Fine Agrochemicals

What Fine Agrochemicals does

Fine Agrochemicals Limited, founded in 1983 in Worcester, United Kingdom, develops, manufactures, and markets plant growth regulators (PGRs) for fruit, vegetable, and ornamental crop growers worldwide. Its product portfolio spans gibberellin-based chemistries (GA3, GA4, GA7), cytokinin-based products (6-BA, benzyladenine), paclobutrazol formulations, and prohexadione-calcium, delivered across seven formulation types (SL, SC, EC, SP, SG, TB, OD) and 28 pack types. The company's core technical differentiator is a proprietary fermentation process that yields very high-purity GA4 with negligible GA7 contamination, which underpins products such as Novagib (russet control) and Perlan (GA4 + 6-BA combination for typy apples and pear fruit set). The portfolio includes 20 active substances, 194 active substance registrations, and 335 product registrations across 49 countries, with documented exclusivity positions such as the only EU-registered cytokinin PGR for ornamentals (Configure) and the only EU-registered thinning product for stone fruit (Sevengib).

Fine operates a B2B distribution model, selling exclusively through 102 specialized distributors under exclusive or semi-exclusive partnerships covering Africa, the Americas, Asia, Australasia, Europe, and the Middle East. It is a privately held subsidiary of De Sangosse (France) following the 2014 acquisition of Fine Holdings Group, and maintains regional entities including Fine Americas (Walnut Creek, California, established 2004), a Tokyo branch (2007), and Fine Agrochemicals BV in the Netherlands (2022). The company reinvests approximately one quarter of profits into R&D, supporting a pipeline of 14 new actives and 15 new formulations, and has identified cereals, corn, and soybean as target expansion verticals beyond its traditional fruit and ornamental focus. Customer segments are commercial fruit and ornamental growers reached through distribution, with named anchor partners including Adama Deutschland, Belchim, SRID, Fitopromet, and De Sangosse.

Name

Fine Agrochemicals

Legal name

Fine Agrochemicals Limited

Website

https://fine.eu

Company type

Private

Founded year

1983

Operating status

Operating

Headcount range

51–100 employees

Short description

Fine Agrochemicals Limited, founded 1983 and based in Worcester, UK, is a privately held subsidiary of De Sangosse that develops and markets plant growth regulators for fruit, vegetable, and ornamental growers, distributing through 102 specialized partners across 49 countries.

Ownership category

akta.pro rank

Product category

Plant Growth Regulators

NAICS

Pesticide, Fertilizer, and Other Agricultural Chemical Manufacturing (3253), Pesticide and Other Agricultural Chemical Manufacturing (32532), Pesticide and Other Agricultural Chemical Manufacturing (325320)

SIC

Agricultural Chemicals (2870), Industrial Organic Chemicals (2860), Miscellaneous Chemical Products (2890)

akta.pro primary industry

Plant Growth Regulators (PGRs) (IMAEAEAL)

akta.pro secondary industries

Plant Growth Regulators (PGRs: Hormones, Ripeners, Thinners) (AFABAGAA), Plant Growth Regulators (Crop Protection Use) (AFABAAAI), Private Label & White-Label Agrochemical Manufacturing (AFABAIAH)

Keywords

• Plant growth regulators
• Agricultural chemicals
• Crop management solutions
• Fruit crop production
• Ornamental horticulture

Headquarters

HQ city

Worcester

HQ country

United Kingdom

HQ region

Europe

Offices4 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Technology or R&D, Marketing or Sales, Others

Revenue model

1. PGR Product Sales: Fine Agrochemicals generates revenue from the development, manufacture, and marketing of plant growth regulators (PGRs) for agricultural, greenhouse ornamental, and landscape markets. Products are sold through a global distributor network across 49 countries. Revenue is derived from product sales across agricultural (fruits, vegetables) and ornamental segments.
2. Regulatory & Registration Services: Fine provides regulatory compliance support and product registration services across country-specific crop protection frameworks. The company maintains 20 active substances, 194 active substance registrations, and 335 product registrations globally, supporting the commercialization of its PGR products in each country.

Pricing tiers

Go-to-market motion2 records

Distribution channels1 record

Marketing channels5 records

Core offering

Fine Agrochemicals develops, manufactures, registers, and markets plant growth regulators (PGRs) — chemical formulations used by commercial fruit and ornamental growers to control vegetative growth, flowering, fruiting, and overall crop performance. The company's portfolio spans gibberellin-based, cytokinin-based, and paclobutrazol-based chemistries delivered in multiple formulation types, supported by 20 active substances, 194 active-substance registrations, and 335 finished-product registrations worldwide.

Product overview

Fine Agrochemicals is a plant growth regulator (PGR) company offering a portfolio of specialized chemical products for fruit and ornamental crops. The product portfolio includes gibberellin-based products (Sevengib®, Perlan®, Novagib®, Florgib®, Falgro®), cytokinin-based products (Configure®), paclobutrazol formulations (Carousel®, Pirouette®), prohexadione-calcium products (Kudos®), and benzyladenine products (Exilis®). These PGRs serve agricultural markets (apples, pears, avocados, stone fruits, grapes, citrus) and ornamental greenhouse markets, addressing growth control, thinning, flowering, fruit sizing, and russet control applications.

