Stone Falls

Commercial Specialty Insurance (Managing General Agent)stonefalls.com

Stone Falls Insurance is a Troy, Michigan-based managing general agent that designs and distributes admitted-market commercial insurance programs to small businesses across seven specialty industries — alarm/security, personal care, craft beverage, daycare, fitness, pest control, and social services — in Michigan, Minnesota, Pennsylvania, and Texas, sold exclusively through independent insurance agencies.

Company typePrivate
Founded2017
HeadquartersTroy, United States
Headcount1–10
GTM typeB2B
OfferingServices

What Stone Falls does

Stone Falls Insurance, LLC is a Troy, Michigan-based managing general agent (MGA) that designs, underwrites, and distributes admitted-market commercial insurance programs for small businesses in niche specialty industries. The firm was founded in 2017, structured as a Michigan LLC, and operates as part of the Grand River Insurance group with a lean headcount of 1-10 employees working remotely across Michigan, Minnesota, Pennsylvania, and Texas. Stone Falls writes business exclusively through independent insurance agents and agencies — never direct-to-consumer — recruited via an online 'Become an Agent' program and supported through an Adaptik Cloud agency portal for underwriting, billing, and claims handling workflows. The company was recognized as a 2020 Top Insurance Workplace by Insurance Business America, and maintains a primary office at 755 W. Big Beaver Rd, Suite 2020, Troy, MI.

The company's core offering is a portfolio of seven specialty insurance programs — Alarm & Security Installation, Personal Care & Aesthetics, Craft Beverage, Day Care Centers, Fitness & Sports Centers, Pest Control & Fumigation, and Social Service Organizations — each bundling general liability, professional liability, property, product liability, commercial auto, workers compensation, umbrella/excess, business interruption, EPLI, and cyber coverage calibrated to the vertical's distinct exposures (e.g., abuse/molestation for daycares, liquor liability for craft beverage, pollution liability for pest control). The central differentiator is that capacity is placed with state-admitted (rather than surplus lines) carriers, eliminating 3-6% surplus lines taxes and policy fees while delivering state guarantee fund backstops that standard small-business carriers often decline or overprice.

Stone Falls does not maintain a proprietary technology platform; revenue is generated through insurance premiums on its admitted-market specialty book, priced on a quote-based, annual billing cycle tied to each insured's individual risk profile. Channel economics flow through independent agencies that receive direct support from Stone Falls' underwriting-to-claims team. No funding rounds, capital raises, M&A activity, disclosed financial metrics, or management-team bios are provided in the available data, leaving growth and profitability signals anchored primarily to the four-state operating footprint and seven-vertical product breadth.

Stone Falls firmographics

Firmographics

Name: Stone Falls
Legal name: Stone Falls Insurance, LLC
Website: https://stonefalls.com
Company type: Private
Founded year: 2017
Operating status: Operating
Headcount range: 1–10 employees
Short description: Stone Falls Insurance is a Troy, Michigan-based managing general agent that designs and distributes admitted-market commercial insurance programs to small businesses across seven specialty industries — alarm/security, personal care, craft beverage, daycare, fitness, pest control, and social services — in Michigan, Minnesota, Pennsylvania, and Texas, sold exclusively through independent insurance agencies.
Ownership category
akta.pro rank

Stone Falls industry classification

Industry

Product category: Commercial Specialty Insurance (Managing General Agent)
NAICS: Insurance Agencies and Brokerages (52421)
SIC: Insurance Agents, Brokers & Service (6411)
akta.pro primary industry: Small Business BOP (Main Street) (FSAJAFAA)
akta.pro secondary industry: Contractors BOP / Artisan Package (FSAJAFAD)

Keywords

Commercial specialty insurance
Admitted market coverage
Managing general agent
Small business insurance
Property casualty insurance

Where Stone Falls is headquartered

Location

Headquarters

HQ city: Troy
HQ country: United States
HQ region: North America

Offices2 records

Markets served

Stone Falls business model

Business model

GTM type: B2B
Offering type: Services
Cost components: Personnel, Operations, Technology or R&D, Marketing or Sales

Revenue model

Insurance Premium Revenue: Stone Falls generates revenue through insurance premiums collected from commercial specialty business insurance policies. They provide admitted market insurance solutions for specialty industries including alarm & security installation, personal care & aesthetics, craft beverage, day care centers, fitness & sports centers, pest control & fumigation, and social service organizations. The company eliminates surplus lines taxes and policy fees by working with admitted carriers.

