What Aqualisa Products does

Aqualisa Products Limited is a UK-based designer and manufacturer of digital, electric, mixer, and power showers plus bathroom taps, founded in 1977 and headquartered in Westerham, Kent. The company operates as a wholly-owned subsidiary of Fortune Brands Innovations Incorporated (acquired August 2022) alongside sister brands Perrin and Rowe, Shaws of Darwen, and V&A UK, and reports through the parent's EMEAA structure. Aqualisa claims to have invented the world's first digital shower and positions itself as a UK market leader in smart showers.

The company's core proprietary technology is SmartValve — an intelligent thermostatic valve that is installed up to 7.5–10 metres from the shower outlet (typically in a loft, airing cupboard, or under the bath) and connected via a data cable. SmartValve underpins the entire smart-digital product family (S-Range, Quartz Touch/Classic/Blue, Optic Q, iSystem, Unity Q, Visage Q, Elisa Incite/Intuition), enabling precise electronic temperature control, remote activation, and integration with the Aqualisa Smart App (iOS/Android), Amazon Alexa, and Google Home with per-user voice commands. The portfolio also includes electric showers (Lumi+, eMotion, E1, E2), mixer showers (Midas 100/110/220, Elisa Emilie/Rosa/Valenteena, Dream, Colt, Aquavalve 609/700, Aquahub), the Aquastream power shower, and a taps range (Uptown, Downtown, Central, Antonella). WRAS, BEAB, CE, and ISO 9001:2015 (across EMEAA) underpin regulatory compliance, and the ECO collection is engineered to meet Part G, BREEAM, SAP, and Future Homes Standard water-efficiency requirements.

Aqualisa makes money primarily through one-time hardware sales via a hybrid go-to-market: direct-to-consumer e-commerce (aqualisa.co.uk), physical showrooms, and telephone sales; a trade/installer channel served through the Installer Connect loyalty programme (50% spares discount, dedicated phone line, training); and a Specifier/Architects line targeting housebuilders and developers for volume BREEAM/Part G-compliant specifications. Premium smart showers are financed through a Novuna 0% finance facility (credit provided by Mitsubishi HC Capital UK PLC) on orders over £250, lifting accessibility on SKUs priced from £110.71 (Uptown taps) through £945.62 (Optic Q) up to £1,157.03+ (Aquastream Power). Geographic scope is effectively the UK (with delivery restrictions to Scottish islands, Isle of Man, and Isle of Scilly) and the Republic of Ireland, served from a single Westerham headquarters.

Name

Aqualisa Products

Legal name

Aqualisa Products Limited

Website

https://aqualisa.co.uk

Company type

Private

Founded year

1977

Operating status

Operating

Headcount range

51–100 employees

Short description

Aqualisa Products is a UK designer and manufacturer of digital, electric, mixer, and power showers plus bathroom taps, founded in 1977 and wholly owned by Fortune Brands Innovations. It serves homeowners, housebuilders/developers, and professional installers via its e-commerce site, showrooms, trade and specifier channels, and the Installer Connect programme.

Ownership category

akta.pro rank

Product category

Bathroom Fixtures

SIC

Electric Housewares & Fans (3634)

akta.pro primary industry

Irrigation & Outdoor Plumbing Products (IMADALAI)

Keywords

• Smart digital showers
• Electric showers
• Mixer showers
• Bathroom taps
• Water efficient showers

Headquarters

HQ city

Westerham

HQ country

United Kingdom

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B and B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Hardware Sales: Primary revenue from selling shower products (smart digital showers, electric showers, mixer showers, power showers) and bathroom taps directly to consumers and through trade partners. Products are sold as one-time purchases with warranty coverage from 2-5 years depending on product line.
2. Spare Parts & Accessories: Replacement parts, shower heads, hoses, rails, arms, and accessories sold through e-commerce and Installer Connect programme with 50% discount for registered installers.
3. Professional Services: Installation services, repair services, and engineer visits offered to customers both in-warranty and out-of-warranty. Fixed price repair options and full upgrade installations available.
4. Finance Partnerships: 0% finance available through Novuna on orders over £250, providing installment payment options. Mitsubishi HC Capital UK PLC provides credit subject to status and affordability.

