Ashcraft & Gerel, LLP

What Ashcraft & Gerel, LLP does

Ashcraft & Gerel, LLP is a personal injury law firm founded in 1953, headquartered in Washington, DC, and operating across six locations in the District of Columbia, Maryland, Virginia, and South Carolina (Charleston, opened 2023). The firm represents individuals injured due to the negligence of other parties across a broad set of practice areas, including general personal injury, mass tort (Camp Lejeune, Talcum Powder, Hair Relaxers, PFAS), product liability and defective medical devices, medical malpractice and nursing home abuse, workers' compensation, pharmaceutical litigation, automobile and trucking accidents, social security disability, whistleblower/qui tam, criminal defense, commercial litigation, major disaster litigation, and labor law. The firm is led by Managing Partners R. Bryant McCulley and Stuart H. McCluer and Senior Partner Michelle A. Parfitt, with Of Counsel James F. Green providing senior litigation experience including two arguments before the U.S. Supreme Court.

The firm operates on a contingency fee basis, meaning clients pay no upfront fees and the firm receives a percentage of the settlement or verdict only upon successful recovery; initial consultations are free. Client acquisition is direct-to-consumer and consultative, driven by organic content marketing (a practice-area blog), free case-evaluation intake via phone and online forms, peer recognition (Super Lawyers, Best Lawyers in America, Martindale-Hubbell AV Preeminent, Legal 500), community involvement, and attorney participation in CLE and bar association leadership. The firm reports cumulative client recoveries exceeding $1 billion since 1953, with representative results including a $46 million pharmaceutical negligence case, a $16 million brain injury case involving a defective medical device, an $11 million mining disaster case, and a $10 million foster child government abuse case. Ashcraft & Gerel attorneys hold leadership roles on multiple Plaintiffs' Steering Committees in federal multidistrict litigation (ParaGard IUD, talcum powder, Hair Relaxers), which both generate direct case allocation and position the firm to participate in national mass tort fee pools.

The firm is structured as a limited liability partnership with no identified parent company, institutional investor, or external ownership; it is partner-managed consistent with traditional plaintiffs-side law firm economics. Headcount is reported in the 101–250 range. The firm has no proprietary technology platform and does not reference AI/ML tooling in its disclosed operations; intake, case management, and marketing follow conventional law-firm practices. The Charleston, SC expansion and the build-out of mass tort and MDL leadership roles are the most visible recent strategic moves, with the firm leveraging its 65+ year regional brand and senior litigation credentials to extend into national high-value caseloads.

Name

Ashcraft & Gerel, LLP

Legal name

Ashcraft & Gerel, LLP

Website

https://ashcraftandgerel.com

Company type

Private

Founded year

1953

Operating status

Operating

Headcount range

101–250 employees

Short description

Ashcraft & Gerel is a 65+ year-old personal injury law firm operating on contingency fees across DC, Maryland, Virginia, and South Carolina, representing individuals in negligence, mass tort, product liability, medical malpractice, and workers' compensation matters.

Ownership category

akta.pro rank

Product category

Personal Injury Legal Services

NAICS

Offices of Lawyers (541110), Offices of Lawyers (54111), Legal Services (5411)

SIC

Services-Legal Services (8111)

akta.pro primary industry

Personal Injury & Insurance Defense (BPAHAAAM)

Keywords

• Personal injury law
• Mass tort litigation
• Product liability law
• Medical malpractice law
• Workers compensation law

Headquarters

HQ city

Washington

HQ country

United States

HQ region

North America

Offices6 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Others

Revenue model

1. Legal Services — Contingency Fee: The firm operates on a contingency fee basis for personal injury cases, meaning clients pay no upfront fees and the firm receives a percentage of the settlement or verdict only upon successful recovery. This aligns the firm's incentives with client outcomes and is standard for plaintiffs-side personal injury practices.

Go-to-market motion1 record

Distribution channels2 records

Marketing channels5 records

Core offering

Ashcraft & Gerel, LLP is a plaintiffs-side personal injury law firm that represents individuals who have suffered injury, bodily harm, or wrongful death due to the negligence of another party. The firm operates on a contingency fee basis and provides legal representation across a broad spectrum of practice areas including personal injury, mass tort, product liability, pharmaceutical litigation, medical malpractice, automobile accidents, workers' compensation, whistleblower/qui tam law, criminal defense, commercial litigation, major disaster litigation, and labor law.

