Peter Kittle Motor Company

What Peter Kittle Motor Company does

Peter Kittle Motor Company is a family-owned multi-franchise automotive dealership group founded in May 1988 in Alice Springs, Northern Territory, and now operating 11 dealerships across South Australia, Victoria, and New South Wales. The group specialises in the Toyota franchise (with one Mazda dealership co-located at Mildura), operating under brand identities including Peter Kittle Toyota, Le Mans Toyota, Barossa Valley Toyota, Clare Valley Toyota, Port Lincoln Toyota, Mildura Toyota, Mildura Mazda, Ballina Toyota, Croydon Toyota, Yarra Valley Toyota, and Lilydale Toyota. Head office is at Para Hills West, South Australia. The company is collectively operated through seven related Australian proprietary limited entities (Alice Car Centre Pty Ltd, Eyre Dealership Pty Ltd, PKMC Adelaide Pty Ltd, SA Progress No. 1 Pty Limited, Sandam Pty Ltd, YVT Automotive Group Pty Ltd, and PKMC East Coast Pty Limited), with the founding family maintaining operational control and no external institutional investment.

The group's core offering is an integrated retail automotive platform spanning new and used vehicle sales, factory-authorised servicing and repairs, genuine parts and accessories, in-house and manufacturer-linked finance and insurance (through Toyota Finance Australia and Toyota Insurance), and dedicated fleet and business sales departments at each rooftop. The company is part of the OneToyota network, which links finance, insurance, and customer experience functions across Australia's authorised Toyota dealers. The technology stack consists of standard dealership management systems integrated with manufacturer platforms; there is no proprietary technology disclosed, no patents, and no unique software product.

Revenue is generated across multiple streams: one-time vehicle sales (new and used), recurring service and maintenance work, parts and accessories sales, finance and insurance commissions, dedicated fleet sales for business customers, and adjacent revenue from related operating companies. Customer segments are split between individual consumers (primary) and fleet/business customers (secondary), served via physical dealerships, the corporate website (peterkittle.com.au), social media, email newsletter, and community sponsorship channels. The group also owns three related companies that extend its footprint: Peter Kittle Collision Repair Centre, RedStar Car Carriers (vehicle transportation), and National Indigenous Vehicle Solutions, creating a vertically integrated vehicle lifecycle offering.

Name

Peter Kittle Motor Company

Legal name

Peter Kittle Motor Company (Collectively comprising: Alice Car Centre Pty Ltd, Eyre Dealership Pty Ltd, PKMC Adelaide Pty Ltd, SA Progress No. 1 Pty Limited, Sandam Pty Ltd, YVT Automotive Group Pty Ltd, PKMC East Coast Pty Limited)

Website

https://peterkittle.com.au

Company type

Private

Founded year

1988

Operating status

Operating

Headcount range

51–100 employees

Short description

Peter Kittle Motor Company is a family-owned multi-franchise automotive dealership group operating 11 Toyota and Mazda dealerships across South Australia, Victoria, and New South Wales, offering new and used vehicle sales, servicing, parts, finance and insurance, and fleet services to individual and business customers.

Ownership category

akta.pro rank

Headquarters

HQ city

Wongan Hills

HQ country

Australia

HQ region

Oceania

Offices10 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Marketing or Sales, Infrastructure

Revenue model

1. Vehicle Sales: Sale of new and used vehicles through multiple franchise dealerships. The company sells Toyota and Mazda vehicles across 11 locations.
2. Servicing and Maintenance: Vehicle servicing, maintenance, and repairs offered at all dealership locations.
3. Parts and Accessories: Sale of spare parts and accessories for Toyota and Mazda vehicles.
4. Finance and Insurance Products: Business finance, insurance products, and credit facilities offered through in-house finance and insurance departments.
5. Fleet Sales: Dedicated fleet sales services for business customers requiring multiple vehicles.
6. Car Transportation: Vehicle transportation services including RedStar Car Carriers for moving vehicles between locations or for customers.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels4 records

Core offering

Peter Kittle Motor Company operates a multi-franchise automotive dealership group selling new and used Toyota and Mazda vehicles across 11 locations in South Australia, Victoria, and New South Wales. Each dealership provides vehicle servicing and maintenance, genuine spare parts and accessories, finance and insurance products, and dedicated fleet sales. The group also offers vehicle transportation via subsidiary RedStar Car Carriers and collision repair through Peter Kittle Collision Repair Centre.

Product overview

Peter Kittle Motor Company is a family-owned multi-franchise automotive dealership group operating 11-12 award-winning dealerships across South Australia, Victoria, and New South Wales. The company specializes in Toyota and Mazda vehicle sales, offering new vehicles, used vehicles, vehicle servicing, parts and accessories, finance and insurance, and fleet services. The dealership network includes branded locations for Peter Kittle Toyota, Le Mans Toyota, and Mildura Mazda. As part of the OneToyota network, dealerships share customer information and offer integrated services. The company also operates related businesses including a Collision Repair Centre, RedStar Car Carriers (vehicle transportation), and National Indigenous Vehicle Solutions, providing a comprehensive automotive ecosystem spanning sales, servicing, financing, and vehicle transport.