Differentiator

Problem solved

Functional benefit

Products and services

• Gibberellin-based plant growth regulators Gibberellin-based PGRs developed using proprietary high-purity fermentation technology, used by commercial fruit and ornamental growers to influence fruit set, sizing, and elongation. Sold through specialized agricultural distributors.
• Cytokinin-based plant growth regulators Cytokinin-based PGR formulations used by commercial fruit and ornamental growers to influence cell division, shoot growth, and branching. Sold through specialized agricultural distributors.
• Paclobutrazol-based plant growth regulators Paclobutrazol-based PGR formulations used by commercial growers to control vegetative vigor and manage canopy architecture in fruit and ornamental crops. Sold through specialized agricultural distributors.

Quantifiable outcome

• Reduces return bloom inhibition compared to GA7-based products
• +3 more outcomes

Named customers5 records

Segments3 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

Six partnerships are on record, tiered core.

• SRID (Strategie Ressources Innovations Developpement)coreChannel Partner/ Reseller/ Distributor · 25 November 2019SRID is the exclusive distributor in Algeria for Fine's Exilis and Novagib products for use on apples. Established in 2007, SRID develops solutions for successful market products from seeds to phytosanitary products and fertilizers. SRID's field team of agricultural engineers engages with farmers from sowing to harvest.
• Belchim Crop Protection (Serbia)coreChannel Partner/ Reseller/ Distributor · 21 June 2018Belchim Serbia is the exclusive distributor in Serbia for Fine's Exilis, Perlan, and Novagib products for use on apples. Belchim was founded in Belgium in 1987 and has expanded into multiple countries including France, Netherlands, Germany, UK, Spain, Portugal, Italy, Nordic/Baltic regions, and the US & Canada.
• FitoprometcoreChannel Partner/ Reseller/ Distributor · 21 June 2018Fitopromet d.o.o is the exclusive distributor in Croatia for Fine's Exilis, Perlan, and Novagib products for use on apples. Established in 1992 and headquartered in Zagreb, Fitopromet has 21 employees including 9 agronomy graduates. The company specializes in pome fruit and wine grape growing.
• Adama Deutschland GmbHcoreChannel Partner/ Reseller/ Distributor · 6 February 2018Fine Agrochemicals appointed Adama Deutschland GmbH as exclusive distributor for its fruit product range (Exilis, Kudos, Novagib) in Germany. Adama is the No. 4 crop protection company in Germany and views the exclusive distribution as a strategic development for its specialty crops portfolio.
• Fine Agrochemicals BV (Japan Branch)coreOthers · 1 January 2007A branch office was opened in Tokyo, Japan in 2007 to represent Fine's activities in the Asian region. In 2022, Fine Agrochemicals BV was established in the Netherlands as part of global expansion.
• Fine AmericascoreOthers · 1 January 2004Fine Americas was established in 2004, based in Walnut Creek, California, to represent Fine's activities in the Americas region. This subsidiary operates as part of the Fine Holdings Group structure.

Scale indicators7 records

Recent moves9 records

Expansion highlights5 records

Broad incumbents

• BASF Agricultural Solutions: BASF's agricultural division markets PGR products (e.g., prohexadione-calcium and mepiquat-based products) alongside its broader crop protection portfolio. Overlaps with Fine on key active ingredients and apple/pear/cereal segments.
• ADAMA: ADAMA is one of the world's largest off-patent crop protection companies and is itself a key Fine distributor through Adama Deutschland. It offers a broad portfolio of PGR and plant growth-related products globally and is a direct commercial partner and adjacent competitor.
• Bayer Crop Science: Bayer Crop Science markets PGR products within its broader seeds and crop protection portfolio. Competes indirectly with Fine in fruit and broad-acre crop growth regulation globally.
• UPL Limited: UPL is one of the largest global agrochemical companies with PGR and growth regulator offerings across fruit, vegetable, and row crops. Overlaps with Fine in product type and global registration depth.
• FMC Corporation: FMC is a global agricultural sciences company with a portfolio including plant growth regulators and specialty crop protection products. Comparable in regulatory complexity and global distribution model.
• Nufarm: Nufarm is a global crop protection company offering PGRs (including products based on paclobutrazol and gibberellins) across fruit, ornamental, and broad-acre segments. Comparable in product overlap and global distribution model to Fine.
• Syngenta Crop Protection: Syngenta offers PGRs and growth regulators as part of its global crop protection portfolio. Comparable in regulatory footprint and global distribution reach.
• Corteva Agriscience: Corteva develops and markets crop protection products, including PGRs, across fruit, vegetable, and broad-acre crops globally. Adjacent competitor and a relevant large incumbent comparable to Fine's specialty positioning.

Direct peers

• De Sangosse: Parent company of Fine Agrochemicals, De Sangosse develops and markets crop protection, plant nutrition, and pest control products globally. It is the most direct comparable as the corporate parent operating Fine and overlapping in crop protection chemistry and distribution.
• Valent BioSciences (Sumitomo Chemical): Valent BioSciences, a Sumitomo Chemical subsidiary, specializes in biorational and plant growth regulator products for fruit, vegetable, and ornamental markets. Highly comparable specialty PGR focus and formulation science.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/fine-agrochemicals-limited

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Subsidiaries2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Fine Agrochemicals