Inwindow Outdoor

What Inwindow Outdoor does

Inwindow Outdoor is a New York-based, private experiential production firm that designs and delivers "Special Builds" combining murals, sculpture, custom lighting, and integrated technology to transform building facades into large-scale, bespoke branded works of art for enterprise marketers. The company positions itself as a single end-to-end partner covering concept design, media sourcing (including in-house real estate acquisition of building facades), fabrication, execution, and full delivery. Its portfolio spans 30+ globally recognized premium brands including Apple, Nike, Disney, Netflix, Bacardi, Coca-Cola, BMW, Audi, Pepsi, Red Bull, Sony, Ralph Lauren, Bottega Veneta, Dom Perignon, and Mountain Dew, with marquee projects such as Perrier-Jouët's "Be More Flower," Bacardi's "Dancing Walls," Disney's "A Haunting in Venice," and Mountain Dew's multi-city drone-based "Commanding the Sky" activation.

The underlying production stack is organized into named service modules — Design and Concept, Architectural Transformations, Retail Windows, Custom Lighting Design, Dynamic Murals, and Real Estate Acquisition — that flow sequentially from concept through delivery on each engagement. The firm operates with a sales-led, consultative go-to-market: prospects are routed via the company website's portfolio and logo wall to a direct email ([email protected]) and phone contact ((212) 254-2250) for bespoke project scoping. Revenue is generated through project-based professional-services fees; each engagement is a custom scope tied to a single brand campaign, making revenue non-recurring and dependent on brand campaign cycles rather than ongoing subscriptions. Geographic footprint is U.S.-focused with national, multi-city execution capability demonstrated by recent large builds.

The firm was founded in 2002, operates with 11-50 employees from a single NYC headquarters, and is led by CEO Steve Birnhak. The company is privately held with no disclosed funding rounds, parent company, M&A activity, or external investors. The website presents dedicated sections for Design Capabilities, Media Capabilities, Sustainability, Heritage, and About, but the specific content of those sections was not available in the source data.

Name

Inwindow Outdoor

Legal name

Inwindow

Website

https://inwindowoutdoor.com

Company type

Private

Founded year

2002

Operating status

Operating

Headcount range

11–50 employees

Short description

Inwindow Outdoor is a New York-based experiential production firm that designs and delivers large-scale, bespoke facade and storefront "Special Builds" — combining murals, sculpture, custom lighting, and technology — for enterprise brand marketers, with a portfolio spanning 30+ premium global brands.

Ownership category

akta.pro rank

Headquarters

HQ city

New York

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Marketing or Sales, Infrastructure

Revenue model

1. Special-build project fees: Revenue is generated through bespoke, project-based engagements where Inwindow leads concept design, fabrication, installation, and delivery for a single brand activation. Each project is a custom scope (architectural transformation, mural, retail window, lighting design, etc.), so revenue is non-recurring and tied to brand campaign cycles rather than ongoing subscriptions.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels3 records

Core offering

Inwindow Outdoor designs and fabricates large-scale special build installations for enterprise brands, combining murals, sculpture, lighting, and technology to transform building facades into bespoke branded works of art. The company leads each project end-to-end from concept design through media sourcing, fabrication, real estate acquisition, and final delivery, serving brands across the U.S. and internationally since 2002.

Product overview

Inwindow operates a single integrated offering — "Special Builds for Extraordinary Brands" — that combines murals, sculpture, light, and technology to transform building facades into bespoke branded works of art. This core service is delivered through a set of named in-house disciplines that act as modules of the same offering rather than standalone products: Design and Concept (front-end creative), Architectural Transformations (facade-scale builds), Retail Windows (storefront installations), Custom Lighting Design (lighting integration), Dynamic Murals (large-scale painted and printed murals), and Real Estate Acquisition (sourcing the physical sites that enable the builds). Together these modules flow from concept through media sourcing, execution, and full delivery on every project. The portfolio projects — Perrier-Jouët "Be More Flower," Sézane "The Grove," Bacardi "The Essence of Miami's Vibrance" (Dancing Walls), Disney "A Haunting in Venice," and Mountain Dew "Commanding the Sky" — are realizations of this unified Special Build offering rather than separate products, each illustrating how the underlying service modules combine for a specific brand activation.

Differentiator

Problem solved

Functional benefit

Products and services

• Special Builds for Extraordinary Brands A full-service offering that designs, fabricates, and installs bespoke large-scale branded installations on building facades and in retail windows, combining murals, sculpture, lighting, and technology. Delivered end-to-end for enterprise brand marketers and their agencies.

Named customers29 records

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Scale indicators4 records

Recent moves4 records

Expansion highlights4 records

Broad incumbents

• Outfront Media: One of the largest out-of-home advertising operators in North America, offering billboards, transit, and place-based media. Comparable as a broad incumbent in the OOH category, though focused on traditional media rather than bespoke special builds.
• Clear Channel Outdoor: Global out-of-home advertising operator with billboards, street furniture, and digital displays across major markets. Comparable as a broad OOH incumbent whose media products complement, rather than directly compete with, Inwindow's special builds.
• Lamar Advertising Company: Large U.S. out-of-home advertising company operating billboards, digital displays, and transit advertising. Comparable as an incumbent in the OOH category that Inwindow's facade activations sit alongside.

Direct peers

• George P. Johnson Experience Marketing: Large experience-marketing agency focused on brand experiences, exhibits, and large-scale physical activations for global brands. Comparable in scope of multi-discipline, end-to-end experiential build delivery.
• Momentum Worldwide: Global experiential agency producing total brand experiences, retail activations, and large-format physical builds for major consumer brands. Comparable in serving the same premium enterprise client roster with bespoke activations.
• Jack Morton Worldwide: Global brand experience agency that designs and produces large-scale live, digital, and physical brand activations for enterprise marketers. Directly comparable in delivering end-to-end experiential builds for Fortune 500 brand clients.
• MKG (formerly Sparks): Experiential marketing agency building brand experiences, events, and large-scale consumer activations for enterprise brands. Closely aligned with Inwindow on end-to-end special-build production and brand-experience strategy.
• Optimist (Optimist Experiential): Boutique creative agency building large-scale brand experiences, installations, and activations for premium lifestyle and consumer brands. Comparable in scale and creative-led, art-driven experiential positioning.
• Amplify (Amplify Marketing): Brand experience agency that designs and produces shareable physical and digital brand experiences, installations, and activations. Comparable as a specialist production partner for non-standard, art-led brand builds.

Emerging players

• Meow Wolf: Creator of large-scale, immersive art installations that fuse sculpture, light, and technology into destination experiences. Comparable as an emerging player using art-led, multi-disciplinary fabrication to create public-facing, monetized experiences.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/outdoorad
• Facebookfacebook.com/inwindowoutdoor

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Inwindow Outdoor