The Belfry Group
- Company typePrivate
- Founded1989
- HeadquartersSutton, United Kingdom
- Headcount501–1,000
- GTM typeB2C
- OfferingServices
The Belfry Group firmographics
Firmographics- Name
- The Belfry Group
- Legal name
- TB Resort Operations Ltd
- Website
- https://thebelfry.com
- Company type
- Private
- Founded year
- 1989
- Operating status
- Operating
- Headcount range
- 501–1,000 employees
- Ownership category
- akta.pro rank
The Belfry Group industry classification
Industry- Product category
- Luxury Hotel & Golf Resort
- NAICS
- Hotels (except Casino Hotels) and Motels (721110), Golf Courses and Country Clubs (71391), Hotels (except Casino Hotels) and Motels (72111)
- SIC
- Hotels & Motels (7011), Hotels, Rooming Houses, Camps & Other Lodging Places (7000)
- akta.pro primary industry
- Luxury Golf Resorts (THAGACAH)
- akta.pro secondary industries
- Golf & Leisure Full-Service Hotels (THAGAAAH), Conference Retreat Hotels (THAGALAG), Hotel & Resort Convention Venues (Convention Hotels) (THAHAAAC), Destination Spa Resorts (THAGAMAA), Resort-Area Full-Service Hotels (Non–All-Inclusive) (THAGAAAD)
Keywords
Where The Belfry Group is headquartered
LocationHeadquarters
- HQ city
- Sutton
- HQ country
- United Kingdom
- HQ region
- Europe
Offices1 record
Markets served
The Belfry Group business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Infrastructure, Marketing or Sales, Technology or R&D, Others
Revenue model
- Accommodation: Luxury hotel rooms and suites with check-in from 3pm and departure by 11am. Room revenue includes various room types from Signature Doubles to luxury suites. Additional revenue from early check-in/late check-out purchases.
- Golf Operations: Three championship golf courses (The Brabazon, PGA National, The Derby) with full payment required at booking. Revenue from tee times, buggies, trolleys, club hire, driving range, and golf lessons. Membership programs available.
- Food & Beverage: Five restaurants and bars including Ryder Restaurant, Rocca's Italian, Sam's Bar & Kitchen, Brabazon Bar, and Revive. Revenue from covers, bar sales, afternoon tea, and private dining.
- Spa & Wellness: Luxury spa facilities including treatments, Fire & Ice experiences, spa days and spa stays. Treatments must be pre-booked and paid in full at booking. Day packages and overnight stays available.
- Meetings & Events: Conference and events venues including The Masters Suite (up to 920 delegates), meeting rooms, corporate events, private parties, and weddings. Revenue from venue hire, catering, and event packages.
- Membership Programs: Golf membership and leisure club membership programs offering exclusive access, tee time priority, and member benefits.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Multi-year contract | Pamper & Putt Break Package |
| Subscription | Multi-year contract | Girls Night Out with Cocktail Masterclass |
| Subscription | Multi-year contract | Spa Stays |
| Unit Pricing | Pay-as-you-go | Golf Club Hire |
| Unit Pricing | Pay-as-you-go | Golf Trolleys and Buggies |
Go-to-market motion1 record
Distribution channels6 records
Marketing channels7 records
The Belfry Group product offering
Product offeringCore offering
The Belfry Group operates The Belfry Hotel & Resort, a 550-acre luxury hospitality destination in Warwickshire, UK, offering 469 bedrooms and suites, three championship golf courses (The Brabazon, PGA National, The Derby), a luxury spa with Fire & Ice experience, five restaurants and bars, and conference facilities for up to 920 delegates. The resort sells accommodation, golf, spa, dining, weddings, and corporate event packages directly to leisure guests and corporate clients.
Product overview
The Belfry Hotel & Resort is a luxury hospitality destination offering an integrated resort experience. The core offering combines 469 rooms and suites accommodation with three championship golf courses (The Brabazon, PGA National, The Derby), a comprehensive spa and leisure facility (The Club), and diverse dining options (Ryder Restaurant, Rocca's Italian, Sam's Bar & Kitchen, Brabazon Bar, Afternoon Tea). The resort also operates dedicated Meetings & Events spaces including the new Masters Suite (up to 920 delegates), wedding venues, and family activity offerings. Golf breaks, spa days, and golf membership programs serve as modular add-ons to the core accommodation and leisure services. The resort spans 550 acres in Warwickshire, England, near Birmingham.
Differentiator
Problem solved
Functional benefit
Products and services
- Golf Courses Championship golf facilities featuring three courses: The Brabazon (legendary, four-time Ryder Cup host), PGA National, and The Derby. Includes driving range, golf breaks, membership, and hosts the British Masters.
- Rooms & Suites Luxury accommodation with 469 bedrooms and suites located in Warwickshire countryside near Birmingham, offering various room types including Signature Doubles, Twins, and rooms with adjoining facilities for carers.
- The Belfry Spa
- Ryder Restaurant
- Rocca's Italian Restaurant
- Sam's Bar & Kitchen
- The Brabazon Bar
- Meetings & Events Conference and event spaces including The Masters Suite (up to 920 delegates), meeting rooms, corporate events packages, and private party packages.
- Weddings
- The Club (Leisure Club)
- Golf Membership
- Golf Breaks
- Spa Days
- Family Activities
- Gift Vouchers
Quantifiable outcome
- 920 delegates capacity for corporate events
- +2 more outcomes
Companies that use The Belfry Group
Customer profileNamed customers5 records
Segments5 records
Ideal customer profiles4 records
The Belfry Group technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
The Belfry Group partnerships and signals
Strategic signalPartnerships
Eight partnerships are on record, tiered core and minor.
