Trinkgut
- Company typePrivate
- Founded1978
- HeadquartersMoers, Germany
- Headcount5,001–10,000
- GTM typeB2C
- OfferingServices
Trinkgut firmographics
Firmographics- Name
- Trinkgut
- Legal name
- Trinkgut Getränkeeinzelhandel GmbH
- Website
- https://trinkgut.de
- Company type
- Private
- Founded year
- 1978
- Operating status
- Operating
- Headcount range
- 5,001–10,000 employees
- Ownership category
- akta.pro rank
Trinkgut industry classification
Industry- Product category
- Beverage Retail
- NAICS
- Beer, Wine, and Liquor Retailers (445320)
- akta.pro primary industry
- Mixed Alcohol Specialty Retail (Beer/Wine/Spirits Combined) (CRANABAH)
Keywords
Where Trinkgut is headquartered
LocationHeadquarters
- HQ city
- Moers
- HQ country
- Germany
- HQ region
- Europe
Offices1 record
Markets served
Trinkgut business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Supply Chain, Operations, Marketing or Sales, Infrastructure
Revenue model
- Beverage Retail Sales: Primary revenue stream from retail sales of beverages including beer, wine, spirits, soft drinks, mineral water, and juice. Products are sold in physical retail stores at suggested retail prices with weekly promotional offers.
- Party Equipment Rental: Rental of party equipment including tents, standing tables, beer bench sets, and draft beer systems through the 'MietBar' service. Customers rent equipment for private parties, corporate events, and weddings directly at their local trinkgut store.
Go-to-market motion1 record
Distribution channels1 record
Marketing channels6 records
Trinkgut product offering
Product offeringCore offering
Trinkgut operates a regional beverage specialty retail chain (Getränkefachmarkt) in Germany with 345 physical market locations, selling alcoholic and non-alcoholic beverages including beer, wine, spirits, sparkling wine, soft drinks, mineral water, and juices. In addition to retail beverage sales, the company offers a party equipment rental service (MietBar) providing tents, standing tables, beer bench sets, and draft beer systems for private and corporate events.
Product overview
Trinkgut operates a regional beverage retail chain (Getränkefachmarkt) in Germany, offering alcoholic and non-alcoholic beverages, spirits, wine, and party supplies through approximately 345 physical store locations. The company provides a digital ecosystem comprising a consumer mobile app (iOS/Android), online flyer, store locator with Google Maps integration, and a party planning tool. Its service portfolio includes a party equipment rental service (MietBar) offering tents, tables, benches, and draft systems. A PAYBACK loyalty program integration enables cross-retailer point collection. Content marketing includes a blog with recipes and themed collections. The company does not operate an e-commerce platform.
Differentiator
Problem solved
Functional benefit
Products and services
- Beverage Assortment (Beer, Wine, Spirits, Non-alcoholic Drinks) Retail sale of alcoholic and non-alcoholic beverages including beer, wine, spirits, Sekt (sparkling wine), soft drinks, mineral water, juices, and regional specialties. Sold in physical stores at suggested retail prices with weekly promotional offers. Targets individual consumers for household needs and event hosting.
- MietBar Party Equipment Rental Service Rental of party equipment including party tents (Partyzelt), standing tables (Stehtische), beer bench sets (Bierzeltgarnituren), and draft beer systems (Zapfanlagen). Available for private parties, corporate events, and weddings. Equipment and matching beverages can be rented and ordered at local trinkgut stores with staff consultation.
Companies that use Trinkgut
Customer profileSegments2 records
Ideal customer profiles2 records
Trinkgut technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration10 records
Trinkgut partnerships and signals
Strategic signalPartnerships
Three partnerships are on record, tiered core and minor.
- PAYBACKcorePAYBACK is Germany's largest loyalty program with millions of members. trinkgut participates as a PAYBACK partner, allowing customers to collect and redeem points at all 345 markets. Points can be collected on purchases and redeemed at checkout via the trinkgut app or PAYBACK app.
- EDEKAcoretrinkgut is part of the EDEKA Verbund (EDEKA group). The company is legally Trinkgut Getränkeeinzelhandel GmbH and operates as a member of the EDEKA network. Markets are run by independent EDEKA merchants. The group provides central services, branding, and operational support.
