Corporate Image Group
Corporate Image Group is a fourth-generation, family-owned branded merchandise and franchise supply company providing apparel, signage, flags, print, and kitting through customized company webstores and in-house production, primarily serving hospitality and multi-location franchise brands across the United States.
- Company typePrivate
- Founded1929
- HeadquartersAberdeen, United States
- Headcount251–500
- GTM typeB2B
- OfferingServices
What Corporate Image Group does
Corporate Image Group, founded in 1929 as Western Printing in Aberdeen, South Dakota, is a fourth-generation, family-owned (Pfeiffer family), 100% Native-owned branded merchandise and franchise supply company serving 15,000+ customers with 251-500 employees. The company operates a vertically integrated production model spanning apparel (embroidery, screen printing, heat sealing), digital and offset print, interior and exterior signage and banners, flags, promotional merchandise, name tags, and kitting/fulfillment — all under one roof at its 701 Enterprise Street North headquarters. Its flagship product is a customized Company Webstores platform that gives each enterprise client a 24/7 branded online storefront with permission-based ordering, budget management, grid ordering, instant proofing, and approval workflows.
Revenue is generated primarily through quote-based custom merchandise sales to enterprise franchise and multi-location customers, supplemented by recurring kitting/fulfillment services and dedicated account management. The go-to-market combines consultative enterprise field sales (free demos, custom onboarding, dedicated account managers) with self-serve e-commerce through the webstore platform. Pricing is largely quote-based with seasonal promotional pricing on catalog items (e.g., polos), a PrimeLine in-stock program delivering branded apparel in 3-4 business days, and a rewards program (1 point per dollar spent). The customer base is anchored in hospitality and franchise brands (Wyndham, Best Western, Choice, Red Roof, Westmont/WaterWalk, Butler Machinery, Pathward, Comfort Keepers, Touching Hearts at Home), with secondary exposure to education, healthcare, and government. Two wholly-owned sister brands, Western Hotel Supply and Tidmore Flags, extend the portfolio into hospitality-specific supplies and flag/banner specialty products. The company holds memberships in the National Minority Supplier Development Council (NMSDC) and the International Franchise Association (IFA), and reports 50+ years of franchise branding experience and 95+ years of continuous operation.
Corporate Image Group firmographics
Firmographics- Name
- Corporate Image Group
- Legal name
- Corporate Image Group
- Website
- https://corporateimagegroup.com
- Company type
- Private
- Founded year
- 1929
- Operating status
- Operating
- Headcount range
- 251–500 employees
- Short description
- Corporate Image Group is a fourth-generation, family-owned branded merchandise and franchise supply company providing apparel, signage, flags, print, and kitting through customized company webstores and in-house production, primarily serving hospitality and multi-location franchise brands across the United States.
- Ownership category
- akta.pro rank
Corporate Image Group industry classification
Industry- Product category
- Branded Merchandise and Printing Services
- NAICS
- Apparel Manufacturing (315), Sign Manufacturing (339950), Graphic Design Services (54143)
- SIC
- Wholesale-Apparel, Piece Goods & Notions (5130), Services-Mailing, Reproduction, Commercial Art & Photography (7330)
- akta.pro primary industry
- Branded Merchandise & Corporate Gifts (BPAFAMAA)
- akta.pro secondary industries
- Branded Merchandise & Promotional Apparel Wholesale (CRAOADAI), Corporate Event Decor, Branding & Signage (HSACADAJ), Packaging & Brand Identity Creative Agencies (MPAAAAAN), Promotional Products & Branded Merchandise Retail (CRALAJAM)
Keywords
Where Corporate Image Group is headquartered
LocationHeadquarters
- HQ city
- Aberdeen
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Corporate Image Group business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Supply Chain, Infrastructure, Technology or R&D, Marketing or Sales
Revenue model
- Branded Merchandise Sales: Sale of branded merchandise including apparel, signage, flags, promotional products, and printed materials through custom webstores and direct orders. Products are customized with customer logos through embroidery, screen printing, heat seal, and printing.
- Fulfillment & Kitting Services: Kitting and fulfillment services for sales, marketing, training materials, and branded products on a recurring basis. Includes warehousing, logistics management, and supply/demand planning.
- Account Management & Brand Services: Dedicated account managers provide brand standards compliance, graphic design support, and production management services. Includes onboarding, training, and ongoing brand care.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Standard product pricing with seasonal promotions |
| Quote-based/ custom | Pay-as-you-go | Custom branded merchandise |
Go-to-market motion2 records
Distribution channels4 records
Marketing channels6 records
Corporate Image Group product offering
Product offeringCore offering
Corporate Image Group provides branded merchandise (custom apparel, signage, banners, flags, name tags, and promotional products) to franchise brands and multi-location businesses through proprietary custom-branded Company Webstores and direct sales. The company handles full in-house production — design, digital and offset printing, embroidery, large-format signage, and warehousing — and adds value through kitting, fulfillment, brand standards enforcement, and dedicated account management.