- ResDiarycoreRestaurant reservation system integration allowing online table bookings for Ryder Restaurant, Rocca's, and Brabazon Bar through widget integration on the website
- Your Golf BookingcoreGolf booking platform for tee time reservations and driving range bay bookings, integrated with The Belfry's golf operations
- OneJourney TravelcoreSpa booking platform for booking spa days and treatments, integrated into The Belfry's spa operations
- Davies TannercorePR agency handling media enquiries, press releases, advertising opportunities, image requests, and filming for The Belfry
- EarthCheckcoreEnvironmental benchmarking and sustainability certification organization providing real-time performance tracking across energy, water, carbon, and waste metrics
- GEO (Golf Environment Organization)coreGolf sustainability certification body providing the most widely regarded environmental distinction in golf industry
- Green TourismminorSustainable travel certification awarding Silver rating and working towards Gold accreditation
- Condé Nast TravellerminorLuxury travel publication hosting Awards for Excellence where The Belfry is nominated for 2027
Scale indicators10 records
Recent moves5 records
Expansion highlights4 records
The Belfry Group competitors and assessment
Company assessmentDirect peers
- Gleneagles Hotel: Iconic Scottish luxury resort with three championship golf courses, spa, multiple restaurants, and extensive conference/wedding facilities — directly comparable as a UK destination golf-and-leisure resort serving similar high-end leisure and corporate event segments.
- The Grove (London): Hertfordshire-based luxury hotel with championship golf course, spa, multiple dining outlets, and conference facilities targeting a similar London-adjacent corporate MICE and leisure guest profile.
- Celtic Manor Resort: Welsh luxury resort combining championship golf (Ryder Cup host venue), spa, multiple restaurants, and large-scale conference facilities — closely comparable scale, product mix, and customer segments.
- St Andrews Links / Old Course Hotel: World-famous Scottish golf destination with luxury hotel, spa, multiple F&B outlets, and event spaces, anchored by its iconic golf heritage — comparable as a golf-first luxury destination.
- Turnberry (Trump Turnberry): Scottish Ayrshire coast luxury resort with championship links golf (Open Championship venue), spa, dining, and corporate event facilities, targeting international golf tourists and corporate clients.
- Pennyhill Park Hotel: Surrey-based luxury hotel with spa, multiple dining venues, and extensive conference/wedding facilities — comparable as a UK integrated luxury resort competing for corporate MICE and high-end leisure demand.
- Luton Hoo Hotel: Bedfordshire luxury country house hotel with spa, golf, multiple restaurants, and conference/wedding venues — overlapping Midlands/South East corporate MICE and leisure customer base.
- Slaley Hall Hotel: Northumberland luxury resort with championship golf, spa, multiple dining outlets, and conference facilities — directly comparable UK golf-resort product and customer profile.
Broad incumbents
- Forest of Arden Marriott Hotel & Country Club: West Midlands golf-and-leisure hotel within a global hospitality chain — overlapping Midlands corporate and golf-leisure customer base with a wider group brand and distribution platform.
Regional players
- Hoar Cross Hall: Staffordshire luxury spa resort with extensive spa, F&B, and event facilities — regional UK competitor targeting overlapping luxury leisure, spa-day, and corporate event segments in the Midlands catchment.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat5 records
Key risks5 records
Key highlights6 records
Customer concentration
The Belfry Group social profiles
Digital presenceThe Belfry Group compliance and trust
Trust signalCompliance4 records
The Belfry Group financial estimates
Financial estimateRevenue estimate
Valuation estimate
The Belfry Group leadership team
Management profileNumber of profiles
Profiles2 records
The Belfry Group funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
The Belfry Group M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about The Belfry Group
What does The Belfry Group do?
The Belfry Group operates The Belfry Hotel & Resort, a 550-acre luxury hospitality destination in Warwickshire, UK, offering 469 bedrooms and suites, three championship golf courses (The Brabazon, PGA National, The Derby), a luxury spa with Fire & Ice experience, five restaurants and bars, and conference facilities for up to 920 delegates. The resort sells accommodation, golf, spa, dining, weddings, and corporate event packages directly to leisure guests and corporate clients.
Is The Belfry Group a public or private company?
The Belfry Group is a private company. It is classified as unknown and is currently operating.
When was The Belfry Group founded?
The Belfry Group was founded in 1989. It employs 501 to 1,000 people.
Where is The Belfry Group based?
The Belfry Group is headquartered in Sutton, United Kingdom, in the Europe region.
How does The Belfry Group make money?
Six revenue lines are on record. Accommodation is the primary driver. The others are golf Operations, food & Beverage, spa & Wellness, meetings & Events and membership Programs.
Who are The Belfry Group's main competitors?
Direct peers on record are Gleneagles Hotel, The Grove (London), Celtic Manor Resort, St Andrews Links / Old Course Hotel, Turnberry (Trump Turnberry), Pennyhill Park Hotel, Luton Hoo Hotel and Slaley Hall Hotel. Forest of Arden Marriott Hotel & Country Club is listed as a broad incumbent. Hoar Cross Hall is listed as a regional player.
Does The Belfry Group have an API?
No public API is recorded for The Belfry Group.
What industry is The Belfry Group in?
The Belfry Group's product category is Luxury Hotel & Golf Resort. Its primary akta.pro industry code is THAGACAH, Luxury Golf Resorts, with a secondary code of THAGAAAH, Golf & Leisure Full-Service Hotels. Its NAICS code is 721110 and its SIC code is 7011.