Service Engineer network.

Product overview

Carebase is a UK-based healthcare equipment supplier offering an integrated portfolio of products and services for individuals with reduced mobility and their carers. The company provides adjustable height profiling beds (manufactured by Hermann Bock GmbH including Adiflex, Adilec, Ancona, Ancona 80-20, Belluno, Combiflex, Domiflex, Domiflex 80-20, Practico Ultra Low, and Verona), paediatric and specialist cots (Dino, Jeremia, Kangbo, Lukas, Lea, Laura, Lilly, Leon, Lisa, Haven), pressure care mattresses (Quasar, Nova, Tetra, Samson, Matrix, Multisoft, Microplot), manual handling equipment (overhead tracking systems, mobile hoists, slings), bathing and toileting products, and furniture. The product range is backed by professional services including delivery, installation, repair, maintenance, decontamination cleaning, rental, and architectural drawing services. Carebase has partnered with Hermann Bock GmbH, Humancare A/S, and Freistil for over 15 years.

Differentiator

Problem solved

Functional benefit

Products and services

• Adjustable Height Profiling Beds (Bock Range) Range of height-adjustable profiling beds from Hermann Bock GmbH covering economy (Domiflex, Adiflex), bariatric up to 280kg (Adilec), low-bed (Domiflex 80-20, Ancona 80-20, Practico Ultra Low down to 9.5cm), customisable (Belluno, Combiflex, Verona), and heavy-duty/active-user (Ancona) variants for care homes, NHS facilities, and home users with reduced mobility.
• Specialist Paediatric Cots Range of 12 specialist cots (Dino, Jeremia, Kangbo 75, Kangbo 110, Lukas, Lea, Laura, Lilly, Leon, Lisa, Haven) for children with special needs, offering very low entry heights (down to 15.5cm), electric height adjustment, Trendelenburg options, sliding/ folding doors, Spectar windows for visual contact, and customisable solid beech (Freistil) or metal frames for intensive care, safe environments, and special-needs use.
• Pressure Care Mattress Systems Active and static pressure care mattress range including Quasar (dynamic replacement), Nova (entry level alternating overlay), Tetra (deep cell replacement), Samson (bariatric up to 40 stone), Matrix (high density castellated foam), Multisoft (dual layer visco-elastic foam), Microplot (firm edge with Matrix interior), plus Cradle and Underlayer accessories — designed for prevention and treatment of pressure ulcers across care home, hospital, and home settings.
• Manual Handling Equipment Manual handling portfolio from Humancare A/S including Roomer 5200 portable overhead lift (220kg capacity), overhead tracking systems with room-to-room transfer capability, mobile hoists, anatomically designed slings (2/3/4 suspension points), and accessories such as scales — for safe patient transfer in care homes, hospitals, and home environments.
• Bumpers and Safety Products In-house manufactured bumpers and safety accessories including MARK bumpers, wraparound bumpers, head/foot bumpers, gap guards, tumblemats, and modulus bumpers to reduce entrapment risks on profiling beds and cots. Bespoke solutions fit Carebase products and other manufacturers' equipment.
• Care Home Furniture Care home furniture portfolio including customisable seating (Verl and Oxfordshire ranges in wide colourways), bedroom furniture, reception/administrative furniture (Ergo range), and tables covering wheelchair-accessible dining, occasional, and foldaway variants — supplied to residential care homes.
• Cot Safety Bumpers and Accessories Cot-specific safety bumpers and accessories including integral, detachable, and customisable bumpers, picture frame bumpers, day/night bumpers, and modulus solutions for paediatric cots and beds.
• Scheduled Servicing and Maintenance Scheduled equipment servicing scheme providing full asset register, traceable servicing records, and preventive maintenance to reduce equipment failure and identify potential problems before they arise — delivered by employed Carebase-trained Service Engineers for care homes, NHS organisations, and individual customers.
• Repair Service Prompt equipment repair service for faulty or damaged products carried out by Carebase-employed Service Engineers, with guaranteed parts availability from partner manufacturers and most issues resolved on a first-fix basis.
• Equipment Rental Short or longer-term equipment rental packages with rent-to-buy flexibility, ideal for temporary needs, holidays, short-term stays, or evaluation before purchase.
• Decontamination and Cleaning Service Decontamination cleaning service using a one-way flow from contaminated to clean equipment, Miele washing machines, and independent microbiological audit. Equipment is tracked and traced with disinfection per NHS Guidelines HSG(95)18 and CFPP 01-04.
• Architectural Drawings and Project Management Architectural planning, detailed drawings, and project management services for care home construction/renovation projects and disabled facility grants, ensuring equipment and accessibility requirements are integrated into facility design.
• Canvas Turnkey Contract Furniture Service Complete turnkey care home furnishing package combining interior design, soft furnishings, and Carebase equipment products, delivered as a single contract project for new-build or refurbished care facilities.

