Labriola Baking Co

What Labriola Baking Co does

Labriola Baking Co is a privately held U.S. premium bakery founded in 1993 and headquartered in Alsip, Illinois. The company produces breads and artisan soft pretzels, positioning itself in the differentiated/premium tier of commercial baking rather than commodity bread production.

The company operates as a private, for-profit enterprise with 1,001-5,000 employees, placing it in the mid-market specialty food manufacturing segment. Its core product set — premium breads and artisan soft pretzels — is targeted at retail, foodservice, and institutional customers seeking higher-quality baked goods versus standard commercial alternatives. The firmographic record identifies the operational website as labriolabaking.com, indicating a direct commercial presence.

Business model mechanics are not disclosed in the available data: no revenue figures, pricing structure, distribution network detail, customer logos, or recent financial filings are provided. A single funding event from June 2013 with First Capital Partners is on record (raised amount undisclosed), but no subsequent capital raises or exits are noted, consistent with the company's private status. Customer concentration, channel mix, and pricing power cannot be reliably assessed from the available input.

Name

Labriola Baking Co

Legal name

J&J Snack Foods Corp.

Website

https://labriolabaking.com

Company type

Public

Founded year

1993

Operating status

Operating

Headcount range

1,001–5,000 employees

Short description

Labriola Baking Co is a privately held U.S. premium bakery founded in 1993 and based in Alsip, Illinois, producing breads and artisan soft pretzels for retail and foodservice customers nationwide, operating at a mid-market scale of 1,001-5,000 employees.

Ownership category

akta.pro rank

Product category

Commercial Bakery Products

NAICS

Bread and Bakery Product Manufacturing (31181), Bakeries and Tortilla Manufacturing (3118), Commercial Bakeries (311812)

SIC

Bakery Products (2050)

akta.pro primary industry

Pretzels & Savory Baked Snacks Manufacturing (AFAKAIAD)

akta.pro secondary industry

Wholesale / Commercial Bakeries (B2B Supply) (THAFAFAF)

Keywords

• Artisan bread baking
• Soft pretzel manufacturing
• Commercial bakery products
• Fresh bread production
• Premium pretzel bakery

Headquarters

HQ city

Alsip

HQ country

United States

HQ region

North America

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure

Revenue model

1. Snack Food Product Sales: J&J Snack Foods generates revenue through the manufacture and sale of branded snack food products including frozen treats, pretzels, churros, and bakery items sold through food service, retail, and direct-to-consumer channels.

Go-to-market motion1 record

Distribution channels3 records

Marketing channels3 records

Core offering

Labriola Baking Co is a premium commercial bakery that produces breads and artisan soft pretzels. The company operates in the B2B food service and retail segments, supplying branded and private-label baked goods and pretzel products to foodservice operators and grocery retail channels across the United States.

Product overview

J&J Snack Foods is a multi-brand snack food company operating as a diversified portfolio of consumer brands rather than a single unified product. The company offers products across five primary segments: Bakery, Retail, Frozen Beverage, Frozen Novelty, and Food Service. The core product portfolio includes iconic frozen novelty brands (ICEE, Dippin' Dots, Luigi's, Slush Puppie, Dogsters, Philly Swirl, Whole Fruit, Benefit Bars), pretzel and bakery products (Super Pretzel, Federal Pretzel, NY Pretzel, Bavarian, Hill & Valley, Mary's, Thinsters, Readi Bake), churro products (Hola Churros, OREO Churros), and candy/dessert items (Fun Candy, Doc Popcorn, Coffee House Bender). The company also holds licenses for Auntie Anne's At Home products and OREO-branded churros. Products are sold through multiple channels including amusement parks, restaurants, retail grocery, and food service operations.

