What IDIX does

IDIX (legal name: AGENCE IDIX) is a French communication agency organized as a SAS, headquartered in Paris with a secondary presence in Nantes and a team of approximately 24 employees. The company delivers strategic consulting, creative production, and proprietary software platforms for multi-channel content management and distribution, organized around three core verticals: Sport & Loisirs, Bâtiment & Travaux Publics, and Services & Territoires. Its client base spans regulated enterprises (GRDF, EDF, Renault, Alstom, Wabtec, VINCI Autoroutes), institutional bodies (FFB, COJO Paris 2024, CNOSF/CPSF, Tégo), publishers (Dargaud, Berger-Levrault, FemininBio), and education (INSEAD), with several relationships exceeding a decade of tenure.

The company's product portfolio centers on two registered trademark software platforms: PADDIX®, a content management and multi-channel distribution platform that centralizes editorial workflows, automates report generation, and powers responsive digital publications; and SNACDATA®, a social media animation solution offering customizable templates. Underlying technology is built on Drupal CMS for web publishing and React Native for mobile applications. Operational scale signals include a publication reaching 55,500 copies per edition for FFB (Bâtimétiers magazine), approximately 5,000 automated CRAC reports produced annually for GRDF, over one million visits to the Club France platform during the Paris 2024 Olympics, and 50,000+ annual visitors for the COSMOS website. One documented AI feature is a chatbot delivered within the Berger-Levrault Legibase product.

Revenue is generated through a hybrid model combining professional services (project-based agency engagements) and software licensing of PADDIX® and SNACDATA®. Pricing is not publicly disclosed, and the company operates without external funding events on record. Leadership comprises Michaël Amand as Président, with a secrétaire générale (Caroline Coudert), a directrice des opérations (Marie-Louise Scotet), a directeur de création (Rémy Halgand), a directeur du pôle technique (Sylvain Tixier), a directeur technique / R&D (Mathieu Massebœuf), and a directeur commercial & marketing (Bastien Weulersse). Registered capital is €1,071,244.56.

Name

IDIX

Legal name

AGENCE IDIX

Website

https://idix.fr

Company type

Private

Founded year

1983

Operating status

Operating

Headcount range

11–50 employees

Short description

French communication agency combining strategic consulting, creative production, and proprietary content management platforms (PADDIX®, SNACDATA®) to serve enterprise and institutional clients across sports, construction, and public services verticals.

Ownership category

akta.pro rank

Product category

Communication Services & Content Management Software

NAICS

Public Relations Agencies (541820), Custom Computer Programming Services (541511), Software Publishers (5132)

SIC

Services-Computer Programming Services (7371), Services-Prepackaged Software (7372), Services-Management Consulting Services (8742), Services-Computer Programming, Data Processing, Etc. (7370)

akta.pro primary industry

Platform Engineering & Internal Developer Platforms (IDP) (BPAEAKAC)

akta.pro secondary industries

Digital Experience Monitoring & Management (DEX/DEM, AIOps for EUC) (BPAEAIAF), Developer Experience Platforms for Enterprise (IDEs, CI/CD, Dev Portals) (HDAEAKAI)

Keywords

• Communication agency services
• Content management platform
• Multi-channel content distribution
• Social media management software
• Brand strategy consulting

Headquarters

HQ city

Paris

HQ country

France

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Technology or R&D, Operations, Marketing or Sales

Revenue model

1. Communication Agency Services: Full-service communication agency providing strategic consulting, creative design, and digital development services. Revenue generated through project-based engagements and ongoing client relationships.
2. Software Licensing: PADDIX® and SNACDATA® software platforms are offered as standalone products to clients, generating licensing revenue.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels5 records

Core offering

IDIX is a full-service B2B communication agency that delivers end-to-end communication services including strategic consulting, brand identity, UX/UI design, print magazines, web and mobile application development, and multi-channel content distribution. The agency's offering is reinforced by two proprietary software platforms: PADDIX® for centralized content management and multi-channel distribution, and SNACDATA® for social media management and animation. Services are organized across three vertical sectors: Sport & Loisirs, Bâtiment & Travaux Publics, and Services & Territoires.

Product overview

IDIX is a full-service communication agency offering two proprietary software products (PADDIX® and SNACDATA®) alongside comprehensive communication services. PADDIX® is a centralized content management platform enabling multi-format content production and distribution, while SNACDATA® focuses on social media animation and template management. These platforms are complemented by agency services spanning brand strategy, editorial planning, UX/UI design, motion graphics, print magazine production, web and mobile development, centralized content databases, data feeds, and newsletter management. The company operates across three sectors: Sport & Loisirs, Bâtiment & Travaux Publics, and Services & Territoires.

Differentiator

Problem solved

Functional benefit

Brands

• PADDIX: Software solution for content management and multichannel distribution, enabling centralized content bases, automated report generation, newsletter creation, and responsive site web generation.
• SNACDATA

Products and services

• PADDIX® Centralized content management and multi-channel distribution platform that enables automated generation of reports, newsletters, and multimedia outputs (PDF, HTML, video) for organizations managing large-scale communication needs.
• SNACDATA® Social media management solution that enables creation and animation of social media content with customizable templates for harmonized multi-country, multi-service social media presence.
• Full-service Communication Agency Services End-to-end communication services combining strategic consulting, brand identity, UX/UI design, print magazine production, web and mobile development, motion graphics, and content syndication for B2B clients across sports, construction, and public services verticals.

Quantifiable outcome

• 55,500 magazine copies per edition for FFB Bâtimétiers since 2004
• +4 more outcomes

Named customers15 records

Segments3 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

One partnership is on record.

• DatagifminorStrategic or Co-development PartnerDesign partner for Taste France website project - Datagif provided graphic design while IDIX handled Drupal development

Scale indicators6 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Eskimoz: French digital marketing agency combining SEO, content, and web development — comparable B2B services model serving mid-market and enterprise clients, competing for similar French marketing budgets.
• Novactive: French Drupal agency offering web platform development and digital experience solutions — comparable size and focus on enterprise content platforms, similar technology stack.
• Kaliop: French digital agency specialized in Drupal-based content platforms and digital transformation — same tech stack (Drupal CMS) and similar size profile to IDIX, serving mid-market and enterprise clients with proprietary content tooling.
• Smile (Open Source Digital): French open-source digital agency building web platforms, content management systems, and digital solutions — direct peer in technology approach (open-source CMS, custom development) and enterprise target segments.
• Ekstend Group: French digital transformation agency offering consulting, content strategy, and digital platform implementation — overlaps with IDIX's strategic advisory and platform delivery offerings for B2B clients.

Broad incumbents

• Sopra Steria: Major French IT services and digital transformation company — adjacent competitor for large enterprise platform and content management engagements that IDIX also targets with PADDIX.
• Havas: Global advertising and communications group headquartered in France — direct overlap on creative, brand strategy, and content services for enterprise clients, though at much larger scale and broader geographic reach.
• SQLI (Digital Value): Larger French digital services company offering platform integration, e-commerce, and content management — overlaps with IDIX's web platform and content management work but at significantly larger scale and broader portfolio.
• Capgemini: Global IT services and consulting leader with significant French enterprise footprint — competes for the digital transformation, content platform, and communications mandates at the upper end of IDIX's client range.
• Publicis Groupe: Global communications and marketing services group — competes for the same enterprise communication and brand strategy budgets as IDIX but operates at vastly larger scale across all geographies and verticals.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/IDIX_Agence
• LinkedInlinkedin.com/company/idix
• Instagraminstagram.com/Agence_IDIX

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles9 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about IDIX