7plus
7plus is a free-to-air Australian streaming platform operated by Seven Network (Seven West Media) that provides live and on-demand access to Channel 7 content, including entertainment, news, and sports such as AFL and cricket, for Australian consumers via web and mobile.
- Company typePrivate
- Founded-
- HeadquartersSydney, Australia
- Headcount1,001–5,000
- GTM typeB2C
- OfferingDigital Commerce or Content
What 7plus does
7plus is a free-to-air streaming platform operated by Seven Network, the broadcast division of Australian multimedia company Seven West Media (ASX: SWM). Headquartered in Sydney, Australia, the platform provides live streaming of Channel 7 broadcast content alongside on-demand catch-up television viewing, accessible via web browsers and mobile applications at no cost to end users. Its content catalog includes entertainment programming, news, and major Australian sporting events such as AFL matches and cricket, drawing on Seven Network's exclusive broadcast rights portfolio.
The platform's core technology is a streaming infrastructure that supports both linear live feeds and video-on-demand playback, serving as the digital extension of a traditional free-to-air broadcaster. 7plus does not operate as an independent entity with its own funding rounds; it is funded and strategically directed by Seven West Media as part of the parent company's digital expansion strategy. Its competitive positioning rests on content rights ownership and cross-promotion through Seven Network's linear broadcasts rather than on proprietary technology.
7plus serves Australian general consumers who seek free access to broadcast television content, including cord-cutters and viewers without traditional antenna access. It does not generate revenue through subscriptions; monetization occurs through advertising within Seven West Media's broader media operations. The platform is also accessed informally by international viewers via VPN and geo-bypass methods, though its official geographic scope is domestic Australia.
7plus firmographics
Firmographics- Name
- 7plus
- Website
- https://7plus.com.au
- Company type
- Private
- Operating status
- Operating
- Headcount range
- 1,001–5,000 employees
- Short description
- 7plus is a free-to-air Australian streaming platform operated by Seven Network (Seven West Media) that provides live and on-demand access to Channel 7 content, including entertainment, news, and sports such as AFL and cricket, for Australian consumers via web and mobile.
- Ownership category
- akta.pro rank
7plus industry classification
Industry- Product category
- Video Streaming
- NAICS
- Media Streaming Distribution Services, Social Networks, and Other Media Networks and Content Providers (516210), Television Broadcasting Stations (516120)
- SIC
- Television Broadcasting Stations (4833)
- akta.pro primary industry
- Live TV Streaming (vMVPD/IPTV OTT) (MPACAAAD)
- akta.pro secondary industry
- FAST Linear Streaming Channels (Ad-Supported) (MPABAHAD)
Keywords
Where 7plus is headquartered
LocationHeadquarters
- HQ city
- Sydney
- HQ country
- Australia
- HQ region
- Oceania
Markets served
7plus business model
Business model- GTM type
- B2C
- Offering type
- Digital Commerce or Content
- Cost components
- Technology or R&D, Operations, Marketing or Sales, Infrastructure
Distribution channels1 record
7plus product offering
Product offeringCore offering
7plus is a free-to-air Australian video streaming platform operated by Seven Network (Seven West Media) that delivers Channel 7 broadcast content live online and provides on-demand catch-up television viewing. The service offers entertainment shows, news programming, and live sports coverage including AFL and cricket without requiring a paid subscription.
Product overview
7plus is a single unified streaming platform offering live Channel 7 broadcast streaming and on-demand catch-up TV viewing. It is operated by Australia's Seven Network and serves as the digital home for the network's television content, including entertainment shows, sports coverage, and special events.
Differentiator
Problem solved
Functional benefit
Products and services
- 7plus
Companies that use 7plus
Customer profileSegments2 records
Ideal customer profiles2 records
7plus technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
7plus partnerships and signals
Strategic signalRecent moves4 records
Expansion highlights3 records
7plus competitors and assessment
Company assessmentEmerging players
- Samsung TV Plus: Samsung's free ad-supported streaming TV (FAST) service pre-installed on Samsung smart TVs. Comparable to 7plus as a free, ad-supported linear streaming channel offering, though distributed as a device-integrated service rather than broadcaster-operated.
Direct peers
- ABC iview: Australian Broadcasting Corporation's free streaming platform offering live ABC channels and catch-up content. Comparable to 7plus as a free, ad-free/sponsored streaming service from an Australian broadcaster.
- 9Now: Nine Entertainment's free ad-supported streaming platform offering live and catch-up content from Channel 9, including sports and entertainment. Direct competitor to 7plus in the Australian free-to-air broadcaster streaming category.
- Kayo Sports: Subscription sports streaming service from Foxtel covering AFL, cricket, and other Australian sports. Competes with 7plus for live sports audiences, particularly for premium cricket and international matches.
- SBS On Demand: Speciality Broadcasting Service's free streaming service featuring multicultural content, movies, and series. Directly comparable to 7plus as a free-to-air broadcaster streaming offering in Australia.
- 10 play: Network 10's (Paramount) free streaming service providing live and on-demand access to Channel 10 programming. Direct competitor to 7plus within the Australian FTA broadcaster streaming segment.
Broad incumbents
- Pluto TV: Paramount's global free ad-supported streaming TV (FAST) service. Comparable to 7plus in offering free, ad-supported linear-style streaming channels, though with a broader international content library.
- Foxtel: Australia's major pay-TV provider offering subscription bundles including premium sports and entertainment. Competes with 7plus for Australian video audiences, particularly in live sports rights.
- Tubi: Fox-owned free ad-supported streaming service offering on-demand movies and TV. Comparable to 7plus as a FAST/AVOD platform, though Tubi focuses on library content rather than live broadcast.
- Stan: Australia's leading local subscription streaming service owned by Nine Entertainment. Competes with 7plus for streaming attention but operates on a paid SVOD model rather than free-to-air.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks4 records
Key highlights5 records
Customer concentration
7plus social profiles
Digital presence7plus financial estimates
Financial estimateRevenue estimate
Valuation estimate
7plus leadership team
Management profileNumber of profiles
7plus funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
7plus M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about 7plus
What does 7plus do?
7plus is a free-to-air Australian video streaming platform operated by Seven Network (Seven West Media) that delivers Channel 7 broadcast content live online and provides on-demand catch-up television viewing. The service offers entertainment shows, news programming, and live sports coverage including AFL and cricket without requiring a paid subscription.
Is 7plus a public or private company?
7plus is a private company. It is classified as corporate owned and is currently operating.
When was 7plus founded?
7plus was founded in -1. It employs 1,001 to 5,000 people.
Where is 7plus based?
7plus is headquartered in Sydney, Australia, in the Oceania region.
Who are 7plus's main competitors?
Samsung TV Plus is listed as an emerging player. Direct peers are ABC iview, 9Now, Kayo Sports, SBS On Demand and 10 play. Broad incumbents are Pluto TV, Foxtel, Tubi and Stan.
Does 7plus have an API?
No public API is recorded for 7plus.
What industry is 7plus in?
7plus's product category is Video Streaming. Its primary akta.pro industry code is MPACAAAD, Live TV Streaming (vMVPD/IPTV OTT), with a secondary code of MPABAHAD, FAST Linear Streaming Channels (Ad-Supported). Its NAICS code is 516210 and its SIC code is 4833.