Pricing tiers

Go-to-market motion3 records

Distribution channels6 records

Marketing channels7 records

Core offering

Aqualisa Products designs and manufactures a comprehensive range of showering products and bathroom taps for the UK market, including smart digital showers (S-Range, Quartz, Optic Q, iSystem, Unity Q, Visage Q, Elisa), electric showers (Lumi+, eMotion, E1, E2), mixer showers (Midas, Elisa, Dream, Colt, Aquavalve), power showers (Aquastream), and bathroom taps (Uptown, Downtown, Central, Antonella). The company's flagship SmartValve technology separates the valve from the control unit, enabling flexible installation up to 10 metres away and supporting smart home integration via the Aqualisa App, Amazon Alexa, and Google Home. Aqualisa also offers an Eco Collection of water-efficient products for housebuilders and developers, plus professional installation, repair, and trade services through its Installer Connect loyalty programme.

Product overview

Aqualisa Products is a UK-based manufacturer of showering products and bathroom taps, operating since 1977 and inventor of the world's first digital shower. The company offers four main shower categories: Smart Digital Showers (app and voice-controlled including S-Range, Quartz Touch/Classic/Blue, Optic Q, iSystem, Unity Q, Visage Q, Elisa Incite/Intuition), Electric Showers (Lumi+, eMotion, E1, E2), Mixer Showers (Midas 220/110/100, Elisa Emilie/Rosa/Valenteena, Dream, Colt, Aquavalve 609/700, Aquahub), and Power Showers (Aquastream). The product portfolio also includes Bathroom Taps (Uptown, Downtown, Central, Antonella), the Aqualisa App for smart home integration, and the Eco Collection for water-efficient commercial installations. Smart showers offer connectivity via Amazon Alexa and Google Home, with the Aqualisa App enabling remote activation, personalized profiles, and water usage tracking.

Differentiator

Problem solved

Functional benefit

Products and services

• S-Range Smart Showers Next generation of connected smart digital showers (S1, S2, S3 models) offering complete control of the showering experience via app and voice activation with personalised family member settings.
• Optic Q Smart Shower Smart digital shower with illuminated control screen and Aqualisa SmartValve, featuring WiFi connection, smartphone app control, voice activation, and user-definable shower profiles.
• Quartz Touch Smart Shower Smart digital shower with full-colour digital control and intuitive activation through smart home device or Aqualisa app, with personalised showering profiles for different household members.
• Quartz Classic Smart Shower Smart digital shower offering precise temperature control and smart home connectivity through the Aqualisa app.
• Quartz Blue Smart Shower Smart digital shower variant with Aqualisa's blue colour finish, offering app control and smart home connectivity.
• iSystem Smart Shower Smart digital shower system with app connectivity and voice control capabilities.
• Unity Q Smart Shower Smart digital shower in the Q-series range with app and voice control integration.
• Visage Q Smart Shower Smart digital shower in the Q-series range featuring smart home connectivity.
• Elisa Incite Smart Shower Smart digital shower offering connected features and precise temperature control.
• Elisa Intuition Smart Shower Smart digital shower with intuitive controls and smart home integration.
• Lumi+ Electric Shower Electric shower featuring mirror finish with LED lighting strip indicator, available in 8.5kW, 9.5kW, and 10.5kW models with over-temperature protection, phased shutdown, and 5-spray handset with rub-clean nozzles.
• eMotion Electric Shower Electric shower in the e-series range, simple to install and easy to use with contemporary design.
• E1 Electric Shower Entry-level electric shower model offering straightforward installation and reliable performance.
• E2 Electric Shower Electric shower model with simple installation and ease of use.
• Midas 220 Mixer Shower Thermostatic bar mixer shower with sleek compact design, safe touch controls, and temperature override button, available in Matt White, Matt Black and Chrome finishes with integrated diverter.
• Midas 110 Mixer Shower Mixer shower in the Midas range with thermostatic temperature control.
• Midas 100 Mixer Shower Mixer shower with thermostatic valve and quality brass valve internally.
• Aquastream Power Shower Power shower designed for gravity-fed systems with low water pressure, featuring integrated booster pump, choice of 2 flow rates (10 or 18 litres per minute), and 4 spray patterns including eco-spray.
• Uptown Bathroom Taps Bathroom taps featuring classically beautiful design with sleek pin lever control, brass body with zinc handles, suitable for low and high pressure systems, available in basin mixer and bath mixer variants.
• Downtown Bathroom Taps Contemporary bathroom taps with soft-square design, brass body with zinc handles and Cold Start technology for energy saving.
• Aqualisa Eco Collection Water-efficient product line for large housebuilders, developers, and specifiers, with flow-limiting technology (fixed or configurable to 6 lpm max), Eco Digital Modes, and thermostatic precision to help achieve Part G compliance, qualify for water authority rebates, and improve BREEAM, SAP, and Future Homes Standard assessments.
• Aqualisa Smart Shower App Mobile application for iOS and Android enabling remote shower activation, temperature pre-setting, water usage tracking, user dashboard, and mood lighting control, compatible with Amazon Alexa and Google Home.
• Installer Connect Loyalty Programme UK-based installer loyalty programme providing 50% discount on spares, dedicated phone line, exclusive rewards and merchandise, and online training for professional plumbing installers.
• Shower Installation and Repair Services Professional installation services, repair services, and engineer visits offered both in-warranty and out-of-warranty, with fixed price repair options and full upgrade installations.

