Fine Americas

What Fine Americas does

Fine Americas, Inc. is a Walnut Creek, California-based specialty chemical company that develops, manufactures, and markets plant growth regulators (PGRs) for the agricultural, greenhouse ornamental, and landscape industries. The company sells approximately 30+ branded PGR products organized into two segments: agricultural PGRs (for apple, pear, cherry, grape, blueberry, citrus, peanut, and grass-for-seed growers) and ornamental PGRs (for greenhouse and nursery producers of bedding plants, perennials, poinsettias, lilies, and other container ornamentals). Underlying chemistry spans naturally occurring plant hormones and synthetic analogues including 6-benzyladenine (6-BA), gibberellins (GA3, GA4/7), ethephon, paclobutrazol, uniconazole-p, chlormequat, daminozide, naphthaleneacetic acid (NAA), prohexadione-calcium, forchlorfenuron, prohydrojasmon (PDJ), and cytokinins, delivered in liquid, WDG, soluble powder, and true-solution formulations such as the proprietary Piccolo 10 XC paclobutrazol true solution and the ultra-pure GA4 fermentation process behind Novagib.

The company operates a direct field-sales model with regional sales managers covering U.S. states and Canadian provinces, complemented by authorized distributors across South America (Chile, Brazil, Argentina, Peru) and specialty Canadian distributors such as N.M. Bartlett and Kam's Growers Supply. Revenue is generated through one-time product sales of proprietary branded PGR formulations, with no public pricing disclosed and quote-based pricing that varies by formulation, pack size, and region. Fine Americas is a wholly owned subsidiary of Worcester, UK-based Fine Holdings Group, which itself was acquired by France's De Sangosse Group in July 2014, giving the company access to a global diversified agricultural conglomerate spanning crop protection, plant nutrition, and pest control. The company holds ISO 9001:2015 certification, has products registered across 40+ countries, and supports customers with a university-sponsored research network, a co-developed e-GRO PGR Mix Master mobile application, biennial PGR guides, and a content marketing program anchored by extension researchers from North Carolina State, Virginia Tech, Cornell, and Michigan State.

Name

Fine Americas

Legal name

Fine Americas, Inc.

Website

https://fine-americas.com

Company type

Private

Founded year

2004

Operating status

Operating

Headcount range

101–250 employees

Short description

Fine Americas, Inc. is a Walnut Creek, California-based specialty chemical company that develops and markets approximately 30+ branded plant growth regulators (PGRs) for agricultural fruit and specialty crop growers and greenhouse ornamental producers across the U.S., Canada, and South America.

Ownership category

akta.pro rank

Product category

Agricultural Plant Growth Regulators (PGRs)

NAICS

Pesticide and Other Agricultural Chemical Manufacturing (32532), Pesticide, Fertilizer, and Other Agricultural Chemical Manufacturing (3253)

SIC

Agricultural Chemicals (2870)

akta.pro primary industry

Plant Growth Regulators (PGRs: Hormones, Ripeners, Thinners) (AFABAGAA)

akta.pro secondary industries

Plant Growth Regulators (PGRs) (IMAEAEAL), Plant Growth Regulators (Crop Protection Use) (AFABAAAI)

Keywords

• Plant growth regulators
• Agricultural chemicals
• Pgr formulations
• Ornamental horticulture
• Crop protection products

Headquarters

HQ city

Walnut Creek

HQ country

United States

HQ region

North America

Offices3 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Supply Chain

Revenue model

1. Plant Growth Regulator Product Sales: Fine Americas develops, manufactures, and markets a comprehensive portfolio of plant growth regulators (PGRs) for the agricultural, greenhouse ornamental, and landscape industries. Revenue is generated through direct sales to growers and via distributor relationships across the U.S., Canada, and South America. Products are sold under various formulations (liquids, WDG, soluble powders) targeting specific crop outcomes such as thinning, fruit sizing, color enhancement, growth control, and branching.

Go-to-market motion1 record

Distribution channels3 records

Marketing channels7 records

Core offering

Fine Americas develops, manufactures, and markets a comprehensive portfolio of more than 30 plant growth regulator (PGR) formulations — based on naturally occurring plant hormones and synthetic analogues such as 6-benzyladenine, gibberellins, ethephon, paclobutrazol, uniconazole-p, chlormequat, daminozide, NAA, prohexadione-calcium, forchlorfenuron, prohydrojasmon, and cytokinins — for agricultural fruit and specialty crop growers (apples, pears, cherries, grapes, blueberries, citrus, stone fruit, peanuts, grass for seed) and greenhouse ornamental/nursery growers, with distribution across the U.S., Canada, and South America. The portfolio spans liquid, WDG, soluble powder, and soluble granule formulations covering thinning, sizing, color enhancement, growth control, branching, rooting, and flowering outcomes.