Differentiator

Problem solved

Functional benefit

Products and services

• New Vehicle Sales Sale of new Toyota and Mazda passenger vehicles across the 11 dealership locations in South Australia, Victoria, and New South Wales, targeted at individual retail consumers and fleet/business customers.
• Used Vehicle Sales Sale of pre-owned and demonstrator vehicles across all dealership locations, targeted at individual retail buyers seeking a lower-priced alternative to a new vehicle.
• Vehicle Servicing and Maintenance Manufacturer-authorized vehicle servicing, maintenance, and repair services offered at the service departments of all 11 dealership locations, targeted at owners of Toyota and Mazda vehicles.
• Parts and Accessories Sale of genuine spare parts and accessories for Toyota and Mazda vehicles across dealership locations, targeted at vehicle owners seeking manufacturer-authorized replacement parts and accessories.
• Finance and Insurance Products Vehicle finance, business finance, insurance products, and credit facilities arranged through in-house finance and insurance departments at each dealership, offered in conjunction with vehicle purchases.
• Fleet Sales and Fleet Services Dedicated fleet sales and fleet management services for business customers requiring multiple vehicles, handled through dedicated fleet departments at each of the 11 dealership locations, including bulk vehicle procurement and ongoing fleet servicing.
• Car Transportation Services Vehicle transportation and logistics services provided through the group's subsidiary RedStar Car Carriers, including moving vehicles between locations or for customers.
• Collision Repair Services Vehicle collision repair services operated as part of the Peter Kittle Motor Company group through its subsidiary Peter Kittle Collision Repair Centre.

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability2 records

Partnerships

Eight partnerships are on record, tiered major, core and minor.

• Royal Flying Doctor ServicemajorStrategic or Co-development PartnerMajor sponsorship and long-term partnership. The sponsorship has enabled the Royal Flying Doctor Service to purchase aircraft and medical equipment.
• RedStar Car CarrierscoreStrategic or Co-development PartnerRelated entity providing car transportation services. Part of the Peter Kittle Motor Company group of companies.
• National Indigenous Vehicle SolutionsminorStrategic or Co-development PartnerListed under 'Our Companies' - organization focused on Indigenous vehicle solutions.
• Peter Kittle Collision Repair CentrecoreStrategic or Co-development PartnerRelated entity providing collision repair services. Part of the Peter Kittle Motor Company group of companies.
• Toyota Motor Corporation Australia LimitedcoreChannel Partner/ Reseller/ DistributorAuthorized Toyota dealer network. Part of OneToyota network providing integrated customer experience across the Toyota dealer network in Australia.
• Toyota Finance Australia LimitedminorChannel Partner/ Reseller/ DistributorPart of OneToyota network. Provides finance products to customers purchasing Toyota vehicles.
• Aioi Nissay Dowa Insurance Company Australia Pty Ltd (Toyota Insurance)minorChannel Partner/ Reseller/ DistributorPart of OneToyota network. Provides insurance products to Toyota customers.
• Mazda AustraliacoreChannel Partner/ Reseller/ DistributorAuthorized Mazda dealer network. Provides Mazda vehicles through Mildura Mazda dealership.

Scale indicators3 records

Recent moves6 records

Expansion highlights4 records

Broad incumbents

• Inchcape Australasia: Global multi-brand automotive distributor (LSE: INCH) with substantial Australian operations across multiple marques. Comparable as a multi-brand automotive group operating in similar categories to Peter Kittle, though broader in scope and serving different brand segments.
• ARB Corporation Limited: ASX-listed (ARB) manufacturer, distributor, and retailer of 4WD accessories and vehicle enhancement products. Comparable in automotive aftermarket accessories distribution (relevant to Peter Kittle's parts/accessories revenue stream) and shares the regional Australian customer base, though at much larger scale.
• Bapcor Limited: Australia's largest aftermarket automotive parts distributor and retailer (ASX: BAP), operating trade, retail, and service channels. Comparable to Peter Kittle's parts distribution business and broader automotive aftermarket exposure, but at much larger scale and as a pure-play parts specialist rather than franchise dealer.

Regional players

• John Hughes Group: WA-based privately-held automotive dealer group operating multiple franchises. Comparable to Peter Kittle as an Australian regional multi-franchise dealer group with similar business model, though concentrated in Western Australia rather than eastern states.
• Trivett Classic (now part of Inchcape): Australian multi-brand dealership group formerly operating BMW, MINI, and other luxury franchises. Comparable as a multi-brand automotive retail peer, though now part of Inchcape and focused on premium brands rather than the mass-market Toyota/Mazda mix.

Direct peers

• Suttons Automotive Group: Privately-held Australian multi-franchise automotive dealer group based in Sydney. Directly comparable to Peter Kittle as a regional multi-brand dealership group with similar Toyota franchise exposure and full-service dealer operations across sales, service, parts, and F&I.
• Eagers Automotive Limited: Australia's largest automotive retail group (ASX: APE), operating over 200 dealerships across all Australian states and New Zealand. Directly comparable to Peter Kittle as a multi-franchise Toyota and Mazda dealer group with similar revenue streams from vehicle sales, servicing, parts, and finance/insurance, but at vastly larger scale and national footprint.
• AMA Group Limited: Australia's largest collision repair operator (ASX: AMA). Directly comparable to Peter Kittle Collision Repair Centre as a related automotive service business; AMA's scale and geographic coverage make it a benchmark for valuing Peter Kittle's collision repair subsidiary.
• Peter Warren Automotive Group Limited: NSW-based ASX-listed (PWR) multi-franchise automotive dealership group with Toyota, Ford, and other franchises. Directly comparable to Peter Kittle as a regional Australian multi-brand dealership group with similar franchise exposure and operating model, particularly in NSW.

Emerging players

• mycar (formerly Kmart Tyre & Auto): Australia's largest dedicated tyre and auto-service chain (owned by Goodyear). Comparable to Peter Kittle's servicing operations in automotive service delivery, though focused on tyres and quick-service rather than full franchised dealerships with new vehicle sales.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks7 records

Key highlights7 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Subsidiaries3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Peter Kittle Motor Company