Quantifiable outcome

• Save up to 21,900 litres of water per household per year (based on 1 person having 1 shower per day for 10 minutes using Eco Shower)
• +3 more outcomes

Named customers3 records

Segments4 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration4 records

Feature6 records

Partnerships

Four partnerships are on record, tiered core.

• Amazon AlexacoreTechnology or IntegrationAmazon Alexa integration enables voice control of Aqualisa smart showers. Users can voice commands such as 'Turn on John's Shower', 'Turn off John's Shower', and 'Set John's Shower temperature to 36 degrees' through Alexa-enabled devices.
• Google HomecoreTechnology or IntegrationGoogle Home integration allows Aqualisa smart shower control through Google Home App. Users can add the Aqualisa Smart Shower Skill to their Google Home devices for voice and app-based control.
• Apple App StorecoreTechnology or IntegrationAqualisa app is available for download on Apple App Store for iOS devices, enabling iPhone users to control smart showers.
• Google Play StorecoreTechnology or IntegrationAqualisa app is available for download on Google Play Store for Android devices, enabling Android smartphone users to control smart showers.

Scale indicators3 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Mira Showers: UK-based direct competitor offering electric, mixer, and digital/smart showers across consumer and trade channels; acquired by Kohler Co., giving it strong global backing while competing head-to-head with Aqualisa's smart shower leadership claim in the UK.
• Triton Showers: Long-standing UK shower specialist covering electric, mixer, and power showers with a strong installer/specifier presence, competing directly with Aqualisa across entry-level to mid-tier UK shower categories.
• Bristan: UK bathroom brassware and shower brand serving trade and retail, with overlapping mixer shower and tap product lines comparable to Aqualisa's mixer shower and bathroom tap ranges.
• Methven: Shower and bathroom specialist with SatinJet and Aurajet water-spray technologies; competes with Aqualisa in premium showers and water-efficiency product positioning across UK and other markets.
• Vado: UK brassware and shower manufacturer, comparable to Aqualisa in taps, mixer showers, and trade/specifier channels within the UK market.

Broad incumbents

• Grohe: Global premium bathroom and kitchen fittings brand (LIXIL Group) offering smart showers, mixer showers, and taps; competes with Aqualisa at the premium end with much broader geographic reach and marketing scale.
• Hansgrohe: German premium shower and brassware specialist with Raindance, PowderRain, and Pontos smart shower technology; comparable in premium positioning and smart shower innovation, but at significantly larger global scale than Aqualisa.
• Ideal Standard: Major bathroom solutions brand offering showers, brassware, and ceramics; comparable in shower and tap product categories and UK distribution, with broader portfolio scale across commercial and residential segments.
• Moen: North American shower and faucet brand owned by Fortune Brands Innovations (Aqualisa's parent), making it a sister brand within the same corporate family; comparable in smart shower and bathroom faucet categories though focused primarily on the US market.
• Kohler: Global bathroom and kitchen giant, owner of Mira Showers, with smart shower and tap offerings comparable to Aqualisa's portfolio but operating at vastly greater scale and geographic breadth.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks7 records

Key highlights7 records

Customer concentration

• Xx.com/AqualisaShowers
• LinkedInlinkedin.com/company/aqualisa-products-limited

Compliance6 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Subsidiaries3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Aqualisa Products