Chefmaster
- Company typePrivate
- Founded1902
- HeadquartersFullerton, United States
- Headcount101–250
- GTM typeB2C
- OfferingHardware or Manufacturing
Chefmaster firmographics
Firmographics- Name
- Chefmaster
- Legal name
- Chefmaster
- Website
- https://chefmaster.com
- Company type
- Private
- Founded year
- 1902
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Ownership category
- akta.pro rank
Chefmaster industry classification
Industry- Product category
- Food Coloring & Baking Decorations
- NAICS
- Flavoring Syrup and Concentrate Manufacturing (31193), Other Specialty Food Retailers (44529)
- SIC
- Miscellaneous Food Preparations & Kindred Products (2090), Bakery Products (2050)
- akta.pro primary industry
- Baking Ingredients & Desserts (Flour, Mixes, Frosting, Gelatin) (CRADAAAD)
- akta.pro secondary industry
- Bakery Fillings, Icings & Decorations Manufacturing (AFAKAAAH)
Keywords
Where Chefmaster is headquartered
LocationHeadquarters
- HQ city
- Fullerton
- HQ country
- United States
- HQ region
- North America
Offices3 records
Markets served
Chefmaster business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Marketing or Sales, Personnel, Technology or R&D, Infrastructure
Revenue model
- Direct Product Sales: Chefmaster generates revenue through direct-to-consumer e-commerce sales of food coloring and baking decoration products. Products include Liqua-Gel colors, gel pastes, airbrush colors, cake drizzles, food pens, meringue powder, and royal icing mix sold in various sizes and formulations.
- Wholesale Distribution: Revenue from wholesale accounts where businesses purchase Chefmaster products in bulk for resale or commercial use. Wholesale inquiries are processed through a dedicated form and managed by customer service representatives.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Individual food coloring products ranging from $2.99 to $99.99 |
| Unit Pricing | Pay-as-you-go | Cake Drizzles ranging from $5 oz to 6.6 lbs sizes |
| Unit Pricing | Pay-as-you-go | Color Kits for hobby and professional bakers |
| Other | Multi-year contract | Wholesale pricing through account inquiry |
Go-to-market motion2 records
Distribution channels5 records
Marketing channels9 records
Chefmaster product offering
Product offeringCore offering
Chefmaster manufactures and sells a comprehensive range of food coloring products (Liqua-Gel® concentrated liquid gels, Gel Paste, Airbrush Colors, Candy Colors / Dry Powder, and Natural plant-based colors) along with baking decoration products such as Cake Drizzles, Food Decorating Pens, Meringue Powder, and Royal Icing Mix. The portfolio serves both home bakers and professional decorators, with products sold primarily through the company's own e-commerce website and a separate wholesale channel for businesses and international distributors.
Product overview
Chefmaster is a food coloring and baking/decorating solutions company offering a comprehensive portfolio of products organized around color creation and cake decorating. The core product lines include Liqua-Gel® (concentrated liquid gels), Gel Paste (moisture-free concentrates), Airbrush Colors (spray-on formulations), Candy Colors (oil-dispersible for chocolate), Dry Powder Coloring, and Natural Liqua-Gel® (plant-based alternatives). Supporting the coloring range are Color Kits (bundled multi-color sets), Cake Drizzles (flavored toppings), Food Decorating Pens (edible markers), Meringue Powder (egg white substitute), and Royal Icing Mix (ready-to-use base). The products serve both professional bakers and hobbyists, covering every stage from coloring to final cake decoration.
Differentiator
Problem solved
Functional benefit
Brands
- Liqua-Gel®: Concentrated quality liquid gel food coloring primarily used for coloring icings, fondants, gum pastes, batters and cake frosting. Known throughout the industry for giving food a deep, vibrant color which will not fade over time.
- Candy Color
- Natural
- Cake Drizzles
- Meringue Powder
Products and services
- Liqua-Gel® Chefmaster's flagship concentrated liquid gel food coloring for coloring icings, fondants, gum pastes, batters, and cake frosting. Known for deep, vibrant colors that do not fade over time. Sold in various sizes (e.g., 0.7oz starting around $2.99, larger 10.5oz bottles $9–$18) and as part of multi-color kits.
- Gel Paste Highly concentrated gel-based food coloring formulated for applications requiring vibrant, rich colors without adding excess moisture to recipes. For professional and hobbyist bakers needing powerful color payoff.
- Airbrush Colors Spray-on food coloring formulated with a mix ratio compatible with any brand of airbrush equipment, designed for high-quality coverage on icings. Used by cake decorators needing smooth, even color application.
- Candy Colors Oil-dispersible food coloring specially formulated for fat-based ingredients such as white chocolate, compound coatings, and high-fat icings like Swiss Buttercream. Designed for candy making and chocolate work.
- Dry Powder Coloring Hyper-concentrated dry powder food coloring preferred by bakers to avoid adding extra moisture to batters or icings. Can be mixed with vodka for brushing on cookies and fondant.
- Natural Liqua-Gel® Plant-based concentrated liquid gel food coloring made without artificial dyes, using ingredients such as spirulina powder, beet juice, grape juice, caramel color, and beta carotene. Vegan-friendly, free of allergens like gluten, eggs, and peanuts. Priced at a premium (e.g., 7oz Natural Black at $59.99, Natural Royal Blue 7oz at $94.99).
- Color Kits Pre-packaged sets of multiple food coloring products available in various configurations including 4, 6, 8, 12, and 36-color kits for hobby and professional bakers. Specialty kits such as Halloween and Holiday themed sets available. 12-color kits priced at $29.99–$84.99 depending on bottle size.