Product overview

Ashcraft & Gerel is a personal injury law firm offering comprehensive legal services through a unified practice. The firm's services span multiple specialized legal practice areas including personal injury, mass tort litigation, product liability, medical malpractice, workers' compensation, pharmaceutical litigation, automobile accidents, social security disability, whistleblower law, criminal defense, commercial litigation, major disaster litigation, and labor law. The firm serves clients throughout Washington DC, Virginia, and Maryland with multiple office locations.

Differentiator

Problem solved

Functional benefit

Products and services

• Personal Injury Legal Services Comprehensive legal representation for individuals injured due to the negligence of another party, including wrongful death, traumatic brain injury, dog bites, sexual assault and abuse, and general negligence claims.
• Mass Tort Litigation Representation in large-scale tort cases including Camp Lejeune Toxic Water Lawsuit, Talcum Powder Lawsuit, Hair Relaxers litigation, and PFAS Contamination cases.
• Product Liability Legal services for injuries caused by defective products including Defective Medical Devices, Lead Paint Poisoning, Auto Product Liability, and Paraquat exposure.
• Medical Malpractice Representation for victims of medical negligence including Nursing Home Abuse cases.
• Workers' Compensation Legal advocacy for injured workers in Virginia workers' compensation cases, with appellate representation before the Court of Appeals of Virginia.
• Pharmaceutical Litigation Litigation services for injuries caused by dangerous drugs and medications, including involvement in multi-district litigation for products such as Fosamax, Rezulin, Zyprexa, Elmiron, and others.
• Automobile Accident Legal Services Legal representation for car accidents, trucking accidents, and pedestrian accidents.
• Social Security Disability Legal assistance for individuals seeking Social Security Disability benefits.
• Whistleblower/Qui Tam Law Legal representation for whistleblowers reporting fraud against the government under the False Claims Act and related qui tam statutes.
• Criminal Defense Legal defense services for criminal matters.
• Commercial Litigation Business litigation and dispute resolution services.
• Major Disaster Litigation Legal representation for victims of major disasters and catastrophic events.
• Labor Law Legal services related to employment and labor disputes.

Quantifiable outcome

• Over $1 billion in verdicts and settlements recovered for clients since 1953
• +4 more outcomes

Named customers4 records

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators3 records

Recent moves7 records

Expansion highlights4 records

Direct peers

• Weitz & Luxenberg: Plaintiff-side firm with deep mass tort, pharmaceutical, and product liability practices and MDL leadership, closely mirroring Ashcraft & Gerel's litigation focus.
• Motley Rice LLC: National plaintiffs' litigation firm specializing in mass torts, defective drugs/devices, and catastrophic injury, competing directly for MDL leadership roles.
• Baron & Budd: Plaintiff firm focused on toxic exposure, PFAS, defective products, and mass torts, overlapping with Ashcraft & Gerel's product-liability and environmental litigation.
• Simmons Hanly Conroy: National mass tort and personal injury firm active in Camp Lejeune, talc, and pharmaceutical MDLs, directly comparable in practice mix.
• Kline & Specter: Regional plaintiff firm handling catastrophic injury, medical malpractice, and product liability with high-value verdicts, similar to Ashcraft & Gerel's model.
• Levin Papantonio Rafferty: Plaintiff firm nationally recognized in pharmaceutical and mass tort litigation, competing for the same MDL and product-liability cases.

Broad incumbents

• Morgan & Morgan: The largest U.S. personal injury firm operating nationally across auto accidents, mass torts, and product liability; directly overlaps with Ashcraft & Gerel's core practice but at far greater scale.

Regional players

• Regan Zambri Long: Washington DC-based personal injury and medical malpractice firm competing in the same DMV market as Ashcraft & Gerel.
• Chaikin, Sherman, Cammarata & Siegel: DC-area personal injury and negligence firm serving the same Washington metro client base.
• Miller & Zois: Maryland-based personal injury and medical malpractice firm serving the same Baltimore/DC/Maryland region as Ashcraft & Gerel.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/ashcraftgerel
• Facebookfacebook.com/ashcraftandgerel
• LinkedInlinkedin.com/company/98231

Revenue estimate

Valuation estimate

Number of profiles

Profiles12 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Ashcraft & Gerel, LLP