What Triton Showers does

Triton Showers is the UK's market-leading electric shower manufacturer, operating as a wholly-owned subsidiary of Norcros Group Plc (under that ownership since 1987) and headquartered in Nuneaton, UK. Founded in 1965 and employing 51–100 people, the company designs, manufactures (Made in Britain certified) and distributes a portfolio of electric, mixer, power and thermostatic showers, plus water heaters, shower enclosures and accessories, using proprietary platforms including DuElec® dual-outlet showers, Tri-Protect™ thermostatic temperature control, Tri-Guard®/Tri-Care® safety logic, DuraFlow™ five-spray heads, and Quiet Mark-approved pump technology. Products are certified to a dense UK regulatory stack covering WRAS, NSF Reg 4, KIWA KUKreg4, BEAB, BEAB Care Mark, TMV2, TMV3 and ISO 9001/45001, enabling specification into residential, trade, care-home and NHS channels.

The company generates revenue primarily through one-time hardware sales via its own DTC e-commerce storefront (tritonshowers.co.uk) and an outlet/clearance channel, supplemented by replacement spare parts, extended warranties (approximately £50 for a one-year extension) and a proprietary supply-and-fit installation service priced at £125 with in-house fitters. A Klarna partnership provides consumer financing at checkout, and a Find a Local Approved Plumber programme extends installation coverage beyond Triton's direct footprint. Customer segments are split horizontally across residential homeowners (primary), trade installers/specifiers, care establishments (leveraging BEAB Care Mark ±1°C control) and healthcare buyers (leveraging TMV3 to NHS Estates D 08). Multi-channel marketing (website content, Feefo reviews, LinkedIn, YouTube, Instagram, Facebook, X, blog and an interactive energy/water savings calculator) supports brand awareness and lead generation.

Operationally, Triton has been on a multi-year ESG trajectory since a 2019 strategic reset, attaining three consecutive years of Planet Mark Carbon Neutral certification (PAS 2060:2014), an EcoVadis Silver rating in the 90th percentile globally and top 5% within Manufacturing of Domestic Appliances, ISO 45001 (BSI, 2021) and a 2025 King's Award for Enterprise in Sustainable Development — alongside a Net Zero 2035 target and a £50m-plus scale revenue base hidden inside Norcros PLC's Brand & Products segment. Recent product activity has spanned the ENVi® digital-display premium electric range and the T80 Pro-Fit replacement family, tempered by two 2025 product safety notices on T80 Pro-Fit and Safeguard+ units.

Name

Triton Showers

Legal name

Triton Showers

Website

https://tritonshowers.co.uk

Company type

Private

Founded year

1965

Operating status

Operating

Headcount range

51–100 employees

Short description

Triton Showers is the UK's market-leading electric and thermostatic shower manufacturer, supplying homeowners, trade installers, care homes and the NHS via a DTC e-commerce channel, in-house installation service and a deep UK regulatory certification stack.

Ownership category

akta.pro rank

Product category

Bathroom Showers and Fixtures

NAICS

Air-Conditioning and Warm Air Heating Equipment and Commercial and Industrial Refrigeration Equipment Manufacturing (333415)

SIC

Air-Cond & Warm Air Heatg Equip & Comm & Indl Refrig Equip (3585)

akta.pro primary industry

Shower Remodel & Installation (Walk-in, Tile, Glass Enclosures) (HSAPABAB)

Keywords

• Electric showers
• Thermostatic showers
• Bathroom fixtures
• Shower accessories
• Shower installation

Headquarters

HQ city

Nuneaton

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Shower Product Sales: One-time sale of shower units including electric showers, mixer showers, power showers, and thermostatic showers. Products range from entry-level to premium with various power ratings (7.5kW to 10.5kW for electric showers).
2. Spare Parts: Sale of replacement parts for all Triton shower models including solenoid valves, heater assemblies, control modules, and accessories.
3. Installation Services: Supply and fit service offered by Triton-employed shower fitters. Installation service priced at £125 for shower replacement, includes removal of old shower and recycling.
4. Extended Warranties: Extended guarantee programs offered to customers. Example: £50 for 1 year extended warranty on AS2000SR, approximately £1.54 per week.
5. Shower Accessories: Sales of accessories including shower heads, hoses, rails, arms, fixing kits, and soap dishes/handset holders.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels9 records

Core offering

Triton Showers manufactures and sells a comprehensive range of electric, mixer, power, and thermostatic showers for residential bathrooms, ensuites, and wet rooms. The company offers its own-brand shower units at multiple price points (from £165 to £435+), along with water heaters, shower enclosures, accessories, and spare parts, sold primarily through its UK e-commerce platform with an optional proprietary installation service.

