What Sandra Ice Cream does

Sandra Ice Cream (legal entity: Sandriliona) is a Moldova-based ice cream manufacturer founded in 1998, headquartered in Ialoveni, Moldova. The company produces over 90 ice cream varieties across three structured product lines: Impulse (single-serve cones, cups, sticks, sandwiches, bars), Take Home (multipacks and sharing packs), and Horeca (sorbets and ice cream for hotels, restaurants, and cafes). The portfolio is tiered across economy, core, and premium segments, with premium collections including Prestige (13 flavors), Adagio (21 flavors), Moments, and the Ultra Premium Scoop Collection launched in 2017. Production is centralized in a single factory in Ialoveni equipped with modern manufacturing technology, using named-origin ingredients such as Madagascar vanilla, Sicilian lemons, Indian mangoes, Ecuadorian bananas, and Peruvian passion fruit.

Sandra distributes products through four regional branches within Moldova (Bălți, Lipcani, Soroca, Cahul) plus headquarters, and through exclusive distributor partnerships in Iraq (Al-jassour Al-kubra Company) and UAE (Le Bridge FoodStuff Trading LLC). The company's products reach consumers across three continents, including the Middle East (Iraq, UAE) and West Africa (Senegal, Ghana, Côte d'Ivoire). Direct-to-consumer sales are also enabled through the company website. The marketing mix combines social media (Facebook, Instagram, Twitter, Pinterest), content marketing with recipes, and trade-event participation such as the Gulf Food Exhibition in Dubai, alongside community engagement through social responsibility programs including the Christmas Caravan.

The company is privately held with no disclosed external funding, M&A, or leadership changes in the input data. It operates with a headcount of 11-50 employees, suggesting a lean organization relative to its international footprint. Pricing is not publicly disclosed and is handled through direct distributor and customer engagement.

Name

Sandra Ice Cream

Legal name

Sandriliona

Website

https://sandraicecream.com

Company type

Private

Founded year

1998

Operating status

Operating

Headcount range

11–50 employees

Short description

Sandra Ice Cream is a Moldova-based manufacturer founded in 1998 producing 90+ ice cream varieties across impulse, take-home, and Horeca segments, distributing through regional Moldova branches and exclusive partners in the Middle East and West Africa across three continents.

Ownership category

akta.pro rank

Headquarters

HQ city

Chisinau

HQ country

Moldova

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure, Technology or R&D

Revenue model

1. Ice Cream Product Sales: Sandra Ice Cream generates revenue through manufacturing and selling a wide range of ice cream products including impulse items (cones, cups, sticks, sandwiches), take-home packs, and Horeca sector products (sorbets, ice creams for food service). The company sells through distributors and direct channels.

Go-to-market motion2 records

Distribution channels3 records

Marketing channels4 records

Core offering

Sandra Ice Cream (legally Sandriliona) manufactures and sells over 90 ice cream creations across three product channels—Impulse (cones, cups, sticks, sandwiches, bars), Take Home (multipacks, sharing packs, single-serve packs) and Horeca (sorbets and scoops for hotels, restaurants, and cafés). The company uses natural raw materials including fresh milk, natural cream, egg yolks, sugar, fruits, and nuts, with specialty sourcing of Madagascar vanilla, Sicilian lemons, Indian mangoes, Ecuadorian bananas, and Peruvian passion fruit. Products are distributed across Moldova, the Middle East (Iraq, UAE), and West Africa (Senegal, Ghana, Côte d'Ivoire) via country-level exclusive/regional distributors and the company's own direct-to-consumer website.

Product overview

Sandra Ice Cream is a Moldova-based ice cream manufacturer founded in 1998 that produces over 90 ice cream creations across multiple product categories including Impulse (cones, cups, sandwiches, sticks, bars), Take Home (economy packs, sharing packs, single packs, multipacks), and Horeca (sorbet and ice cream for hospitality sector). The product portfolio includes premium lines such as Prestige (13 flavors), Moments (5 flavors premium), and Adagio (21 flavors premium take-home), as well as family-friendly products like Super Eskimo, Surprise, Frooty Froo, and Mooo branded items. The company uses quality ingredients including fresh milk, natural cream, egg yolks, sugar, fruits, and nuts, sourcing vanilla from Madagascar, lemons from Sicily, mangoes from India, bananas from Ecuador, and passion fruit from Peru.

