Good Value Pharmacy

What Good Value Pharmacy does

Good Value Pharmacy is a privately held independent retail pharmacy headquartered in Kenosha, Wisconsin. Founded in 1979, the company provides retail pharmacy products, packaged prescription medications, and free delivery services to its local customer base. The firm employs between 51 and 100 people and is led by Alex Berce, who serves as both CEO and Managing Pharmacist, indicating an owner-operator model that combines executive leadership with active dispensing and patient-facing duties.

The company's service offering centers on traditional community pharmacy operations: dispensing packaged prescriptions, selling over-the-counter retail products, and offering a free home delivery option that extends reach beyond the physical storefront. The delivery channel suggests an attempt to compete with mail-order and chain pharmacies on convenience, although the firm's digital presence is limited — the public website (goodvaluerx.com) renders only a verification/loading page, with no disclosed e-commerce, online refill, or patient portal functionality.

No information is available on pricing structure, reimbursement contracts, payer mix, supplier relationships, technology stack, marketing channels, partnerships, or financials. The business model appears to be a conventional independent pharmacy revenue mix: prescription dispensing margins, third-party payer reimbursements, and front-store retail sales. The single geographic footprint in Kenosha implies revenue is exposed to local demographic trends, competitive intensity from national chains (CVS, Walgreens) and mail-order providers, and Wisconsin-specific pharmacy reimbursement policy. The lack of disclosed strategic, financial, or operational detail constrains any deeper analysis of unit economics or growth levers.

Name

Good Value Pharmacy

Legal name

Good Value Pharmacy

Website

https://goodvaluerx.com

Company type

Private

Founded year

1979

Operating status

Operating

Headcount range

51–100 employees

Short description

Good Value Pharmacy is a privately held independent retail pharmacy founded in 1979 in Kenosha, Wisconsin, dispensing packaged prescriptions and retail products with free local delivery to community customers.

Ownership category

akta.pro rank

Product category

Retail Pharmacy

NAICS

Pharmacies and Drug Retailers (45611)

SIC

Retail-Drug Stores And Proprietary Stores (5912)

akta.pro primary industry

Value Pharmacies & Deep-Discount Pharmacy Retail (CRAEAHAB)

akta.pro secondary industries

Discount Drugstores with Front-End General Merchandise (Value GM) (CRAEAHAI), Prescription Pickup & Pharmacy Runs (HSACAIAF), Pharmacy & Health Essentials Delivery (CRAFAFAI)

Keywords

• Retail pharmacy
• Prescription dispensing
• Pharmacy delivery
• Packaged medications
• Community pharmacy

Headquarters

HQ city

Kenosha

HQ country

United States

HQ region

North America

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Supply Chain, Operations, Infrastructure, Marketing or Sales

Core offering

Good Value Pharmacy provides retail pharmacy products, packaged prescription medications, and free delivery services to customers. Operating since 1979 from Kenosha, Wisconsin, the company functions as a community-based pharmacy serving individual consumers with prescription dispensing and general drugstore merchandise.

Product overview

Good Value Pharmacy appears to be a pharmacy services company. The source content is a loading/verification page (http://goodvaluerx.com/) and does not provide specific product names, descriptions, or details about the company's service offerings.

Differentiator

Problem solved

Functional benefit

Products and services

• Prescription Dispensing Services Packaged prescription medications filled and dispensed to individual consumers at the Kenosha pharmacy, overseen by the Managing Pharmacist.
• Retail Pharmacy Products Over-the-counter health, wellness, and general drugstore merchandise sold to walk-in retail customers at the Kenosha store location.
• Free Local Delivery Service Complimentary home delivery of prescriptions and pharmacy products to customers in the Kenosha area, providing convenience for patients with mobility, transportation, or time constraints.

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Expansion highlights1 record

Broad incumbents

• Walgreens: One of the largest U.S. retail pharmacy chains operating broad prescription dispensing, OTC, and front-end general merchandise across thousands of stores. Directly comparable to Good Value as a competing community pharmacy destination, though at vastly greater scale.
• CVS Pharmacy: National pharmacy retailer integrated with PBM (Caremark) and insurance (Aetna), offering prescriptions, OTC, health services, and general merchandise. The dominant incumbent Good Value competes against for foot traffic and prescription volume in Wisconsin.
• Walmart Pharmacy: Discount-led retail pharmacy operated inside Walmart supercenters, offering highly competitive generic pricing on prescriptions and OTC. Mirrors Good Value's value positioning but at massive scale across thousands of U.S. locations.
• Costco Pharmacy: Warehouse-club pharmacy offering aggressively priced prescription fills and OTC products, primarily to members. Comparable value-based retail pharmacy economics that compete with Good Value's discount positioning.

Emerging players

• Alto Pharmacy: Digital-first pharmacy specializing in free same-day delivery, app-based refill management, and pharmacist chat. Represents the technology-enabled delivery model Good Value would need to evolve toward to defend its delivery-led differentiation.
• Amazon Pharmacy: Online-first prescription delivery service leveraging Amazon's logistics and PillPack infrastructure. Competes with Good Value's free delivery and packaged-prescription offering through a digital-only, home-delivery model.
• Capsule: Digital-native pharmacy offering free same-day prescription delivery, pharmacist chat, and a consumer-facing app. Directly comparable to Good Value's free delivery and packaged-prescription value proposition through a mobile-first experience.

Direct peers

• Health Mart: Independent pharmacy franchise and buying group under McKesson serving thousands of locally owned community pharmacies across the U.S. The most structurally analogous peer to Good Value in terms of ownership model, scale, and operating economics.
• Good Neighbor Pharmacy: AmerisourceBergen-supported independent pharmacy network with thousands of member stores emphasizing personalized local service. Highly comparable to Good Value in ownership structure, scale band, and community-pharmacy value proposition.

Regional players

• Meijer Pharmacy: Midwest-based supercenter chain with in-store pharmacies operating heavily across Wisconsin and surrounding states. Competes head-to-head with Good Value in the Kenosha catchment on price, hours, and one-stop convenience.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat2 records

Key risks5 records

Key highlights5 records

Customer concentration

• Xx.com/gvpkenosha
• Facebookfacebook.com/GoodValuePharmacy
• LinkedInlinkedin.com/company/good-value-pharmacy

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Good Value Pharmacy