Product overview

Triton Showers is the UK's market leading shower manufacturer offering a comprehensive portfolio of bathroom products. The core product range includes Electric Showers (ENVi®, ENlight®, T80Z Fast-Fit, T80 Pro-Fit, DuElec®), Mixer Showers (thermostatic and manual), Power Showers (AS2000SR Silent Running), and Thermostatic Showers with proprietary Tri-Guard®, Tri-Protect®, and Tri-Care® technologies. Supporting products include Water Heaters, Shower Enclosures, and comprehensive Shower Accessories (shower heads, hoses, rails, kits). The company also provides Spare Parts and a Shower Replacement Service with Triton-employed installers. The portfolio spans multiple price points and technologies from entry-level manual showers to advanced thermostatic models with digital displays and smart features.

Differentiator

Problem solved

Functional benefit

Brands

• ENVi®: Next generation electric showers with digital display, personalization features, and ECO mode
• DuElec®
• ENlight®
• T80Z
• AS2000SR
• Tri-Guard®
• Tri-Protect®
• Tri-Care®

Products and services

• ENVi® Electric Showers Next generation electric showers featuring full-colour digital display, multiple premium finishes, up to 6 individual user profiles, water/energy/cost data feedback, Tri-Protect™ thermostatic temperature operation, phased shutdown to reduce scale build-up, and flexible installation with Tri-Hub located in loft or airing cupboard. Priced at £405.00 (regular £435.00).
• ENlight® Thermostatic Electric Shower Thermostatic electric shower range with Tri-Guard® technology for automatic temperature adjustment, available with UNIQ overhead rainfall shower kit or back-to-wall kit options. Priced from £369.00 to £414.00.
• T80Z Fast-Fit Electric Shower Popular replacement electric shower featuring five spray patterns, simple stop/start operation, Swing-Fit™ terminal for left and right cabling, 180° reversible water inlet, rub clean shower head, and 2-year parts and labour guarantee. Available in 8.5kW, 9.5kW, and 10.5kW power ratings. Priced from £165.00.
• AS2000SR Silent Running Thermostatic Power Shower Quiet Mark approved silent power shower with thermostatic temperature control, delivering up to 14 litres per minute flow rate. Features quiet pump technology for low pressure gravity fed systems, start/stop push button, and adjustable maximum temperature stop. Priced at £269.00.
• DuElec® Dual Outlet Double Showers Dual outlet electric double showers allowing users to switch between handheld and overhead rainfall shower heads. Enables a double shower head experience from as little as £266. Available as kit options for various shower models.
• Electric Showers Full range of electric showers providing efficient and more sustainable way to heat and use water. Available in various power ratings from 7.5kW to 10.5kW.
• Mixer Showers Boiler-fed mixer showers blending hot and cold water for powerful, stylish, thermostatic, and versatile shower experiences. Includes bar mixer, TMV2, and TMV3 certified options.
• Power Showers High pressure power showers providing an invigorating experience for low pressure gravity fed water systems.
• Thermostatic Showers Safe, comfortable and reliable thermostatic showers that maintain consistent water temperature regardless of pressure changes. Features Tri-Guard®, Tri-Protect®, and Tri-Care® proprietary technologies.
• Water Heaters Range of water heaters including handwash water heaters for point-of-use hot water supply.
• Shower Enclosures Complete range of shower enclosures with streamlined, clear glass style for bathrooms.
• 8000 DuraFlow™ Five Spray Shower Head Best seller five spray shower head with rub clean nozzles for easy maintenance. Universal fit design.
• Shower Accessories Complete range of shower accessories including shower heads, fixed shower heads, shower hoses, shower kits, shower rails, shower arms, shower fixing kits, soap dish and handset holders, and care accessories.
• Spare Parts Comprehensive range of spare parts for all Triton shower models including electric showers, mixer showers, power showers, digital showers, eco showers, care showers, and water heaters.
• T80 Pro-Fit Electric Shower Electric shower with easy-fit design. Subject to safety notice for units with manufacturing date code 01/25 to 06/25 due to potential faulty temperature valve component.
• Safeguard+ Electric Shower Electric shower with enhanced safety features and RNIB Approved endorsement for blind and partially sighted users. Subject to safety notice for units with product code starting CSGP0 and date code between 05/14 to 12/16 due to potential electronic circuit board fault.
• Shower Replacement Service Supply and fit service offered by Triton-employed shower fitters. Installation service priced at £125 for shower replacement, includes removal of old shower and recycling. Available for similar Triton model replacements.

