Cat & Cloud Coffee
- Company typePrivate
- Founded2016
- HeadquartersSanta Cruz, United States
- Headcount101–250
- GTM typeB2C
- OfferingHardware or Manufacturing
Cat & Cloud Coffee firmographics
Firmographics- Name
- Cat & Cloud Coffee
- Legal name
- Cat & Cloud
- Website
- https://catandcloud.com
- Company type
- Private
- Founded year
- 2016
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Ownership category
- akta.pro rank
Cat & Cloud Coffee industry classification
Industry- Product category
- Specialty Coffee
- NAICS
- Coffee and Tea Manufacturing (311920)
- SIC
- Beverages (2080), Retail-Eating & Drinking Places (5810)
- akta.pro primary industry
- Coffee Roasters with Cafe (Roastery Cafes) (THAFADAE)
- akta.pro secondary industries
- Specialty Coffee Shops (Single-Origin, Third-Wave) (THAFADAA), Coffee Roasting & Grinding (AFAFADAB), Specialty Coffee & Tea Retail (Beans, Leaves, Accessories) (CRAHAGAI)
Keywords
Where Cat & Cloud Coffee is headquartered
LocationHeadquarters
- HQ city
- Santa Cruz
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Cat & Cloud Coffee business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure
Revenue model
- Direct Coffee Sales: Online direct-to-consumer sales of specialty roasted coffee beans with pricing ranging from $16.40 to $34.71 per product, sold in various weight increments.
- Coffee Subscriptions: Recurring subscription model offering up to 15% discount on select coffees. Includes curated options like Roaster's Choice, The Answer, The Best Friends Blend, and Friend Zone Decaf.
- Wholesale: Wholesale program allowing other businesses to purchase Cat & Cloud coffee products for resale.
- Merchandise: Sale of branded merchandise including apparel (hats, hoodies) and drinkware (tumblers, pins) ranging from $10.50 to $35.50.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Single-origin coffees priced by origin and batch |
| Subscription | Monthly | Subscription discount tier offering up to 15% off |
| Unit Pricing | Pay-as-you-go | Branded merchandise items |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels6 records
Cat & Cloud Coffee product offering
Product offeringCore offering
Cat & Cloud Coffee roasts specialty coffee daily at its Santa Cruz, California roastery and sells freshly roasted single-origin and blended coffees through a direct-to-consumer e-commerce store, recurring subscription plans, company-owned cafés, and a B2B wholesale program. The company also sells branded merchandise and produces a podcast focused on small business leadership.
Differentiator
Problem solved
Functional benefit
Products and services
- Rwanda Kumbya (Single-Origin Coffee) Single-origin specialty coffee from Rwanda with tasting notes of Blackberry, Kiwi, and Wildflower Honey; priced from $24.20. Sold to specialty coffee consumers seeking premium single-origin beans for home brewing.
- Mexico Los Abuelitos (Single-Origin Coffee) Single-origin specialty coffee from Mexico with tasting notes of Green Apple, Butterscotch, and Cocoa; priced from $27.31. Targeted at specialty coffee consumers.
- Ethiopia Takele Mammo (Single-Origin Coffee) Single-origin specialty coffee from Ethiopia with flavor notes including Dried Strawberry, Apricot, and Rooibis; priced from $25.68. Sold to specialty coffee enthusiasts.
- El Salvador Marta Yaneth Lemus (Single-Origin Coffee) Single-origin specialty coffee from El Salvador priced at $34.71. Targeted at consumers seeking premium single-origin beans.
- Night Shift (House Coffee Blend) Dark chocolate, full-bodied house coffee blend offered as a staple selection, priced at $16.70. Sold to consumers seeking a consistent everyday coffee option.
- Roaster's Choice Subscription Curated coffee subscription in which the roaster selects the best coffees, offering up to 15% discount on select coffees with regular monthly delivery. Targeted at specialty coffee enthusiasts who want curated, recurring shipments.
- The Answer (Subscription Coffee) Subscription coffee with tasting notes of Caramel, Berries, and Chocolate, priced at $16.40. Delivered on a recurring monthly basis.
- The Best Friends Blend (Subscription Coffee) Signature subscription blend described as sweet, juicy, and complex, priced at $19.70. $1 per pound sold goes to coffee producers through the Best Friends Club Initiative.
- Friend Zone Decaf (Subscription Coffee) Decaffeinated subscription coffee featuring Strawberry Jam, Cacao Nib, and Molasses flavor notes, priced at $17.40. Delivered on a recurring monthly basis.
- Branded Merchandise Branded apparel and accessories including Dad Hat ($20), Small Things Hoodie ($35.50), Cowpoke Tumbler ($23.50), and Birthday Pin ($10.50). Sold to specialty coffee consumers and brand enthusiasts.
- Wholesale Coffee Program B2B wholesale coffee program enabling other cafes, restaurants, and retail businesses to purchase Cat & Cloud coffee products for resale or service.
- Cat & Cloud Café Locations Physical café locations in Santa Cruz, California offering coffee, food, and all-day dining experiences as part of the company's café operations.
