Foodticket
Foodticket (Food Ticket B.V.) is a Dutch hospitality-software vendor founded in 2014 that sells an all-in-one POS, webshop, QR-ordering, kiosk, and delivery-management platform — anchored by OrderBuddy and integrated with Adyen, Thuisbezorgd, Deliveroo, and UberEats — to 3,500+ SMB restaurants across the Netherlands. Acquired by OrderYOYO in November 2025.
- Company typePrivate
- Founded2014
- HeadquartersHuizen, Netherlands
- Headcount11–50
- GTM typeB2B
- OfferingSoftware
What Foodticket does
Foodticket (legally Food Ticket B.V.) is a Dutch hospitality-software vendor founded in 2014 and headquartered in Huizen, Netherlands, with a statutory seat in Nijkerk. The company sells an integrated all-in-one ordering, payment, and restaurant-management platform to restaurants, cafés, takeaways, and other SMB hospitality operators across the Netherlands, claiming more than 3,500 restaurant customers, 2,500+ deployed webshops, and 3,000+ active POS registers after 10+ years in market.
The platform is anchored by OrderBuddy, a central cloud-based hub that consolidates orders and administration from every channel a restaurant operates — in-house POS (Kassasysteem Horeca), own-domain webshop and bestel-app (available in Apple App Store and Google Play), QR Bestellen for table-side contactless ordering, self-service Kiosk/Bestelzuil hardware, and DeliveryBuddy for driver dispatch with live GPS — alongside third-party delivery aggregators Thuisbezorgd, Deliveroo, and UberEats. WaiterBuddy provides handheld table-ordering; Betaalsystemen, powered by Adyen, processes payments at €0.11 per transaction across iDEAL, Apple Pay, Google Pay, and major card networks with offline fallback; and Exact accounting plus MailChimp integrations extend the back-office footprint. A proprietary up-sell/cross-sell engine is credited with 23% higher average spend per QR and kiosk order, and the company advertises a 48-hour webshop launch SLA.
Commercially, Foodticket operates a sales-led, direct-to-restaurant GTM with free on-site demonstrations, downloadable brochures, and extended customer-service hours (Mon-Fri 9:00-22:00, weekends 14:00-22:00). Revenue is generated through a layered model: an all-in-one subscription at approximately €2.00 per restaurant per day, weekly/ monthly tiered commissions per location, €0.11 per Adyen-mediated transaction, hardware sales and leasing (HP POS from €1,099, 32-inch kiosk from €3,999), and menu printing services. In November 2025, OrderYOYO acquired Foodticket, integrating the platform into a broader European hospitality-software group.
Foodticket firmographics
Firmographics- Name
- Foodticket
- Legal name
- Food Ticket B.V.
- Website
- https://foodticket.nl
- Company type
- Private
- Founded year
- 2014
- Operating status
- Acquired
- Headcount range
- 11–50 employees
- Short description
- Foodticket (Food Ticket B.V.) is a Dutch hospitality-software vendor founded in 2014 that sells an all-in-one POS, webshop, QR-ordering, kiosk, and delivery-management platform — anchored by OrderBuddy and integrated with Adyen, Thuisbezorgd, Deliveroo, and UberEats — to 3,500+ SMB restaurants across the Netherlands. Acquired by OrderYOYO in November 2025.
- Ownership category
- akta.pro rank
Foodticket industry classification
Industry- Product category
- Restaurant Management Software (Hospitality POS and Online Ordering)
- NAICS
- Limited-Service Restaurants (722513), Food Service Contractors (72231)
- SIC
- Services-Computer Integrated Systems Design (7373)
- akta.pro primary industry
- Food Delivery & Restaurant Logistics Platforms (BPAMAHAB)
- akta.pro secondary industry
- Corporate/Office Catering & Group Ordering Platforms (CRAFAFAJ)
Keywords
Where Foodticket is headquartered
LocationHeadquarters
- HQ city
- Huizen
- HQ country
- Netherlands
- HQ region
- Europe
Offices2 records
Markets served
Foodticket business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Operations, Marketing or Sales, Supply Chain, Infrastructure
Revenue model
- Software Subscription (SaaS): Restaurants pay a subscription fee for access to the OrderBuddy platform covering POS, webshop, QR ordering, kiosk, and delivery management. Priced at approximately €2.00 per day. Subscriptions are billed weekly or monthly, with the minimum payout threshold of €40 per period. Early termination during initial 12-month contract period triggers a fee equal to either the average monthly commission multiplied by remaining months, or €3,500, whichever is higher.
- Transaction / Commission Fees: Restaurants pay commission fees on orders processed through the platform. A weekly commission structure with weekly settlement per location is applied. Additionally, transaction administration fees are charged per transaction to cover processing costs, passed on to end customers.
