Trinkgut

Name

Trinkgut

Legal name

Trinkgut Getränkeeinzelhandel GmbH

Website

https://trinkgut.de

Company type

Private

Founded year

1978

Operating status

Operating

Headcount range

5,001–10,000 employees

Ownership category

akta.pro rank

Product category

Beverage Retail

NAICS

Beer, Wine, and Liquor Retailers (445320)

akta.pro primary industry

Mixed Alcohol Specialty Retail (Beer/Wine/Spirits Combined) (CRANABAH)

Keywords

• Beverage retail
• Drink specialty store
• Party equipment rental
• Loyalty program integration
• Regional beverage chain

Headquarters

HQ city

Moers

HQ country

Germany

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Supply Chain, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Beverage Retail Sales: Primary revenue stream from retail sales of beverages including beer, wine, spirits, soft drinks, mineral water, and juice. Products are sold in physical retail stores at suggested retail prices with weekly promotional offers.
2. Party Equipment Rental: Rental of party equipment including tents, standing tables, beer bench sets, and draft beer systems through the 'MietBar' service. Customers rent equipment for private parties, corporate events, and weddings directly at their local trinkgut store.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels6 records

Core offering

Trinkgut operates a regional beverage specialty retail chain (Getränkefachmarkt) in Germany with 345 physical market locations, selling alcoholic and non-alcoholic beverages including beer, wine, spirits, sparkling wine, soft drinks, mineral water, and juices. In addition to retail beverage sales, the company offers a party equipment rental service (MietBar) providing tents, standing tables, beer bench sets, and draft beer systems for private and corporate events.

Product overview

Trinkgut operates a regional beverage retail chain (Getränkefachmarkt) in Germany, offering alcoholic and non-alcoholic beverages, spirits, wine, and party supplies through approximately 345 physical store locations. The company provides a digital ecosystem comprising a consumer mobile app (iOS/Android), online flyer, store locator with Google Maps integration, and a party planning tool. Its service portfolio includes a party equipment rental service (MietBar) offering tents, tables, benches, and draft systems. A PAYBACK loyalty program integration enables cross-retailer point collection. Content marketing includes a blog with recipes and themed collections. The company does not operate an e-commerce platform.

Differentiator

Problem solved

Functional benefit

Products and services

• Beverage Assortment (Beer, Wine, Spirits, Non-alcoholic Drinks) Retail sale of alcoholic and non-alcoholic beverages including beer, wine, spirits, Sekt (sparkling wine), soft drinks, mineral water, juices, and regional specialties. Sold in physical stores at suggested retail prices with weekly promotional offers. Targets individual consumers for household needs and event hosting.
• MietBar Party Equipment Rental Service Rental of party equipment including party tents (Partyzelt), standing tables (Stehtische), beer bench sets (Bierzeltgarnituren), and draft beer systems (Zapfanlagen). Available for private parties, corporate events, and weddings. Equipment and matching beverages can be rented and ordered at local trinkgut stores with staff consultation.

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration10 records

Partnerships

Three partnerships are on record, tiered core and minor.

• PAYBACKcoreGTM or Marketing PartnerPAYBACK is Germany's largest loyalty program with millions of members. trinkgut participates as a PAYBACK partner, allowing customers to collect and redeem points at all 345 markets. Points can be collected on purchases and redeemed at checkout via the trinkgut app or PAYBACK app.
• EDEKAcoreStrategic or Co-development Partnertrinkgut is part of the EDEKA Verbund (EDEKA group). The company is legally Trinkgut Getränkeeinzelhandel GmbH and operates as a member of the EDEKA network. Markets are run by independent EDEKA merchants. The group provides central services, branding, and operational support.
• German Football Association (DFB)minorGTM or Marketing Partnertrinkgut has a DFB partnership, promoting the 2026 World Cup through in-store marketing, app campaigns, and football-themed events including the Striker Ball Challenge.

Scale indicators1 record

Recent moves6 records

Expansion highlights5 records

Direct peers

• Getränke Hoffmann: Germany's largest specialist beverage retail chain with a similar Getränkefachmarkt concept, broad assortment of beer/wine/spirits/soft drinks, and party service offerings — directly comparable to Trinkgut on store model, customer base, and category mix.
• Fristo Getränkemarkt: Fristo operates a network of Getränkemärkte in southern Germany with similar specialist beverage retail positioning, party supplies, and franchise-style operator structure, making it a close format-level competitor to Trinkgut.
• Getränke Geins: Family-owned specialist beverage retailer with multiple stores in the Rhineland region, overlapping directly with Trinkgut's footprint and offering comparable beer, wine, spirits and party equipment services.

Broad incumbents

• EDEKA: Trinkgut's parent group and one of Germany's largest grocery cooperatives. EDEKA full-line supermarkets carry a meaningful beverage assortment and compete with specialist beverage stores on convenience and price.
• REWE: National full-line grocery chain with extensive beverage aisles, own-brand ranges, and a strong loyalty program. REWE is a broad incumbent competing with Trinkgut for the household beverage basket.
• ALDI SÜD: Hard discounter with rotating beverage promotions and growing premium/private-label ranges. ALDI competes on price for entry-level beverage baskets that traditionally anchor specialist retailer traffic.
• Lidl: Discounter with aggressive beverage pricing, online shop, and expanding premium assortment. Lidl is a key competitive threat to specialist beverage retailers on price and digital convenience.
• Netto Marken-Discount: Edeka-affiliated discounter with broad beverage range and value positioning, overlapping with Trinkgut on discount-conscious customers and partly sharing the EDEKA distribution ecosystem.

Emerging players

• dm-drogerie markt: Drugstore chain with a growing non-alcoholic beverage assortment (water, juices, soft drinks). dm overlaps with Trinkgut's non-alcoholic range and competes on convenience and impulse occasions.
• Flaschenpost: German on-demand beverage delivery startup offering beer, water, soft drinks and spirits within minutes via app. Flaschenpost is an emerging digital-native challenger to specialist offline beverage retailers like Trinkgut.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/trinkgut
• Instagraminstagram.com/trinkgut
• Xx.com/trinkgut
• LinkedInlinkedin.com/company/trinkgut-fachdiscount-gmbh

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Trinkgut