Touching Hearts at Home

What Touching Hearts at Home does

Touching Hearts at Home is a privately held, franchise-based provider of non-medical, companion-centered in-home care headquartered in Minnetonka, Minnesota. Founded in 2006 by Renae Peterson and her sons Ryan and Andrew Lungstrom after a caregiving practice dating to 1996, the company began franchising in 2007 and has grown to more than 90 independently owned and operated locations across at least seven U.S. states (Minnesota, Colorado, Tennessee, Ohio, Florida, New York, and California). Its service portfolio spans companionship, light housekeeping, meal preparation, transportation, personal care (bathing, dressing, grooming, mobility), Alzheimer's and dementia care, hospice support, fall prevention, respite care, live-in care, hospital-to-home transition, and a technology-enabled 'Sensi Virtual Care Agent' add-on at select locations; care is delivered on schedules ranging from a few hours per visit up to 24 hours/7 days a week including weekends and holidays, with caregiver matching positioned as a differentiator.

The company earns revenue through two principal streams: (1) franchise fees, royalties, and licensing from independently owned local operators that run Touching Hearts-branded agencies, and (2) end-customer payments at the franchisee level, sourced from private pay, long-term care insurance reimbursements, and—at participating locations—Veterans Affairs programs including the Aid and Attendance Pension and Veterans Directed Care Program. Go-to-market combines direct-to-consumer acquisition (free initial in-home consultations, SEO-driven website with location finder, an active blog, and the 'Conversations from the Heart' podcast) with a franchise development motion; the website lists referral relationships with external health organizations such as the Alzheimer's Association, Alzheimer's Foundation of America, Arthritis Foundation, National Stroke Association, American Parkinson Disease Association, and Cystic Fibrosis Foundation. There is no proprietary technology platform, no disclosed AI/ML capability beyond the Sensi add-on, no disclosed funding rounds, no parent company, and no institutional investment identified in the available data; senior leadership is led by CEO Todd Treml.

Name

Touching Hearts at Home

Legal name

Touching Hearts at Home

Website

https://touchinghearts.com

Company type

Private

Founded year

2006

Operating status

Operating

Headcount range

11–50 employees

Short description

Touching Hearts at Home is a franchise-based, non-medical in-home care provider serving seniors, adults with disabilities, and post-hospital transition patients through 90+ independently owned U.S. locations, with services spanning companionship, personal care, dementia care, transportation, and meal preparation.

Ownership category

akta.pro rank

Product category

Senior Home Care Services

NAICS

Services for the Elderly and Persons with Disabilities (624120)

SIC

Services-Social Services (8300), Services-Misc Health & Allied Services, Nec (8090)

akta.pro primary industry

Companionship & Social Engagement Visits (HSABAAAA)

akta.pro secondary industries

Conversation, Cognitive Stimulation & Activity Facilitation (HSABAAAB), Dementia Companion & Engagement Care (HSABAEAA), End-of-Life Companionship (Non-Clinical) (HSABAAAL), Respite Hospice Care (Short-Term Relief) (HSABAFAD), Companion Care & Social Support (non-clinical) (HLADAGAB)

Keywords

• In-home senior care
• Companion care services
• Non-medical home care
• Senior living assistance
• Home care franchise

Headquarters

HQ city

New York

HQ country

United States

HQ region

North America

Offices6 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Others, Technology or R&D

Revenue model

1. Franchise Fees: Revenue generated from franchise owners who pay fees to operate Touching Hearts at Home locations. Locations are independently owned and locally operated.
2. Private Pay Services: Direct payment from clients for non-medical in-home care services including companionship, personal care, transportation, housekeeping, and meal preparation. Pricing influenced by care level, hours, and support complexity.
3. Long-Term Care Insurance: Services invoiced to long-term care insurance providers where applicable, meeting insurance provider requirements with clear documentation of care provided.
4. Veterans Assistance Programs: Some locations partner with VA programs including Aid and Attendance Pension and Veterans Directed Care Program to provide home care services to eligible veterans.

Pricing tiers

Go-to-market motion2 records

Distribution channels2 records

Marketing channels3 records

Core offering

Touching Hearts at Home provides non-medical, companion-based in-home care services for seniors, adults with medical conditions or disabilities, and individuals transitioning from hospital to home. Core services include companionship, personal care, light housekeeping, meal preparation, transportation, home monitoring, Alzheimer's and dementia care, fall prevention, hospice support, respite care, and live-in care, available from a few hours per visit up to 24 hours, 7 days a week including weekends and holidays. Care is delivered through a franchise network of more than 90 independently owned and locally operated agencies across the United States.

Product overview

Touching Hearts at Home offers non-medical, companion-based in-home care services through a franchise model with over 90 independently owned locations nationwide. The core offering consists of personalized care plans combining companionship, personal care, transportation, light housekeeping, meal preparation, and specialized Alzheimer's and dementia care. Services range from a few hours per visit up to 24 hours, 7 days a week, including weekends and holidays. The company provides caregiver matching for relationship-based care, with additional offerings including hospice support, fall prevention, and virtual care services at select locations. The franchise model enables local offices to tailor services to community needs while maintaining company-wide standards. Key brand content includes the 'Conversations from the Heart' podcast featuring franchise owner interviews.

