GreenLife Insurance Broking Company India
GIBL is an IRDAI-licensed Indian insurance broker operating the GIBL.IN web and mobile marketplace, enabling individual consumers and small businesses to compare and purchase 3,000+ policies across 56 insurer partners in health, motor, life, travel, and related categories.
- Company typePrivate
- Founded2013
- HeadquartersKolkata, India
- Headcount11–50
- GTM typeB2C
- OfferingServices
What GreenLife Insurance Broking Company India does
GreenLife Insurance Broking Pvt. Ltd. (GIBL) is an IRDAI-licensed insurance broker (License DB 482/10) founded in 2013 and headquartered in Kolkata, India. The company operates GIBL.IN, a web and mobile-app-based insurance marketplace that aggregates 3,000+ policies from 56 Indian insurers across health, motor (car and two-wheeler), travel, life, home, personal accident, commercial vehicle, COVID-19, and other categories. The platform enables direct-to-consumer comparison, purchase, and renewal, supported by value-added features such as One Click Renewal, Policy Vault (digital document storage), Claim Tracking, Renewal Reminders, and Instant Multiple Quotes from 56 insurers. GIBL claims 25 lakh+ registered customers and a presence across 50+ cities, with a particular density in East and Northeast India, supported by a digitally managed POS partner network for offline distribution.
The core technology is an AI-assisted insurance comparison engine that delivers unbiased quotes across partner insurers; no proprietary AI models, patents, or data flywheel mechanics are disclosed. Revenue is generated through brokerage commissions from insurer partners on policies distributed through the platform — a marketplace-commission model with no disclosed premium or subscription fees to consumers. Customer segments span individual retail consumers and small/medium businesses, with the customer base predominantly distributed rather than concentrated. The company is led by founder and Managing Director Subir Mukherjee and CEO/Principal Officer Shahid Ali.
In May 2026, GIBL was acquired by Raise Financial Services (parent of stock-trading platform Dhan) in a cash-and-stock transaction valued at approximately $15 million, with GIBL to operate as a wholly owned subsidiary while continuing to function independently. Raise plans an additional $15 million investment and intends to launch a new consumer-facing insurance distribution platform by end of 2026 targeting metro, Tier I, and Tier II markets. The 25-member GIBL team will relocate from Kolkata to Mumbai as part of the integration.
GreenLife Insurance Broking Company India firmographics
Firmographics- Name
- GreenLife Insurance Broking Company India
- Legal name
- GreenLife Insurance Broking Pvt. Ltd.
- Website
- https://gibl.in
- Company type
- Private
- Founded year
- 2013
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- GIBL is an IRDAI-licensed Indian insurance broker operating the GIBL.IN web and mobile marketplace, enabling individual consumers and small businesses to compare and purchase 3,000+ policies across 56 insurer partners in health, motor, life, travel, and related categories.
- Ownership category
- akta.pro rank
GreenLife Insurance Broking Company India industry classification
Industry- Product category
- Insurance Brokerage
- NAICS
- Insurance Agencies and Brokerages (524210)
- SIC
- Insurance Agents, Brokers & Service (6411)
- akta.pro primary industry
- Embedded Insurance & Affinity Distribution Platforms (FSAGAGAL)
Keywords
Where GreenLife Insurance Broking Company India is headquartered
LocationHeadquarters
- HQ city
- Kolkata
- HQ country
- India
- HQ region
- Asia
Offices1 record
Markets served
GreenLife Insurance Broking Company India business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Operations
Revenue model
- Insurance Brokerage Commission: Commission earned from insurance companies for distributing their insurance products. GIBL acts as an IRDAI-registered insurance broker earning commissions from life, health, motor, and other insurance providers.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| One time/ perpetual license | Pay-as-you-go | COVID Insurance - Premium starts from ₹750 |
| Transaction based/ take rate | Pay-as-you-go | Cancellation charges apply |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels4 records
GreenLife Insurance Broking Company India product offering
Product offeringCore offering
GIBL operates an IRDAI-licensed insurance aggregation and distribution marketplace (gibl.in and the GIBL Instant Policy App) that enables consumers and small businesses to compare, purchase, and renew insurance policies from 56 partner insurance companies. Coverage spans health, motor (car, two-wheeler, commercial vehicle), travel, life, home, personal accident, COVID-19, gadget, pet, fire, marine, and cyber insurance categories, supported by AI-based comparison technology, 24x7 claims support, and value-added services including One Click Renewal, Policy Vault, and Claim Tracking.
