What La Nuova Rinascente does

La Nuova Rinascente is an Italian multiservice cleaning and facility management company headquartered in Cilavegna, province of Pavia, Lombardy. Founded in 1980 and operating for over 40 years, the firm delivers nine distinct service lines — civil and industrial cleaning, disinfection and sanitization, pest control and deratization, landscape and green-area maintenance, porterage (facchinaggio), small-scale moving, unarmed 24-hour security guarding, cemetery services, and industrial floor treatments (including epoxy and resin applications) — through a labor-based operating model backed by a fleet of commercial vehicles (FIAT Ducato, Iveco, Ford Transit, Nissan, Opel, Peugeot, Renault variants) and professional-grade equipment. The company claims 1,527+ satisfied clients and serves three primary segments: private individuals and condominiums, businesses and industrial clients (including food, chemical, and pharmaceutical production facilities), and public entities including municipalities, schools, healthcare facilities, and places of worship, with public-sector access enabled through registration on the ARCA-SINTEL regional procurement platform and CEV Consorzio.

The underlying technology is entirely operational rather than digital: there is no proprietary software platform, no mobile application, no API surface, and no disclosed automation or AI components disclosed in the input. Regulatory authorizations under Decreto Legislativo 274/1997 (art. 1, letters b, c, d, e) cover sanitation, disinfection, pest control, and deratization; UNI EN ISO 9001:2015 certification covers the full quality management system; and cemetery operations comply with D.Lgs. 81/2008 safety requirements. A self-described in-house training academy supports workforce competency, and personnel are subject to regular medical examination under CCNL-compliant employment terms.

La Nuova Rinascente monetizes entirely through custom quote-based pricing across both one-time engagements and recurring subscription arrangements (notably for security guarding and scheduled pest control). GTM motion is direct: phone, email, website contact form, and field sales, supplemented by listings in Italian directories (Pagine Gialle, Pagine Bianche). The company operates as a privately held, family-style Italian SME with no disclosed external investors, no funding rounds, no acquisitions, and no parent entity. Geographic reach is regional: Pavia province as the core, with spillover service into Piemonte (Vercelli, Casale Monferrato, Novara) and Milano province (Magenta, Milan). No expansion beyond this footprint is evidenced.

Name

La Nuova Rinascente

Legal name

La Nuova Rinascente

Website

https://lanuovarinascente.com

Company type

Private

Founded year

1980

Operating status

Operating

Headcount range

11–50 employees

Short description

La Nuova Rinascente is an Italian multiservice cleaning and facility management firm in Cilavegna, Pavia, offering cleaning, sanitation, pest control, landscaping, security, porterage, cemetery, and industrial floor services to private, business, and public-sector clients across Pavia and adjacent Piemonte and Milano municipalities.

Ownership category

akta.pro rank

Product category

Facility Management and Cleaning Services

NAICS

Janitorial Services (561720), Exterminating and Pest Control Services (56171), Landscaping Services (561730)

SIC

Sanitary Services (4950)

akta.pro primary industry

Commercial Office & Corporate Janitorial (IMAIADAA)

akta.pro secondary industries

Disinfection, Sanitization & Infection Prevention Services (BPABABAE), Healthcare & Medical Facility Cleaning (Terminal/OR/Isolation) (IMAIADAC), Move-In/Move-Out & Turnover Cleaning (Commercial) (BPABABAO), Residential Disinfection & Sanitization (HSAEAHAA)

Keywords

• Commercial cleaning services
• Pest control services
• Facility management
• Disinfection sanitization
• Landscape maintenance

Headquarters

HQ city

Cilavegna

HQ country

Italy

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Professional Cleaning Services (Civil and Industrial): One-time and recurring cleaning services for residential, commercial, and industrial clients, including periodic and extraordinary cleaning, window washing, carpet extraction cleaning, post-fire cleaning, parquet restoration, and protective treatments for various flooring types.
2. Sanitation and Disinfection Services: Disinfection and sanitation services using authorized medical-surgical devices for private, business, and public clients. Services authorized under D.Lgs. 274/1997 art. 1 comma 1 letters b) and e).
3. Pest Control (Disinfestazione e Derattizzazione): Pest and rodent control services for residential, commercial, and institutional clients, including one-time interventions, subscription plans, and scheduled treatments. Authorized under D.Lgs. 274/1997 art. 1 comma 1 letters c) and d).
4. Gardening and Landscape Maintenance: Green space and landscape maintenance services for private clients, businesses, and public entities, including lawn mowing, hedge trimming, tree pruning with aerial platforms, lawn installation, brush cutting, and phytosanitary treatments.
5. Porterage and Moving Services: Porterage services regulated under DPR 602/70 for businesses and public entities, including mechanical-assisted handling, goods movement, packaging, weighing, labeling, sorting, and small moving/shipping services for offices, warehouses, and industrial facilities.
6. Unarmed Security / Guardiania Services: 24/7 unarmed security and guardianship services for residential buildings, condominiums, businesses, and public institutions, including access control, presence monitoring, and visitor flow management.
7. Cemetery Services: Full range of cemetery management services including exhumations, inhumations, translations, tumulations, and cleaning of columbariums and chapels, performed in compliance with D.Lgs. 81/2008, with waste management documentation.
8. Industrial Floor Treatment Services: Industrial flooring services including epoxy coatings, floor restoration, sealing treatments, resin application, and specialized treatments for food, chemical, and pharmaceutical industries.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels3 records

Core offering

La Nuova Rinascente is a multiservices facility management company that delivers professional cleaning (civil and industrial), environmental disinfection and sanitization, pest control and rodent elimination, landscape and green area maintenance, 24-hour unarmed security guarding, porterage, small-scale moving, cemetery services, and industrial floor treatments. Services are organized and tailored for three customer segments — businesses (aziende), public entities (enti), and private individuals (privati) — with dedicated offerings for places of worship.

