Bunnik Tours
Bunnik Tours is a family-run Australian tour operator that designs and sells small group international holiday packages (max 20 guests) to over 40 countries across Africa, Asia, Europe, the Americas, Egypt & Jordan, the UK & Ireland, and Polar regions, serving Australian adventure, cultural, and luxury travellers through direct sales and travel agent partners.
- Company typePrivate
- Founded1997
- HeadquartersAdelaide, Australia
- Headcount51–100
- GTM typeB2C
- OfferingServices
What Bunnik Tours does
Bunnik Tours is a privately held, family-run Australian tour operator founded around 1997 and headquartered in Adelaide, specialising in international small group tours for the Australian market. The company's core product is escorted and unescorted small group travel with caps of 20 guests (12 for Africa, 16 for the In-Style luxury tier), spanning six regional categories: Africa, Asia, Egypt & Jordan, Europe, South & Central America, and the United Kingdom & Ireland, with more than 40 destination countries and an emerging Polar (Antarctica, Iceland, Greenland) offering. Product tiers include Classic Tours, Short Tours, In-Style Tours, Special/Festival Departures, Escorted Tours hosted by the Bunnik family, Independent Travel, Extensions, and Cruises, with pricing typically ranging from roughly A$4,995 to A$24,995 per person and most packages bundling airfares, accommodation, transport, meals, tipping, and entrance fees.
The underlying technology is a direct-to-consumer e-commerce platform on www.bunniktours.com.au with digital brochures, a blog, video/webinar content, and an inquiry management layer, supported by an in-house phone sales desk and a dedicated Agent Portal for travel agent partners. The company monetises through one-time tour package sales distributed via its own storefront, a 1800 phone line staffed by Travel Specialists, an Australian travel agent reseller network (including a documented partnership with Flight Centre), and select corporate/group bookings. Customer segments centre on mature Australian adventure and cultural travellers, with secondary segments in luxury (In-Style) and wildlife/safari enthusiasts. The company employs 51–100 people, has no disclosed external funding, and is independently owned with active involvement from Bunnik family members Dennis, Sacha, and Marion.
Bunnik Tours firmographics
Firmographics- Name
- Bunnik Tours
- Legal name
- Bunnik Tours
- Website
- https://bunniktours.com.au
- Company type
- Private
- Founded year
- 1997
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- Bunnik Tours is a family-run Australian tour operator that designs and sells small group international holiday packages (max 20 guests) to over 40 countries across Africa, Asia, Europe, the Americas, Egypt & Jordan, the UK & Ireland, and Polar regions, serving Australian adventure, cultural, and luxury travellers through direct sales and travel agent partners.
- Ownership category
- akta.pro rank
Bunnik Tours industry classification
Industry- Product category
- Small Group Tour Operator
- NAICS
- Tour Operators (561520), Scenic and Sightseeing Transportation, Land (48711)
- SIC
- Services-Amusement & Recreation Services (7900)
- akta.pro primary industry
- Multi-Country/Regional Circuit Tour Operators (THAKADAK)
- akta.pro secondary industries
- Luxury Multi-Day Tour Operators (THAKADAE), Group & Small-Group Custom Itinerary Planning (THAKAOAF), Cruise & Land Tour (Cruisetour) Package Operators (THAKADAO)
Keywords
Where Bunnik Tours is headquartered
LocationHeadquarters
- HQ city
- Adelaide
- HQ country
- Australia
- HQ region
- Oceania
Offices1 record
Markets served
Bunnik Tours business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Operations, Personnel, Marketing or Sales, Supply Chain, Technology or R&D
Revenue model
- Tour Package Sales: Bunnik Tours generates revenue through the sale of small group tour packages to destinations across Africa, Asia, Europe, South & Central America, and the United Kingdom & Ireland. Tours are sold as all-inclusive packages with various inclusions such as accommodation, transportation, guided tours, meals, and sometimes airfares.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| One time/ perpetual license | Pay-as-you-go | Hot Deals - Discounted tour packages with savings up to $2,000 per person |
| One time/ perpetual license | Pay-as-you-go | Standard Small Group Tours - Per person twin share pricing |
| One time/ perpetual license | Pay-as-you-go | In-Style Luxury Tours - Premium 5-star accommodation |
| One time/ perpetual license | Pay-as-you-go | Africa Tours - Safari and wildlife packages |
| Unit Pricing | Pay-as-you-go | Extensions and Independent Travel |
Go-to-market motion1 record
Distribution channels4 records
Marketing channels8 records
Bunnik Tours product offering
Product offeringCore offering
Bunnik Tours is a family-run Australian tour operator that designs and sells all-inclusive small group international tour packages to destinations across Africa, Asia, Europe, South & Central America, Egypt & Jordan, and the United Kingdom & Ireland. Tour packages bundle international airfares, accommodation, transportation, local guides, meals, tipping, and park entrance fees into a single price. The product line is structured around tour types including Classic, Short, In-Style luxury, Special/Festival, Escorted, Independent, Extensions, Cruises, and Polar expedition tours.
