Maxime Knitting
Maxime Knitting is a Canadian textile manufacturer serving the mattress industry with fire-resistant and water-repellent fabrics; the supplied data largely characterizes its BekaertDeslee affiliate, a global B2B supplier of functional and design-forward mattress textiles, serving mattress manufacturers with proprietary technologies like DREAM+™ and PURIFAIR™.
- Company typePrivate
- Founded2016
- HeadquartersBaie-d'urfe, Canada
- Headcount251–500
- GTM typeB2B
- OfferingHardware or Manufacturing
What Maxime Knitting does
Maxime Knitting is presented as a Canadian-based textile manufacturer (Baie-d'urfe, founded 1985, 251–500 employees) producing fire-resistant and water-repellent fabrics for the mattress industry, with founder and CEO Denis Theriault. The substantive operational and product data supplied, however, overwhelmingly describes BekaertDeslee, a Belgian-headquartered (Waregem) B2B mattress textiles company formed in 2016 from the merger of Bekaert's textile division and Deslee, suggesting Maxime Knitting is either a related entity, subsidiary, or the data sources have been conflated. The combined picture describes a global B2B supplier that designs, develops, and manufactures mattress textiles — both functional fabrics and design-forward cover solutions — sold directly to mattress manufacturers and OEMs worldwide.
The product portfolio is structured around two divisions: a Lab (research, functionality, and yarns) that produces proprietary technologies such as DREAM+™ (claimed to improve sleep experience by over 45%), PURIFAIR™ (odor elimination for fresh mattress unboxing), Stress Relief solutions, and an award-winning INFINITY COVER; and a Studio (design collection and trends) that produces aesthetic collections such as the WOW! Collection. Supporting infrastructure includes a B2B eBusiness Portal for ordering/account management and Studio Cloud for design engagement. Distribution is direct enterprise sales to mattress manufacturers across multiple geographies, with the company positioning itself 'always close to you' to OEM customers.
The business model is industrial B2B textile manufacturing with branded functional IP as the primary differentiation lever; pricing is not publicly disclosed. Growth investment is signaled through continuous product launches, trade show presence at Interzum, sustainability positioning, and digital platform buildout, with no external funding rounds disclosed, indicating organic reinvestment rather than venture-backed expansion.
Maxime Knitting firmographics
Firmographics- Name
- Maxime Knitting
- Legal name
- BekaertDeslee
- Website
- https://maximeknitting.com
- Company type
- Private
- Founded year
- 2016
- Operating status
- Operating
- Headcount range
- 251–500 employees
- Short description
- Maxime Knitting is a Canadian textile manufacturer serving the mattress industry with fire-resistant and water-repellent fabrics; the supplied data largely characterizes its BekaertDeslee affiliate, a global B2B supplier of functional and design-forward mattress textiles, serving mattress manufacturers with proprietary technologies like DREAM+™ and PURIFAIR™.
- Ownership category
- akta.pro rank
Maxime Knitting industry classification
Industry- Product category
- Mattress Textiles
- NAICS
- Knit Fabric Mills (313240)
- SIC
- Knitting Mills (2250)
- akta.pro primary industry
- Mattress & Pillow Components Manufacturing (Ticking/Pillow Shells/Protectors) (IMAOAKAE)
- akta.pro secondary industry
- Bed Linen & Bedding Manufacturing (Sheets/Pillowcases/Duvet Covers/Comforters/Blankets) (IMAOAKAA)
Keywords
Where Maxime Knitting is headquartered
LocationHeadquarters
- HQ city
- Baie-d'urfe
- HQ country
- Canada
- HQ region
- North America
Offices1 record
Markets served
Maxime Knitting business model
Business model- GTM type
- B2B
- Offering type
- Hardware or Manufacturing
- Cost components
- Personnel, Supply Chain, Operations, Technology or R&D, Marketing or Sales, Infrastructure
Distribution channels3 records
Marketing channels7 records
Maxime Knitting product offering
Product offeringCore offering
Maxime Knitting manufactures textiles including fire-resistant and water-repellent fabric for the mattress industry. The company supplies specialized mattress textile components, including functional fabrics, design collections, and sleep wellness textile solutions, to mattress manufacturers globally through a B2B model.
Product overview
BekaertDeslee offers a comprehensive mattress textile portfolio centered on innovative fabric solutions. The core offerings include the WOW! Collection for creative design expression, DREAM+™ for improved sleep quality, PURIFAIR™ for odor elimination, and INFINITY COVER for award-winning mattress protection. The company operates through two primary divisions: Lab (research, solutions, and functionalities) and Studio (design collection and trends). Supporting digital platforms include Studio Cloud and eBusiness Portal for customer engagement.
Differentiator
Problem solved
Functional benefit
Products and services
- WOW! Collection A celebration of color, creativity, and joyful expression that transforms everyday moments into something extraordinary. Fabrics that capture the energy of pure joy for mattress textiles.
- DREAM+™ A game-changing sleep solution designed to help users fall asleep faster, stay asleep longer, and sleep deeper, improving sleep experience by over 45%.
