What Ciel does

Ciel Ingeniería S.A.S. is a privately held Colombian technology company founded in 1984 by Jairo Guio and headquartered in Bogotá, with a 51–100 employee base and over 40 years of operational history. The company sells an integrated intelligent customer service and digital communication platform built around its proprietary Digiturno 5 cloud software, C-Media digital signage suite, and a broad hardware portfolio including turnstile boards, Selector Elite terminals, SIRIUS kiosks, PRIME/FLAT totems, industrial clocks, and sports scoreboards. Digiturno 5 supports multi-channel queue management, video atención, appointment scheduling, satisfaction surveys, Power BI-based analytics, and WorkForce Planning with machine-learning demand forecasting; the platform integrates with clients' CRM, ERP, and SARI systems.

Ciel monetizes through four streams: hardware sales (turnstiles, kiosks, displays, consumables like thermal rolls); a fully managed SaaS subscription for Digiturno 5 with monthly billing and high-availability infrastructure; professional services including consulting, in-house technical staffing, and custom software development; and managed services for digital signage content production and remote administration. Its customer base spans Colombian government (Cámara de Comercio de Bogotá, Banco de la República), financial services (Coomeva, Compensar, Colsubsidio), telecommunications (Movistar), retail (Parque Arauco, adidas), and oil and gas corporate communications (Cavipetrol). Distribution combines direct enterprise field sales, a domestic e-commerce storefront for SMBs, a Bodet distribution partnership for industrial clocks, and a regional partner network covering Mexico, Ecuador, Peru, Chile, and Argentina.

The company holds ISO 9000 and Marca País-Colombia software certifications, has received the CCB Innovation Award and Best Innovation Practices seal in 2022, and was recognized as a Top 50 Digital Signage company in Latin America with the largest installed screen base in Colombia. It remains founder-controlled with no disclosed external funding or M&A history.

Name

Ciel

Legal name

CIEL INGENIERÍA S.A.S.

Website

https://cielingenieria.com

Company type

Private

Founded year

1984

Operating status

Operating

Headcount range

51–100 employees

Short description

Ciel is a Colombian technology company selling intelligent customer service and digital communication solutions, anchored by its Digiturno 5 cloud queue management platform and C-Media digital signage suite. It serves government, financial, healthcare, telecom, and retail enterprises across Colombia and LATAM via direct sales and regional partners.

Ownership category

akta.pro rank

Headquarters

HQ city

Bogotá

HQ country

Colombia

HQ region

Latin America

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Operations, Marketing or Sales, Supply Chain, Infrastructure

Revenue model

1. Hardware Sales (Turnstiles, Kiosks, Displays): Sale of physical queue management hardware including turnstile boards, ticket dispensers, industrial LED clocks, sports scoreboards, kiosks, selectors, totems, and digital display products. Also includes associated consumables such as thermal rolls and pre-printed ticket rolls.
2. SaaS Subscription (Fully Managed Solutions): Monthly subscription model under a SaaS arrangement where Ciel fully administers the cloud platform, including infrastructure in high availability. Clients pay a single monthly invoice treated as operational expense. Includes support and maintenance. Only available for enterprise Digiturno 5 deployments.
3. Professional Services (Consulting, Training, Software Development): Bespoke consulting for customer service model design, process optimization, staff training, in-house technical staffing, and custom software development for attention and communication processes.
4. Managed Services (Digital Signage Administration): Ongoing content management and digital signage administration services, including content production, channel scheduling, and remote monitoring, typically bundled with hardware deployments for enterprise clients.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels7 records

Core offering

Ciel is a Colombian technology company that delivers cloud-based queue management, digital signage, and intelligent customer experience solutions through its Digiturno 5 SaaS platform, the C-Media digital communications suite, and complementary hardware (kiosks, totems, selectors, industrial clocks, and sports scoreboards). It bundles the software with professional consulting, managed in-house services, support, and content production so organizations can manage physical and virtual customer journeys end-to-end.

Product overview

Ciel offers a comprehensive portfolio of intelligent customer service and digital communication solutions. The core platform is Digiturno 5, a cloud-based SaaS queue management system that serves as the foundation for their Atención Inteligente suite. This platform integrates with various hardware products including turn selectors (Selector Elite series), kiosks (SIRIUS series), totems (PRIME and FLAT series), and video call solutions. Complementing the service solutions is C-Media, a digital communication sub-brand offering digital signage, content production, and corporate communication services. The product range includes industrial clocks, sports scoreboards, and various accessories. Services include SaaS rental, consulting, support and maintenance, in-house technical services, and custom software development. The architecture follows a platform-plus-modules model where Digiturno 5 serves as the central hub connecting various service channel touchpoints.