Quantifiable outcome

• Supplied over 5,000 customers since 1998

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Two partnerships are on record, tiered core.

• Hermann Bock GmbH (Bock)coreTechnology or IntegrationLong-term partnership with German manufacturer of nursing care beds. Bock produces high-quality profiling beds including Adiflex, Adilec, Ancona, Belluno, Combiflex, Domiflex, and Practico ranges. Manufacturing facilities extend over 9000 square meters with modern machinery. Carebase distributes Bock products exclusively in the UK market with combined offering of beds and bespoke Carebase bumpers.
• Humancare (Human Care)coreTechnology or IntegrationLong-term partnership with Humancare A/S for manual handling equipment including overhead lifts, mobile hoists, and slings. Humancare products offer high quality overhead lifts for comfortable and safe transfers. Carebase distributes and supports Humancare products in the UK.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Mangar International: UK-based specialist in patient lifting, bathing, and emergency lifting equipment. Comparable to Carebase's manual handling (Humancare) range and similar focus on mobility and safe handling for elderly and disabled users.
• Helping Hand Company: UK-based specialist manufacturer and supplier of pressure care, postural support, and specialist seating products. Comparable to Carebase as a similarly-sized domestic specialist serving care homes and individual patients with reduced mobility needs.
• Renray Healthcare: UK manufacturer and supplier of contract furniture and equipment specifically for the care home market. Comparable to Carebase's Canvas/turnkey offering and similar customer base of care home operators.
• Select Healthcare: UK specialist supplier of profiling beds, pressure care mattresses, hoists, and bathroom equipment to care homes, hospitals, and private users. Directly comparable to Carebase in product mix, customer segments (care homes and individuals), and UK-only distribution model.

Broad incumbents

• Invacare: Global manufacturer of durable medical equipment including beds, mobility, and patient handling products. Overlaps broadly with Carebase across most product categories but at much larger scale and global distribution footprint.
• Hillrom (Baxter): Global medical technology company (now part of Baxter) with a strong hospital and long-term care bed portfolio. Direct overlap with Carebase's profiling bed offering, but at vastly larger scale and with a broader clinical product portfolio.
• Arjo: Global medtech company specializing in patient handling, hygiene, and pressure injury prevention products including beds, lifts, and slings. Direct overlap with Carebase's Humancare manual handling range and Bock bed range, but at significantly larger scale globally.
• Drive DeVilbiss Healthcare: Large multi-category DME manufacturer and distributor active in the UK across beds, mobility, respiratory, and pressure care. Overlaps significantly with Carebase's product portfolio but operates at much greater scale across multiple product lines.
• Sunrise Medical: Global manufacturer of mobility products including wheelchairs, power chairs, and patient handling equipment. Adjacent to Carebase's mobility and transfer focus, though narrower in manual handling and beds.

Emerging players

• Joerns Healthcare: Specialist provider of patient handling, wound care, and bed/therapeutic support surfaces with a strong UK presence. Comparable to Carebase in pressure care and manual handling focus, but with deeper clinical and rental service infrastructure.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/carebaseinfo
• Facebookfacebook.com/carebaseinfo

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds1 record

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Carebase