Quantifiable outcome

• Carbon footprint reduced by 8.8% using market-based methodology for Scope 1 and 2 emissions
• +2 more outcomes

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature7 records

Partnerships

Twelve partnerships are on record, tiered core and minor.

• British Standards Institution (BSI)coreOthers · 1 February 2021Certification body that awarded Triton ISO 45001 status for occupational health and safety management system.
• KlarnaminorOthersPayment finance partnership offering customers the option to spread the cost of purchases through Klarna's payment solutions.
• FeefominorOthersIndependent customer review platform partnership. Feefo collects and displays verified customer reviews for Triton products and service.
• Planet MarkcoreOthersSustainability certification partner. Planet Mark provides third-party Carbon Neutral certification in accordance with PAS 2060:2014. Triton has achieved Carbon Neutral certification for three consecutive years through Planet Mark.
• EcoVadiscoreOthersSustainability rating partnership. EcoVadis rates and monitors Triton's corporate social responsibility management across environment, labour and human rights, ethics, and sustainable procurement. Triton achieved Silver rating.
• Zoe's PlaceminorOthersCharitable partnership. Zoe's Place is a Baby Hospice providing respite, palliative, and end-of-life care for babies and children. Triton supports through sustainability-people initiatives.
• Marine Conservation SocietyminorStrategic or Co-development PartnerEnvironmental partnership for beach clean initiatives. Triton participated in MCS Beach Clean 2024 as part of sustainability commitment.
• Water Regulations Advisory Scheme (WRAS)coreOthersWater regulations compliance certification body. WRAS Approval demonstrates Triton's compliance with UK water regulations.
• KIWAcoreOthersTesting and certification partner for water regulations (KUKreg4) and thermostatic mixing valve accreditations (Type 2 TMV, Type 3 TMV).
• NSF InternationalcoreOthersProduct certification partner for NSF Reg 4, TMV2, and TMV3 accreditations ensuring Triton's compliance with water safety and thermostatic mixing valve standards.
• IntertekcoreOthersThird-party testing and certification body providing BEAB Approved Mark and BEAB Care Mark certifications for product safety verification.
• Royal National Institute of Blind People (RNIB)minorStrategic or Co-development PartnerAccessibility partnership. Triton worked closely with RNIB during development of Safeguard+ product to achieve RNIB Approved endorsement for blind and partially sighted users.

Scale indicators5 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Bristan: UK shower and tap manufacturer offering comparable electric, mixer, and thermostatic showers plus accessories, competing head-to-head with Triton in trade, retail, and specification channels across the UK.
• Mira Showers: Mira is the UK's other major electric shower specialist, owned by Kohler, with overlapping electric, mixer, and thermostatic product lines and a comparable UK retailer and trade distribution footprint. Closest direct competitor to Triton in UK electric shower share.
• Methven: UK-founded (with NZ/Australia roots) shower and tap manufacturer offering electric, mixer, and thermostatic showers with comparable certifications and trade distribution, competing directly with Triton in the UK specification market.
• Aqualisa: UK-based shower manufacturer with strong presence in thermostatic and digital smart showers (e.g., Q smart shower), directly competing with Triton's ENVi® and ENlight® ranges in the premium digital segment.
• Redring: UK-based electric shower specialist with a long heritage directly competing in Triton's core electric shower category, including instant hot water and thermostatic models targeted at the UK replacement market.

Others

• Vado: Sister brand under Norcros PLC alongside Triton; offers showers, taps, and accessories, providing useful internal benchmark for shared distribution, certification, and parent-group strategy context.

Broad incumbents

• Kohler: Global bathroom and kitchen conglomerate and parent of Mira Showers; competes indirectly through its UK shower subsidiary and broader portfolio in premium and specification projects where Triton is also positioned.
• Grohe: Global German shower and bathroom fittings leader with a major UK presence; competes with Triton in mixer, thermostatic, and smart shower tiers and offers broader portfolio leverage in specification projects.
• Ideal Standard: Large UK and European bathroom brand offering showers, taps, and ceramics; overlaps with Triton in shower categories and competes broadly across specification, trade, and retail channels.
• Hansgrohe: German premium shower and bathroom brand with UK distribution; competes with Triton at the premium end with extensive mixer, thermostatic, and design-led ranges targeting renovation and new-build specifications.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/Tritonshowers
• YouTubeyoutube.com/TritonShowers
• Facebookfacebook.com/TritonShowers
• LinkedInlinkedin.com/company/triton-showers
• Instagraminstagram.com/triton_showers

Compliance18 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Triton Showers