Product overview
Bunnik Tours is a family-run Australian travel company specializing in small group tours with a portfolio spanning six regional categories: Africa, Asia, Egypt & Jordan, Europe, South & Central America, and United Kingdom & Ireland. The core product is small group touring with a maximum of 20 guests (16 for In-Style luxury tours). The product lineup includes Classic Tours, Short Tours (land-only), In-Style Tours (luxury), Special/Festival Departures, Escorted Tours (hosted by Bunnik family members), Independent Travel, Extensions, and Cruises. The company positions itself on no hidden extras pricing, all-inclusive packages with flights, accommodation, local guides, meals, and tipping included. Notable featured tours include Discover Vietnam & Cambodia (23 days), South American Explorer 2027 (28 days), Scandinavian Discovery, India In-Style, and Türkiye & Greece.
Differentiator
Problem solved
Functional benefit
Products and services
- Small Group Tours Core touring product featuring small group tours with a maximum of 20 guests, offering immersive travel experiences across multiple global destinations with local guides, accommodation, transportation, and included meals.
- Classic Tours Foundational small group tour range with maximum 20 travelers, featuring unique and local experiences curated since 2004.
- Short Tours Shorter tour options allowing travelers to explore the heart of a destination while still enjoying small group sizes. These tours exclude airfares for flexibility.
- In-Style Tours Luxury small group tours with maximum of 16 people, featuring 5-star accommodation and exclusive deluxe experiences.
- Special/Festival Departures Curated tours featuring special events like cherry blossom in Japan, Sri Lanka's annual Kandy Festival, and other cultural festivals.
- Escorted Tours Tours hosted by Dennis, Sacha, Marion Bunnik, or Bunnik representatives, offering unique small group travel experiences.
- Independent Travel Flexible travel options offering independence with support, covering multiple regions including Africa, Egypt & Jordan, and South & Central America.
- Extensions Holiday extension options for multiple regions allowing travelers to extend their main tour experience.
- Cruises Cruise options including Antarctica expeditions, multi-night Nile River cruises, and overnight Halong Bay stays.
- Africa Tours Small group tours to African destinations including Botswana, Kenya, Madagascar, Morocco, Namibia, Rwanda, South Africa, Tanzania, and Zimbabwe, with wildlife-focused itineraries and safari experiences.
- Asia Tours Tours to Asian destinations including Cambodia, India, Japan, South Korea, Vietnam, and other Asian countries featuring diverse cultures, cuisines, and landscapes.
- Egypt & Jordan Tours Tours exploring ancient civilizations in Egypt, Jordan, and Oman, featuring pyramids, Petra, and historical sites.
- Europe Tours Small group tours across European destinations including Mediterranean coast, Spain, Scandinavian countries, and more, with historical and cultural experiences.
- South & Central America Tours Tours covering Argentina, Bolivia, Brazil, Chile, Colombia, Costa Rica, Ecuador, Guatemala, Mexico, Peru, and Uruguay with vibrant cultures and natural wonders.
- United Kingdom & Ireland Tours Tours exploring England, Northern Ireland, Republic of Ireland, Scotland, and Wales with picturesque villages and historical landscapes.
- Polar Tours Small ship expedition cruises around the South Pole and pristine wilderness of Iceland and Greenland.
Quantifiable outcome
- Small group tours limited to maximum 20 guests (12 for Africa)
- +1 more outcomes
Companies that use Bunnik Tours
Customer profileSegments4 records
Ideal customer profiles4 records
Bunnik Tours technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Bunnik Tours partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Flight CentrecoreBunnik Tours hosts Flight Centre Future Team Leaders for product updates and team-building experiences. The event in Sydney featured presentations on Bunnik Tours' Asia and South America offerings, with Flight Centre representatives from multiple regional locations attending. The partnership aims to strengthen business relationships between the two travel operators through education and collaborative experiences.
