Three Now
ThreeNow is a New Zealand streaming service operated from Auckland that delivers on-demand episodes and live TV from the Three television network to New Zealand viewers via its web platform.
- Company typePrivate
- Founded1989
- HeadquartersAuckland, New Zealand
- Headcount101–250
- GTM typeB2C
- OfferingDigital Commerce or Content
What Three Now does
ThreeNow (also referred to as Three Now) is the digital streaming extension of the Three television network in New Zealand, providing on-demand access to Three network programming alongside live TV streams via its consumer web platform at threenow.co.nz. The service is operated out of Auckland and serves New Zealand viewers, functioning primarily as a catch-up and live-TV offering for content already broadcast on the linear Three channel. The product is a single, content-aggregation platform — there is no evidence of broader marketplace functionality, third-party app integrations, developer APIs, or proprietary AI features in the supplied data.
The underlying company is a New Zealand-domiciled, private, for-profit entity with 101–250 employees, founded in 1989 at the time the Three network itself was established. The business model is not explicitly disclosed in the source data, but consistent with New Zealand free-to-air broadcaster streaming extensions, the most likely revenue mechanics are advertising-funded (AVOD) on the streaming surface, supplemented by broader broadcast advertising across the parent network's linear channel. No subscription pricing, premium tier, or paid-product line has been disclosed, and no parent-company, ownership, or corporate structure details are available in the input.
There is no documented evidence of recent strategic activity beyond continued platform operation: no funding rounds, M&A, partnerships, leadership changes, product launches, regulatory actions, or geographic expansions are recorded. This absence limits the ability to assess growth direction, and the investment-relevant picture for ThreeNow is therefore primarily that of a single-market, content-extension product whose commercial trajectory is inseparable from the broader fortunes of the Three free-to-air network in a small, mature, and increasingly competitive NZ media landscape.
Three Now firmographics
Firmographics- Name
- Three Now
- Website
- https://threenow.co.nz
- Company type
- Private
- Founded year
- 1989
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- ThreeNow is a New Zealand streaming service operated from Auckland that delivers on-demand episodes and live TV from the Three television network to New Zealand viewers via its web platform.
- Ownership category
- akta.pro rank
Three Now industry classification
Industry- Product category
- Video Streaming
- NAICS
- Media Streaming Distribution Services, Social Networks, and Other Media Networks and Content Providers (5162), Television Broadcasting Stations (516120), Media Streaming Distribution Services, Social Networks, and Other Media Networks and Content Providers (51621)
- SIC
- Television Broadcasting Stations (4833), Services-Motion Picture & Video Tape Distribution (7822)
- akta.pro primary industry
- International/Multilingual Streaming Channels (MPABAHAI)
Keywords
Where Three Now is headquartered
LocationHeadquarters
- HQ city
- Auckland
- HQ country
- New Zealand
- HQ region
- Oceania
Markets served
Three Now business model
Business model- GTM type
- B2C
- Offering type
- Digital Commerce or Content
- Cost components
- Operations, Technology or R&D, Personnel, Marketing or Sales
Three Now product offering
Product offeringCore offering
ThreeNow is a New Zealand streaming service that allows users to watch episodes and content from the Three television network online. The platform provides on-demand access to Three TV shows and supports live TV viewing for New Zealand consumers through its website.
Product overview
ThreeNow is a single streaming platform offering on-demand access to television content from the Three network in New Zealand. Users can watch episodes of Three TV shows through the platform.
Differentiator
Problem solved
Functional benefit
Products and services
- ThreeNow ThreeNow is a New Zealand streaming service that allows users to watch episodes and content from the Three television network online, providing on-demand access to Three TV shows for individual viewers in New Zealand.
Companies that use Three Now
Customer profileIdeal customer profiles1 record
Three Now technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Three Now partnerships and signals
Strategic signalRecent moves3 records
Expansion highlights3 records
Three Now competitors and assessment
Company assessmentDirect peers
- SkyGo: Sky New Zealand's companion live TV and on-demand app for subscribers; comparable live+on-demand streaming use case in the same NZ market as ThreeNow.
- TVNZ+: TVNZ's free streaming and on-demand platform in New Zealand, offering catch-up and live TV from the country's other major broadcaster; directly comparable in market, business model, and product to ThreeNow.
- Neon (Sky Network Television): Sky's New Zealand subscription streaming service aggregating local and international content; competes for the same NZ streaming audience as ThreeNow with a paid SVOD model.
Regional players
- 9Now: Nine Network's free ad-supported streaming and live TV platform in Australia; structurally analogous broadcaster-owned AVOD service, but serving the Australian market.
- 7plus: Seven Network's free Australian streaming and live TV product; comparable broadcaster-driven AVOD play in a neighbouring market with a similar content and monetization structure.
- 10 play: Network 10's free streaming and catch-up service in Australia; another broadcaster-owned AVOD platform in a neighbouring market, comparable in scope to ThreeNow.
- Stan: Australian subscription streaming service owned by Nine; serves as a regional analogue of an in-market SVOD competing with global platforms, similar in role to a paid NZ streamer against ThreeNow.
Broad incumbents
- Netflix: Global SVOD leader and the dominant streaming competitor in New Zealand; competing directly for the same NZ audience time and subscription dollars that ThreeNow is built to monetize via ads.
- Disney+: Major global SVOD with significant brand and franchise content available in NZ; raises the content-quality benchmark that ThreeNow's broadcast-tied library must compete against.
- YouTube: Largest free, ad-supported video platform in New Zealand; competes with ThreeNow for both viewer attention and ad revenue in the AVOD segment.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat3 records
Key risks4 records
Key highlights4 records
Customer concentration
Three Now social profiles
Digital presenceThree Now financial estimates
Financial estimateRevenue estimate
Valuation estimate
Three Now leadership team
Management profileNumber of profiles
Three Now funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Three Now M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Three Now
What does Three Now do?
ThreeNow is a New Zealand streaming service that allows users to watch episodes and content from the Three television network online. The platform provides on-demand access to Three TV shows and supports live TV viewing for New Zealand consumers through its website.
When was Three Now founded?
Three Now was founded in 1989. It employs 101 to 250 people.
Where is Three Now based?
Three Now is headquartered in Auckland, New Zealand, in the Oceania region.
Who are Three Now's main competitors?
Direct peers on record are SkyGo, TVNZ+ and Neon (Sky Network Television). Regional players are 9Now, 7plus, 10 play and Stan. Broad incumbents are Netflix, Disney+ and YouTube.
Does Three Now have an API?
No public API is recorded for Three Now.
What industry is Three Now in?
Three Now's product category is Video Streaming. Its primary akta.pro industry code is MPABAHAI, International/Multilingual Streaming Channels. Its NAICS code is 5162 and its SIC code is 4833.