Differentiator

Problem solved

Functional benefit

Brands

• SuperPretzel (SPSP): Soft pretzel products and snacks
• ICEE
• Dippin' Dots
• Hola Churros
• Luigi's
• Whole Fruit
• Slush Puppie
• Dogsters
• Philly Swirl
• Hill & Valley
• Thinsters
• DaddyRay's
• Federal Pretzel
• Bavarian Hills
• Readi-Bake
• Mary B's
• Benefit Bars
• Doc Popcorn
• NY Pretzel
• Auntie Anne's At Home
• Oreo Churros
• Minute Maid Frozen Novelties

Products and services

• Artisan Breads
• Artisan Soft Pretzels

Segments4 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Two partnerships are on record, tiered core.

• Mondelēz InternationalcoreOEM/ Whitelabel/ Licensing PartnerJ&J Snack Foods holds a license to use the OREO trademark from Mondelēz International for producing and selling OREO Churros and related products. OREO is a registered trademark of Mondelēz International group, used under license.
• The Coca-Cola CompanycoreOEM/ Whitelabel/ Licensing PartnerJ&J Snack Foods holds a license to use the MINUTE MAID trademark from The Coca-Cola Company for producing and selling Minute Maid frozen beverages and related products. MINUTE MAID is a registered trademark of The Coca-Cola Company.

Scale indicators3 records

Recent moves2 records

Broad incumbents

• Bimbo Bakeries USA: Largest bakery company in the U.S. and part of Grupo Bimbo, producing breads, buns, and sweet baked goods under many regional brands. Comparable to Labriola in commercial bread manufacturing, though at vastly greater scale.
• Snyder's-Lance (Campbell Snacks): Owner of Snyder's of Hanover, Lance, Cape Cod, and other snack brands; part of Campbell Soup's snacks division. Comparable to Labriola in pretzels and savory baked snacks but at a national mass-market scale.
• Flowers Foods: Public packaged bakery company (NYSE: FLO) producing breads, buns, and snack cakes under brands like Nature's Own, Dave's Killer Bread, and Wonder. Comparable to Labriola in commercial bread manufacturing and retail distribution.
• J&J Snack Foods Corp. Public snack-food conglomerate (NASDAQ: JJSF) and owner of SuperPretzel, Auntie Anne's At Home, and multiple pretzel/bakery brands. Directly comparable to Labriola as a multi-brand bakery and pretzel manufacturer with food-service distribution, but at a substantially larger scale.

Regional players

• Aryzta: Swiss-Irish frozen and baked-goods manufacturer with substantial U.S. wholesale bakery operations serving foodservice and retail. Comparable to Labriola in B2B wholesale bakery supply, though primarily operating in frozen/par-baked segments.

Emerging players

• Stacy's Pita Chips: Baked-snack brand (now under PepsiCo's Frito-Lay) specializing in pita chips and baked crackers. Comparable to Labriola as a baked-snack category brand with premium positioning, though focused on pita/chips versus pretzels.
• Dave's Killer Bread: Premium organic, whole-grain bread brand owned by Flowers Foods, known for its differentiated, premium positioning. Comparable to Labriola as a premium bread brand achieving scale through differentiation rather than commodity competition.

Direct peers

• Auntie Anne's: Largest branded soft-pretzel chain in North America with retail and foodservice pretzel products (including 'Auntie Anne's At Home'). Directly comparable to Labriola's artisan soft-pretzel focus, though primarily franchise-driven.
• Wetzel's Pretzels: Specialty soft-pretzel chain and consumer brand with mall, kiosk, and foodservice distribution. Comparable to Labriola as a premium soft-pretzel specialist targeting consumer and foodservice occasions.
• Pretzelmaker: Soft-pretzel retail and franchise concept owned by NexCen Brands, focused on mall and foodservice locations. Comparable to Labriola in artisan soft-pretzel offerings, primarily through retail/franchise channels.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights5 records

Customer concentration

• Xx.com/labriolabakery
• Facebookfacebook.com/labriolabaking
• LinkedInlinkedin.com/company/labriola-inc.

Revenue estimate

Valuation estimate

Number of profiles

Subsidiaries20 records

Funding overview

Funding rounds1 record

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Labriola Baking Co