Julia Travel
Julià Travel is a Madrid-based Spanish receptive-tourism operator (founded 1930) selling guided day excursions, hop-on hop-off buses in Barcelona and Madrid, and 4–22-day circuits across Spain, Portugal and Morocco to international tourists and inbound travel agencies.
- Company typePrivate
- Founded1930
- HeadquartersMadrid, Spain
- Headcount11–50
- GTM typeB2C
- OfferingServices
What Julia Travel does
Julià Travel S.L.U. is a Spanish inbound-tourism operator founded in 1930 and headquartered in Madrid, operating as the receptive-tourism subsidiary of the family-owned Grupo Julià conglomerate. The company sells guided excursions, hop-on hop-off bus services under the Madrid City Tour and Barcelona City Tour brands, and organized multi-day circuits (4–22 days) across Spain, Portugal and Morocco, alongside bundled combination tickets with attractions such as Sagrada Familia, Park Güell, Moco Museum, L'Aquàrium, FC Barcelona's Camp Nou and Real Madrid's Santiago Bernabéu. Revenue is generated almost entirely from one-time ticket sales priced from €17 for short hop-on hop-off and walking-tour slots up to €6,554 for premium English-language multi-country circuits, distributed through a direct-to-consumer e-commerce site, a B2B partner portal, and physical offices in Madrid and Barcelona. Go-to-market is digital-first (TripAdvisor, Instagram, Facebook, Pinterest, email and blog) combined with the on-the-ground coach and bus operations that the 90+ year-old Grupo Julià parent provides, and the customer mix spans individual international tourists, families/groups, multi-day circuit travelers and inbound travel agencies. Technology layers include a City Tour mobile app (iOS and Android) for real-time bus tracking, PayPal buy-now-pay-later checkout, and a Ventrata-powered booking backend; the company carries ISO 9001 and ISO 14001 certifications and affiliates with the Grayline international brand for its Spanish hop-on hop-off operations.
Julia Travel firmographics
Firmographics- Name
- Julia Travel
- Legal name
- Julià Travel S.L.U
- Website
- https://juliatravel.com
- Company type
- Private
- Founded year
- 1930
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Julià Travel is a Madrid-based Spanish receptive-tourism operator (founded 1930) selling guided day excursions, hop-on hop-off buses in Barcelona and Madrid, and 4–22-day circuits across Spain, Portugal and Morocco to international tourists and inbound travel agencies.
- Ownership category
- akta.pro rank
Julia Travel industry classification
Industry- Product category
- Tour Operator Services
- NAICS
- Tour Operators (561520)
- SIC
- Services-Miscellaneous Amusement & Recreation (7990)
- akta.pro primary industry
- Escorted Coach & Bus Package Tour Operators (THAKADAA)
- akta.pro secondary industries
- Package Tour Wholesalers (Pre-Packaged FIT/Group Programs) (THAKAJAC), White-Label Travel Supply Providers (B2B2C Inventory & Packaging) (THAKAJAJ)
Keywords
Where Julia Travel is headquartered
LocationHeadquarters
- HQ city
- Madrid
- HQ country
- Spain
- HQ region
- Europe
Offices2 records
Markets served
Julia Travel business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Infrastructure, Technology or R&D
Revenue model
- Tour and Excursion Sales: Direct sales of guided tours, excursions, and activities to tourists visiting Spain, Portugal, and Morocco. Revenue generated through ticket sales with prices ranging from €17 to €125 for individual tours.
- Multi-day Circuit Packages: Organized multi-day tours (4-22 days) across Spain, Portugal, and Morocco with inclusive pricing covering accommodation, transportation, and guided visits. Prices range from €2,275 to €6,554 per person.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Half-day tours (3-6 hours) |
| Unit Pricing | Pay-as-you-go | Full-day tours (8-11 hours) |
| Unit Pricing | Pay-as-you-go | Hop-on Hop-off Bus Tours |
| Unit Pricing | Pay-as-you-go | Premium Gaudí Attraction Combos |
| Unit Pricing | Multi-year contract | Multi-day Circuits (5-22 days) |
| Other | Pay-as-you-go | Free Walking Tours |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels8 records
Julia Travel product offering
Product offeringCore offering
Julia Travel operates a tour and travel platform selling guided excursions, hop-on hop-off bus tours, and multi-day circuit packages across Spain, Portugal, and Morocco. The company markets 213 distinct products departing from Barcelona, Madrid, Costa del Sol, Seville, Granada, Bilbao, and Lisbon, with multilingual guides, skip-the-line attraction access, and luxury coach transport. Revenue is generated primarily through ticket sales ranging from €17 for half-day tours to €6,554 for 22-day premium circuits.
