What Peck does

Peck S.p.A. operates an iconic Milanese gourmet food hall and retail business, founded in 1883 by Prague-born pork butcher Francesco Peck and headquartered at Via Spadari 9 in central Milan. The company runs a multi-format consumer food and beverage operation spanning a historic flagship food hall (delicatessen counters, hot-dish kitchen, fresh pasta, pastry and gelato, butcher, cheesemonger, and an enoteca with 3,500+ Italian and international wine labels), the on-site Piccolo Peck bistrot, the Ristorante Al Peck and Peck Italian Bar, and additional Milan locations at City Life and Porta Venezia. Adjacent revenue streams include corporate and private catering, guided tours and tastings, picnic services, tailor-made and pre-configured gift boxes, and a direct-to-consumer online shop (shop.peck.it) with home delivery powered by DHL Express across Milan, Italy, and Europe (excluding fresh goods and wine internationally).

The technology stack is conventional: WordPress CMS for content marketing, WooCommerce for storefront transactions, Google Analytics and Google AdSense for site analytics and monetization, and DHL for last-mile logistics. Pricing across gift boxes is transparent (€75–€195 per box), while restaurant, catering, and event pricing is not publicly listed. Distribution is omnichannel — owned retail in Italy, a seasonal Forte dei Marmi site opened in 2021 in collaboration with Filippo restaurant, and an international footprint handled through a 40-year licensed partnership with Takashimaya spanning 21 points of sale in Japan, plus Taiwan (since 2004), Singapore (since 2007), and Seoul (since 2014).

Peck is owned and controlled by the Marzotto family (Pietro Marzotto acquired the company in 2013, with Leone Marzotto leading since 2016), operates as a private Italian S.p.A. with €4,800,000 share capital fully paid in, and employs 51–100 people. The business model is a blend of physical retail, on-site dining, digital direct-to-consumer commerce, and licensed international wholesale, with the brand's competitive moat resting on 140+ years of heritage, official historical supplier status to the Royal House of Savoy, exceptionally long-tenured artisan staff, and the curated 3,500-label wine collection.

Name

Peck

Legal name

Peck S.p.A.

Website

https://peck.it

Company type

Private

Founded year

1883

Operating status

Operating

Headcount range

51–100 employees

Short description

Peck S.p.A. is a heritage Milanese gourmet food retailer founded in 1883, operating a flagship food hall, bistrot, wine enoteca, restaurants, and gift-box e-commerce in Italy, with international distribution through a long-standing Takashimaya partnership across Japan, Taiwan, Singapore, and South Korea.

Ownership category

akta.pro rank

Product category

Gourmet Food Retail

NAICS

Other Specialty Food Retailers (44529), Specialty Food Retailers (4452), Baked Goods Retailers (445291), Retail Bakeries (311811), Caterers (722320), Snack and Nonalcoholic Beverage Bars (722515)

SIC

Retail-Eating & Drinking Places (5810), Retail-Eating Places (5812), Bakery Products (2050), Miscellaneous Food Preparations & Kindred Products (2090)

akta.pro primary industry

Gourmet & Fine Food Stores (CRAHAGAG)

akta.pro secondary industries

Patisseries & Dessert Boutiques (CRAHAGAB), Olive Oil, Vinegar & Condiment Specialty Stores (CRAHAGAJ), Butcher Shops & Meat Markets (CRAHAHAB), Dessert Cafes (Coffee + Desserts) (THAFADAH)

Keywords

• Gourmet food retail
• Artisanal Italian delicatessen
• Premium wine selection
• Fine food catering
• Specialty gift boxes

Headquarters

HQ city

Milano

HQ country

Italy

HQ region

Europe

Offices8 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Supply Chain, Operations, Infrastructure, Marketing or Sales, Technology or R&D

Revenue model

1. Physical Retail Sales: In-store sales at flagship Via Spadari food hall, Porta Venezia neighborhood delicatessen, and City Life locations. Includes deli counter, hot dishes, cold cuts, cheeses, butcher shop, fresh pasta, pastry, packaged goods, and wine.
2. Online Shop (E-commerce): Direct-to-consumer online gift box and packaged product sales via shop.peck.it. Gift boxes range from €75 to €195. Payment via credit card or PayPal. Delivery to Milan, rest of Italy, and Europe (excluding fresh goods and wine internationally).
3. Restaurant & Bistrot: Piccolo Peck bistrot on the first floor of the Via Spadari flagship, open Tuesday–Saturday 9am–7:30pm and Monday 3–7:30pm. Ristorante Al Peck and Peck Italian Bar. Table reservations and à la carte dining.
4. Catering & Events: Corporate and private catering, guided tours and tastings, gift packaging, and picnic services. Booked through the website or direct inquiry.
5. Delivery Service: Home delivery of gastronomic dishes and products within Milan and nationally for non-fresh goods. DHL Express and dedicated delivery options available.

Pricing tiers

Go-to-market motion2 records

Distribution channels7 records

Marketing channels9 records

Core offering

Peck operates a historic Milanese gourmet food hall selling artisanal Italian delicatessen products, baked goods, chocolates, wines, spirits, and gift boxes under its own brand, complemented by in-house restaurants, a wine shop (Enoteca), catering and events services, and an online e-commerce shop that delivers across Italy and abroad. The company produces a significant share of its offerings in-house and curates a wide assortment of specialty Italian and international food and beverage products.