Product overview

Fine Americas is a specialized manufacturer and marketer of plant growth regulators (PGRs) for the agricultural, greenhouse ornamental, and landscape industries. The company operates as a subsidiary of De Sangosse Group and offers an extensive portfolio of PGR products organized across two main market segments: Agricultural Products (for fruit and vegetable crops including apples, pears, cherries, grapes, blueberries, and citrus) and Ornamental Products (for greenhouse and nursery crops). The agricultural portfolio includes thinning agents (6BArrel, Exilis, Refine, Cilis Plus), color enhancement products (Blush 2X, Motivate), canopy management (Kudos), and fruit quality enhancers (Falgro, Novagib, Perlan, Splendor). The ornamental portfolio includes growth retardants (Concise, Piccolo, Piccolo 10 XC, Citadel, Dazide), branching agents (Configure, Configure 9.5 SC), rooting stimulants (Advocate), and growth enhancers (Fresco, Florgib). The company also offers specialty products including Karbicure fungicide and biostimulants (Hone 2, Crest 10X). Products are available in the USA, Canada, and South America through authorized distributors.

Differentiator

Problem solved

Functional benefit

Products and services

• 6BArrel Next-generation post-bloom thinning solution for apples and pears with 4.72% 6-benzyladenine (6-BA); supports effective and uniform crop load reduction.
• Arrange Plant growth regulator with 0.95% gibberellic acid (GA4/7) used to reduce return bloom fluctuations in biennial apple varieties.
• Configure The only pure 6-BA (2%) plant growth regulator for increased lateral branching and flowering in ornamental species; reduces plant height for more compact, marketable crops.
• Blush 2X Harvest management tool containing 10% prohydrojasmon (PDJ) for red color enhancement in bi-color apples; promotes anthocyanin production for redder, more marketable apples (Fuji, Gala, Honeycrisp).
• Drop-Block 24.2L Plant growth regulator with 24.2% naphthaleneacetic acid (NAA-K) to control pre-harvest drop of apples and pears.
• Exilis 9.5 SC Highly concentrated next-generation 6-benzyladenine formulation for post-bloom thinning in apples and pears; five times more concentrated than competitive formulations.
• Falgro 20SP Concentrated soluble powder gibberellic acid formulation (20% GA3) for improved crop quality in fruit and vegetable crops including cluster elongation in grapes and improved fruit set in blueberries.
• Falgro 2X LV First low-VOC liquid GA3 formulation (8%) approved by California DPR for improved crop quality in high-value fruit and vegetable crops; offers 4-hour REI.
• Falgro 4L Versatile plant growth regulator with 4% gibberellic acid (GA3) for cluster elongation in grapes, improved fruit set in blueberries, and fruit firmness in stone fruit.
• Hone 2 Plant biostimulant (0.10% Cytokinin, 0.05% IBA, 0.05% GA4&7) for improved seed germination, early plant emergence, and root growth in landscape and sod applications.
• Karbicure 85 SG Broad-spectrum contact foliar fungicide with 85% Potassium Bicarbonate for control of diseases on agricultural crops, greenhouse, nursery, and turf.
• Kudos 27.5 WDG Tree canopy management PGR with 27.5% prohexadione-calcium for apples and sweet cherries; shortens internode length in grass for seed and peanuts; reduces fire blight incidence.