Differentiator

Problem solved

Functional benefit

Brands

• Sandriliona: The ice cream factory entity that manufactures products under the Sandra brand. Located in Ialoveni, Moldova.

Products and services

• Prestige Ice Cream Premium scoop ice cream available in 13 flavors including Tiramisu, Blackcurrant, Caramel, Chocolate & Banana, Coconut, Chocolate, Vanilla, Pistachio, Mint & Chocolate, and Strawberry; positioned in the take-home and Horeca channels.
• Prestige Sorbet
• Prestige 120g Prestige ice cream product in a 120g single-serve take-home format.
• Moments Premium Collection (Moments line: Sandwich, Cone, Bar, Maxi, Dark Collection, White Collection) Premium range of 5 flavors sold as Moments sandwiches (6 flavors), cones (3 flavors), bars (3 flavors), and maxi sticks (7 flavors), with Dark and White chocolate-themed sub-collections.
• Adagio Premium take-home ice cream product available in 21 flavors, positioned as the first premium delight of the take-home product group.
• Magic (impulse cup) Ice cream cup in 2 flavors targeted at the impulse single-serve consumption occasion.
• Magic 500 (take-home pack) Magic ice cream brand offered in a 500g take-home format for family consumption.
• Magic 3 (Horeca) Ice cream for the Horeca sector available in 28 flavors, manufactured for professional food-service buyers.
• Super Eskimo Ice cream on a stick available in 4 flavors, positioned for impulse single-serve consumption.
• Frooty Froo Ice cream stick with watermelon and melon flavors targeted at children.
• Surprise / Surprise Cone Cup / Surprise Collection Impulse ice cream sticks (11 flavors) and cups (8 flavors) with surprise elements, plus a single-flavor Surprise collection.
• Sorbetto / Sorbetto Maxi Sorbet on a stick available in 7 flavors with a larger Sorbetto Maxi format option.
• Tornado Ice cream on a stick available in 3 flavors, designed as a children's product.
• Ice Poof Ice cream stick in a single flavor targeted at children.
• HUMM and HUMM Sandwich HUMM is a premium chocolate-coated ice cream bar (single flavor) with a sibling HUMM Sandwich format.
• Plombir / Eskimo Plombir Traditional-style plombir ice cream available in 2 flavors, in cup and stick (Plombir-2) formats; Eskimo Plombir combines the two styles in 2 flavors.
• Eskimo / Super Ice cream on a stick available in 4 flavors under each of the Eskimo and Super lines.
• Mooo line (Cone, Ice Cream, Cup, Sandwich) Children's impulse ice cream cone, stick, cup, and sandwich products sold under the Mooo brand.
• Send Wish Ice cream sandwich available in 3 flavors designed for gifting occasions.
• Delice Cone Premium ice cream cone (5 flavors) featuring a chocolate-wrapped crispy cone filled with flavored ice cream and various toppings.
• Mini Cone Mini ice cream cone available in 2 flavors for impulse single-serve consumption.
• Caramel Cone / Twist Cone / Cone Ice Cream Caramel-themed cones (2 flavors), twist-shaped cones, and single-flavor standard cones offered in the impulse category.
• Classico / Clasicco / Magicco Classic-style ice cream cups offered in 2 flavors (Classico) and single-flavor variants (Clasicco, Magicco).
• Majestic Cup Premium impulse ice cream cup available in 6 flavors.
• Royal Single-flavor ice cream sandwich product sold under the Royal brand.
• Premium (cup line) Premium impulse ice cream cup available in 5 flavors.
• Mousse Ice cream mousse dessert product.
• Fruit Party Go / Frutino Collection Fruit-themed ice cream products in single-flavor formats for on-the-go consumption.
• Chocolate Disc Chocolate disc-shaped ice cream product.
• Super Creamy Ice cream on a stick available in 11 flavors marketed for an extra-creamy texture.
• Contessa / Cremello Impulse ice cream sticks (Contessa in 2 flavors; Cremello in single flavor) launched as part of the 2003 product range expansion.
• Ultra Premium Scoop Collection Ultra premium scoop ice cream range with a silky-smooth texture and wide flavor variety for premium and Horeca applications.

