Latitude Air Ambulance
Latitude Air Ambulance is a privately held Canadian aeromedical company founded in 2009 that provides 24/7 international medical evacuation and patient repatriation using a fleet of 10 specialized ICU-equipped aircraft, serving global insurance companies, assistance organizations, governments, hospitals, and individuals across 130+ countries.
- Company typePrivate
- Founded2009
- HeadquartersMount Hope, Canada
- Headcount11–50
- GTM typeB2B
- OfferingServices
What Latitude Air Ambulance does
Latitude Air Ambulance is a privately held Canadian aeromedical services company founded in 2009, headquartered at Hamilton, Ontario. The firm specializes in international medical evacuation and patient repatriation, providing bed-to-bed transport using a fleet of 10 specialized aircraft — two Bombardier Learjet 35A jets, four Gulfstream G100 Astra SPX jets (described by the company as the longest-range dedicated medevac aircraft in North America), three Beech 1900-D turboprops, and one ultra-long-range Falcon 900B. Each aircraft is equipped with ICU-level medical equipment, and missions are staffed by teams of licensed physicians, registered nurses, and respiratory therapists with aviation medical training.
The company's operating model is mission-based and quote-priced rather than subscription-based. Latitude serves four core customer segments: (i) global insurance companies and assistance organizations seeking reliable repatriation for policyholders; (ii) government health programs (notably the Ontario Ministry of Health and partnership with Ornge, the province's primary air ambulance operator); (iii) hospitals and healthcare providers (including Sick Kids Hospital for pediatric/neonatal transfers); and (iv) self-pay individuals and families arranging their own repatriation. Ancillary services include bed-finding and care coordination at destination facilities, commercial medical escort services on scheduled flights, and specialized transport for bariatric (up to 700 lbs), neonatal, and organ transfer cases.
Latitude differentiates through regulatory credentials (Transport Canada unblemished safety record, ARGUS Global Rated, EURAMI Global accreditation), a global footprint spanning 130+ countries, and 24/7/365 operations coordinated through a single dispatch center. The company is founder-owned and independent (no disclosed external investors or funding rounds), operates with 11–50 employees, and explicitly does not maintain a social media presence, distributing through direct enterprise relationships, healthcare provider referrals, and a website-based flight request channel. A new state-of-the-art facility is slated to open in early 2025.
Latitude Air Ambulance firmographics
Firmographics- Name
- Latitude Air Ambulance
- Legal name
- Latitude Air Ambulance
- Website
- https://latitude2009.com
- Company type
- Private
- Founded year
- 2009
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Latitude Air Ambulance is a privately held Canadian aeromedical company founded in 2009 that provides 24/7 international medical evacuation and patient repatriation using a fleet of 10 specialized ICU-equipped aircraft, serving global insurance companies, assistance organizations, governments, hospitals, and individuals across 130+ countries.
- Ownership category
- akta.pro rank
Latitude Air Ambulance industry classification
Industry- Product category
- Air Ambulance Services
- NAICS
- Nonscheduled Air Transportation (4812), Ambulance Services (62191)
- SIC
- Air Transportation, Nonscheduled (4522)
- akta.pro primary industry
- Air Ambulance & Medical Passenger Charter Operators (THABADAK)
- akta.pro secondary industries
- Air Medical Transport (Helicopter/Fixed-Wing) (HLAFANAD), Emergency, Evacuation & Repatriation Charter Operators (THABADAH), Medical Air Transport (Air Ambulance/Patient Transfer) (TLAFABAG)
Keywords
Where Latitude Air Ambulance is headquartered
LocationHeadquarters
- HQ city
- Mount Hope
- HQ country
- Canada
- HQ region
- North America
Offices2 records
Markets served
Latitude Air Ambulance business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Infrastructure, Operations, Technology or R&D
Revenue model
- Air Ambulance Medical Transport Services: Medical evacuation and repatriation services for patients worldwide, staffed with pilots and medical teams. Pricing is quote-based per mission, serving insurance companies, assistance organizations, governments, and individuals.
- Bed Finding and Care Coordination Services: Coordinating hospital bed placement and admission paperwork across international accredited medical facilities, ensuring qualified beds are ready upon crew arrival.