• Kudos OD Liquid Liquid formulation of prohexadione-calcium (Kudos OD) for peanut and grass-for-seed crops; suppresses vegetative growth and improves harvest efficiency, yielding up to 500 lbs. more per acre than dry formulations.
• Motivate 2L Plant growth regulator with 21.7% ethephon for earlier fruit coloration and maturity in apples, blackberries, blueberries, cherries, grapes, peppers, tomatoes, and other crops.
• Novagib 5L Gibberellic acid PGR with 5% GA4/7 produced via proprietary fermentation to deliver ultra-pure GA4; improves fruit finish and sizing in apples and cherries with minimal effect on return bloom.
• Perlan Combined 1.8% GA4/7 and 1.8% 6-BA formulation for improved fruit set, typiness, and fruit finish in apples, especially Red Delicious.
• Refine Fruit thinning and stop-drop PGR with naphthaleneacetic acid (NAA) available in multiple formulations (3.5% WSG, 3.5L, 6.25L, 24.2L) for apples, pears, citrus, and olives; promotes return bloom in apples.
• Splendor ME Plant growth regulator with 0.8% forchlorfenuron (trademark of KIM-C1, LLC) for improved fruit size, quality, and yield in blueberries, cherries, grapes, and pears.
• Abide Versatile ornamental PGR with 0.0264% ancymidol for container-grown ornamental crops; reduces internode elongation and promotes darker green foliage.
• Advocate Plant growth stimulant with 20% Indole-3-butyric Acid (IBA) for improved rooting of plant cuttings in ornamental propagation.
• Citadel Ornamental PGR with 11.8% chlormequat for reducing plant height in containerized ornamentals including poinsettia, geraniums, azaleas, and bedding plants.
• Collate 2L Concentrated ethephon PGR (21.7%) for increased lateral branching, height control, and flowering management in ornamental crops.
• Concise Growth retardant with 0.055% uniconazole-p for compact, marketable ornamental plants with darker colors and stronger stems.
• Configure 9.5 SC Concentrated 6-BA PGR (9.51%) for increased branching and flowering in Christmas Cactus, Hosta, and Echinacea.
• Crest 10X Plant biostimulant (0.10% Cytokinin, 0.05% IBA, 0.05% GA4&7) for sod, turf, shrubs, and ornamental plants.
• Dazide 85 WSG Growth control PGR with 85% daminozide for greener, stronger, more compact ornamental plants including chrysanthemums, azaleas, and poinsettias.
• Florgib 4L Gibberellic acid PGR (4% GA3) for enhanced stem elongation and flowering in ornamental plants.
• Fresco GA4/7 + 6-BA formulation (1.8% each) for reduction of lower leaf yellowing in lilies and bract expansion on poinsettia.
• Piccolo Paclobutrazol PGR (0.4%) for height and radius control in bedding plants, perennials, and woody ornamentals.
• Piccolo 10 XC Crystal-clear 4% paclobutrazol true-solution formulation — world's first and only — 10 times more concentrated than traditional products for easier handling and consistent mixing.
• Cilis Plus Post-bloom thinning agent with 2% benzyladenine for apples in Canada; increases fruit size beyond thinning effect.
• Maintain 3.5L Plant growth regulator with 3.1% naphthaleneacetic acid for thinning and pre-harvest drop control in Canadian apple production.
• Steer Plant growth stimulant with 1% forchlorfenuron for increased fruit size and yield in sweet cherries, blueberries, bushberries, and grapes in Canada.