Product overview

La Nuova Rinascente is a multiservices company offering a comprehensive portfolio of facility management and specialized services. The company operates as a unified service platform rather than a modular product architecture, providing cleaning (civil and industrial), disinfection and sanitization, landscape maintenance, unarmed security guarding, pest control and rodent elimination, small-scale moving services, porterage, cemetery services, and industrial floor treatments. Services are organized around three customer segments: private individuals, businesses/companies, and public entities. All services are delivered by qualified personnel using certified equipment and comply with relevant Italian regulations including D.Lgs. 81/2008 and the national collective labor agreement (CCNL).

Differentiator

Problem solved

Functional benefit

Products and services

• Civil and Industrial Cleaning Services Professional cleaning services for residential and industrial settings, including warehouse cleaning, parking lot sweeping with sweepers, parquet restoration, periodic and extraordinary cleaning, window washing, carpet extraction cleaning, post-fire cleaning, and protective treatments for various flooring types. Serves businesses, public entities, and private individuals in Pavia province.
• Disinfection and Sanitization Services Environmental disinfection and sanitization services using authorized medical-surgical devices to eliminate pathogenic microorganisms in confined and civil environments. Targeted at businesses, public entities, healthcare and elderly care facilities, and private clients needing protection from biological contamination.
• Pest Control and Rodent Elimination (Disinfestazione e Derattizzazione) Pest control and rodent elimination services targeting flying insects (mosquitoes, flies, wasps, hornets), crawling insects (cockroaches, bed bugs, ants, fleas), spiders, mites, ticks, and rodents. Available as one-time interventions, subscription plans, and scheduled treatments for residential, commercial, institutional, and public sector clients.
• Landscape and Green Area Maintenance Landscape and green area maintenance including lawn mowing, hedge trimming, tree pruning with aerial platforms, lawn installation, brush cutting, and phytosanitary treatments. Serves private clients, businesses, and public entities including municipalities managing green public spaces.
• Unarmed Security Guarding (Guardiania non armata)

Named customers5 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

Two partnerships are on record, tiered core.

• Regione Lombardia – ARCA LOMBARDIA / SINTELcoreChannel Partner/ Reseller/ DistributorLa Nuova Rinascente is officially registered on the SINTEL electronic procurement platform managed by ARCA LOMBARDIA (Regione Lombardia), a mandatory channel for participating in public tenders for cleaning and facility management services issued by public administrations in Lombardy. This registration is an indispensable requirement for serving government clients.
• Consorzio CEV – Acquisti CentralizzaticoreChannel Partner/ Reseller/ DistributorThe company is registered with the CEV Consorzio for centralized public procurement, enabling participation in consolidated purchasing contracts for cleaning, sanitation, and facility management services for public entities.

Scale indicators3 records

Recent moves7 records

Expansion highlights4 records

Broad incumbents

• Dussmann Service: German-origin facility services group operating in Italy, providing cleaning, disinfection, security, and technical services — a multinational incumbent competing in the same procurement-driven market.
• Manutencoop Facility Management: Large Italian facility management and multiservice provider — competes for the same public-sector and industrial cleaning, sanitation, and porterage contracts at national scale.
• Sodexo Italia: Italian subsidiary of global facility services and quality-of-life services group — broader service portfolio but overlapping on cleaning, sanitation, and grounds maintenance for public and corporate clients.
• ISS Italia: Italian arm of global facility services giant ISS A/S, providing cleaning, disinfection, and integrated facility services across all major Italian regions — competes on the same tenders but with vastly larger scale.

Regional players

• Elis Italia: Multinational hygiene and facility services provider with significant Italian operations in linen rental, cleaning, and sanitation — adjacent rather than direct competitor, but operates in the same regulated sanitation segments.

Direct peers

• Team Service: Italian cleaning and multiservice company serving private, public, and industrial clients across multiple Italian regions — directly comparable in service mix and customer segmentation.
• Coopservice: Cooperative multiservice provider in Italy offering cleaning, sanitation, porterage, pest control and security — directly comparable service portfolio and customer segments (private, public, industrial).
• CNS - Consorzio Nazionale Servizi: Italian consortium of cleaning and multiservice cooperatives serving public administration and private clients — comparable service portfolio and heavy reliance on public procurement channels.
• Pfeiffer Cleaning: Smaller Italian cleaning and multiservice firm serving public administration, businesses, and private clients — comparable multiservice positioning and reliance on regional procurement tenders.
• Markas: Italian multiservice cleaning and facility management company headquartered in Bolzano serving public, healthcare, and corporate clients across Italy and Austria — closely comparable in service breadth (cleaning, sanitation, pest control) and B2G/B2B go-to-market.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks7 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/LaNuovaRinascentePV

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about La Nuova Rinascente