Product overview
Corporate Image Group operates as a unified branded merchandise platform offering an integrated portfolio of products and services centered on its core Company Webstores platform. The platform is complemented by in-house production capabilities spanning Apparel (with custom embroidery, screen printing, and heat sealing), Print Solutions (digital and offset printing), Signs/Banners/Displays, Flags, Promotional Merchandise, Fulfillment & Kitting, Account Management, and Name Tags. The PrimeLine Program provides an accelerated 3-4 day turnaround for in-stock branded apparel. Two sub-brands—Western Hotel Supply and Tidmore Flags—extend the portfolio into hospitality-specific and flag/banner-specialty markets respectively. Promo Packs offer custom kitted gift solutions. Together, these offerings enable franchise and multi-location businesses to centrally manage brand consistency across all branded collateral through a single supplier relationship.
Differentiator
Problem solved
Functional benefit
Brands
- Western Hotel Supply: Brand identity products, uniforms, signs, and marketing materials for the hospitality industry. Offers online store options for simplified supply ordering.
- Tidmore Flags
Products and services
- Company Webstores Personalized online storefronts that allow businesses to order branded merchandise, uniforms, signage, and marketing materials through a customized web-based ordering platform with 24/7 availability, budget management, advanced reporting, permission-based ordering controls, and instant proofing capabilities.
- Apparel Custom embroidered, screen printed, or heat-sealed apparel including polos, t-shirts, outerwear, and uniforms, with options for custom design and branding to meet professional or promotional needs.
- Print Solutions In-house digital and offset printing services for marketing collateral, envelopes, business cards, stationery, and large format printing projects, offering single-color to four-color process printing capabilities.
- Signs, Banners & Displays Custom interior and exterior signage including avenue banners, bow banners, teardrop banners, vehicle wraps, architectural signage, POP displays, retractable banners, floor graphics, and backlit signage with in-house production.
- Flags Custom and stock flags including digital custom flags, feather flags, applique flags, garden flags, US flags, state flags, military flags, and collegiate flags, with flag poles and accessories available through the Tidmore Flags brand.
- Promotional Merchandise Custom branded promotional products such as pens, luggage tags, drinkware, and giveaways for trade shows, offices, and company events, featuring thousands of customizable product options.
- Fulfillment & Kitting Product kitting, inventory management, and logistics services that centralize franchise collateral management, including warehousing, production, and distribution of branded materials to multiple locations.
- Account Management Dedicated account management services with brand standards enforcement, graphic design support, and in-house production capabilities to ensure all products adhere to brand specifications.
- Name Tags Custom name badges and ID cards including magnetic name tags, engraved badges, plastic tags, photo IDs, metal badges, desk wedges, and lanyards, produced entirely in-house from layout to hardware.
- PrimeLine Program In-stock apparel program allowing customers to order branded apparel items with logos embroidered and shipped within 3-4 business days, providing faster turnaround than standard custom production timelines.
- Western Hotel Supply A sister company offering brand identity products, uniforms, signs, and marketing materials specifically to the hospitality industry through a seamless online store ordering process.
- Tidmore Flags A sister company founded in 1963 specializing in flags and banners, with 95% of products made in the USA, offering hundreds of flag designs from international to nautical to custom options.
- Promo Packs Custom-branded gift packages kitted from product sourcing to delivery, designed for onboarding kits, client thank-you gifts, and employee appreciation, managed start to finish by the Corporate Image Group team.
Quantifiable outcome
- 3-4 business day turnaround on PrimeLine apparel items
- +2 more outcomes
Companies that use Corporate Image Group
Customer profileNamed customers9 records
Segments5 records
Ideal customer profiles2 records
Corporate Image Group technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature4 records
Corporate Image Group partnerships and signals
Strategic signalPartnerships
Six partnerships are on record, tiered core, flagship and minor.
- Western Hotel SupplycoreSister company under the Corporate Image Group family offering brand identity products, uniforms, signs, and marketing materials specifically to the hospitality industry. Shares the same headquarters address and provides seamless supply ordering for franchise customers through a company online store option.
- Tidmore FlagscoreSister company founded in 1963, specializing in flags and banners with 95% of products made in USA. Offers hundreds of flag designs including custom options with in-house design team capable of producing any custom shape, size, and graphic. Shares headquarters with Corporate Image Group.
- National Minority Supplier Development CouncilcoreCorporate Image Group is a proud certified member of the NMSDC, supporting minority business development and supplier diversity initiatives.
- International Franchise AssociationcoreCorporate Image Group is a member of the International Franchise Association, the world's largest membership organization for franchisors, franchisees, and franchise suppliers.