- Cake Drizzles Flavored cake decorating drizzle products that can be heated and used for drizzling, coating, dipping, and decorating cakes, cookies, and donuts. Available in Vanilla, Blueberry, Pistachio, Strawberry, Chocolate, Cappuccino, and Limoncello flavors in 5oz, 10oz, and 6.6 lbs bulk sizes. Kosher certified.
- Food Decorating Pens Dual-tipped edible markers for mess-free decoration of cookies, candies, and baked goods. Feature a fine point and wide-tipped point for versatility. For hobbyists and professional decorators.
- Meringue Powder Professional-grade egg white substitute made in small batches in California using non-GMO high-quality ingredients including cage-free eggs and natural flavors. Stabilizes buttercream and creates meringue toppings. Kosher certified.
- Royal Icing Mix Ready-to-mix powder for creating smooth and silky royal icing. Formulated with premium GMO-free and CA Prop 12 compliant ingredients and Chefmaster Deluxe Meringue Powder. Adjustable consistency for stiff or flood icing. Manufactured in Southern California.
Quantifiable outcome
- Colors do not fade over time
Companies that use Chefmaster
Customer profileSegments3 records
Ideal customer profiles3 records
Chefmaster technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature4 records
Chefmaster partnerships and signals
Strategic signalScale indicators4 records
Chefmaster competitors and assessment
Company assessmentDirect peers
- Wilton Brands: Wilton is the leading US brand in cake decorating supplies, including food coloring, icing, and decorating tools. It directly competes with Chefmaster across hobbyist and professional segments and is the most comparable anchor peer.
- Americolor: Americolor manufactures professional-grade soft gel paste food coloring used by cake decorators and bakeries. Its gel paste product directly competes with Chefmaster's Gel Paste line and targets the same professional baker segment.
- Colour Mill: Colour Mill produces oil-based food coloring for chocolate and buttercream, directly competing with Chefmaster's Candy Colors line. It is a focused specialty competitor in the decorating color category.
- LorAnn Oils: LorAnn Oils supplies food flavorings, oils, and coloring used by bakers and confectioners. Its overlapping product range in colors and flavoring concentrates makes it a direct specialty peer.
Emerging players
- Sugar Art: Sugar Art sells food coloring, fondant, and cake decorating supplies, overlapping with Chefmaster's color and decorating lines. It is a smaller specialty competitor with a strong following among cake decorators.
- Magic Colours: Magic Colours is a UK-based food coloring brand producing dust, gel, and airbrush colors for cake decorating. It competes with Chefmaster across multiple color formats and is a comparable specialty peer.
Broad incumbents
- McCormick & Company: McCormick is a major global food flavoring and coloring company with broad retail distribution. While much larger, its food color product line overlaps with Chefmaster's offerings in the home baking category.
- Watkins Incorporated: Watkins produces baking extracts, spices, and food coloring sold through direct-to-consumer and retail channels. It overlaps with Chefmaster's colorings and baking decoration products in retail and DTC markets.
Regional players
- Renshaw Baking: Renshaw is a UK-based decorator brand producing fondant, icing, and decorating products. It is a regional peer in the same cake decorating category, with limited direct US overlap but comparable product mix.
- Cake Craft World: Cake Craft World distributes a wide range of cake decorating tools and supplies in the UK market. It is a regional peer serving professional and hobbyist bakers with comparable product categories.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks6 records
Key highlights7 records
Customer concentration
Chefmaster social profiles
Digital presenceChefmaster financial estimates
Financial estimateRevenue estimate
Valuation estimate
Chefmaster leadership team
Management profileNumber of profiles
Chefmaster funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Chefmaster M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Chefmaster
What does Chefmaster do?
Chefmaster manufactures and sells a comprehensive range of food coloring products (Liqua-Gel® concentrated liquid gels, Gel Paste, Airbrush Colors, Candy Colors / Dry Powder, and Natural plant-based colors) along with baking decoration products such as Cake Drizzles, Food Decorating Pens, Meringue Powder, and Royal Icing Mix. The portfolio serves both home bakers and professional decorators, with products sold primarily through the company's own e-commerce website and a separate wholesale channel for businesses and international distributors.
Is Chefmaster a public or private company?
Chefmaster is a private company. It is classified as unknown and is currently operating.
When was Chefmaster founded?
Chefmaster was founded in 1902. It employs 101 to 250 people.
Where is Chefmaster based?
Chefmaster is headquartered in Fullerton, United States, in the North America region.
How does Chefmaster make money?
Two revenue lines are on record. Direct Product Sales are the primary driver. The others are wholesale Distribution.
Who are Chefmaster's main competitors?
Direct peers on record are Wilton Brands, Americolor, Colour Mill and LorAnn Oils. Emerging players are Sugar Art and Magic Colours. Broad incumbents are McCormick & Company and Watkins Incorporated. Regional players are Renshaw Baking and Cake Craft World.
Does Chefmaster have an API?
No public API is recorded for Chefmaster.
What industry is Chefmaster in?
Chefmaster's product category is Food Coloring & Baking Decorations. Its primary akta.pro industry code is CRADAAAD, Baking Ingredients & Desserts (Flour, Mixes, Frosting, Gelatin), with a secondary code of AFAKAAAH, Bakery Fillings, Icings & Decorations Manufacturing. Its NAICS code is 31193 and its SIC code is 2090.