- Payment Processing: Payment solutions powered by Adyen generate revenue through a per-transaction fee of €0.11. Supports all major card and digital payment methods. Revenue is settled through weekly or monthly payouts after deducting platform commission and transaction fees.
- Hardware Sales and Leasing: Foodticket sells and leases hardware including HP POS systems (€1,099 incl. 3-year warranty), 32-inch industrial kiosk/bestelzuil with integrated PIN terminal and printer (€3,999), and peripheral equipment. Leased hardware remains property of Foodticket during the contract term.
- Print Marketing Materials: Foodticket offers restaurant menu printing services (flyers, folders, brochures) in various formats (A5, A4, A3) with design services available for an additional fee (€45-€99 depending on format).
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | All-in-One Restaurant Solution |
| Transaction based/ take rate | Pay-as-you-go | Payment Processing Fee |
| One time/ perpetual license | Pay-as-you-go | HP POS Hardware System |
| One time/ perpetual license | Pay-as-you-go | Kiosk / Bestelzuil (32-inch touchscreen) |
| Unit Pricing | One time/ perpetual license | Printed Menu Materials |
Go-to-market motion3 records
Distribution channels4 records
Marketing channels4 records
Foodticket product offering
Product offeringCore offering
Foodticket provides an all-in-one cloud-based hospitality platform, centered on OrderBuddy, that consolidates POS, branded webshop and mobile ordering app, QR-code table ordering, self-service kiosks, and delivery driver management into one dashboard for Dutch restaurants. It also sells and leases HP POS hardware and 32-inch self-service kiosks, and bundles Adyen-powered payment processing at €0.11 per transaction. The platform integrates with Thuisbezorgd, Deliveroo, and UberEats and includes a smart up-sell engine that lifts average order value by 23%.
Product overview
Foodticket offers an all-in-one hospitality ordering and payment platform consisting of OrderBuddy as the central hub that unifies order management across multiple channels. The core product suite includes Kassasysteem Horeca (POS software), Webshop & Bestel-App (online ordering), QR Bestellen (QR code ordering), Kiosk/Bestelzuil (self-service kiosks), and DeliveryBuddy (driver management). These products are complemented by Betaalsystemen (payment processing via Adyen), WaiterBuddy (handheld ordering), and the Prijzenrad loyalty promotion module. OrderBuddy serves as the integration layer, aggregating orders from all Foodticket products plus third-party platforms (Thuisbezorgd, Deliveroo, UberEats) into a single dashboard with customer management and reporting capabilities.
Differentiator
Problem solved
Functional benefit
Brands
- OrderBuddy: Central software platform that consolidates orders from kassa, webshop, QR, kiosk, and third-party platforms (Thuisbezorgd, Deliveroo, UberEats) into one interface.
- WaiterBuddy
- DeliveryBuddy
Products and services
- OrderBuddy Central order management software that aggregates all orders from in-store POS, restaurant-branded webshop and mobile app, QR-code ordering, and self-service kiosks, plus third-party platforms (Thuisbezorgd, Deliveroo, UberEats) into a single dashboard. Also provides centralized settings, administration, customer database, loyalty points, and reporting. Targeted at Dutch restaurant and hospitality operators.
- Kassasysteem Horeca Full-featured point-of-sale software for restaurants, delivery, and takeaway operations. Includes table module, multi-location printing, kitchen screens, and handheld ordering via WaiterBuddy. Available bundled with HP-branded POS hardware from €1,099 excluding VAT. Targeted at Dutch restaurants and hospitality operators.
- Webshop & Bestel-App Own branded online webshop and mobile ordering app deployed on the restaurant's own domain, with availability on Apple Store and Google Play Store. Includes loyalty points, pre-ordering, account management, segmented menus, and email/newsletter export. Indexed on Google for discoverability and live within 48 hours. Targeted at Dutch restaurants and hospitality operators.
- QR Bestellen QR-code table ordering system that lets guests scan a code and order from their own mobile phone. Integrated with the POS system with automatic printing to designated printers, features smart up-sell/cross-sell suggestions, supports 1.5m-proof contactless ordering, and delivers a measured 23% higher average order value. Targeted at Dutch restaurant and hospitality operators.
- Kiosk / Bestelzuil Self-service ordering kiosk with 32-inch industrial touchscreen, integrated PIN terminal, and thermal receipt printer. Includes intelligent up-sell and cross-sell suggestions and offers freestanding single/double-sided or wall-mounted configurations. Priced from €3,999 excluding VAT. Delivers a measured 23% higher average spend per visitor and reduces queue times and personnel costs. Targeted at Dutch quick-service and fast-casual hospitality operators.