Quantifiable outcome

• Kudos OD Liquid yields up to 500 lbs. greater per acre than dry formulations in peanuts
• +4 more outcomes

Named customers4 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature6 records

Partnerships

Eleven partnerships are on record, tiered core and minor.

• Dr. Brian Whipker (North Carolina State University)coreStrategic or Co-development PartnerDr. Brian E. Whipker is a Professor of Floriculture at North Carolina State University with research interests in plant nutrition, plant growth regulators, and economics. He is a regular contributor to the Fine Americas blog, co-author of PGR guides published with GrowerTalks magazine, and hosts webinars as part of Fine Americas-sponsored PGR University. He co-developed the e-GRO PGR Mix Master app in partnership with Fine Americas.
• Dr. Joyce Latimer (Virginia Tech)coreStrategic or Co-development PartnerProfessor Joyce Latimer is Extension Specialist for Greenhouse Crops at Virginia Tech University. She is a regular contributor to the Fine Americas blog and co-hosts PGR University webinars. Her research covers PGR applications on herbaceous perennials, including Configure on Echinacea, lavender, Lobelia, and other crops. She co-authored Perennials PGR Guide with Fine Americas.
• e-GRO (Electronic Grower Resource Organization)minorStrategic or Co-development Partnere-GRO is a collaborative effort of floriculture specialists from universities around the USA creating a clearinghouse for alerts about disease, insect, environmental, physiological, and nutritional disorders in commercial greenhouses. Fine Americas sponsors e-GRO and co-developed the PGR Mix Master mobile app through this partnership. e-GRO provides free resources and learning tools for greenhouse plant producers.
• Bill Miller (Cornell University)minorStrategic or Co-development PartnerBill Miller, Cornell University, contributed research on PGR use in flower bulbs (narcissus, hyacinth, tulip) to Fine Americas' PGR Best Practices article series in GrowerTalks magazine. His research focused on Collate substrate drenches for height management in potted bulb crops.
• Erik Runkle (Michigan State University)minorStrategic or Co-development PartnerErik Runkle, Michigan State University, contributed to Fine Americas' PGR Best Practices article series covering PGR applications in annual crops, including guidance on paclobutrazol (Piccolo/Piccolo 10 XC) rate selection and overcoming PGR overdoses with gibberellin-containing products.
• Roberto Lopez (Michigan State University)minorStrategic or Co-development PartnerRoberto Lopez, Michigan State University, contributed research on water quality effects on PGR efficacy, examining how carrier water pH and bicarbonate concentration influence the performance of 11 common PGRs. Findings were published via Fine Americas as part of their PGR Best Practices educational content.
• N.M. BartlettminorChannel Partner/ Reseller/ DistributorN.M. Bartlett is a Canadian agricultural distributor through which Fine Americas' Blush® PGR is available to Canadian growers. Blush contains prohydrojasmon (PDJ) for red color enhancement in bi-color apples.
• Kam's Growers Supply Inc.minorChannel Partner/ Reseller/ DistributorKam's Growers Supply Inc., based in Guelph, Ontario, is the Canadian distributor for Fine Americas' Piccolo® 10 XC ornamental PGR. The product is distributed exclusively through this channel for Canadian ornamental growers.
• Agroconnexion SPA (Chile)minorChannel Partner/ Reseller/ DistributorAgroconnexion SPA, based in Las Condes, Santiago, Chile, is the authorized Fine Americas distributor for South American markets, carrying Exilis and Perlan products.
• S. ANDO Y CIA SACIIF (Argentina)minorChannel Partner/ Reseller/ DistributorS. ANDO Y CIA SACIIF, based in Buenos Aires, Argentina, is the authorized Fine Americas distributor, carrying Exilis Plus for the Argentine market.
• De Sangosse Agroquimica Ltda. (Brazil)minorChannel Partner/ Reseller/ DistributorDe Sangosse Agroquimica Ltda., based in Ibipora-PR, Brazil (also Barueri, SP), is an authorized Fine Americas distributor for Brazil, along with Gowan Productos Agricolas Ltda. (also Brazil-based).

Scale indicators2 records

Recent moves1 record

Expansion highlights6 records

Regional players

• SePRO Corporation: U.S.-focused specialty agrichemical company active in turf, ornamental, and aquatic plant management with PGR adjacencies; competes in overlapping ornamental and turf segments.

Direct peers

• Fine Agrochemicals Ltd. (Parent Group Sister Entity): Sister company under Fine Holdings Group / De Sangosse that markets Fine's PGR technologies outside the Americas, effectively representing the global extension of Fine Americas' product portfolio.
• AMVAC Chemical Corporation: U.S.-focused crop protection company offering PGR-related fruit thinning and crop enhancement products, overlapping with Fine Americas' agricultural portfolio in apples, pears, and stone fruit.
• Valent BioSciences (Sumitomo Chemical): Subsidiary of Sumitomo Chemical specializing in biorational and PGR products across agriculture and ornamentals. Closest specialty competitor to Fine Americas, sharing the ornamental greenhouse and orchard focus.
• OHP: Specialty supplier of PGRs (e.g., paclobutrazol-based products like Paczol, and Configure-related B-Nine related solutions) and other chemicals for the U.S. greenhouse and nursery ornamental market; directly competes with Fine's ornamental portfolio.

Broad incumbents

• Nufarm: Diversified crop protection company with significant PGR exposure through Etigra and adjacent ornamental portfolio. Competes in fruit thinning and color management against Fine Americas.
• Corteva Agriscience: Major agrichemical and seed company with PGR offerings and broad orchard relationships. Adjacent competition across the high-value fruit chemistry that Fine Americas targets.
• Bayer Crop Science: Global agrichemical leader with deep fruit and ornamental coverage and portfolio breadth that dwarfs but partially overlaps Fine Americas' specialty PGR franchise.
• BASF Agricultural Solutions: Global agrichemical incumbent offering PGR actives (e.g., diquat, mepiquat) and ornamentals products (e.g., Fascination, Configure-adjacent products). Competes with Fine Americas across both pome/stone fruit and ornamental markets.
• Syngenta: Global crop protection major with overlapping PGR products (e.g., Bonzi paclobutrazol) and ornamental offerings, competing with Fine Americas in both fruit and greenhouse segments but as part of a much broader agrichemical portfolio.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/fine-americas-inc.

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Fine Americas