The Belfry Group

Name

The Belfry Group

Legal name

TB Resort Operations Ltd

Website

https://thebelfry.com

Company type

Private

Founded year

1989

Operating status

Operating

Headcount range

501–1,000 employees

Ownership category

akta.pro rank

Product category

Luxury Hotel & Golf Resort

NAICS

Hotels (except Casino Hotels) and Motels (721110), Golf Courses and Country Clubs (71391), Hotels (except Casino Hotels) and Motels (72111)

SIC

Hotels & Motels (7011), Hotels, Rooming Houses, Camps & Other Lodging Places (7000)

akta.pro primary industry

Luxury Golf Resorts (THAGACAH)

akta.pro secondary industries

Golf & Leisure Full-Service Hotels (THAGAAAH), Conference Retreat Hotels (THAGALAG), Hotel & Resort Convention Venues (Convention Hotels) (THAHAAAC), Destination Spa Resorts (THAGAMAA), Resort-Area Full-Service Hotels (Non–All-Inclusive) (THAGAAAD)

Keywords

• Luxury hotel resort
• Championship golf courses
• Spa wellness services
• Conference event venues
• Fine dining restaurants

Headquarters

HQ city

Sutton

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Accommodation: Luxury hotel rooms and suites with check-in from 3pm and departure by 11am. Room revenue includes various room types from Signature Doubles to luxury suites. Additional revenue from early check-in/late check-out purchases.
2. Golf Operations: Three championship golf courses (The Brabazon, PGA National, The Derby) with full payment required at booking. Revenue from tee times, buggies, trolleys, club hire, driving range, and golf lessons. Membership programs available.
3. Food & Beverage: Five restaurants and bars including Ryder Restaurant, Rocca's Italian, Sam's Bar & Kitchen, Brabazon Bar, and Revive. Revenue from covers, bar sales, afternoon tea, and private dining.
4. Spa & Wellness: Luxury spa facilities including treatments, Fire & Ice experiences, spa days and spa stays. Treatments must be pre-booked and paid in full at booking. Day packages and overnight stays available.
5. Meetings & Events: Conference and events venues including The Masters Suite (up to 920 delegates), meeting rooms, corporate events, private parties, and weddings. Revenue from venue hire, catering, and event packages.
6. Membership Programs: Golf membership and leisure club membership programs offering exclusive access, tee time priority, and member benefits.

Pricing tiers

Go-to-market motion1 record

Distribution channels6 records

Marketing channels7 records

Core offering

The Belfry Group operates The Belfry Hotel & Resort, a 550-acre luxury hospitality destination in Warwickshire, UK, offering 469 bedrooms and suites, three championship golf courses (The Brabazon, PGA National, The Derby), a luxury spa with Fire & Ice experience, five restaurants and bars, and conference facilities for up to 920 delegates. The resort sells accommodation, golf, spa, dining, weddings, and corporate event packages directly to leisure guests and corporate clients.

Product overview

The Belfry Hotel & Resort is a luxury hospitality destination offering an integrated resort experience. The core offering combines 469 rooms and suites accommodation with three championship golf courses (The Brabazon, PGA National, The Derby), a comprehensive spa and leisure facility (The Club), and diverse dining options (Ryder Restaurant, Rocca's Italian, Sam's Bar & Kitchen, Brabazon Bar, Afternoon Tea). The resort also operates dedicated Meetings & Events spaces including the new Masters Suite (up to 920 delegates), wedding venues, and family activity offerings. Golf breaks, spa days, and golf membership programs serve as modular add-ons to the core accommodation and leisure services. The resort spans 550 acres in Warwickshire, England, near Birmingham.

Differentiator

Problem solved

Functional benefit

Products and services

• Golf Courses Championship golf facilities featuring three courses: The Brabazon (legendary, four-time Ryder Cup host), PGA National, and The Derby. Includes driving range, golf breaks, membership, and hosts the British Masters.
• Rooms & Suites Luxury accommodation with 469 bedrooms and suites located in Warwickshire countryside near Birmingham, offering various room types including Signature Doubles, Twins, and rooms with adjoining facilities for carers.
• The Belfry Spa
• Ryder Restaurant
• Rocca's Italian Restaurant
• Sam's Bar & Kitchen
• The Brabazon Bar
• Meetings & Events Conference and event spaces including The Masters Suite (up to 920 delegates), meeting rooms, corporate events packages, and private party packages.
• Weddings
• The Club (Leisure Club)
• Golf Membership
• Golf Breaks
• Spa Days
• Family Activities
• Gift Vouchers

Quantifiable outcome

• 920 delegates capacity for corporate events
• +2 more outcomes

Named customers5 records

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Eight partnerships are on record, tiered core and minor.

