What MP & Silva does

MP & Silva is a private London-based company (51-100 employees) whose current operating footprint, as evidenced by its website mpsilva.com, is an affiliate marketing portal that aggregates information about Pragmatic Play's Sweet Bonanza slot game and routes traffic to licensed online casino operators. The platform presents compact, up-to-date game information — mechanics, RTP profiles (up to 96.48%), bonus features, device compatibility, and payment methods — across seven localized market variants (UK, Italy, Germany, France, Australia, Canada, Austria), and explicitly disclaims processing real-money transactions itself. Payment processing, KYC, and withdrawals are handled entirely by partner operators holding MGA, UKGC, ONJN, and HGC licenses.

Historically, MP & Silva was founded in 2004 by Riccardo Silva and Pierfrancesco Diliberto in Milan, Italy as an international media rights company, and was sold to Chinese group Everbright in 2016. A subsequent ownership dispute was resolved in April 2026 when the English High Court ruled comprehensively in favour of the original shareholders, dismissing all Everbright claims. The current ownership structure post-dispute is not specified in the available data, and the relationship between the historical media-rights business and the current single-game affiliate operation is not explained in the input.

The business model is a classic content-to-affiliate funnel: SEO and content-driven traffic is captured via localized landing pages, then converted through tracked links to licensed casino partners. No pricing, take-rate, or revenue mechanics are disclosed. The data shows no proprietary technology, no mobile app, no API or SDK offering, and no AI/ML components — the platform's value proposition is content curation, regulatory compliance messaging, and jurisdictional localization for a single third-party game.

Name

MP & Silva

Website

https://mpsilva.com

Company type

Private

Founded year

2004

Operating status

Operating

Headcount range

51–100 employees

Short description

MP & Silva operates mpsilva.com, an affiliate marketing portal that aggregates information on Pragmatic Play's Sweet Bonanza slot game and routes online casino players in seven regulated markets to licensed partner operators.

Ownership category

akta.pro rank

Product category

Online Casino Affiliate Marketing

NAICS

Gambling Industries (7132)

SIC

Services-Miscellaneous Amusement & Recreation (7990)

akta.pro primary industry

Casino/iCasino Affiliate & Review Sites (MPAEAMAB)

Keywords

• Online casino affiliate
• Slot game information
• Gaming affiliate marketing
• Licensed casino referrals
• Pragmatic play slots

Headquarters

HQ city

London

HQ country

United Kingdom

HQ region

Europe

Markets served

GTM type

B2C

Offering type

Digital Commerce or Content

Cost components

Technology or R&D, Marketing or Sales, Operations, Personnel

Distribution channels1 record

Marketing channels2 records

Core offering

MP & Silva operates an affiliate marketing website (mpsilva.com) that serves as an official information portal for Pragmatic Play's Sweet Bonanza slot game. The site provides game mechanics, bonus feature descriptions, RTP profiles, device compatibility details, and payment method information across multiple regulated markets (UK, Italy, Germany, France, Australia, Canada, Austria). It directs users exclusively to verified, licensed partner casino operators for real-money play and does not process payments itself.

Product overview

MP & Silva operates as an affiliate marketing platform for Pragmatic Play's Sweet Bonanza slot game. The offering consists of a single product—Sweet Bonanza—which serves as an official game information portal across multiple regional variants (UK/English, German-Germany, German-Austria, Italian, French, English-Australia, English-Canada). The site aggregates game mechanics, bonus features, RTP profiles, device compatibility, payment methods, and licensing information, directing users to licensed partner casinos for real-money play. No additional modules, add-ons, or distinct product tiers were identified.

Differentiator

Problem solved

Functional benefit

Products and services

• Sweet Bonanza Information Portal An official affiliate information portal for Pragmatic Play's Sweet Bonanza slot game that provides game details, rules, RTP profiles, bonus features, device compatibility, payment methods, and links to licensed partner casinos across multiple regulated jurisdictions. Targeted at online casino players seeking reliable game information before playing for real money.

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Three partnerships are on record, tiered minor and core.

• EverbrightminorOthers · 1 January 2016Chinese group Everbright acquired MP & Silva in 2016. The English High Court later dismissed all claims made by Everbright in a dispute regarding this acquisition, ruling that the buyers did not understand the business they were acquiring.
• Pragmatic PlaycoreTechnology or IntegrationPragmatic Play is the game developer whose Sweet Bonanza slot game is featured on the MP & Silva website. The site provides official game information, rules, RTP profiles, and links to licensed casinos offering Pragmatic Play titles.
• Licensed Partner CasinoscoreChannel Partner/ Reseller/ DistributorThe website links exclusively to verified online casinos with valid gambling licenses in respective jurisdictions (MGA, UKGC, ONJN, HGC). Payment processing, KYC verification, and withdrawals are handled by these partner operators.

Recent moves5 records

Expansion highlights4 records

Others

• CommissionKings: Affiliate-tracking platform built for iGaming operators and affiliates. Adjacent peer as an enabling technology provider in the same affiliate ecosystem as MP & Silva.
• Income Access (by Paysafe): Affiliate-tracking software and network provider for the iGaming industry. Adjacent peer — comparable because MP & Silva operates within the same affiliate-tech ecosystem, though Income Access is a vendor rather than a competing operator.

Direct peers

• Raketech: Listed iGaming and sports-betting affiliate operator with multi-market presence. Directly comparable in operating an affiliate network monetising regulated-market player acquisition.
• Better Collective: Listed sports-betting and iGaming affiliate network with deep multi-market presence. Directly comparable in business model (affiliate-driven traffic to licensed operators) and geographic diversification.
• Catena Media: Large publicly listed iGaming and sports-betting affiliate operator. Highly comparable as a multi-market, multi-vertical affiliate network monetising player acquisition for licensed operators.
• Gambling.com Group: Publicly listed operator of gambling-affiliate and comparison websites across multiple regulated markets. Comparable as a content-led affiliate driving player acquisition to licensed casino and sportsbook operators.
• XLMedia (now Nexiode / Affinity Interactive affiliate arm): Listed digital-media and affiliate-marketing company historically focused on iGaming verticals. Comparable as a multi-market iGaming affiliate player.

Emerging players

• Covers.com: Sports-betting media and affiliate operator in North America. Comparable as a content-led affiliate driving acquisition to licensed operators, with partial vertical overlap in gambling affiliate economics.
• OddsChecker: Major UK-focused betting-odds comparison and affiliate site. Comparable as a regulated-market affiliate/comparison model, though currently weighted toward sports betting rather than slots.
• Web Partners Holdings: iGaming affiliate operator with multi-product portfolio. Comparable as a niche affiliate network focused on casino player acquisition.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about MP & Silva