flaschenpost
flaschenpost is a Germany-based on-demand grocery and beverage delivery company serving consumer households across the country via its website and iOS/Android apps, promising home delivery of full grocery, fresh, and beverage assortments within 120 minutes.
- Company typePrivate
- Founded2016
- HeadquartersMünster, Germany
- Headcount5,001–10,000
- GTM typeB2C
- OfferingServices
What flaschenpost does
flaschenpost is a German on-demand grocery and beverage delivery company operating as flaschenpost SE, headquartered in Münster, Germany, and founded in 2016. The company runs a direct-to-consumer e-commerce platform — accessible via its website and native iOS/Android apps — through which German households can order a comprehensive assortment spanning fresh produce, refrigerated items, frozen foods, dry groceries, drugstore products, beer, wine, spirits, soft drinks, and water, with a 120-minute delivery promise to the home. The logistics backbone is owned and operated in-house: the firm maintains regional delivery hubs, temperature-controlled transport boxes for fresh and chilled goods, twice-daily quality inspection (the "Frische-Versprechen"), and delivery that includes carrying crates to upper floors, as well as managing Pfand (deposit) returns on beverage crates.
The product is positioned for time-constrained households seeking rapid replenishment without leaving the home or hauling heavy beverage cases. Differentiation rests on speed (within 120 minutes), breadth of assortment (full grocery, not only beverages), operational quality controls (temperature-controlled transport, dual-daily inspection), and an aggressive referral and welcome-discount mechanism (a €10 voucher for both referrer and referee, via the HALLO30 code, valid through August 31, 2026). Pricing is retail-style, pay-as-you-go, with no minimum order value, no subscription fee, and no publicly listed fixed prices — items are displayed dynamically and depend on the customer's delivery location.
The business model is transaction-based product sales plus ancillary fees: customers pay for goods, a delivery fee (location-dependent), and Pfand deposits on beverage crates, which can be returned on subsequent deliveries. Distribution is wholly direct-to-consumer, with no third-party marketplace exposure. flaschenpost has raised roughly $80.9M across disclosed funding rounds between 2017 and 2020, with backing from Cherry Ventures, Vorwerk Ventures, Discovery Ventures, Tiger Global Management, Hedosophia, 3L Capital, Cascade Investment Fund, and GR Capital. The company employs 10,000+ people and serves the German market exclusively, with a separate "Firmenkunden" (business customer) channel signaling B2B monetization on the same last-mile network.
flaschenpost firmographics
Firmographics- Name
- flaschenpost
- Legal name
- flaschenpost SE
- Website
- https://flaschenpost.de
- Company type
- Private
- Founded year
- 2016
- Operating status
- Operating
- Headcount range
- 5,001–10,000 employees
- Short description
- flaschenpost is a Germany-based on-demand grocery and beverage delivery company serving consumer households across the country via its website and iOS/Android apps, promising home delivery of full grocery, fresh, and beverage assortments within 120 minutes.
- Ownership category
- akta.pro rank
flaschenpost industry classification
Industry- Product category
- Online Grocery Delivery
- NAICS
- Local Messengers and Local Delivery (4922), Refrigerated Warehousing and Storage (49312), Packaged Frozen Food Merchant Wholesalers (42442)
- SIC
- Wholesale-Groceries & Related Products (5140), Wholesale-Groceries, General Line (5141)
- akta.pro primary industry
- On-demand Grocery Delivery Platforms (CRAFAFAA)
- akta.pro secondary industries
- E-commerce Cold-Chain Parcel Delivery (Meal Kits, Perishables) (TLAAAFAI), Online Cold-Chain & Frozen Food Delivery (AFAIAMAL)
Keywords
Where flaschenpost is headquartered
LocationHeadquarters
- HQ city
- Münster
- HQ country
- Germany
- HQ region
- Europe
Offices1 record
Markets served
flaschenpost business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Operations, Personnel, Supply Chain, Infrastructure, Marketing or Sales, Technology or R&D
Revenue model
- Product Sales: flaschenpost generates revenue through direct sales of groceries, beverages, and household items. Customers pay for products at prices that vary by delivery location (Preis abhängig vom Standort). The company also generates revenue from delivery fees and deposit returns (Pfand) on beverage crates.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Transaction based/ take rate | Pay-as-you-go | Retail product pricing with location-based variation |
Go-to-market motion1 record
Distribution channels2 records
Marketing channels3 records
flaschenpost product offering
Product offeringCore offering
flaschenpost operates a direct-to-consumer online grocery and beverage delivery service in Germany, offering fresh produce, chilled, frozen, ambient, and drugstore items plus a full beverage assortment (water, soft drinks, juices, beer, wine, spirits) for home delivery within 120 minutes. Customers order via the flaschenpost.de website or iOS/Android apps with no minimum order value, and the company handles fulfilment, delivery to upper floors, and bottle deposit (Pfand) return through its own delivery infrastructure.
