What Botticelli Foods does

Botticelli Foods is a family-owned packaged Italian food company founded by Joseph and Salvatore Asaro, headquartered in Commack, New York, with manufacturing rooted in Sicily, Italy. The company sources 100% Italian tomatoes from a network of curated family farms, vine-ripening and processing them within 2-24 hours of harvest, and produces pasta sauces, pizza sauces, pestos, olive oils, vinegars, vegetables, passata, and a recently launched line of USDA Organic ground coffee roasted in Italy. Its differentiated technical features include occasion-based olive oil formulations with varying polyphenol content for specific cooking uses, premium cold-extraction centrifugation for EVOO, and Italian roasting by Master Roasters with 30 years of experience.

The company sells through a dual-channel model combining national and regional grocery retail (Whole Foods, Walmart, Target, Sprouts, ShopRite, H-E-B, Price Chopper, Key Food, with planned Publix and Harris Teeter expansion) and online channels including a direct e-commerce site, Amazon, and Instacart, supplemented by a private-label manufacturing partnership that supplies the Bettergoods brand exclusively to Walmart across 19 U.S. states. Botticelli's customer base is predominantly health-conscious home cooks and natural/organic grocery shoppers seeking authentic Italian ingredients, with secondary appeal to dietary-restricted consumers needing gluten-free or low-FODMAP options, and premium/organic seekers willing to pay for USDA-certified products.

The business model is straightforward branded CPG sales with no subscription or recurring revenue mechanism; products are sold at varied price points through retailers and direct channels. The company completed a major 2024-2025 rebrand phasing out its legacy 'Lady' figure and repositioning around its family-owned Italian heritage, supported by a national commercial launch and QR-code-driven recipe content marketing. Operational scale is modest, with 11-50 employees and no external institutional investment, and the company remains under the direct control of the founding Asaro family.

Name

Botticelli Foods

Legal name

Botticelli Foods

Website

https://botticellifoods.com

Company type

Private

Founded year

2002

Operating status

Operating

Headcount range

11–50 employees

Short description

Botticelli Foods is a family-owned Italian food company that produces and distributes premium pasta sauces, olive oils, pestos, passata, and organic coffee under its own brand and via private label, selling through national grocery chains and e-commerce to health-conscious home cooks and natural/organic shoppers.

Ownership category

akta.pro rank

Product category

Packaged Italian Specialty Foods

NAICS

Mayonnaise, Dressing, and Other Prepared Sauce Manufacturing (311941), Food Manufacturing (311), Specialty Canning (311422)

SIC

Miscellaneous Food Preparations & Kindred Products (2090), Canned, Frozen & Preservd Fruit, Veg & Food Specialties (2030), Food And Kindred Products (2000)

akta.pro primary industry

Pesto, Cooking Pastes & Concentrated Flavor Bases Manufacturing (AFAKADAN)

akta.pro secondary industry

Dips, Salsas, Relishes & Chutneys Manufacturing (AFAKADAM)

Keywords

• Italian pasta sauces
• Premium olive oils
• Organic ground coffee
• Specialty Italian foods
• Mediterranean grocery products

Headquarters

HQ city

Commack

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure, Technology or R&D

Revenue model

1. Packaged Food Products: Botticelli Foods generates revenue through the sale of packaged Italian food products including pasta sauces, olive oils, pestos, vinegars, vegetables, passata, and organic ground coffee. Products are sold through retail partners and direct e-commerce at various price points. No subscription or recurring model is mentioned.

Go-to-market motion2 records

Distribution channels14 records

Marketing channels8 records

Core offering

Botticelli Foods manufactures and distributes premium Italian packaged food products, with manufacturing in Sicily, Italy. The product portfolio includes 100% Italian tomato-based pasta sauces (Marinara, Tomato & Basil, Traditional, Vodka, Alfredo and variants), pizza sauces, traditional and creamy pesto sauces, occasion-based extra virgin olive oils (Cooking, Finishing, Baking, Frying), a Chef Select line of EVOOs and passata, USDA Organic ground coffee in four occasion-based blends, Italian vegetables in jars, balsamic vinegars and glaze, and Castelvetrano olives. Products are sold through national and regional grocery retailers and direct-to-consumer e-commerce at botticellifoods.com.