Scale indicators3 records
Recent moves5 records
Expansion highlights5 records
Bunnik Tours competitors and assessment
Company assessmentRegional players
- Adventure World Travel: Australian travel company specialising in small-group international tours, safaris, and expedition cruises. Direct overlap on Africa, polar and Latin America product lines for Australian customers.
Direct peers
- Scenic Luxury Cruises & Tours: Australian-headquartered premium tour and cruise operator with similar small-group, all-inclusive philosophy across multiple continents. Direct overlap on luxury touring and expedition cruise product lines.
- Insight Vacations: Premium guided small-group tour operator (sister brand to Trafalgar under The Travel Corporation) with comparable all-inclusive escorted touring across Europe, North America, Asia and beyond. Closest direct competitor in the Australian premium touring market.
- Trafalgar: Global premium escorted-tour brand offering small-group and standard guided tours with similar all-inclusive packaging. Direct competitor in the Australian market via retail travel agents.
- Collette: US-based family-owned small-group tour operator with similar product structure, premium all-inclusive pricing, and breadth of global destinations. Closely comparable business model and customer profile.
- Intrepid Travel: Australian-headquartered small-group tour operator with comparable global footprint across 6+ continents. Direct competitor for Australian travellers, though positioned at a younger/adventure-skewed demographic.
- Contiki: Youth-skewed guided tour operator under The Travel Corporation with similar small-group touring model. Adjacent direct competitor — different demographic, but operating in the same trade channel and category.
- Luxury Gold: Luxury small-group tour operator under The Travel Corporation, with small groups, 5-star accommodation, and high-touch itineraries — directly comparable to Bunnik's In-Style tier.
- AAT Kings: Australian tour operator (sister brand of Trafalgar and Insight) with shared group-tour model and Australian consumer base. Direct competitor for both inbound Australian touring and as a sister offering in the same trade channel.
Broad incumbents
- Globus Journeys: Large, established escorted-tour operator with broader portfolio of tour styles (Cosmos, Monograms) than Bunnik, serving overlapping Australian customers through retail travel agents. Comparable category and customer, but a much larger global player.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks1 record
Key highlights7 records
Customer concentration
Bunnik Tours social profiles
Digital presenceBunnik Tours financial estimates
Financial estimateRevenue estimate
Valuation estimate
Bunnik Tours leadership team
Management profileNumber of profiles
Profiles3 records
Bunnik Tours funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Bunnik Tours M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Bunnik Tours
What does Bunnik Tours do?
Bunnik Tours is a family-run Australian tour operator that designs and sells all-inclusive small group international tour packages to destinations across Africa, Asia, Europe, South & Central America, Egypt & Jordan, and the United Kingdom & Ireland. Tour packages bundle international airfares, accommodation, transportation, local guides, meals, tipping, and park entrance fees into a single price. The product line is structured around tour types including Classic, Short, In-Style luxury, Special/Festival, Escorted, Independent, Extensions, Cruises, and Polar expedition tours.
Is Bunnik Tours a public or private company?
Bunnik Tours is a private company. It is classified as family owned and is currently operating.
When was Bunnik Tours founded?
Bunnik Tours was founded in 1997. It employs 51 to 100 people.
Where is Bunnik Tours based?
Bunnik Tours is headquartered in Adelaide, Australia, in the Oceania region.
How does Bunnik Tours make money?
One revenue line is on record: tour Package Sales.
Who are Bunnik Tours's main competitors?
Adventure World Travel is listed as a regional player. Direct peers are Scenic Luxury Cruises & Tours, Insight Vacations, Trafalgar, Collette, Intrepid Travel, Contiki, Luxury Gold and AAT Kings. Globus Journeys is listed as a broad incumbent.
Does Bunnik Tours have an API?
No public API is recorded for Bunnik Tours.
What industry is Bunnik Tours in?
Bunnik Tours's product category is Small Group Tour Operator. Its primary akta.pro industry code is THAKADAK, Multi-Country/Regional Circuit Tour Operators, with a secondary code of THAKADAE, Luxury Multi-Day Tour Operators. Its NAICS code is 561520 and its SIC code is 7900.