Pricing tiers

Model	Billing	Price
Other	Annual	Custom insurance policies are quoted based on individual business risk assessment

Go-to-market motion1 record

Distribution channels1 record

Marketing channels3 records

Stone Falls product offering

Product offering

Core offering

Stone Falls operates as a managing general agent providing admitted market commercial property and casualty insurance programs tailored for small specialty businesses. The company underwrites and administers industry-specific insurance coverage across seven niche verticals, including alarm/security installation, personal care, craft beverage, daycare, fitness, pest control, and social service organizations, delivered exclusively through independent insurance agents.

Product overview

Stone Falls is an admitted insurance solutions provider specializing in specialty industries. The company offers a portfolio of seven distinct insurance programs designed for niche markets: Alarm & Security Installation Insurance, Personal Care & Aesthetics Insurance, Craft Beverage Insurance Program, Day Care Centers Insurance, Fitness & Sports Center Insurance, Pest Control & Fumigation Insurance, and Social Service Organizations Insurance. Each program includes core coverage types (General Liability, Professional Liability, Property Insurance, Product Liability, Commercial Auto, Workers Compensation, Umbrella/Excess Liability, Business Interruption, EPLI, and Cyber Liability) tailored to the specific risks of each industry. The company operates as a managing general agent backed by financially strong admitted carriers, serving independent insurance agents and agencies in Michigan, Minnesota, Pennsylvania, and Texas.

Differentiator

Problem solved

Functional benefit

Products and services

Alarm & Security Installation Insurance Program Comprehensive admitted market insurance coverage for alarm and security installation contractors, covering installation, maintenance, and repair of security systems including alarms, CCTV, fire alarms, and access control systems. Includes general liability, professional liability, property, commercial auto, and workers compensation.
Personal Care & Aesthetics Insurance Admitted market insurance coverage for tattoo shops, beauty salons, barber shops, nail salons, skincare businesses, and other personal care service providers. Addresses professional liability for beauty treatments, adverse product reactions, equipment damage, and business interruption risks.
Craft Beverage Insurance Program Admitted market insurance coverage for craft breweries, wineries, distilleries, cider houses, and kombucha producers covering brewing, fermentation, tasting rooms, distribution, and on-site consumption. Includes liquor liability, product contamination, equipment breakdown, and business interruption.
Day Care Centers Insurance Program Comprehensive admitted market childcare business insurance covering liability, property, abuse and molestation protection, workers compensation, and business interruption for daycare centers and childcare providers.
Fitness & Sports Center Insurance Program Admitted market insurance coverage for gyms, fitness centers, sports clubs, yoga and Pilates studios, and wellness centers covering equipment, professional liability for trainers, member data protection, and business interruption.
Pest Control & Fumigation Insurance Program Admitted market insurance coverage for pest control companies, fumigation services, lawn care applicators, and wildlife removal specialists covering chemical handling liability, pollution liability, environmental risks, and operational liabilities.
Social Service Organizations Insurance Program Admitted market insurance coverage for nonprofit and for-profit social service organizations including shelters, senior care centers, food banks, clothing assistance programs, and pet rescue services. Addresses professional liability, abuse claims, volunteer protection, and data breach risks.

Companies that use Stone Falls

Customer profile

Segments7 records

Ideal customer profiles7 records

Stone Falls technology and API

Technology

Technology focussed No

API detail

Has API: No
API docs
API detail

Core technology

AI maturity

App detail

Stone Falls partnerships and signals

Strategic signal

Partnerships

One partnership is on record.

