What Banfield Foundation does

Banfield Foundation is a 501(c)(3) nonprofit organization founded in 2015 and headquartered in Vancouver, Washington. It operates as the charitable arm of Banfield Pet Hospital, itself a subsidiary of Mars Veterinary Health within the Mars, Incorporated conglomerate, and is run by a small core team of approximately seven staff under Executive Director Kim Van Syoc. The Foundation does not sell products or services; instead, it awards grants and provides financial assistance aimed at making preventive veterinary care accessible to vulnerable pets and the communities that care for them.

Its core offerings are organized as multiple grant programs: HOPE Funds (emergency veterinary financial assistance for income-qualified pet owners, administered through Banfield Pet Hospital locations), Community Care Grants (funding and medical supplies for nonprofit-operated mobile and pop-up clinics), Disaster Relief Grants (emergency support for animal organizations and government agencies post-disaster), Care Knows No Boundaries (travel grants for Mars-affiliated veterinary professionals volunteering in underserved areas), the Safer Together initiative (support for domestic violence survivors and their pets, launched in 2019 with a $1 million commitment in partnership with Russell Wilson), and a Mobile Veterinary Units program (donated vehicles to nonprofit partners such as LifeLine Animal Project, BARCS, PAWS Chicago, Michigan Humane, Maui Humane Society, and The Parker Project on Navajo Nation). The Foundation also coordinates the Mars Ambassador Program for volunteer deployments and publishes annual impact reports. There is no proprietary technology platform or AI/ML capability; operations are administrative and grant-driven.

The Foundation's revenue model is donation-based: contributions from the public, Banfield Pet Hospital clients, and the Mars ecosystem fund grant payouts and overhead. Cumulative grants awarded exceed $22 million since 2015, with $2.9 million awarded in 2024 and $3.3 million in 2023. Its customer base is bifurcated: grant recipients (hundreds of nonprofit animal welfare organizations across 36 U.S. states, Puerto Rico, Saipan, and the Northern Mariana Islands) and end beneficiaries (income-qualified pet owners receiving HOPE Funds or care at partner clinics). Geographic reach expanded meaningfully in 2024, though the absolute number of pets helped declined year over year.

Name

Banfield Foundation

Legal name

Banfield Foundation

Website

https://banfieldfoundation.org

Company type

Private

Founded year

2015

Operating status

Operating

Headcount range

1–10 employees

Short description

Banfield Foundation is a 501(c)(3) nonprofit and charitable arm of Banfield Pet Hospital (Mars Veterinary Health) that awards grants to animal welfare nonprofits and provides HOPE Funds to income-qualified pet owners facing life-threatening emergencies, operating across 36 U.S. states, Puerto Rico, and Saipan.

Ownership category

akta.pro rank

Product category

Animal Welfare Philanthropy

NAICS

Grantmaking Foundations (813211), Grantmaking and Giving Services (8132), Pet Care (except Veterinary) Services (81291)

akta.pro primary industry

Corporate Foundations & CSR Grantmaking (BPAGAKAC)

akta.pro secondary industry

Education & Community Outreach (Responsible Pet Ownership) (BPAGAIAK)

Keywords

• Veterinary grants
• Animal welfare
• Pet care philanthropy
• Disaster relief pets
• Nonprofit foundation

Headquarters

HQ city

Vancouver

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Supply Chain, Others

Revenue model

1. Donations and Charitable Contributions: Banfield Foundation is a 501(c)(3) nonprofit organization that relies on donations from the public, Banfield Pet Hospital clients, and the Mars Veterinary Health ecosystem to fund its grant programs. Every donation is 100% tax deductible.

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

Banfield Foundation is a 501(c)(3) nonprofit grant-making organization that provides financial grants, medical supplies, and resources to nonprofit animal welfare partners and income-qualified pet owners. Its core offerings include HOPE Funds (financial assistance for life-threatening pet conditions), Disaster Relief Grants, Community Care Grants, Care Knows No Boundaries travel grants for veterinary volunteers, the Safer Together initiative for domestic violence survivors with pets, and the donation of Mobile Veterinary Units to nonprofit partners.