Product overview
Julia Travel operates a multi-product tour and travel platform centered on guided excursions, hop-on hop-off bus tours, and multi-day circuit packages across Spain, Portugal, and Morocco. The core offering consists of day tours and half-day excursions departing from major cities (Barcelona, Madrid, Costa del Sol, Seville, Granada, Bilbao, Lisbon) covering cultural landmarks, and the Barcelona City Tour and Madrid City Tour branded hop-on hop-off bus services — each available as standalone tickets or combo bundles paired with attractions such as Sagrada Familia, Park Güell, Moco Museum, FC Barcelona, Aquarium, and Bernabéu Stadium. Multi-day circuit tours (4–22 days) cover regional combinations of Spain, Portugal, and Morocco with accommodation and guided visits included. The company also maintains a B2B partner portal for travel agencies and a City Tour mobile app for real-time bus tracking and navigation.
Differentiator
Problem solved
Functional benefit
Brands
- Barcelona City Tour: Hop on Hop off bus tourist service operating in Barcelona with two routes covering major city attractions
- Madrid City Tour
Products and services
- Madrid City Tour Hop On-Hop Off A hop-on hop-off panoramic bus tour in Madrid with three routes (Historic, Modern, and Current) covering approximately 34 stops. Features audioguide in 10 languages, included walking tours, and a flamenco show discount. Available in 24/48-hour and family pack ticket options.
- Excursions and Day Tours Half-day and full-day guided excursions departing from major cities including Barcelona, Madrid, Costa del Sol, Seville, Granada, Bilbao, and Lisbon, covering landmarks such as Sagrada Familia, Montserrat, Toledo, Segovia, Alhambra, Ronda, and Gibraltar, with multilingual guides and luxury coach transport. Prices range from €17 to €125 per ticket.
- Multi-Day Circuit Tours Organized multi-day tours ranging from 4 to 22 days covering Spain, Portugal, and Morocco, including accommodation, transport, guided visits, and meals. Products include 10-Day Madrid & Andalusia from €2,275, 14-Day Portugal & Andalusia from €4,122, 16-Day Morocco tours, and 22-Day comprehensive tours up to €6,554.
- Barcelona City Tour Hop On-Hop Off A hop-on hop-off double-decker bus tour covering two routes (East/Green and West/Orange) with over 20 stops across Barcelona's key attractions. Includes audioguide in 15+ languages, free WiFi, and accessibility features. Operates 24/48-hour tickets.
- Barcelona City Tour Combos Bundled ticket packages combining the Barcelona hop-on hop-off bus with attractions such as Moco Museum, FC Barcelona Immersive Tour, Aquarium, catamaran rides, and goleta sailing cruises.
- Madrid City Tour Combos Bundled packages pairing the Madrid hop-on hop-off bus tour with Santiago Bernabéu stadium access, offering combined tickets for city sightseeing and Real Madrid stadium experiences.
- Sagrada Familia Guided Tours Priority-access guided tours to Barcelona's Sagrada Familia, including options with tower elevator access (€121) and combinations with Park Güell visits (€108). Features bilingual local guides and radio guide systems with fast-track entry.
- Ronda Day Tour from Costa del Sol
Quantifiable outcome
- 90+ years of tourism and transport experience
- +2 more outcomes
Companies that use Julia Travel
Customer profileNamed customers4 records
Segments3 records
Ideal customer profiles3 records
Julia Travel technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration2 records
Julia Travel partnerships and signals
Strategic signalPartnerships
Five partnerships are on record, tiered minor and core.
- GraylineminorGrayline logo appears on the website footer indicating a partnership or franchise relationship. Julia Travel operates under the Grayline brand in Spain, leveraging the international Grayline brand for hop-on hop-off bus tours in Barcelona and Madrid.
- FC BarcelonacoreExclusive partnership providing access to sell tickets for FC Barcelona Immersive Tour, Camp Nou museum, and combined Barcelona City Tour + FC Barcelona packages.
- Moco MuseumminorCombined ticket offerings for Barcelona City Tour Hop-on Hop-off with Moco Museum entrance, featuring modern and contemporary art.
- L'Aquàrium de BarcelonaminorCombined tour packages offering Barcelona City Tour Hop-on Hop-off tickets with entry to the Mediterranean-themed aquarium.
- Real MadridcoreOfficial tour operator providing access to Santiago Bernabéu stadium tours, Legends museum, and combined Madrid City Tour + Bernabéu packages.