Quantifiable outcome

• Over 90 ice cream creations available across 3 continents

Segments4 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

Two partnerships are on record, tiered core.

• Al-jassour Al-kubra CompanycoreChannel Partner/ Reseller/ DistributorExclusive distributor for Sandra Ice Cream products in the Republic of Iraq. Located in Al Nahdha, Administrative Province 3, Baghdad. Contact persons include AMMAR SHAKIR MOHAMMED and Aws Haitham Majid with multiple phone numbers provided.
• Le Bridge FoodStuff Trading LLCcoreChannel Partner/ Reseller/ DistributorDistributor for Sandra Ice Cream products in the United Arab Emirates. Located at Bayswater tower, Business bay, Dubai. Business Development Manager is Marwa Arif with additional contact Marc Paul Arif.

Scale indicators4 records

Recent moves1 record

Expansion highlights5 records

Direct peers

• Froneri: Froneri is a global ice cream manufacturer (joint venture between Nestlé and R&R Ice Cream) producing branded and private-label ice cream across Europe, the Middle East, Africa, and the Americas. It is the most directly comparable peer in scale, channel mix (impulse, take-home, foodservice), and emerging-market distribution footprint.

Broad incumbents

• Unilever (Algida / Wall's): Unilever operates the Algida, Wall's, and HB brands across MENA, Europe, and emerging markets with extensive branded ice cream portfolios. It competes with Sandra at the premium and impulse tiers in Sandra's export markets, with materially larger marketing and distribution budgets.
• Nestlé Ice Cream: Nestlé is the world's largest ice cream company with brands including Mövenpick, Extreme, and Dreyer's across global markets. It competes in the same premium and impulse segments Sandra targets, with stronger cold-chain infrastructure in the Middle East and Africa.
• General Mills (Häagen-Dazs): General Mills owns Häagen-Dazs, a global super-premium ice cream brand sold in retail and Horeca channels worldwide. It directly competes with Sandra's Prestige and Ultra Premium lines in foodservice and premium retail.
• Mars (ice cream brands): Mars produces ice cream under brands including Snickers, M&M's, Dove, and Twix globally through the Froneri joint venture. It competes with Sandra's Moments, Surprise, and chocolate-themed lines in the same impulse segment.

Regional players

• Almarai: Almarai is the largest vertically integrated dairy company in the Middle East, producing ice cream under its own brand and private labels for MENA markets. It is a directly comparable regional manufacturer competing for the same Horeca and retail shelf space Sandra targets in Iraq and the UAE.
• Saudia Dairy & Foodstuff Company (SADAFCO): SADAFCO is a Saudi-listed dairy and ice cream manufacturer distributing across the Middle East and North Africa. Its regional manufacturing and foodservice focus mirror Sandra's Horeca-led GTM in similar geographies.
• Tip Top Ice Cream: Tip Top is a New Zealand-based ice cream manufacturer owned by Froneri, producing impulse and take-home products for domestic and export markets. Comparable in scale and product format diversity to Sandra, with a similarly broad multi-format portfolio.
• Yili Group: Yili is China's largest dairy producer with an expanding international ice cream footprint in Asia, Africa, and emerging markets. It is comparable as a manufacturer-led dairy group expanding branded ice cream into emerging geographies where Sandra also operates.
• Mengniu Dairy: Mengniu is a major Chinese dairy and ice cream manufacturer with growing international presence, including partnerships in emerging markets. Comparable to Sandra as a vertically integrated dairy producer building an ice cream portfolio across multiple consumption occasions.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/SandraIceCream
• Facebookfacebook.com/icecreamsandra
• Instagraminstagram.com/sandraicecream
• Pinterestpin.it/2EJQK9y
• LinkedInlinkedin.com/company/sandra-ice-cream

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Sandra Ice Cream