Product overview
flaschenpost is a German online grocery and beverage delivery service operating as a single integrated e-commerce platform. The service offers a comprehensive product portfolio across multiple categories including fresh produce (Obst & Gemüse), refrigerated goods (Kühlregal), frozen foods (Tiefkühl), dry groceries (Lebensmittel), drugstore items (Drogerie), water, soft drinks & juices (Limo & Saft), beer (Bier), wine (Weine), and spirits (Spirituosen). The platform provides a mobile app for iOS and Android, supports multiple payment methods including credit card, PayPal, Google Pay, Apple Pay, direct debit, and Amazon Pay, and promises delivery within 120 minutes. The company also offers a referral program (10€ for both referrer and referee) and various promotional codes.
Differentiator
Problem solved
Functional benefit
Products and services
- flaschenpost Online Delivery Platform German online grocery and beverage delivery platform enabling customers to order Lebensmittel, Getränke, and Drogerieartikel with 120-minute delivery to their home address. Targeted at German consumer households seeking fast, convenient replenishment of groceries and beverages.
- flaschenpost iOS App Native iOS mobile application enabling customers to browse products, place orders, and manage 120-minute grocery and beverage deliveries from iPhone or iPad.
- flaschenpost Android App Native Android mobile application enabling customers to browse products, place orders, and manage 120-minute grocery and beverage deliveries from their Android smartphones.
Companies that use flaschenpost
Customer profileSegments1 record
Ideal customer profiles1 record
flaschenpost technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
flaschenpost partnerships and signals
Strategic signalRecent moves6 records
Expansion highlights5 records
flaschenpost competitors and assessment
Company assessmentDirect peers
- Flink: Berlin-based rapid grocery delivery competitor operating in Germany with a similarly dark-store-driven, 10–20 minute delivery model focused on convenience and grocery baskets.
- Picnic: Dutch online supermarket with German operations using a hub-and-spoke delivery model; competes with flaschenpost in the scheduled online grocery segment.
- Knuspr (Rohlik Group): Rohlik Group's German online grocery brand, offering next-day delivery of fresh and ambient goods; directly overlaps with flaschenpost's grocery assortment.
- Gorillas: Berlin-founded on-demand grocery delivery company competing head-to-head with flaschenpost in German urban markets on speed, assortment, and dark-store density.
- Bringmeister: Rewe Group's online grocery delivery service in Germany, offering scheduled home delivery of a full supermarket assortment — a direct competitor in the online grocery category.
- Getir: Turkey-originated 10-minute grocery delivery player with significant German operations following its Gorillas acquisition, competing directly on rapid delivery and assortment.
Regional players
- Oda: Norway-headquartered online grocer with Nordic operations; comparable online grocery model and category breadth though not directly competing in Germany.
Broad incumbents
- Amazon Fresh (Germany): Amazon's grocery delivery service in Germany, offering wide assortment and Prime delivery benefits — a broad incumbent competing in the same household grocery basket.
- Rewe Online: Digital arm of one of Germany's largest grocery chains, leveraging an extensive physical store network for online fulfilment and same-day delivery — a broader incumbent competing across price, assortment and convenience.
- Lieferando: Just Eat Takeaway-owned meal delivery marketplace in Germany; competes indirectly by addressing a portion of flaschenpost's 'last-minute food needs' use case via restaurant delivery.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat5 records
Key risks5 records
Key highlights6 records
Customer concentration
flaschenpost social profiles
Digital presenceflaschenpost financial estimates
Financial estimateRevenue estimate
Valuation estimate
flaschenpost leadership team
Management profileNumber of profiles
Profiles5 records
flaschenpost funding detail
Funding detailFunding overview
Funding rounds4 records
Investors10 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
flaschenpost M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about flaschenpost
What does flaschenpost do?
flaschenpost operates a direct-to-consumer online grocery and beverage delivery service in Germany, offering fresh produce, chilled, frozen, ambient, and drugstore items plus a full beverage assortment (water, soft drinks, juices, beer, wine, spirits) for home delivery within 120 minutes. Customers order via the flaschenpost.de website or iOS/Android apps with no minimum order value, and the company handles fulfilment, delivery to upper floors, and bottle deposit (Pfand) return through its own delivery infrastructure.
Is flaschenpost a public or private company?
flaschenpost is a private company. It is classified as venture growth investor backed and is currently operating.
When was flaschenpost founded?
flaschenpost was founded in 2016. It employs 5,001 to 10,000 people.
Where is flaschenpost based?
flaschenpost is headquartered in Münster, Germany, in the Europe region.
How does flaschenpost make money?
One revenue line is on record: product Sales.
Who are flaschenpost's main competitors?
Direct peers on record are Flink, Picnic, Knuspr (Rohlik Group), Gorillas, Bringmeister and Getir. Oda is listed as a regional player. Broad incumbents are Amazon Fresh (Germany), Rewe Online and Lieferando.
Does flaschenpost have an API?
No public API is recorded for flaschenpost.
What industry is flaschenpost in?
flaschenpost's product category is Online Grocery Delivery. Its primary akta.pro industry code is CRAFAFAA, On-demand Grocery Delivery Platforms, with a secondary code of TLAAAFAI, E-commerce Cold-Chain Parcel Delivery (Meal Kits, Perishables). Its NAICS code is 4922 and its SIC code is 5140.