novactive / almavia
Almavia CX is a Paris-based consulting and systems integrator (subsidiary of Groupe Nextedia) that delivers CRM, CCaaS, and DXP transformation to 200+ enterprise and government clients across seven verticals. It operates through five expertise areas and three engagement modes, anchored by top-tier partnerships with Salesforce, Ibexa, Efficy, Genesys, and HubSpot.
- Company typePrivate
- Founded2004
- HeadquartersParis, France
- Headcount101–250
- GTM typeB2B
- OfferingServices
What novactive / almavia does
Almavia CX is the Customer Experience division of Groupe Nextedia (Euronext Growth-listed) and provides consulting, systems integration, and managed services for digital customer experience transformation. Headquartered in Paris with offices in Toulon, Nantes, Geneva, and Kyiv, the firm employs approximately 225 experts and generated €27.3M in revenue in 2025. Its offering is organized around five expertise areas: Conseil (strategic consulting), Digital (DXP/CMS development on Ibexa, Drupal, and Symfony), Relation Client & Omnicanal (CRM and CCaaS implementation), Marketing (data-driven marketing automation), and Salesforce practice.
The firm is technology-agnostic and acts as a systems integrator rather than a software vendor, holding top-tier partner status with Salesforce (Summit Partner), ibexa (Platinum/Gold), Efficy (Elite Partner since 2012), Genesys (dual Salesforce/Genesys competence), and HubSpot (Gold). Its CCaaS stack spans Genesys Cloud CX, Amazon Connect, Vocalcom, Odigo, and 8x8, while its marketing stack includes Salesforce Marketing Cloud, Segment, Imagino, Raptor CDP, and Actito. AI capabilities are integrated through third-party models (ChatGPT, DeepSeek, Gemini, Mistral AI) for conversational agents, predictive scoring (CLV, churn, purchase intent), content tagging, and Salesforce Agentforce enablement, delivered through a dedicated Data & IA practice launched with Bpifrance co-financing.
Almavia CX serves 200+ enterprise and government clients across banking, insurance, retail, energy, education, public sector, and media/telecom, with named customers such as Crédit Agricole, ENGIE, CNP Assurances, Bpifrance, Fnac Darty, Galileo Global Education, Le Figaro, KFC France, and the French Ministry of Culture. Revenue is generated through multi-year forfait (fixed-price) project delivery, expert delegation (staffing) at day rates, and recurring managed services contracts, distributed via direct enterprise field sales, inside sales, and partner co-selling.
novactive / almavia firmographics
Firmographics- Name
- novactive / almavia
- Legal name
- Almavia CX
- Website
- https://almaviacx.com
- Company type
- Private
- Founded year
- 2004
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- Almavia CX is a Paris-based consulting and systems integrator (subsidiary of Groupe Nextedia) that delivers CRM, CCaaS, and DXP transformation to 200+ enterprise and government clients across seven verticals. It operates through five expertise areas and three engagement modes, anchored by top-tier partnerships with Salesforce, Ibexa, Efficy, Genesys, and HubSpot.
- Ownership category
- akta.pro rank
novactive / almavia industry classification
Industry- Product category
- Customer Experience Consulting and Systems Integration
- NAICS
- Computer Systems Design and Related Services (54151), Management Consulting Services (54161)
- SIC
- Services-Computer Integrated Systems Design (7373), Services-Management Consulting Services (8742)
- akta.pro primary industry
- Customer Experience (CX) & Digital Experience (BPAHAEAC)
- akta.pro secondary industries
- Customer Service/Support CRM & Contact Center Platforms (BPAFAFAK), Enterprise Content Management (ECM) Suites (HDAEAGAB), Enterprise Application UX, Portals & Low-Code Extensions (BPAEAGAM)
Keywords
Where novactive / almavia is headquartered
LocationHeadquarters
- HQ city
- Paris
- HQ country
- France
- HQ region
- Europe
Offices6 records
Markets served
novactive / almavia business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure
Revenue model
- Consulting and Advisory Services: Strategic consulting engagements covering digital transformation, customer journey optimization, change management, CRM strategy, and IT solution selection. Revenue generated through project-based consulting fees, day rates for expert consultants, and advisory retainers. Projects range from short-term audits to multi-year transformation programs.
- Systems Integration and Implementation: Integration and deployment of CRM, CCaaS, CMS/DXP, and marketing automation platforms. Revenue earned through fixed-price project delivery, time-and-materials implementation engagements, and solution configuration services. Includes maintenance and continuous improvement services.
- Managed Services and Run Operations: Ongoing operational services including application maintenance, platform optimization, performance monitoring, and campaign management. Billed through recurring service contracts, typically annual or multi-year managed services agreements.