Companies that use Cat & Cloud Coffee
Customer profileSegments2 records
Ideal customer profiles2 records
Cat & Cloud Coffee technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature1 record
Cat & Cloud Coffee partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Santa Cruz Coffee CommunityminorCat & Cloud participates in the broader Santa Cruz coffee scene evolution, where cafes are expanding into all-day dining spots. The company is mentioned alongside Verve Coffee and 11th Hour Coffee as part of the specialty coffee culture shift in Santa Cruz.
Scale indicators1 record
Cat & Cloud Coffee competitors and assessment
Company assessmentBroad incumbents
- Philz Coffee: Cafe-led specialty coffee brand with custom blends and a growing D2C/retail presence. Comparable to Cat & Cloud on the cafe-as-experience model and custom-blend subscription positioning.
- Blue Bottle Coffee: Large, well-funded third-wave specialty coffee roaster and cafe operator with national and international presence. Competes directly with Cat & Cloud on single-origin DTC, subscriptions, and cafe experience at a meaningfully larger scale.
- La Colombe Coffee Roasters: Multi-channel specialty coffee operator with cafes, wholesale, and D2C subscriptions, plus ready-to-drink products. Competes with Cat & Cloud on subscription DTC and foodservice distribution at greater scale.
- Stumptown Coffee Roasters: Established Portland-based specialty roaster with D2C, wholesale, and cafe channels. Competes in the same third-wave single-origin category with deeper wholesale penetration into grocery and foodservice.
Direct peers
- Counter Culture Coffee: Specialty roaster with strong direct-trade and sustainability credentials, D2C subscriptions, wholesale, and training programs. Comparable on values-led brand building and B2B/wholesale go-to-market.
- Verve Coffee Roasters: Santa Cruz–origin specialty coffee roaster with cafes, e-commerce, and wholesale distribution. Explicitly named alongside Cat & Cloud as part of the same Santa Cruz specialty coffee culture shift to all-day dining.
- Onyx Coffee Lab: Award-winning specialty roaster with subscription, e-commerce, and a flagship cafe. Direct peer in the competition-grade single-origin category with a comparable premium-pricing model.
- Heart Coffee Roasters: Portland-based specialty roaster operating cafes, D2C, and wholesale with a focus on single-origin transparency. Comparable to Cat & Cloud in size, channel mix, and producer-relationship storytelling.
- 11th Hour Coffee: Santa Cruz specialty coffee cafe/roaster explicitly referenced alongside Cat & Cloud as part of the same local all-day-dining shift. Direct geographic and format competitor.
- Intelligentsia Coffee: Pioneering third-wave specialty roaster known for direct-trade sourcing and single-origin offerings. Closely comparable to Cat & Cloud on producer-relationship-led positioning, subscription model, and cafe/retail mix.
Market position
Customer concentration
Cat & Cloud Coffee social profiles
Digital presenceCat & Cloud Coffee financial estimates
Financial estimateRevenue estimate
Valuation estimate
Cat & Cloud Coffee leadership team
Management profileNumber of profiles
Cat & Cloud Coffee funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Cat & Cloud Coffee M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Cat & Cloud Coffee
What does Cat & Cloud Coffee do?
Cat & Cloud Coffee roasts specialty coffee daily at its Santa Cruz, California roastery and sells freshly roasted single-origin and blended coffees through a direct-to-consumer e-commerce store, recurring subscription plans, company-owned cafés, and a B2B wholesale program. The company also sells branded merchandise and produces a podcast focused on small business leadership.
Is Cat & Cloud Coffee a public or private company?
Cat & Cloud Coffee is a private company. It is classified as unknown and is currently operating.
When was Cat & Cloud Coffee founded?
Cat & Cloud Coffee was founded in 2016. It employs 101 to 250 people.
Where is Cat & Cloud Coffee based?
Cat & Cloud Coffee is headquartered in Santa Cruz, United States, in the North America region.
How does Cat & Cloud Coffee make money?
Four revenue lines are on record. Direct Coffee Sales are the primary driver. The others are coffee Subscriptions, wholesale and merchandise.
Who are Cat & Cloud Coffee's main competitors?
Broad incumbents on record are Philz Coffee, Blue Bottle Coffee, La Colombe Coffee Roasters and Stumptown Coffee Roasters. Direct peers are Counter Culture Coffee, Verve Coffee Roasters, Onyx Coffee Lab, Heart Coffee Roasters, 11th Hour Coffee and Intelligentsia Coffee.
Does Cat & Cloud Coffee have an API?
No public API is recorded for Cat & Cloud Coffee.
What industry is Cat & Cloud Coffee in?
Cat & Cloud Coffee's product category is Specialty Coffee. Its primary akta.pro industry code is THAFADAE, Coffee Roasters with Cafe (Roastery Cafes), with a secondary code of THAFADAA, Specialty Coffee Shops (Single-Origin, Third-Wave). Its NAICS code is 311920 and its SIC code is 2080.