Product overview

Banfield Foundation is a 501(c)(3) nonprofit organization and the charitable arm of Banfield Pet Hospital, operating as a grant-making foundation rather than a traditional product company. Its offerings consist of multiple grant programs: HOPE Funds (financial assistance for income-qualified pet owners with life-threatening pet conditions), Disaster Relief Grants (support for natural disaster response), Community Care Grants (funding for mobile/on-site veterinary clinics), and Care Knows No Boundaries travel grants for veterinary professionals. The Foundation also operates the Safer Together Initiative (supporting domestic violence survivors with pets), donates Mobile Veterinary Units to nonprofit partners, coordinates the Mars Ambassador Program for volunteer veterinary care, publishes annual Impact Reports, and maintains a Pet Owner Resources directory. All programs collectively aim to make preventive veterinary care accessible to underserved and vulnerable pet populations across the United States and globally.

Differentiator

Problem solved

Functional benefit

Brands

• Safer Together Initiative: Program designed to help create a world in which victims of domestic violence and their pets can find safety together, offering grants to nonprofit organizations supporting people and pets escaping domestic violence.
• Care Knows No Boundaries
• HOPE Funds
• Community Care Grants
• Disaster Relief Grants

Products and services

• HOPE Funds Financial assistance program providing grants for income-qualified pet owners whose pet is suffering from an immediately life-threatening condition. Applications are reviewed for both medical and financial eligibility, and treatment must be performed at a Banfield Pet Hospital.
• Disaster Relief Grants Financial support grants provided to nonprofit animal organizations and local/state government agencies whose communities have suffered the impact of natural or other disasters. Applications may be submitted at any time.
• Community Care Grants Funding and medical supplies grants provided to nonprofit organizations and local/state government agencies that deliver veterinary care to owned pets through on-site, mobile, or pop-up clinics. Applications are accepted quarterly.
• Care Knows No Boundaries (CKNB) Grants Travel grants enabling veterinarians and certified veterinary technicians within Mars business segments in the United States to remove geographic barriers that keep pets from receiving care, funding travel expenses for volunteer work in underserved communities.
• Mobile Veterinary Units Program Donation of mobile veterinary vans to nonprofit partners across the United States, enabling free and low-cost preventive care, spay/neuter surgeries, and wellness services in underserved communities. Recipients include LifeLine Animal Project (Atlanta), BARCS (Baltimore), PAWS Chicago, Michigan Humane Society (Detroit), Maui Humane Society, and The Parker Project (Navajo Nation).
• Safer Together Initiative Multi-year grant initiative supporting nonprofit organizations helping people and pets escape domestic violence together. Provides funding for veterinary care, pet support specialists, temporary boarding, and behavior training for abused pets. Developed in partnership with Russell Wilson.
• Mars Ambassador Program (MAP) Program that deploys teams of veterinarians and credentialed veterinary technicians from Mars Veterinary Health and Mars Petcare to underserved and diverse areas across the United States and around the world to provide veterinary care to vulnerable populations.

Named customers8 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

14 partnerships are on record, tiered core, flagship and minor.