- Expert Delegation (Staffing): Placement of expert consultants embedded in client teams for medium and long-duration missions. Revenue generated through day rates for delegated experts, with quality guarantees and permanent oversight.
- Expertise Center / Shared Services: Remote competency centers providing specialized expertise for digital transformation, billed through service contracts with committed performance levels.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Multi-year contract | Consulting and advisory engagements |
| Other | Multi-year contract | Expert delegation model |
| Other | Multi-year contract | Fixed-price project delivery (Forfait) |
| Subscription | Annual | Managed services / run operations |
Go-to-market motion1 record
Distribution channels4 records
Marketing channels7 records
novactive / almavia product offering
Product offeringCore offering
Almavia CX is a consulting and systems integration company that designs, deploys, and operates digital customer experience solutions for enterprise and government clients. It integrates and implements best-in-class third-party platforms across CRM (Salesforce, Efficy, HubSpot), CCaaS/contact center (Genesys, Amazon Connect, Vocalcom, Odigo), CMS/DXP (Ibexa, Drupal, Symfony), and marketing automation, delivered through consulting, fixed-price projects, expert delegation, and managed services.
Product overview
Almavia CX is the Customer Experience division of Groupe Nextedia, offering a portfolio of consulting and integration services organized around five core expertise areas: Consulting (strategic and digital transformation), Digital Experience (web/mobile platform development), Customer Relationship & Omnichannel (contact center and CRM), Marketing (data-driven marketing automation), and Salesforce Practice. The company operates specialized practices for key technology partners including Ibexa (DXP), Efficy (CRM), Genesys (CCaaS), and HubSpot (inbound marketing), alongside a dedicated Data & AI practice for AI deployment. The offering is structured around three engagement modes: expertise delegation (staffing), fixed-price projects (forfait), and remote competency centers (centres de services). The company is NOT a software vendor but a systems integrator delivering end-to-end CX transformation from strategy through operational deployment.
Differentiator
Problem solved
Functional benefit
Brands
- CX Consulting: Consulting division covering digital transformation oriented customer experience projects with study, benchmarking, strategy and innovation consulting services.
- Web & Mobile pole
- Data Marketing pole
Products and services
- Conseil / Consulting
- Digital Experience
- Relation Client & Omnicanal
- Marketing
- Salesforce Practice
- Data & IA
- Ibexa Practice
- Efficy Practice
- Genesys Practice
- HubSpot Practice
- Expertise Delegation
- Forfait (Fixed-Price Projects)
- Centre d'Expertises / de Services
Quantifiable outcome
- CMA Nouvelle-Aquitaine: consolidated 23 websites into 1 platform, enabling 220+ online training courses
- +6 more outcomes
Companies that use novactive / almavia
Customer profileNamed customers20 records
Segments7 records
Ideal customer profiles3 records
novactive / almavia technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration32 records
AI capability9 records
Feature5 records
novactive / almavia partnerships and signals
Strategic signalPartnerships
Nine partnerships are on record, tiered core and major.
- EfficycoreElite Partner and historic partner of Efficy since 2012. Almavia CX implements E-Deal CRM solutions across France for enterprise and mid-market clients. Present at Efficy CRM Day 2026. Strong track record in CRM deployments for diverse sectors.
- SalesforcecoreSalesforce Summit Partner (highest tier). Almavia CX provides implementation and consulting services across the Salesforce ecosystem including Sales Cloud, Service Cloud, Marketing Cloud, and Agentforce Contact Center. As Summit Partner, they have deep certified expertise and co-sell capabilities with Salesforce for omnichannel CRM, contact center, and marketing automation projects.
- IbexacorePlatinum/Gold Partner of Ibexa DXP. Almavia CX is a recognized leader in Ibexa implementations across France, with dedicated practice leaders and numerous successful client deployments including Ministry of Culture, CNP Assurances, Atlantic France, CMA Nouvelle-Aquitaine, and Vignerons Indépendants. Gold Partner at Orchestration Day 2026.
- GenesyscoreSole expert with dual Salesforce/Genesys competence in France. Almavia CX implements Genesys Cloud CX in conjunction with Salesforce for advanced omnichannel contact center deployments, combining CCaaS and CRM for integrated customer experience orchestration.
- HubSpotmajorHubSpot Gold Partner. Almavia CX implements HubSpot CRM, Marketing Hub, and related tools for clients seeking inbound marketing and sales automation capabilities. Co-organizes HubSpot On Tour Paris events.