• ResDiarycoreTechnology or IntegrationRestaurant reservation system integration allowing online table bookings for Ryder Restaurant, Rocca's, and Brabazon Bar through widget integration on the website
• Your Golf BookingcoreTechnology or IntegrationGolf booking platform for tee time reservations and driving range bay bookings, integrated with The Belfry's golf operations
• OneJourney TravelcoreTechnology or IntegrationSpa booking platform for booking spa days and treatments, integrated into The Belfry's spa operations
• Davies TannercoreGTM or Marketing PartnerPR agency handling media enquiries, press releases, advertising opportunities, image requests, and filming for The Belfry
• EarthCheckcoreStrategic or Co-development PartnerEnvironmental benchmarking and sustainability certification organization providing real-time performance tracking across energy, water, carbon, and waste metrics
• GEO (Golf Environment Organization)coreStrategic or Co-development PartnerGolf sustainability certification body providing the most widely regarded environmental distinction in golf industry
• Green TourismminorStrategic or Co-development PartnerSustainable travel certification awarding Silver rating and working towards Gold accreditation
• Condé Nast TravellerminorGTM or Marketing PartnerLuxury travel publication hosting Awards for Excellence where The Belfry is nominated for 2027

Scale indicators10 records

Recent moves5 records

Expansion highlights4 records

Direct peers

• Gleneagles Hotel: Iconic Scottish luxury resort with three championship golf courses, spa, multiple restaurants, and extensive conference/wedding facilities — directly comparable as a UK destination golf-and-leisure resort serving similar high-end leisure and corporate event segments.
• The Grove (London): Hertfordshire-based luxury hotel with championship golf course, spa, multiple dining outlets, and conference facilities targeting a similar London-adjacent corporate MICE and leisure guest profile.
• Celtic Manor Resort: Welsh luxury resort combining championship golf (Ryder Cup host venue), spa, multiple restaurants, and large-scale conference facilities — closely comparable scale, product mix, and customer segments.
• St Andrews Links / Old Course Hotel: World-famous Scottish golf destination with luxury hotel, spa, multiple F&B outlets, and event spaces, anchored by its iconic golf heritage — comparable as a golf-first luxury destination.
• Turnberry (Trump Turnberry): Scottish Ayrshire coast luxury resort with championship links golf (Open Championship venue), spa, dining, and corporate event facilities, targeting international golf tourists and corporate clients.
• Pennyhill Park Hotel: Surrey-based luxury hotel with spa, multiple dining venues, and extensive conference/wedding facilities — comparable as a UK integrated luxury resort competing for corporate MICE and high-end leisure demand.
• Luton Hoo Hotel: Bedfordshire luxury country house hotel with spa, golf, multiple restaurants, and conference/wedding venues — overlapping Midlands/South East corporate MICE and leisure customer base.
• Slaley Hall Hotel: Northumberland luxury resort with championship golf, spa, multiple dining outlets, and conference facilities — directly comparable UK golf-resort product and customer profile.

Broad incumbents

• Forest of Arden Marriott Hotel & Country Club: West Midlands golf-and-leisure hotel within a global hospitality chain — overlapping Midlands corporate and golf-leisure customer base with a wider group brand and distribution platform.

Regional players

• Hoar Cross Hall: Staffordshire luxury spa resort with extensive spa, F&B, and event facilities — regional UK competitor targeting overlapping luxury leisure, spa-day, and corporate event segments in the Midlands catchment.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/thebelfryhotel
• Facebookfacebook.com/belfryhotel
• LinkedInlinkedin.com/company/the-belfry-golf-resort
• Instagraminstagram.com/thebelfryhotelandresort
• TikToktiktok.com/discover/the-belfry-hotel

Compliance4 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about The Belfry Group