• Mars Veterinary HealthcoreStrategic or Co-development PartnerBanfield Foundation is the charitable arm of Banfield Pet Hospital, part of Mars Veterinary Health. The foundation leverages the expertise and passion of Banfield Pet Hospital and its Associates to care for pets in need, and deploys teams of veterinarians through the Mars Ambassador Program (MAP).
• Russell WilsonflagshipGTM or Marketing PartnerRussell Wilson, professional football champion and pet advocate, joined forces with Banfield Foundation to raise awareness of the link between domestic violence and animal abuse through the Safer Together initiative. In March 2019, Banfield Foundation committed $1 million over four years through this initiative.
• Texas A&M Veterinary Emergency Team (VET)coreStrategic or Co-development PartnerBanfield Foundation is the sole funder of Texas A&M VET's new state-of-the-art mobile veterinary unit, the largest and most sophisticated veterinary medical disaster response team in the country.
• American HumanecoreStrategic or Co-development PartnerBanfield Foundation funds two disaster relief vehicles with American Humane—one stationed in the Northeast and one in Los Angeles—both designed to deploy in the aftermath of disasters to aid impacted pets.
• Louisiana Department of Agriculture and ForestryminorStrategic or Co-development PartnerBanfield Foundation provided a grant to purchase and equip a new mobile sheltering vehicle that can house up to 65 pets during an emergency or natural disaster.
• LifeLine Animal ProjectcoreStrategic or Co-development PartnerLifeLine Animal Project (Atlanta, GA) received a mobile veterinary unit from Banfield Foundation. The organization manages Fulton and DeKalb County animal shelters and provides low-cost veterinary care through its clinic.
• Baltimore Animal Rescue and Care Shelter (BARCS)coreStrategic or Co-development PartnerBARCS received a mobile veterinary unit from Banfield Foundation to serve neighborhoods in and around Baltimore through nearly 20 annual pop-up clinics.
• Maui Humane SocietycoreStrategic or Co-development PartnerMaui Humane Society received a mobile veterinary unit to expand care to communities in need through five clinics each week, including remote Hana area.
• Michigan Humane SocietycoreStrategic or Co-development PartnerMichigan Humane Society received a mobile veterinary unit to expand their Community Vet Program bringing in-home care to pets in underserved Detroit communities.
• The Parker Project (Navajo Nation)coreStrategic or Co-development PartnerThe Parker Project received a mobile veterinary unit to bring preventive and sick pet care to isolated parts of Navajo Nation alongside their mobile surgical unit, serving an estimated 7,500 pets each year.
• PAWS ChicagocoreStrategic or Co-development PartnerPAWS Chicago received a mobile veterinary unit to offer community medicine days serving at-risk pets in under-resourced Chicago neighborhoods.
• Saipan Humane SocietycoreStrategic or Co-development PartnerBanfield Foundation provided a grant enabling the opening of the first veterinary clinic in more than a decade on Saipan, funding the shelter/clinic space, medical supplies, equipment, vaccines, and deploying volunteer veterinarians and technicians to train staff.
• PetFix (Big Island) and Kauai Humane SocietycoreStrategic or Co-development PartnerMars Ambassador Program assignments deployed teams to Hawaii to work alongside PetFix and Kauai Humane Society, focusing on reducing the unwanted pet population and addressing a waitlist of over 4,000 for low-cost services.
• Better Together FundcoreStrategic or Co-development PartnerA separate public charity co-founded by Kim Van Syoc that provides financial assistance to Mars Veterinary Health Associates in the event of natural or manmade disasters or domestic violence.

Scale indicators10 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• PetSmart Charities: Charitable arm of PetSmart and the largest funder of animal welfare in the U.S., providing grants for adoption, veterinary care, and disaster relief. Directly comparable to Banfield Foundation as a corporate-affiliated pet welfare grantmaker with national scope.
• American Humane: National animal welfare organization and existing Banfield Foundation partner; provides grants and operates programs for animal welfare, disaster response, and the human-animal bond. Comparable as a disaster-response and welfare program funder.
• Veterinary Care Foundation: 501(c)(3) that enables veterinary practices to fundraise for needy patients and supports veterinary care grants. Comparable as a veterinary-care-focused grantmaking entity serving a similar beneficiary population.
• ASPCA: One of the largest U.S. animal welfare nonprofits, providing grants and operating programs to prevent cruelty, support veterinary care, and respond to disasters. Comparable as a major national animal welfare grantmaker and program operator.
• Maddie's Fund: Family foundation focused on keeping pets with their families through veterinary care grants, adoption support, and shelter medicine. Directly comparable as one of the largest U.S. pet welfare grantmaking foundations with a similar mission orientation.
• RedRover: Nonprofit providing emergency sheltering, disaster relief grants, and financial assistance for pet owners in crisis. Directly comparable in the financial assistance and disaster relief grant space, particularly relevant to Safer Together and Disaster Relief programs.
• Best Friends Animal Society: Operates the largest no-kill animal sanctuary in the U.S. and funds adoption, spay/neuter, and community pet programs. A direct peer in pet welfare program delivery and grantmaking.
• Humane Society of the United States: The largest animal protection organization in the U.S., funding and operating pet care, rescue, and disaster programs nationwide. A major peer in animal welfare funding and program delivery.
• Pedigree Foundation: Mars, Incorporated's other major pet welfare foundation, focused on pet adoption and shelter support. A direct corporate-sibling peer given shared Mars ownership and overlapping pet welfare mission with Banfield Foundation.
• Petco Love: Charitable arm of Petco (formerly Petco Foundation), funding animal welfare initiatives including adoption, veterinary care, and disaster response. A direct corporate-affiliated pet welfare peer with similar funding channels and programmatic mix.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Instagraminstagram.com/banfieldfoundation
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• LinkedInlinkedin.com/company/banfieldfoundation

Revenue estimate

Valuation estimate

Number of profiles

Profiles7 records

Funding overview

Funding rounds

Investors

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M&A

Investments7 records

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Frequently asked questions about Banfield Foundation