Differentiator

Problem solved

Functional benefit

Brands

• Digiturno®: Queue management and turn ticket system platform, with the latest version being Digiturno 5
• C-Media®
• C-Media Software
• Digiturno App
• SIRIUS
• Selector Elite
• PRIME
• NOVA
• Ingenio Vivo

Products and services

• Digiturno 5
• C-Media Digital Signage
• Video Atención
• Software de Agendamiento de Citas
• Turno Web
• Encuestas y Calificación
• Inteligencia de Negocios (BI)
• WorkForce Planning
• Marcadores Deportivos
• Relojes Industriales
• Selector Series (Elite 5, Elite 8, Elite 9B, PNP)
• SIRIUS Kiosk Series (SIRIUS 13, 5, 12, 11)
• Tótem Series (PRIME NT3, PRIME 6, FLAT 3A)
• Sistema de Turnos (Básico, Básico-Light, Digipedido)
• Producción de Contenidos
• Consultoría en Atención Inteligente Specialized consulting in intelligent customer service strategy and operations, sold as a standalone advisory engagement.
• Servicio In-House (Atención al Cliente) In-house managed customer service operation where Ciel staffs and operates the service desk on the client's premises.
• Soporte y Mantenimiento Technical support and maintenance contracts for installed Ciel hardware and software systems.
• Desarrollo de Software Custom software development services for tailored integrations and customer-specific functionality.
• Alquiler de Soluciones (SaaS rental) Rental / leasing option for SaaS and hardware solutions that converts capital expenditure into a tax-deductible operating expense.
• Comunicación Corporativa Corporate communications solution that uses the C-Media platform to disseminate internal and external communications across screens.
• Arte Digital Digital art solution that displays curated digital artwork on C-Media signage screens for ambiance and brand experience.

Quantifiable outcome

• 90% customer satisfaction score and 98% NPS achieved at Cámara de Comercio de Bogotá after Digiturno 5 implementation
• +2 more outcomes

Named customers9 records

Segments5 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration4 records

AI capability5 records

Feature7 records

Partnerships

Four partnerships are on record, tiered minor, flagship and core.

• BodetminorChannel Partner/ Reseller/ DistributorBodet is a French time systems company with over 30 years of distribution leadership. Ciel distributes Bodet's time products in Colombia, including analog clocks, digital LCD and LED clocks, GPS-synchronized master clocks, and tower clocks. Bodet provides the hardware technology while Ciel provides distribution, integration, and support in the Colombian market.
• Parque AraucoflagshipStrategic or Co-development PartnerParque Arauco, one of Latin America's largest shopping center operators, partnered with Ciel for a landmark large-format digital signage implementation. Ciel designed, engineered, and deployed innovative displays including the largest curved non-traditional format screen in Latin America at Parque La Colina (150 sqm). C-Media handles ongoing content production and channel administration.
• adidas ColombiaminorStrategic or Co-development PartnerCiel partnered with adidas Colombia to implement an innovative large-format digital display project, deploying the first hexagonal screen and a semi-transparent screen in Colombia — a pioneering non-traditional display installation.
• LATAM Partner NetworkcoreChannel Partner/ Reseller/ DistributorCiel has built a network of strategic partners across Latin America including Mexico, Ecuador, Peru, Chile, and Argentina, enabling regional market presence and project delivery outside Colombia.

Scale indicators8 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Broadsign: Broadsign is a digital signage software platform for managing out-of-home and retail media networks. Comparable to Ciel's C-Media digital signage platform with overlapping content management, scheduling, and centralized administration capabilities.
• Q-nomy: Q-nomy is a customer journey and queue management software vendor serving banks, healthcare, and retail globally. It is a direct competitor to Ciel's Digiturno 5 platform with overlapping omnichannel appointment, routing, and in-branch experience functionality.
• Wavetec: Wavetec is a global provider of queue management, digital signage, and customer experience solutions serving banks, airports, and government. It directly overlaps with Ciel's Digiturno 5 queue management and C-Media digital signage offerings, though Wavetec operates at a much larger international scale.
• QLess: QLess is a SaaS queue management and appointment scheduling platform. Comparable to Ciel's Digiturno 5 cloud offering, with similar focus on virtual queues, mobile appointments, and customer flow analytics.

Emerging players

• AisleLabs: AisleLabs provides retail customer journey analytics and queue management. Comparable to Ciel's BI and customer flow analytics modules in Digiturno 5, with a focus on retail footfall and dwell time.
• Bodet: Bodet is a French time systems and digital display company — Ciel is its Colombian distributor for industrial clocks and master clocks. Bodet is comparable to Ciel's Relojes Industriales and time-control hardware portfolio, representing the broader clocks/display category Ciel serves.
• WaitTime: WaitTime applies AI and computer vision to real-time queue and crowd analytics in venues such as stadiums and retail. Comparable to Ciel's AI-driven demand forecasting in Digiturno 5, though focused on AI sensors rather than full queue management suites.

Broad incumbents

• Scala (Stratacache): Scala, part of Stratacache, is a large digital signage and customer experience software provider serving global retail, QSR, and enterprise. It competes broadly with Ciel's C-Media platform but at a much larger scale and breadth.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/Ciel_Ingenio
• YouTubeyoutube.com/c/CIELingenier%C3%8DA SASBogot%C3%A1
• Facebookfacebook.com/ciel.ingenierioparalavida
• LinkedInlinkedin.com/company/ciel-ingenieria-sas
• Instagraminstagram.com/cielingenioparalavida

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Ciel