Scale indicators6 records
Recent moves6 records
Expansion highlights5 records
Julia Travel competitors and assessment
Company assessmentDirect peers
- City Sightseeing: Global hop-on hop-off bus tour operator running franchised city routes in dozens of destinations. Direct head-to-head competitor to Julia Travel's Barcelona City Tour and Madrid City Tour buses, with very similar product (multi-route HOHO with multilingual audio guide) and similar municipal concession economics.
- Gray Line: Worldwide sightseeing and tour franchise network. Julia Travel already operates under the Grayline brand in Spain, and Grayline's network of city tour and excursion operators (London, NYC, etc.) competes with Julia Travel in the global hop-on hop-off and multi-day excursion category.
- Tourist & Incentive Travel (W2M): Spanish incoming tourism operator (part of W2M/Logitravel group) offering circuits and excursions in Spain and Portugal. Competes directly with Julia Travel's wholesale/retail inbound tourism model and multi-day Spain/Portugal circuits.
Broad incumbents
- Ávoris (Barceló Tourism Division): Large Spanish tourism conglomerate (part of Grupo Barceló) operating retail, wholesale, and tour operations across Iberia. Overlaps with Julia Travel in incoming Spanish tourism and B2B agency distribution, but with broader scope (air, hotel, retail).
- Halcón Viajes / Avoris Travel: Spanish retail travel agency chain under Ávoris/Barceló. Competes with Julia Travel for outbound and incoming Spanish traveler bookings, with a much larger physical footprint and B2B agency network.
- Viator (a Tripadvisor company): Global experiences marketplace owned by Tripadvisor. Competes for online demand for Julia Travel's flagship products (Sagrada Familia, hop-on hop-off, Madrid excursions) and pressures direct bookings through paid placement and SEO dominance.
- GetYourGuide: Berlin-based global experiences marketplace with deep coverage in Europe. Competes with Julia Travel for distribution of day tours and attraction combos; a meaningful share of Julia Travel's discovery and conversion runs through this channel indirectly.
Emerging players
- Civitatis: Madrid-headquartered Spanish-language tours, activities, and experiences marketplace. Direct competitor in distribution for Julia Travel's day tours, excursions, and attraction combos in Spain and Portugal, with a much larger marketing and SEO footprint.
- Musement: Milan-based tours and activities platform with strong presence across Europe. Competes with Julia Travel by reselling day tours, hop-on hop-off tickets, and attraction combos in Barcelona and Madrid via its marketplace and B2B partner network.
- Naturanda Turismo activo: Andalusian incoming tour operator specializing in excursions from Costa del Sol, Seville, and Granada. Overlaps with Julia Travel's Ronda, Gibraltar, and southern Spain tour products, particularly as a regional competitor for hotel concierge referrals.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Julia Travel social profiles
Digital presenceJulia Travel compliance and trust
Trust signalCompliance2 records
Julia Travel financial estimates
Financial estimateRevenue estimate
Valuation estimate
Julia Travel leadership team
Management profileNumber of profiles
Profiles1 record
Julia Travel funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Julia Travel M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Julia Travel
What does Julia Travel do?
Julia Travel operates a tour and travel platform selling guided excursions, hop-on hop-off bus tours, and multi-day circuit packages across Spain, Portugal, and Morocco. The company markets 213 distinct products departing from Barcelona, Madrid, Costa del Sol, Seville, Granada, Bilbao, and Lisbon, with multilingual guides, skip-the-line attraction access, and luxury coach transport. Revenue is generated primarily through ticket sales ranging from €17 for half-day tours to €6,554 for 22-day premium circuits.
Is Julia Travel a public or private company?
Julia Travel is a private company. It is classified as corporate owned and is currently operating.
When was Julia Travel founded?
Julia Travel was founded in 1930. It employs 11 to 50 people.
Where is Julia Travel based?
Julia Travel is headquartered in Madrid, Spain, in the Europe region.
How does Julia Travel make money?
Two revenue lines are on record. Tour and Excursion Sales are the primary driver. The others are multi-day Circuit Packages.
Who are Julia Travel's main competitors?
Direct peers on record are City Sightseeing, Gray Line and Tourist & Incentive Travel (W2M). Broad incumbents are Ávoris (Barceló Tourism Division), Halcón Viajes / Avoris Travel, Viator (a Tripadvisor company) and GetYourGuide. Emerging players are Civitatis, Musement and Naturanda Turismo activo.
Does Julia Travel have an API?
No public API is recorded for Julia Travel.
What industry is Julia Travel in?
Julia Travel's product category is Tour Operator Services. Its primary akta.pro industry code is THAKADAA, Escorted Coach & Bus Package Tour Operators, with a secondary code of THAKAJAC, Package Tour Wholesalers (Pre-Packaged FIT/Group Programs). Its NAICS code is 561520 and its SIC code is 7990.