The Sponsorship Collective

Name

The Sponsorship Collective

Website

https://sponsorshipcollective.com

Company type

Private

Founded year

2020

Headcount range

11–50 employees

Ownership category

akta.pro rank

Product category

Sponsorship Consulting

SIC

Services-Management Consulting Services (8742), Services-Advertising Agencies (7311)

akta.pro primary industry

Sponsorship, Exhibitor & Partnership Management Services (THAHACAK)

akta.pro secondary industries

Event Sponsorship Sales & Partnership Brokerage (THAHAGAB), Event & Tournament Sponsorship (Title/Presenting Sponsors, Official Suppliers) (MPAKALAB)

Keywords

• Sponsorship consulting
• Asset valuation
• Partnership advisory
• Sponsorship coaching
• Marketing consulting

Headquarters

HQ city

Ottawa

HQ country

Canada

HQ region

North America

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D

Core offering

The Sponsorship Collective is an agency that provides a comprehensive range of coaching, consulting, and asset valuation programs. Its offerings target organizations seeking expert guidance on sponsorship strategy, deal structuring, and quantifying the value of sponsorship assets. Engagements are delivered by a small senior team based in Ottawa, Canada.

Differentiator

Problem solved

Functional benefit

Products and services

• Sponsorship Coaching Programs Coaching programs designed to build client capability in sponsorship sales, partnership management, and sponsorship strategy execution. Targeted at sponsorship managers and partnership teams within organizations that need hands-on development support.
• Sponsorship Consulting Services Advisory consulting engagements covering sponsorship strategy development, partner identification, deal structuring, and partnership program design. Targeted at organizations (rights holders, brands, events, non-profits) seeking expert sponsorship strategy support.
• Sponsorship Asset Valuation Programs Asset valuation programs that quantify the financial value of sponsorship rights, packages, and inventory using dedicated valuation frameworks. Targeted at rights holders and brands that need to price, negotiate, or report on sponsorship assets with a defensible valuation basis.

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Recent moves2 records

Expansion highlights2 records

Direct peers

• Two Circles: Sports marketing agency using data-driven sponsorship strategy, valuation, and fan-engagement consulting for rights-holders and brands - closely comparable to the asset valuation and consulting offerings of The Sponsorship Collective.
• Engine Shop: Independent sports and sponsorship agency providing strategic consulting, partnership sales, and activation services to brands and rights-holders - comparable niche and mid-market positioning to The Sponsorship Collective's advisory practice.
• Havas Sports & Entertainment: Global sponsorship, athlete representation, and experiential agency offering strategy and partnership consulting similar to The Sponsorship Collective, though operating within a much broader holding-company network.
• Paragon Marketing Group: Specialist sports sponsorship and athlete marketing agency focused on partnership sales, valuation, and activation - comparable niche focus to The Sponsorship Collective, with overlap in partnership brokerage and consulting engagements.
• CSM Sport & Entertainment: International sponsorship and sports marketing agency providing strategic consulting, partnership brokerage, and measurement services to brands and rights-holders; overlaps directly with The Sponsorship Collective's advisory and partnership positioning.
• Aspire Sports Group: Sponsorship sales and consulting firm representing collegiate and professional sports rights-holders, focusing on partnership valuation and brokered sales - directly comparable advisory and partnership brokerage services to The Sponsorship Collective.
• Octagon: Global sports marketing and sponsorship agency that advises rights-holders and brands on sponsorship strategy, valuation, and activation - directly comparable to The Sponsorship Collective's coaching and consulting scope, but operating at significantly greater scale.

Broad incumbents

• MKTG: Global experiential and sponsorship agency (part of Dentsu) offering sponsorship strategy, activation, and consulting to major brands and rights-holders - a broader incumbent with overlapping consulting capabilities to The Sponsorship Collective.

Emerging players

• SponsorUnited: Sponsorship data, valuation, and marketplace platform used by brands and rights-holders to benchmark and price partnership assets; overlaps specifically with The Sponsorship Collective's asset valuation capability from a software/data angle.
• Sponsorium: Online partnership brokerage and sponsorship platform that helps brands and rights-holders identify and evaluate sponsorship opportunities - directly comparable to The Sponsorship Collective's brokerage/consulting layer, but with a more tech-enabled marketplace model.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat2 records

Key risks5 records

Key highlights5 records

Customer concentration

• Xx.com/cpbaylis

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about The Sponsorship Collective