- German Football Association (DFB)minortrinkgut has a DFB partnership, promoting the 2026 World Cup through in-store marketing, app campaigns, and football-themed events including the Striker Ball Challenge.
Scale indicators1 record
Recent moves6 records
Expansion highlights5 records
Trinkgut competitors and assessment
Company assessmentDirect peers
- Getränke Hoffmann: Germany's largest specialist beverage retail chain with a similar Getränkefachmarkt concept, broad assortment of beer/wine/spirits/soft drinks, and party service offerings — directly comparable to Trinkgut on store model, customer base, and category mix.
- Fristo Getränkemarkt: Fristo operates a network of Getränkemärkte in southern Germany with similar specialist beverage retail positioning, party supplies, and franchise-style operator structure, making it a close format-level competitor to Trinkgut.
- Getränke Geins: Family-owned specialist beverage retailer with multiple stores in the Rhineland region, overlapping directly with Trinkgut's footprint and offering comparable beer, wine, spirits and party equipment services.
Broad incumbents
- EDEKA: Trinkgut's parent group and one of Germany's largest grocery cooperatives. EDEKA full-line supermarkets carry a meaningful beverage assortment and compete with specialist beverage stores on convenience and price.
- REWE: National full-line grocery chain with extensive beverage aisles, own-brand ranges, and a strong loyalty program. REWE is a broad incumbent competing with Trinkgut for the household beverage basket.
- ALDI SÜD: Hard discounter with rotating beverage promotions and growing premium/private-label ranges. ALDI competes on price for entry-level beverage baskets that traditionally anchor specialist retailer traffic.
- Lidl: Discounter with aggressive beverage pricing, online shop, and expanding premium assortment. Lidl is a key competitive threat to specialist beverage retailers on price and digital convenience.
- Netto Marken-Discount: Edeka-affiliated discounter with broad beverage range and value positioning, overlapping with Trinkgut on discount-conscious customers and partly sharing the EDEKA distribution ecosystem.
Emerging players
- dm-drogerie markt: Drugstore chain with a growing non-alcoholic beverage assortment (water, juices, soft drinks). dm overlaps with Trinkgut's non-alcoholic range and competes on convenience and impulse occasions.
- Flaschenpost: German on-demand beverage delivery startup offering beer, water, soft drinks and spirits within minutes via app. Flaschenpost is an emerging digital-native challenger to specialist offline beverage retailers like Trinkgut.
Market position
Strengths4 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
Trinkgut social profiles
Digital presenceTrinkgut compliance and trust
Trust signalCompliance3 records
Trinkgut financial estimates
Financial estimateRevenue estimate
Valuation estimate
Trinkgut leadership team
Management profileNumber of profiles
Profiles3 records
Trinkgut funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Trinkgut M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Trinkgut
What does Trinkgut do?
Trinkgut operates a regional beverage specialty retail chain (Getränkefachmarkt) in Germany with 345 physical market locations, selling alcoholic and non-alcoholic beverages including beer, wine, spirits, sparkling wine, soft drinks, mineral water, and juices. In addition to retail beverage sales, the company offers a party equipment rental service (MietBar) providing tents, standing tables, beer bench sets, and draft beer systems for private and corporate events.
Is Trinkgut a public or private company?
Trinkgut is a private company. It is classified as corporate owned and is currently operating.
When was Trinkgut founded?
Trinkgut was founded in 1978. It employs 5,001 to 10,000 people.
Where is Trinkgut based?
Trinkgut is headquartered in Moers, Germany, in the Europe region.
How does Trinkgut make money?
Two revenue lines are on record. Beverage Retail Sales are the primary driver. The others are party Equipment Rental.
Who are Trinkgut's main competitors?
Direct peers on record are Getränke Hoffmann, Fristo Getränkemarkt and Getränke Geins. Broad incumbents are EDEKA, REWE, ALDI SÜD, Lidl and Netto Marken-Discount. Emerging players are dm-drogerie markt and Flaschenpost.
Does Trinkgut have an API?
No public API is recorded for Trinkgut.
What industry is Trinkgut in?
Trinkgut's product category is Beverage Retail. Its primary akta.pro industry code is CRANABAH, Mixed Alcohol Specialty Retail (Beer/Wine/Spirits Combined). Its NAICS code is 445320.