- Commercial Escort Flight Services: Medical team escorts for patients traveling on commercial flights, providing medical support during standard airline travel.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Pay-as-you-go | Custom mission-based pricing |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels6 records
Latitude Air Ambulance product offering
Product offeringCore offering
Latitude Air Ambulance is an aeromedical company providing air ambulance, medical evacuation, and repatriation services worldwide using a fleet of ICU-equipped aircraft staffed with physicians, nurses, and respiratory therapists. It also offers commercial medical escorts and hospital bed-finding/care coordination.
Product overview
Latitude Air Ambulance operates a unified medical transport service combining air ambulance flights with care coordination. The core offering is medical evacuation and repatriation, supported by a fleet of four specialized aircraft types: Bombardier Learjet 35A (2x, ICU-equipped narrow-body jet), Gulfstream G100 Astra SPX (4x, longest-range dedicated medevac in North America), Beech 1900-D (3x, regional turboprop), and Falcon 900B (1x, ultra-long-range). The Bed Finding Services module complements flights by coordinating hospital beds at destinations. Services include medical evacuations, critical and non-critical repatriations, neonatal and pediatric transfers, bariatric transport up to 700 lbs, dual patient transport, case management, and organ transfers.
Differentiator
Problem solved
Functional benefit
Products and services
- Air Ambulance Services Medical evacuation and repatriation services transporting patients back to their home country from anywhere in the world, staffed with pilots and medical teams trained for critical care. Serves insurance companies, assistance organizations, governments, and individuals.
- Bed Finding Services Care coordination service that identifies and reserves appropriate hospital or recovery beds at destination facilities, handling admission paperwork and ensuring a qualified medical bed is ready upon crew arrival.
- Commercial Escort Flight Services Medical team escorts for patients traveling on commercial flights, providing medical support during standard airline travel.
- Bombardier Learjet 35A Fleet ICU-equipped narrow-body jet aircraft with approximately 2,200 SM range and cruising speed of 800 km/h, equipped with Honeywell engines. Fleet count: 2 aircraft.
- Gulfstream G100 Astra SPX Fleet Long-range dedicated medevac aircraft with over 3,200 SM range (5,000 km), described as the longest range dedicated medevac aircraft in North America, with lavatory facilities. Fleet count: 4 aircraft.
- Beech 1900-D Fleet Regional turboprop aircraft with airline-style cabin, maximum range of approximately 1,400 SM (2,250 km) and maximum speed of 475 km/hr. Fleet count: 3 aircraft.
- Falcon 900B Fleet Ultra-long-range aircraft capable of flying up to 7,200 km with spacious cabin and three-engine configuration, featuring patient stretcher with suction and oxygen, full ICU medical equipment, worldwide onboard WiFi, and electric lift (max 700 lbs capacity). Fleet count: 1 aircraft.
Quantifiable outcome
- Thousands of successful medical missions since 2009 with flawless safety record
- +2 more outcomes
Companies that use Latitude Air Ambulance
Customer profileNamed customers6 records
Segments6 records
Ideal customer profiles3 records
Latitude Air Ambulance technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature6 records
Latitude Air Ambulance partnerships and signals
Strategic signalPartnerships
Six partnerships are on record, tiered core and minor.
- ARGUS Global RatedcoreARGUS Global Rated certification provides third-party validation of Latitude Air Ambulance's safety standards and operational excellence. As a globally recognized aviation safety rating organization, ARGUS provides benchmark assessments for air charter operators.
- EURAMI GlobalcoreEURAMI (European Aero-Medical Institute) Global accreditation signifies that Latitude meets rigorous European standards for aeromedical transport services. This international certification demonstrates commitment to quality medical care during patient transport.
- Ontario Ministry of HealthcorePartnership with the Ontario Ministry of Health for government-funded air ambulance services. Latitude is trusted by government health agencies to provide safe and reliable medical evacuation and repatriation services for Ontario residents.
- OrngecoreOrnge is Ontario's air ambulance service provider. Partnership enables coordinated medical transport services across Ontario, with Latitude providing additional capacity and specialized services beyond Ornge's standard operations.
- Sick Kids HospitalminorPartnership with The Hospital for Sick Children (Sick Kids) in Toronto for pediatric and neonatal patient transfers. Latitude provides specialized medical transport for critically ill children requiring repatriation or transfer to specialized pediatric care facilities.