Differentiator

Problem solved

Functional benefit

Products and services

• Companionship Services Person-centered companion care focused on reducing loneliness and social isolation, providing friendly conversation and emotional support for seniors.
• Light Housekeeping Assistance with household tasks including fresh linens and towels changes, maintaining a clean and safe living space for clients.
• Alzheimer's & Dementia Care Professional memory care services by caregivers trained in best practices for both short-term and long-term memory loss conditions.
• Meal Preparation Meal planning and cooking services including favorite recipes and dining experiences, with the option to share meals at favorite restaurants.
• Transportation Services Transportation assistance for medical appointments, rehab, same-day surgery, errands, faith-based services, and other transportation needs.
• Home Monitoring Safety checks, mail collection, answering the door, and general safety awareness services within the home environment.
• Personal Care Services Hands-on assistance with activities of daily living including bathing, dressing, grooming, and mobility assistance.
• Hospice Care Support Supportive care services for individuals in hospice, focusing on comfort and quality of life.
• Fall Prevention Services focused on reducing fall risks and ensuring client safety within the home environment.
• Respite Care Temporary relief for family caregivers, allowing them to take breaks while ensuring loved ones continue receiving quality care.
• Live-in Care Around-the-clock caregiver presence in the home for continuous support and monitoring.
• July Independence Care Plan Specialized care plan for Manhattan seniors addressing Parkinson's disease, mild cognitive impairment, and post-hip replacement recovery through non-medical in-home support.

Quantifiable outcome

• Hip replacement recovery at home succeeds 40 percent better with daily non-medical support (per NYU Langone research)

Named customers3 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Seven partnerships are on record, tiered core and minor.

• Veterans Affairs (VA) ProgramscoreStrategic or Co-development PartnerSome Touching Hearts at Home locations partner with local VA programs to help senior veterans access non-medical home care services. Partnerships include assistance with understanding and utilizing VA benefits such as the Aid and Attendance Pension and Veterans Directed Care Program.
• Alzheimer's AssociationminorOthersListed as an external resource partner on the Touching Hearts at Home website. The Alzheimer's Association is a national network of chapters and the largest national voluntary health organization committed to finding a cure for Alzheimer's and helping those affected by the disease.
• Alzheimer's Foundation of AmericaminorOthersListed as an external resource partner. Educates families and caregivers on how to provide optimal care and services to individuals living with Alzheimer's disease and related illnesses.
• Arthritis FoundationminorOthersListed as an external resource partner. Foundation centered on research, prevention, and quality of life for those affected by arthritis.
• National Stroke AssociationminorOthersListed as an external resource partner. Serves those who want to learn about strokes, have survived a stroke, know someone who has suffered a stroke, or care for a stroke survivor.
• American Parkinson Disease AssociationminorOthersListed as an external resource partner. A nonprofit voluntary alliance dedicated to improving the lives of those affected by Parkinson disease through fundraising, community building, advocacy, and public awareness.
• Cystic Fibrosis FoundationminorOthersListed as an external resource partner. The leader in searching for a cure for Cystic Fibrosis, supporting broad range of research initiatives addressing this progressive genetic disease.

Scale indicators3 records

Recent moves4 records

Expansion highlights6 records

Direct peers

• Synergy HomeCare: Synergy HomeCare is a non-medical home care franchise with 200+ locations providing companion and personal care services for seniors. It competes directly in the same franchise-based service category.
• Home Instead: Home Instead is the largest non-medical senior home care franchise in the U.S. with 1,200+ locations. It is a direct competitor, operating an identical franchise model focused on companion and personal care for aging adults in their homes.
• Comfort Keepers: Comfort Keepers is a global franchise system offering non-medical in-home companion and personal care services for seniors. It competes head-to-head with Touching Hearts at Home in private-pay home care markets across the U.S.
• Visiting Angels: Visiting Angels operates a franchise network of 600+ non-medical home care agencies in the U.S. It directly competes with Touching Hearts at Home in companion care, personal care, and dementia care for seniors.
• Right at Home: Right at Home is a senior home care franchise with 500+ locations providing companionship, personal care, and specialized support services. It is a direct franchise competitor with overlapping service categories and target customers.
• BrightStar Care: BrightStar Care is a franchise system combining non-medical companion care with skilled home health services. Its hybrid model and franchise footprint make it a direct competitor serving the same senior demographic.
• Senior Helpers: Senior Helpers is a senior home care franchise offering companion, personal, and dementia care services across 300+ U.S. locations. It competes directly with Touching Hearts at Home in non-medical in-home care.
• Homewatch CareGivers: Homewatch CareGivers is a franchise home care provider offering companion, personal, and specialized dementia care. It serves the same private-pay senior market through an independently owned franchise structure.

Broad incumbents

• Bayada Home Health Care: Bayada is one of the largest nonprofit home health providers in the U.S., offering both skilled and non-medical services. While it has broader clinical offerings, it overlaps with Touching Hearts at Home in personal care and companion services for aging adults.

Emerging players

• Honor Technology: Honor is a tech-enabled home care platform that acquired Home Instead. It uses proprietary software for caregiver matching, scheduling, and family engagement, representing a technology-forward competitor to traditional franchise models like Touching Hearts at Home.

Market position

Strengths5 records

Weaknesses4 records

Competitive moat4 records

Key risks2 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/@TouchingHeartsInc/podcasts
• Xx.com/TouchingHearts0
• Facebookfacebook.com/touchingheartsnyc
• LinkedInlinkedin.com/company/touching-hearts-at-home-manhattan-brooklyn-westchester-queens-rockland

Revenue estimate

Valuation estimate

Number of profiles

Profiles8 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Touching Hearts at Home