- DeliveryBuddy Mobile delivery management app for restaurant drivers. Sends orders with navigation to drivers' phones, enables live GPS tracking on a map, digitally tracks cash payments, and maintains a delivery trip history. Targeted at Dutch restaurants offering their own delivery service.
- Betaalsystemen (Payment Solutions) Integrated payment processing solution powered by Adyen, supporting iDEAL, Google Pay, Apple Pay, Mastercard, Visa, American Express, Bancontact, and Maestro across online, in-store, and on-the-go transactions. Flat €0.11 per transaction with offline capability when the terminal loses connectivity and optional suggestive tipping. Targeted at Dutch restaurant and hospitality operators.
- Kassa Hardware (HP POS) HP-branded point-of-sale hardware system (touchscreen) with 3-year warranty, priced at €1,099 excluding VAT. Includes free installation and staff training, with installment payment plans available. Bundled with Foodticket's Kassasysteem Horeca software. Targeted at Dutch restaurant and hospitality operators purchasing complete POS setups.
- Menukaarten Drukwerk Restaurant menu printing service offering flyers, folders, and brochures in A5, A4, and A3 formats on 135gsm stock. Optional design services available for €45-€99 depending on format. Pricing ranges from €64.23 for 5,000 A5 long flyers up to €1,082.98 for 20,000 A3 tri-fold brochures. Targeted at Dutch restaurant and hospitality operators.
Quantifiable outcome
- 23% higher average spend per order via QR and kiosk ordering due to smart up-sell and cross-sell suggestions
- +4 more outcomes
Companies that use Foodticket
Customer profileSegments1 record
Ideal customer profiles1 record
Foodticket technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration6 records
Feature8 records
Foodticket partnerships and signals
Strategic signalPartnerships
Four partnerships are on record, tiered core.
- AdyencoreFoodticket integrates Adyen's payment processing infrastructure into its platform, enabling restaurants to accept all major payment methods (iDEAL, Google Pay, Apple Pay, Mastercard, Visa, American Express, Bancontact, Maestro) across online, in-store, and on-the-go channels. Adyen provides the underlying payment gateway, terminal network, and settlement services. Foodticket resells these capabilities as part of its all-in-one hospitality platform.
- ThuisbezorgdcoreOrderBuddy integrates with Thuisbezorgd (the dominant Dutch food delivery platform) to pull all Thuisbezorgd orders into the restaurant's centralized OrderBuddy dashboard, eliminating the need for restaurants to manage Thuisbezorgd orders on a separate tablet or screen.
- DeliveroocoreOrderBuddy integrates with Deliveroo to consolidate Deliveroo orders alongside orders from all other channels (POS, webshop, QR, kiosk, other aggregators) into a single unified view for the restaurant operator.
- UberEatscoreOrderBuddy integrates with UberEats to consolidate UberEats orders into the restaurant's centralized OrderBuddy dashboard alongside orders from all other channels.
Scale indicators6 records
Recent moves6 records
Expansion highlights3 records
Foodticket competitors and assessment
Company assessmentMarket position
Competitive moat5 records
Key risks5 records
Key highlights7 records
Customer concentration
Foodticket social profiles
Digital presenceFoodticket financial estimates
Financial estimateRevenue estimate
Valuation estimate
Foodticket leadership team
Management profileNumber of profiles
Foodticket funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Foodticket M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Foodticket
What does Foodticket do?
Foodticket provides an all-in-one cloud-based hospitality platform, centered on OrderBuddy, that consolidates POS, branded webshop and mobile ordering app, QR-code table ordering, self-service kiosks, and delivery driver management into one dashboard for Dutch restaurants. It also sells and leases HP POS hardware and 32-inch self-service kiosks, and bundles Adyen-powered payment processing at €0.11 per transaction. The platform integrates with Thuisbezorgd, Deliveroo, and UberEats and includes a smart up-sell engine that lifts average order value by 23%.
Is Foodticket a public or private company?
Foodticket is a private company. It is classified as corporate owned and is currently acquired.
When was Foodticket founded?
Foodticket was founded in 2014. It employs 11 to 50 people.
Where is Foodticket based?
Foodticket is headquartered in Huizen, Netherlands, in the Europe region.
How does Foodticket make money?
Five revenue lines are on record. Software Subscription (SaaS) is the primary driver. The others are transaction / Commission Fees, payment Processing, hardware Sales and Leasing and print Marketing Materials.
Does Foodticket have an API?
No public API is recorded for Foodticket.
What industry is Foodticket in?
Foodticket's product category is Restaurant Management Software (Hospitality POS and Online Ordering). Its primary akta.pro industry code is BPAMAHAB, Food Delivery & Restaurant Logistics Platforms, with a secondary code of CRAFAFAJ, Corporate/Office Catering & Group Ordering Platforms. Its NAICS code is 722513 and its SIC code is 7373.