- Hamilton Chamber of CommerceminorLocal business membership providing networking opportunities and community engagement in the Hamilton, Ontario region where Latitude's headquarters and operations are based.
Scale indicators5 records
Recent moves7 records
Expansion highlights6 records
Latitude Air Ambulance competitors and assessment
Company assessmentDirect peers
- REVA Air Ambulance: Direct fixed-wing air ambulance competitor operating a comparable fleet of Learjet and Hawker aircraft for international medical repatriation; competes for the same insurance and assistance company RFPs in North America and globally.
- AirMed International: U.S.-based fixed-wing air ambulance operator providing worldwide medevac and commercial medical escort services; a leading competitor in the insurance and assistance company channel.
- MedJet Assist: Air-medical transport and repatriation membership provider for individuals and corporate clients, offering fixed-wing medevac worldwide — directly overlapping Latitude's long-haul repatriation offering.
- European Air Ambulance: Luxembourg-based fixed-wing air ambulance operator serving European and international missions; EURAMI-accredited competitor overlapping with Latitude in transcontinental repatriations.
- Jet Rescue Air Ambulance: Mexico- and U.S.-based air ambulance operator with long-range fleet; competes in the Americas and for cross-border repatriation missions from Latin America.
- Global Air Rescue: International fixed-wing medevac operator with worldwide mission capability, competing for similar insurance, assistance, and individual repatriation missions.
Broad incumbents
- International SOS: Largest global medical assistance and evacuation company, with its own aviation assets and a global clinic network; competes for enterprise and government medical assistance contracts that Latitude also serves.
- PHI Air Medical: Larger air-medical operator combining rotor-wing and fixed-wing services across North America; competes in the broader air ambulance space and adjacent to Latitude's North American mission mix.
Regional players
- Amref Flying Doctors: Africa's leading air ambulance operator providing fixed-wing medevac across the African continent; relevant peer for Latitude's worldwide claim and for any expansion into emerging markets.
- MEDIVAC (a Service Care branch): Canadian air medical transport provider with overlap to Latitude's domestic market; relevant comparable for service model and Ontario/Canadian operating dynamics.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights6 records
Customer concentration
Latitude Air Ambulance social profiles
Digital presenceLatitude Air Ambulance financial estimates
Financial estimateRevenue estimate
Valuation estimate
Latitude Air Ambulance leadership team
Management profileNumber of profiles
Profiles5 records
Latitude Air Ambulance funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Latitude Air Ambulance M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Latitude Air Ambulance
What does Latitude Air Ambulance do?
Latitude Air Ambulance is an aeromedical company providing air ambulance, medical evacuation, and repatriation services worldwide using a fleet of ICU-equipped aircraft staffed with physicians, nurses, and respiratory therapists. It also offers commercial medical escorts and hospital bed-finding/care coordination.
Is Latitude Air Ambulance a public or private company?
Latitude Air Ambulance is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Latitude Air Ambulance founded?
Latitude Air Ambulance was founded in 2009. It employs 11 to 50 people.
Where is Latitude Air Ambulance based?
Latitude Air Ambulance is headquartered in Mount Hope, Canada, in the North America region.
How does Latitude Air Ambulance make money?
Three revenue lines are on record. Air Ambulance Medical Transport Services are the primary driver. The others are bed Finding and Care Coordination Services and commercial Escort Flight Services.
Who are Latitude Air Ambulance's main competitors?
Direct peers on record are REVA Air Ambulance, AirMed International, MedJet Assist, European Air Ambulance, Jet Rescue Air Ambulance and Global Air Rescue. Broad incumbents are International SOS and PHI Air Medical. Regional players are Amref Flying Doctors and MEDIVAC (a Service Care branch).
Does Latitude Air Ambulance have an API?
No public API is recorded for Latitude Air Ambulance.
What industry is Latitude Air Ambulance in?
Latitude Air Ambulance's product category is Air Ambulance Services. Its primary akta.pro industry code is THABADAK, Air Ambulance & Medical Passenger Charter Operators, with a secondary code of HLAFANAD, Air Medical Transport (Helicopter/Fixed-Wing). Its NAICS code is 4812 and its SIC code is 4522.