Grand River InsurancecoreOthersGrand River Insurance is affiliated with Stone Falls as 'Our Group.' It is a general agency providing commercial insurance solutions through select independent insurance agents. Grand River Insurance is committed to providing market-leading service by understanding the industries and communities they serve. Stone Falls operates as a related entity under the same organizational group.

Scale indicators2 records

Recent moves5 records

Expansion highlights3 records

Stone Falls competitors and assessment

Company assessment

Direct peers

NEXT Insurance: NEXT is a technology-enabled MGA selling admitted small business commercial insurance (GL, professional liability, workers' comp) online, targeting similar small specialty trades and services. Direct competitor to Stone Falls on small business specialty commercial coverage delivered through simplified binding.
CoverWallet (Aon): CoverWallet operates a digital small commercial insurance platform, now part of Aon, enabling online quoting and binding for small businesses. It targets the same customer profile as Stone Falls (specialty small businesses) with a more technology-led distribution model.
Thimble: Thimble sells small business liability insurance on a flexible, short-term basis directly to small service businesses and contractors. Overlaps with Stone Falls on day care, personal services, fitness, and contractor verticals from a digital-first angle.
RPS (Risk Placement Services): RPS is a wholesale broker and MGA platform placing specialty commercial insurance through independent agents. Structurally analogous to Stone Falls — program administration, specialty verticals, agent distribution — with broader scale and product breadth.
BiBERK (Embroker): BiBERK is a digital small business insurance provider (part of Embroker) selling liability and package policies directly. Targets the same small specialty business end customer as Stone Falls with technology-led distribution.
Simply Business: Simply Business is an online marketplace that connects small business owners with insurance providers across multiple specialty verticals (contractors, personal services, fitness, food/beverage). Comparable in targeting niche small business risks through aggregator/agent distribution.

Broad incumbents

Hiscox USA: Hiscox is a specialty insurer with a strong US small business division (professional liability, GL for contractors, personal services, fitness, etc.). It competes with Stone Falls across the same micro-verticals but at greater scale, broader geography, and with deeper digital distribution capability.
Markel Group: Markel is a specialty insurer with multiple program-administration businesses targeting niche commercial verticals (similar to Stone Falls' verticals) through wholesale and MGA channels. A broad incumbent that competes indirectly in specialty small commercial.
AmTrust Financial Services: AmTrust writes small commercial P&C, including specialty workers' comp and package policies, via programs distributed through independent agents. Comparable business model footprint to Stone Falls in small specialty commercial, but at significantly larger scale.
The Hartford (Small Business): The Hartford has a longstanding small business insurance division offering BOP, GL, and workers' comp to small service businesses and contractors. Competes broadly with Stone Falls in the small commercial package space, though less focused on micro-niches.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

Stone Falls financial estimates

Financial estimate

Revenue estimate

Valuation estimate

Stone Falls leadership team

Management profile

Number of profiles

Stone Falls funding detail

Funding detail

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

Stone Falls M&A and investment

M&A and investment

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Stone Falls

What does Stone Falls do?

Is Stone Falls a public or private company?

Stone Falls is a private company. It is classified as corporate owned and is currently operating.

When was Stone Falls founded?

Stone Falls was founded in 2017. It employs 1 to 10 people.

Where is Stone Falls based?

Stone Falls is headquartered in Troy, United States, in the North America region.

How does Stone Falls make money?

One revenue line is on record: insurance Premium Revenue.

Who are Stone Falls's main competitors?

Direct peers on record are NEXT Insurance, CoverWallet (Aon), Thimble, RPS (Risk Placement Services), BiBERK (Embroker) and Simply Business. Broad incumbents are Hiscox USA, Markel Group, AmTrust Financial Services and The Hartford (Small Business).

Does Stone Falls have an API?

No public API is recorded for Stone Falls.

What industry is Stone Falls in?

Stone Falls's product category is Commercial Specialty Insurance (Managing General Agent). Its primary akta.pro industry code is FSAJAFAA, Small Business BOP (Main Street), with a secondary code of FSAJAFAD, Contractors BOP / Artisan Package. Its NAICS code is 52421 and its SIC code is 6411.