- PURIFAIR™ Solution that eliminates unpleasant odors from newly unrolled mattresses, ensuring a fresh, healthy unboxing experience. Revolutionizing mattress unboxing with freshness.
- Stress Relief Solution Solution that creates an optimal sleep environment, driven by the understanding that a good night's sleep is essential for recovery and feeling re-energized.
- INFINITY COVER Award-winning mattress cover that won the Interzum Award for High Product Quality in 2025.
- Lab Solutions Research and experimentation services focused on making textiles that can stand the test of time, improve sleep and satisfy high standards.
- Studio Cloud Cloud-based platform for accessing studio services and design tools for mattress textile collections.
- eBusiness Portal Electronic business portal for customer transactions and account management with mattress manufacturer customers.
- Fire-Resistant Mattress Fabric Fire-resistant textile fabric manufactured for the mattress industry to meet flammability and safety standards.
- Water-Repellent Mattress Fabric Water-repellent textile fabric manufactured for the mattress industry for moisture protection applications.
Quantifiable outcome
- Improve sleep experience by over 45%
Companies that use Maxime Knitting
Customer profileSegments1 record
Ideal customer profiles1 record
Maxime Knitting technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature5 records
Maxime Knitting partnerships and signals
Strategic signalScale indicators2 records
Recent moves7 records
Expansion highlights5 records
Maxime Knitting competitors and assessment
Company assessmentDirect peers
- BekaertDeslee: Global specialist in mattress ticking, covers, and functional mattress textiles with branded platforms (DREAM+, PURIFAIR). Most directly comparable competitor to Maxime Knitting given overlapping product categories and B2B mattress OEM customer base.
- Deslee Clama: Belgian-headquartered mattress fabric manufacturer with a global production footprint, directly competing in knitted mattress ticking and cover textiles. Comparable as a specialty mid-to-large tier supplier to international mattress OEMs.
- American Textile Company: U.S.-based manufacturer of bedding, mattress, and sleep-related textiles with technical fabric capabilities (FR, moisture management). Comparable to Maxime Knitting as a North American specialty mattress fabric supplier.
- Boyd Specialty Sleep: Producer of specialty sleep products including mattress components and textile covers. Comparable as a tier-1/2 supplier of mattress textile components into bedding brands.
- Standard Fiber: U.S.-based manufacturer of mattress covers, FR barriers, and bedding textiles for global mattress brands. Comparable as a North American specialist in mattress cover and protective textiles.
Broad incumbents
- Leggett & Platt (Bedding Products): Diversified bedding components giant with innersprings, foundations, and mattress fabrics. Comparable as a major supplier into North American mattress OEMs, though Maxime Knitting is far more narrowly focused on textiles.
- Suominen Corporation: Public Finnish nonwovens and technical textile manufacturer serving hygiene, medical, and wipes markets with technical fabric capabilities overlapping FR/functional finishes relevant to mattress textiles.
Emerging players
- Trelleborg Engineered Coated Fabrics: Engineered coated and technical fabric producer with functional coating capabilities (water-repellent, barrier). Adjacent to Maxime Knitting's water-repellent/FR mattress fabric niche via shared specialty coating technology.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks5 records
Key highlights5 records
Customer concentration
Maxime Knitting social profiles
Digital presenceMaxime Knitting financial estimates
Financial estimateRevenue estimate
Valuation estimate
Maxime Knitting leadership team
Management profileNumber of profiles
Profiles1 record
Maxime Knitting funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Maxime Knitting M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Maxime Knitting
What does Maxime Knitting do?
Maxime Knitting manufactures textiles including fire-resistant and water-repellent fabric for the mattress industry. The company supplies specialized mattress textile components, including functional fabrics, design collections, and sleep wellness textile solutions, to mattress manufacturers globally through a B2B model.
Is Maxime Knitting a public or private company?
Maxime Knitting is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Maxime Knitting founded?
Maxime Knitting was founded in 2016. It employs 251 to 500 people.
Where is Maxime Knitting based?
Maxime Knitting is headquartered in Baie-d'urfe, Canada, in the North America region.
Who are Maxime Knitting's main competitors?
Direct peers on record are BekaertDeslee, Deslee Clama, American Textile Company, Boyd Specialty Sleep and Standard Fiber. Broad incumbents are Leggett & Platt (Bedding Products) and Suominen Corporation. Trelleborg Engineered Coated Fabrics is listed as an emerging player.
Does Maxime Knitting have an API?
No public API is recorded for Maxime Knitting.
What industry is Maxime Knitting in?
Maxime Knitting's product category is Mattress Textiles. Its primary akta.pro industry code is IMAOAKAE, Mattress & Pillow Components Manufacturing (Ticking/Pillow Shells/Protectors), with a secondary code of IMAOAKAA, Bed Linen & Bedding Manufacturing (Sheets/Pillowcases/Duvet Covers/Comforters/Blankets). Its NAICS code is 313240 and its SIC code is 2250.