Product overview
GreenLife Insurance Broking Pvt Ltd (GIBL) operates GIBL.IN, an IRDAI-licensed insurance aggregation and distribution platform. The core offering is a web and mobile app-based marketplace enabling users to compare and purchase insurance from 56 partner insurance companies across health, motor (car and two-wheeler), travel, life, home, and commercial vehicle categories. The platform includes value-added services like One Click Renewal, Policy Vault, Claim Tracking, and Renewal Reminders. GIBL serves both end consumers through its marketplace and agents through its POS Partner Platform. The company was acquired by Raise Financial Services (parent of stock trading platform Dhan) in May 2026 with plans to expand into a new consumer-facing insurance distribution platform.
Differentiator
Problem solved
Functional benefit
Products and services
- GIBL.IN Insurance Marketplace Platform Core web-based insurance aggregation marketplace that enables consumers and small businesses to compare, purchase, and renew insurance policies from 56 partner insurance companies across health, motor, travel, life, home, and commercial categories.
- GIBL Instant Policy App Android mobile application that lets users get quotes, buy, and renew insurance policies from multiple insurers directly from a mobile device.
- GIBL POS Partner Platform Point-of-Sale partner platform for insurance agents and Digitally Smart Agents to register, sell insurance products from multiple insurers, and receive commissions through GIBL's agent management system with weekly/monthly sales contests.
- Car Insurance Motor insurance distribution offering third-party and comprehensive car insurance policies from multiple partner insurers, available for comparison and online purchase.
- Two Wheeler Insurance Motor insurance distribution offering third-party and comprehensive cover for motorcycles and scooters across multiple partner insurers.
- Commercial Vehicle Insurance Commercial motor insurance for trucks, fleet operators, and businesses distributing through GIBL's platform and POS partner network.
- Health Insurance Health insurance distribution including individual, family floater, senior citizen, critical illness, group mediclaim, and health top-up policies from partner insurers.
- Life Insurance Life insurance distribution offering term insurance, retirement plans, child plans, ULIPs, and group life plans from partner insurers.
- Travel Insurance Travel insurance distribution covering domestic, overseas, student, and corporate travel including medical and trip-related risks from partner insurers.
- Home Insurance Property insurance distribution protecting homes against damages from natural disasters, fire, and theft from partner insurers.
- Personal Accident Insurance Personal accident insurance distribution providing compensation for death or disability caused by accidents, from partner insurers.
- Coronavirus / COVID-19 Insurance Specialized health insurance for COVID-19 covering hospitalization, quarantine, and treatment costs up to Rs. 5 lakh sum insured, with premiums starting from ₹750.
Quantifiable outcome
- Buy or renew insurance in 2 minutes
- +2 more outcomes
Companies that use GreenLife Insurance Broking Company India
Customer profileNamed customers6 records
Segments3 records
Ideal customer profiles3 records
GreenLife Insurance Broking Company India technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
AI capability1 record
Feature6 records
GreenLife Insurance Broking Company India partnerships and signals
Strategic signalPartnerships
14 partnerships are on record, tiered core.
- National InsurancecoreInsurance company partner offering products through GIBL platform
- New India AssurancecoreInsurance company partner offering products through GIBL platform
- United India InsurancecoreInsurance company partner offering products through GIBL platform
- HDFC ERGO General InsurancecoreInsurance company partner offering products through GIBL platform
- Star Health InsurancecoreInsurance company partner offering products through GIBL platform
- Oriental InsurancecoreInsurance company partner offering products through GIBL platform
- Bajaj Allianz General InsurancecoreInsurance company partner offering products through GIBL platform
- IFFCO Tokio General InsurancecoreInsurance company partner offering products through GIBL platform
- SBI General InsurancecoreInsurance company partner offering products through GIBL platform
- Max Bupa Health InsurancecoreInsurance company partner offering products through GIBL platform
- Apollo Munich Health InsurancecoreInsurance company partner offering products through GIBL platform
- Bharti AXA General InsurancecoreInsurance company partner offering products through GIBL platform
- Tata AIG General InsurancecoreInsurance company partner offering products through GIBL platform
- Universal Sompo General InsurancecoreInsurance company partner offering products through GIBL platform
Scale indicators6 records
Recent moves7 records
Expansion highlights6 records
GreenLife Insurance Broking Company India competitors and assessment
Company assessmentEmerging players
- Onsurity: Insurtech focused on group health and employee benefits for SMEs. While its primary focus is B2B group health, it overlaps with GIBL in health insurance distribution and small-business customer acquisition.