Product overview

Botticelli Foods is a family-owned Italian food company offering a diverse portfolio of premium Italian food products. The core product lines include: Pasta Sauces (crafted in Sicily with 100% Italian tomatoes in varieties like Marinara, Tomato & Basil, Vodka, Spicy Marinara, Traditional, Sensitive Marinara, and Alfredo); Pizza Sauces (Traditional, Margherita, Hot Honey); Pesto Sauces (Traditional, Creamy Basil, Creamy Tomato); Olive Oils (occasion-based EVOO line including Cooking, Baking, Finishing, and Frying varieties plus the Chef Select line); Organic Ground Coffee (Morning, All Day, Evening, and Espresso blends, all USDA Organic, roasted in Italy); Vegetables (Antipasto, Roasted Red Peppers, Minced Garlic); Vinegars (Balsamic Vinegar and Balsamic Glaze); and Passata. The company emphasizes authenticity, using 100% Italian ingredients with vine-ripened tomatoes processed within 2-24 hours of harvest, and sustainable practices in olive oil production. Products are available at major retailers including Whole Foods, Walmart, Publix, Harris Teeter, ShopRite, H-E-B, and online through Amazon and Instacart.

Differentiator

Problem solved

Functional benefit

Brands

• Chef Select: Collection of extra virgin olive oils and passata crafted for effortless cooking and creativity
• Bettergoods

Products and services

• Organic Calabrian Chili Pasta Sauce USDA Organic pasta sauce crafted with 100% Italian tomatoes and authentic Calabrian chilis delivering bold smoky heat. Fully organic with no added sugar, no preservatives, gluten free, and seed oil free, for health-conscious home cooks seeking authentic Italian flavor.
• Sensitive Marinara Pasta Sauce Classic marinara sauce made without onion or garlic, designed for consumers following a low FODMAP lifestyle. Chunky, tomato-forward flavor with natural sweetness from 100% Italian tomatoes.
• Marinara Pasta Sauce Traditional marinara pasta sauce made with 100% Italian tomatoes and classic seasonings, sold as part of the 26-product Botticelli sauces collection.
• Organic Tomato & Basil Pasta Sauce USDA Organic pasta sauce made with 100% Italian tomatoes and fresh basil for a clean-label Italian pantry staple.
• Organic Traditional Pasta Sauce USDA Organic traditional pasta sauce crafted with 100% Italian tomatoes for a smooth, simple Italian foundation.
• Roasted Garlic Pasta Sauce Pasta sauce featuring roasted garlic for rich, caramelized flavor, built on 100% Italian tomatoes.
• Alla Vodka Pasta Sauce Creamy vodka pasta sauce made with Italian tomatoes and cream, in the full Botticelli sauces collection.
• Creamy Tomato & Basil Pasta Sauce Pasta sauce with cream and basil added to classic tomato sauce for velvety texture. 24oz jar, product of Italy, gluten free.
• Margherita Pizza Sauce Clean-ingredient pizza sauce made with datterino tomatoes, just five simple ingredients, no added sugar and gluten free, for making authentic Margherita-style pizza at home.
• Hot Honey Pizza Sauce Pizza sauce with hot honey for a sweet-and-spicy flavor profile, available in the Botticelli pizza sauce line.
• Traditional Pesto Sauce Traditional basil pesto sauce made with Extra Virgin Olive Oil, Parmigiano Reggiano, Pecorino Romano, pine nuts, and garlic. Product of Italy, gluten free, 6.5oz jar.
• Creamy Basil Pesto Creamy basil pesto sauce with Extra Virgin Olive Oil and Italian cheeses. Product of Italy, gluten free, 6.5oz jar.
• Creamy Tomato Pesto Creamy pesto with Mascarpone cheese, tomato pulp, and tomato paste. Product of Italy, gluten free, 6.5oz jar.
• Chef Select Extra Virgin Olive Oils (Cooking and Finishing) Premium cold-extracted EVOO line under the Chef Select sub-brand, packaged in squeeze bottles for cooking and finishing. Includes Cooking EVOO crafted for heat and Finishing EVOO with high polyphenols for dipping, dressing, and drizzling.
• Baking Extra Virgin Olive Oil Premium cold-extracted extra virgin olive oil with sweet finishing notes designed as a butter substitute for baking. 16.9oz, kosher certified, gluten free.
• Finishing Extra Virgin Olive Oil (25.3oz) Bold, intense extra virgin olive oil with robust flavor, peppery and crisp notes, designed for finishing, dipping, and drizzling, with high polyphenol content. 25.3oz bottle.
• Frying Olive Oil Olive oil blend with a higher smoke point designed for high-heat frying, containing refined olive oil with minimal polyphenols. 25.3oz format.
• Organic Ground Coffee Line (Morning, All Day, Evening, Espresso) Premium USDA Organic ground coffee line of four occasion-based blends named by time of day (Morning light roast, All Day medium roast, Evening dark roast half-caff, Espresso medium-caffeine), roasted in Italy by Master Roasters and sealed within seconds to prevent oxidation.
• Chef Select Passata Traditional Italian passata made with 100% Italian tomatoes, sold under the Chef Select sub-brand, for pasta sauces and general cooking.
• Balsamic Vinegar Italian balsamic vinegar for dressings, marinades, and reductions, sold as part of the Botticelli vinegars collection.
• Balsamic Glaze Reduced balsamic vinegar glaze for drizzling over dishes, finishing vegetables, proteins, and desserts.
• Pitted Sicilian Castelvetrano Olives Authentic Sicilian Castelvetrano olives with a mild flavor and vibrant green color, pitted for convenience and sold as a bottled Italian appetizer.
• Italian Antipasto (jarred vegetables) Italian antipasto vegetables in jar format, sold as part of Botticelli's prepared vegetables line.
• Roasted Red Peppers Fire-roasted sweet red peppers packaged in jars, sold under the Botticelli vegetables collection.
• Minced Garlic in Extra Virgin Olive Oil Minced garlic preserved in extra virgin olive oil for convenient cooking.
• Bettergoods Pistachio Nut Butter Private-label pistachio nut butter sold exclusively at Walmart under the Bettergoods brand, manufactured by Gustibus Alimentari Srl in Italy and distributed across 19 U.S. states.