- WaterWalk Extended Stay by WyndhamflagshipExclusive print vendor for WaterWalk Extended Stay by Wyndham, an upscale extended stay brand. Provided custom key cards, business cards, reversible door hangers, and Do Not Disturb magnets. Example of building branding from concept to delivery.
- Touching Hearts at HomeminorNew client partner in senior care/home healthcare industry. Provided full onboarding including brand guideline review, marketing department collaboration, promotional material design, and customized online ordering portal tailored to franchise structure.
Scale indicators6 records
Recent moves7 records
Expansion highlights5 records
Corporate Image Group competitors and assessment
Company assessmentDirect peers
- ePromos Promotional Products: Online-focused promotional products distributor offering branded apparel, print, and signage with enterprise account management. Comparable in custom decoration capabilities and ecommerce-led ordering model.
- Crestline: Mid-sized US promotional products and branded merchandise distributor serving enterprise and franchise customers. Overlaps with Corporate Image Group in apparel decoration, signage, kitting, and online company-store fulfillment.
- HALO Branded Solutions: One of the largest US promotional products and branded merchandise distributors, serving enterprise and franchise accounts with in-house decoration, kitting, and online company stores. Directly comparable to Corporate Image Group across product mix, B2B franchise GTM, and webstore-led ordering.
- 4imprint: Publicly traded direct competitor in promotional products with a similar mix of apparel, signage, and printed merchandise plus a self-serve e-commerce model. Comparable in customer overlap (multi-location enterprise) and product breadth.
- Pinnacle Promotions: Promotional products and branded merchandise provider with decoration, kitting, and online store capabilities for enterprise clients. Directly comparable in product categories, decoration services, and B2B service model.
Regional players
- FASTSIGNS: Franchised signage, graphics, and visual communications network producing custom signs, banners, vehicle wraps, and displays. Directly comparable in the signage/banners/vehicle-graphics side of Corporate Image Group's portfolio, though organized as a national franchise system rather than a single brand.
Broad incumbents
- National Pen (NP Group): Large, established promotional products and print/direct mail provider with broader product catalog and scale. Overlaps on branded merchandise but operates with a wider portfolio and SMB-to-enterprise reach.
Emerging players
- Quality Logo Products: Online promotional products distributor with a strong ecommerce and content-marketing presence. Overlaps with Corporate Image Group in branded merchandise but is more SMB/SMB-mid-market focused and lacks the in-house production footprint.
- Boundless (Boundless Network): Branded merchandise and print provider with a technology-forward webstore platform for schools, nonprofits, and enterprise. Comparable in custom webstores and kitting, with stronger software-platform investment.
- iPromo: Online promotional products retailer with decoration and kitting services. Partial overlap in branded merchandise categories and ecommerce ordering, but smaller-scale and less focused on franchise enterprise accounts.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Corporate Image Group social profiles
Digital presenceCorporate Image Group financial estimates
Financial estimateRevenue estimate
Valuation estimate
Corporate Image Group leadership team
Management profileNumber of profiles
Profiles17 records
Corporate Image Group subsidiaries and ownership
Company hierarchySubsidiaries2 records
Corporate Image Group funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Corporate Image Group M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Corporate Image Group
What does Corporate Image Group do?
Corporate Image Group provides branded merchandise (custom apparel, signage, banners, flags, name tags, and promotional products) to franchise brands and multi-location businesses through proprietary custom-branded Company Webstores and direct sales. The company handles full in-house production — design, digital and offset printing, embroidery, large-format signage, and warehousing — and adds value through kitting, fulfillment, brand standards enforcement, and dedicated account management.
Is Corporate Image Group a public or private company?
Corporate Image Group is a private company. It is classified as family owned and is currently operating.
When was Corporate Image Group founded?
Corporate Image Group was founded in 1929. It employs 251 to 500 people.
Where is Corporate Image Group based?
Corporate Image Group is headquartered in Aberdeen, United States, in the North America region.
How does Corporate Image Group make money?
Three revenue lines are on record. Branded Merchandise Sales are the primary driver. The others are fulfillment & Kitting Services and account Management & Brand Services.
Who are Corporate Image Group's main competitors?
Direct peers on record are ePromos Promotional Products, Crestline, HALO Branded Solutions, 4imprint and Pinnacle Promotions. FASTSIGNS is listed as a regional player. National Pen (NP Group) is listed as a broad incumbent. Emerging players are Quality Logo Products, Boundless (Boundless Network) and iPromo.
Does Corporate Image Group have an API?
No public API is recorded for Corporate Image Group.
What industry is Corporate Image Group in?
Corporate Image Group's product category is Branded Merchandise and Printing Services. Its primary akta.pro industry code is BPAFAMAA, Branded Merchandise & Corporate Gifts, with a secondary code of CRAOADAI, Branded Merchandise & Promotional Apparel Wholesale. Its NAICS code is 315 and its SIC code is 5130.