- Digit Insurance: Tech-led insurance carrier selling directly to consumers online across motor, health, travel and other lines. Competes for the same D2C insurance customer that GIBL serves, but operates as a carrier rather than a broker.
- Acko General Insurance: Digital-first insurance company that also functions as a direct distribution channel for its own and partner products. Overlaps with GIBL in motor, health, and travel distribution, but additionally underwrites risk as a carrier.
- Ensuredit: Insurtech building insurance distribution and embedded insurance APIs for banks, NBFCs and digital platforms. Adjacent peer to GIBL as an insurtech enabler rather than a direct consumer broker.
Direct peers
- RenewBuy: Online insurance aggregator focused on motor and health policy comparison and renewal. Targets similar Tier I/II consumer segments as GIBL with a comparable comparison-led, commission-based business model.
- PolicyBazaar (PB Fintech): India's largest online insurance aggregator and GIBL's most direct competitor. Offers multi-line insurance comparison and purchase across life, health, motor, and travel, serving both consumers and POS agents via a similar web/app platform model.
- EasyPolicy: India-focused insurance aggregator offering multi-carrier comparison for life, health, and motor insurance through web and mobile channels, closely mirroring GIBL's core marketplace proposition.
- Turtlemint: Insurance distribution platform combining a POS agent network with digital tools for motor, health, and life policy comparison and sale. Competes with GIBL on the hybrid agent-plus-D2C model.
- InsuranceDekho: Online insurance aggregator providing multi-line policy comparison and distribution via digital channels and partner agents. Operates with a similar POS-led hybrid distribution approach as GIBL.
- Coverfox Insurance: IRDAI-licensed online insurance broker offering comparison and purchase of life, health, and motor insurance. Competes with GIBL on D2C digital distribution and multi-carrier aggregation in India.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
GreenLife Insurance Broking Company India social profiles
Digital presenceGreenLife Insurance Broking Company India compliance and trust
Trust signalCompliance1 record
GreenLife Insurance Broking Company India financial estimates
Financial estimateRevenue estimate
Valuation estimate
GreenLife Insurance Broking Company India leadership team
Management profileNumber of profiles
Profiles4 records
GreenLife Insurance Broking Company India funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
GreenLife Insurance Broking Company India M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about GreenLife Insurance Broking Company India
What does GreenLife Insurance Broking Company India do?
GIBL operates an IRDAI-licensed insurance aggregation and distribution marketplace (gibl.in and the GIBL Instant Policy App) that enables consumers and small businesses to compare, purchase, and renew insurance policies from 56 partner insurance companies. Coverage spans health, motor (car, two-wheeler, commercial vehicle), travel, life, home, personal accident, COVID-19, gadget, pet, fire, marine, and cyber insurance categories, supported by AI-based comparison technology, 24x7 claims support, and value-added services including One Click Renewal, Policy Vault, and Claim Tracking.
Is GreenLife Insurance Broking Company India a public or private company?
GreenLife Insurance Broking Company India is a private company. It is classified as corporate owned and is currently operating.
When was GreenLife Insurance Broking Company India founded?
GreenLife Insurance Broking Company India was founded in 2013. It employs 11 to 50 people.
Where is GreenLife Insurance Broking Company India based?
GreenLife Insurance Broking Company India is headquartered in Kolkata, India, in the Asia region.
How does GreenLife Insurance Broking Company India make money?
One revenue line is on record: insurance Brokerage Commission.
Who are GreenLife Insurance Broking Company India's main competitors?
Emerging players on record are Onsurity, Digit Insurance, Acko General Insurance and Ensuredit. Direct peers are RenewBuy, PolicyBazaar (PB Fintech), EasyPolicy, Turtlemint, InsuranceDekho and Coverfox Insurance.
Does GreenLife Insurance Broking Company India have an API?
No public API is recorded for GreenLife Insurance Broking Company India.
What industry is GreenLife Insurance Broking Company India in?
GreenLife Insurance Broking Company India's product category is Insurance Brokerage. Its primary akta.pro industry code is FSAGAGAL, Embedded Insurance & Affinity Distribution Platforms. Its NAICS code is 524210 and its SIC code is 6411.