Quantifiable outcome

• 100% Italian tomatoes with natural sweetness - no added sugar needed
• +2 more outcomes

Named customers12 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Two partnerships are on record, tiered core and minor.

• Gustibus Alimentari SrlcoreOEM/ Whitelabel/ Licensing PartnerManufacturer of the Bettergoods Pistachio Nut Butter product for Botticelli Foods. Located in Assoro, Italy. Production of this private-label product indicates a manufacturing partnership where Gustibus produces products under Botticelli's specifications.
• Florida Department of Agriculture and Consumer ServicesminorOthersGovernment regulatory body that conducts routine testing of food products. Detected salmonella contamination in three jars of Bettergoods Pistachio Nut Butter during routine testing at a Walmart location, triggering the August 2026 recall.

Scale indicators4 records

Recent moves9 records

Expansion highlights5 records

Direct peers

• Lucini Italia: Premium Italian extra virgin olive oil, vinegars, and sauces sold in natural grocery including Whole Foods. Closely comparable on EVOO variety, premium pricing, and Italian provenance claims.
• Rao's Homemade: Premium Italian pasta sauce brand founded on family recipes, sold nationally at Whole Foods, Walmart, Target, and Sprouts with a comparable 'authentic Italian' value proposition to Botticelli. Now owned by Sovos Brands (acquired by Campbell's in 2024), it is the most direct premium-shelf competitor.
• Colavita: Italian extra virgin olive oil and pasta brand selling across U.S. grocery and e-commerce. Direct competitor on Botticelli's EVOO line and shelf-stable Italian pantry products, with similar Italy-sourced positioning.
• The Silver Palate: Long-established premium pasta sauce and Italian specialty foods brand (now owned by Bay Valley Foods) sold in natural and conventional grocery. Overlaps with Botticelli on premium jarred sauces and Italian pantry SKUs.
• Paesana: Family-owned Italian sauce and condiment brand offering premium pasta sauces, pestos, and vinegars with a similar heritage and authenticity positioning to Botticelli, distributed in mainstream and natural grocery channels.
• Cucina Antica: Premium jarred pasta sauce brand positioned around no-added-sugar, clean-ingredient formulations and Italian sourcing. Competes head-to-head with Botticelli in the natural/gourmet channel at Whole Foods and Sprouts.

Broad incumbents

• Bertolli: Mass-market Italian sauce and olive oil brand owned by Deoleo (and historically Mizkan/Reckitt). A broader incumbent competing with Botticelli across mainstream grocery, with much larger scale and trade-spend budgets.
• Newman's Own: Mission-driven Italian pasta sauce and CPG brand with broad national distribution and a premium-perceived positioning similar to Botticelli's, though with significantly greater scale and marketing recognition.
• Classico: Large-scale Italian pasta sauce brand owned by Kraft Heinz, sold across all major U.S. grocery channels. Represents the mainstream incumbent Botticelli differentiates against with its premium, Italian-sourced positioning.

Emerging players

• California Olive Ranch: Leading U.S.-grown extra virgin olive oil brand disrupting the EVOO category with domestic sourcing and premium positioning. Comparable to Botticelli's Chef Select EVOO line in product architecture and premium retail placement.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/BotticelliFoods
• Instagraminstagram.com/botticellifoods
• TikToktiktok.com/@botticellifoods?lang=en
• LinkedInlinkedin.com/company/botticelli-foods

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Botticelli Foods