- TwiliomajorPartnership with Twilio for omnichannel contact center implementations. Used in conjunction with Salesforce for voice, SMS, and messaging integrations, notably for the Galileo Global Education project across 13 countries.
- DrupalmajorStrong Drupal expertise across multiple versions (Drupal 8, Drupal 9). Implementations include Vignerons Indépendants, ARCOM portal, Ministry of Culture, and numerous other web platform projects. Sponsor of Drupalcamp Rennes 2024.
- VocalcommajorPartnership for omnichannel contact center implementations. Vocalcom Hermes Cloud Contact Center provides voice, chat, and callback automation, notably deployed for CAVEC with e-proximité service.
- Amazon ConnectmajorAWS-powered contact center solution for omnichannel customer interactions with AI-powered routing and skills-based routing. Part of the multi-vendor CCaaS approach.
Scale indicators7 records
Recent moves6 records
Expansion highlights5 records
novactive / almavia competitors and assessment
Company assessmentDirect peers
- Devoteam: French-headquartered IT services firm and long-standing Salesforce partner with strong cloud and customer experience consulting practices, directly comparable to Almavia CX on Salesforce integration and CX transformation services.
- Talan: French consulting and technology services firm with a dedicated Customer Experience practice covering CRM, data, and digital transformation — directly comparable in target customers, consulting model, and France-centric footprint.
- SQLI: French digital services company focused on connected commerce, digital experience, and CRM/ERP integration. Closely comparable in size, French base, and CMS/CRM systems integration positioning.
- Slalom: Global consulting firm with a strong CX and Salesforce practice, comparable in service model (consulting + systems integration) and target mid-to-large enterprise CX transformations.
Broad incumbents
- Sopra Steria: Major European IT services group with broad CX, CRM, and digital transformation capabilities; much larger scale but directly competes for French enterprise CX mandates.
- Capgemini: Global IT services leader with extensive Salesforce, Genesys, and Customer Experience practices that compete directly for large French and European CX engagements.
- Accenture: Largest global systems integrator with dedicated Salesforce and Genesys practices; competes with Almavia CX on multi-country CX transformation deals in France and Europe.
- Deloitte Digital (France): Big 4 consultancy with a Digital/CX practice (including Salesforce alliances) that targets the same enterprise and government clients as Almavia CX in France.
- PwC France: Big 4 consultancy with significant CRM, CX, and Salesforce advisory practices that bid against Almavia CX on enterprise transformation RFPs.
Others
- Neurones: French IT services group that physically co-hosts Almavia CX's Geneva office; competes in adjacent managed services and digital transformation for French enterprise clients.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
novactive / almavia social profiles
Digital presencenovactive / almavia compliance and trust
Trust signalCompliance2 records
novactive / almavia financial estimates
Financial estimateRevenue estimate
Valuation estimate
novactive / almavia leadership team
Management profileNumber of profiles
Profiles13 records
novactive / almavia funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
novactive / almavia M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about novactive / almavia
What does novactive / almavia do?
Almavia CX is a consulting and systems integration company that designs, deploys, and operates digital customer experience solutions for enterprise and government clients. It integrates and implements best-in-class third-party platforms across CRM (Salesforce, Efficy, HubSpot), CCaaS/contact center (Genesys, Amazon Connect, Vocalcom, Odigo), CMS/DXP (Ibexa, Drupal, Symfony), and marketing automation, delivered through consulting, fixed-price projects, expert delegation, and managed services.
Is novactive / almavia a public or private company?
novactive / almavia is a private company. It is classified as corporate owned and is currently operating.
When was novactive / almavia founded?
novactive / almavia was founded in 2004. It employs 101 to 250 people.
Where is novactive / almavia based?
novactive / almavia is headquartered in Paris, France, in the Europe region.
How does novactive / almavia make money?
Five revenue lines are on record. Consulting and Advisory Services are the primary driver. The others are systems Integration and Implementation, managed Services and Run Operations, expert Delegation (Staffing) and expertise Center / Shared Services.
Who are novactive / almavia's main competitors?
Direct peers on record are Devoteam, Talan, SQLI and Slalom. Broad incumbents are Sopra Steria, Capgemini, Accenture, Deloitte Digital (France) and PwC France. Neurones is listed as an others.
Does novactive / almavia have an API?
No public API is recorded for novactive / almavia.
What industry is novactive / almavia in?
novactive / almavia's product category is Customer Experience Consulting and Systems Integration. Its primary akta.pro industry code is BPAHAEAC, Customer Experience (CX) & Digital Experience, with a secondary code of BPAFAFAK, Customer Service/Support CRM & Contact Center Platforms. Its NAICS code is 54151 and its SIC code is 7373.