Product overview

Peck is a traditional Italian food hall and gourmet retailer founded in 1883, operating primarily from its flagship store at Via Spadari in Milan. The company offers a unified in-store experience across its food hall (delicatessen counters, hot dishes, cold cuts and cheeses, butcher shop, fresh pasta and bread, pastry and gelato, produce, and packaged goods), paired with an Enoteca (wine shop with over 3,500 labels) and Piccolo Peck (an on-site bistrot café). Adjacent to its physical retail operations, Peck provides supplementary services including an e-commerce online shop (selling pre-configured and tailor-made gift boxes), home delivery, catering and events, guided tours and tastings, and a picnic service. The portfolio is organized around a flagship store supplemented by the Bistrot café, the wine shop, online commerce, and experiential service offerings.

Differentiator

Problem solved

Functional benefit

Brands

• Peck Enoteca: Wine shop with over 3,500 labels featuring Italian and international wines, including rare and prestigious bottles.

Products and services

• Peck Flagship Food Hall (Via Spadari)
• Piccolo Peck Bistrot
• Peck Enoteca (Wine Shop)
• Peck Online Shop (shop.peck.it)
• Peck Online Delivery Service
• Peck Catering and Private Events
• Guided Tours and Tastings
• Peck Picnic Service
• Peck Gift Boxes (Confezioni Regalo)

Quantifiable outcome

• 140+ years of continuous operation as Milanese gastronomic landmark
• +1 more outcomes

Named customers2 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

Three partnerships are on record, tiered minor and core.

• Filippo Restaurant (Forte dei Marmi)minorStrategic or Co-development Partner · 1 January 2021Filippo is a young, dynamic Versilia restaurant in Forte dei Marmi. Since 2021, Peck has operated a seasonal location at this venue, bringing Milanese gastronomy to the traditional Milanese summer destination. The collaboration targets cosmopolitan summer visitors and Milanese vacationers seeking familiar quality during their coastal stays.
• Takashimaya GroupcoreChannel Partner/ Reseller/ Distributor · 1 January 1986Takashimaya Group is Peck's flagship international distribution partner. Beginning in 1986, the partnership has grown to 21 Peck points of sale in Japan, with additional locations in Taiwan (since 2004), Singapore (since 2007), and a dedicated Peck store with restaurant in Seoul (since 2014). The partnership is described as a profound syntony between two worlds sharing values of excellence and continuity. Japan Week 2026 (May 4–9) celebrates 40 years of the relationship, bringing Japanese culture to Milan through Peck.
• Roberta Antonioli Studio PRminorGTM or Marketing PartnerPR agency managing Peck's press communications, media relations, and press kit distribution. Contacts: [email protected] (Tel. +39 02 89354827) and [email protected] (+39 346 496 1148). Manages press inquiries, interview requests, and media materials including the 2026 Press Kit and Japan Week 2026 communications.

Scale indicators5 records

Recent moves13 records

Expansion highlights5 records

Direct peers

• Eataly: Italian-founded gourmet food hall chain selling artisanal Italian food, fresh pasta, cheeses, cured meats, wine, and prepared foods under one roof. Directly comparable concept to Peck's food hall, though Eataly operates at significantly larger scale and global footprint.
• Fauchon: French luxury gourmet food retailer founded in 1886, offering premium pastries, chocolates, tea, prepared foods, gift boxes, and a tea room/bistrot. Closely matches Peck's combination of heritage brand, in-house artisanal production, premium gifting, and on-site dining.
• La Grande Épicerie de Paris: The luxury food hall of Le Bon Marché in Paris, offering curated gourmet specialties, fresh produce, butcher, fishmonger, bakery, wine cellar, and prepared foods. Mirrors Peck's positioning as a premium city-defining food destination with a heritage parent.
• Dean & DeLuca: American premium gourmet food retailer offering specialty groceries, cheese, charcuterie, bakery, prepared foods, wine, and gift baskets, with cafe/dining elements. Concept closely mirrors Peck's curated food hall + gift + dining model, though largely US-focused and now reduced in footprint.

Broad incumbents

• Harrods Food Hall: The luxury food halls within Harrods department store in London, offering premium cheeses, meats, pastries, chocolates, wine, and a Champagne bar. Comparable to Peck in premium food assortment and experiential dining, though embedded in a much larger department store.
• Fortnum & Mason: British heritage luxury retailer (founded 1707) operating a flagship food hall, tea salon, and restaurant, with globally distributed gift hampers. Comparable to Peck on heritage (centuries-old), gifting, tea/dessert culture, and in-store dining, with larger global e-commerce reach.
• Galeries Lafayette Le Gourmet: Luxury food hall concept within Galeries Lafayette department stores (Paris and select cities), offering curated artisanal French and international products, dining counters, and a wine cellar. Similar in-store format to Peck's flagship food hall, within a larger department store ecosystem.
• La Rinascente: Italian luxury department store chain with a top-floor food hall (now 'Taste') featuring Italian and international gourmet specialties, fresh pasta, pastry, and wine bars. The most direct domestic parallel to Peck's Milan flagship as a premium Italian food-and-lifestyle destination.

Regional players

• Pusateri's: Toronto-based luxury Italian food retailer and caterer offering gourmet groceries, deli, bakery, prepared foods, wine, and a cafe/restaurant. Comparable premium Italian food positioning and multi-format model to Peck, but serving a North American market.

Emerging players

• Zingerman's: Ann Arbor-based specialty food group operating a delicatessen, bakery, creamery, candy store, coffee roastery, and mail-order business. Comparable on artisanal production, multi-format model, and mail-order gifting, though smaller scale and US-focused.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks7 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/PeckMilano
• LinkedInlinkedin.com/company/peck/?originalSubdomain=it
• Instagraminstagram.com/peck_milano
• TikToktiktok.com/@peck1883

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Peck