C-MAP

Name

C-MAP

Legal name

Navico Inc.

Website

https://c-map.com

Company type

Private

Founded year

1985

Operating status

Operating

Headcount range

1–10 employees

Ownership category

akta.pro rank

Product category

Marine Navigation Cartography

NAICS

Navigational Services to Shipping (48833)

akta.pro primary industry

Marine Safety & Navigation Electronics Retail (PFDs, EPIRBs, GPS, VHF) (CRAMAIAH)

akta.pro secondary industry

Fishing Electronics & Marine Tech Retail (Fishfinders, GPS, Sonar) (CRAMALAH)

Keywords

• Electronic navigational charts
• Marine cartography software
• Fishing forecast analytics
• Nautical chartplotter data
• Bathymetric mapping services

Headquarters

HQ city

Mashpee

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2B and B2C

Offering type

Software

Cost components

Technology or R&D, Personnel, Supply Chain, Marketing or Sales, Operations, Infrastructure

Revenue model

1. Chart Sales (One-time License): C-MAP charts are sold as one-time perpetual licenses on SD cards or digital downloads. Charts include 12 months of free updates from date of registration. After the first year, users pay 50% of normal retail price for updates.
2. Chart Updates (Subscription): Post-warranty update service at 50% discount. X-Chart Manager digital services require active subscription.
3. Genesis Edge Subscription: Premium crowd-sourced mapping service with bottom hardness, vegetation layer, sonar replay, and privacy options. Priced at $99/year or $24.99/month.
4. FishCast Subscription: Advanced fishing forecast tool powered by ROFFS. Pricing ranges from $99/week, $150/month to $1,260/year.
5. C-MAP App Premium Subscription: Free tier includes basic chart viewing, routing, and waypoints. Premium tier adds GPS navigation, unlimited offline maps, 5-day weather, AIS, shaded relief, and anchoring alert.

Pricing tiers

Go-to-market motion2 records

Distribution channels10 records

Marketing channels7 records

Core offering

C-MAP develops and sells electronic nautical charts, mobile navigation apps, crowd-sourced bathymetric mapping, and AI-powered fishing forecast services for recreational boaters, anglers, and commercial marine operators. Products are sold as one-time chart licenses on SD cards or as digital downloads, with recurring subscriptions for chart updates, premium app features, and FishCast fishing forecasts. The company also licenses chart data to OEM marine electronics partners including Lowrance, Simrad, B&G, Raymarine, and Furuno.

Product overview

C-MAP is a comprehensive nautical charting company offering multiple product tiers across different chartplotter platforms. The portfolio includes: (1) Core chart products DISCOVER and REVEAL for Lowrance, Simrad, and B&G chartplotters with features like vector charts, high-resolution bathymetry, Easy Routing, and custom depth shading; (2) Next-generation X-Generation products (DISCOVER X and REVEAL X) for Simrad NSX and B&G Zeus S running NEON OS with enhanced visualization, App integration, and exclusive features like Shaded Relief and Vegetation layers; (3) Legacy products 4D for Raymarine/Furuno and MM3D for Furuno NavNet/TIMEZERO systems; (4) Mobile ecosystem including C-MAP App with Free and Premium tiers offering trip planning, weather, AIS, and offline maps; (5) Genesis crowd-sourced mapping (Social free tier and Edge subscription) for community bathymetry sharing; (6) FishCast AI-powered fishing forecast service for Simrad displays; (7) Chart management software tools (X-Chart Manager, Maps Manager). Coverage spans over 8,000 lakes in the USA and 7.2 million points of interest globally. Distribution via SD cards, digital downloads, and app stores.

Differentiator

Problem solved

Functional benefit

Brands

• Genesis: Community-sourced maps and ability to create and store personal maps with 1-foot contours. Revolutionized freshwater fishing with user-generated data.

Products and services

• REVEAL Premium nautical chart product featuring exclusive Shaded Relief, high-resolution bathymetry, satellite overlay, aerial photography, and integrated Genesis layer. Available in Coastal, Lakes Regional, and Lakes State formats for Lowrance, B&G, and Simrad chartplotters.
• DISCOVER Full-featured vector chart product with high-resolution bathymetry, subscription-free Easy Routing, custom depth shading, and integrated Genesis social data. Designed for anglers and boaters using Lowrance, Simrad, and B&G chartplotters.
• DISCOVER X Next-generation chart for Simrad NSX and B&G Zeus S chartplotters running NEON OS, featuring refreshed vector chart presentation, dynamic presentation at all zoom levels, best-in-class Day and Night modes, intuitive Map Inspector Tool, smooth app integration, and 12 months of free online updates.
• REVEAL X Premium next-generation chart for Simrad and B&G chartplotters running NEON OS, with all DISCOVER X features plus exclusive Shaded Relief layer, Satellite Overlay, Vegetation layer, and Bottom Hardness layer, plus 3D rendered land and underwater elevation.
• C-MAP 4D Vector chart data with 2D and 3D viewing capabilities, aerial photos, satellite imagery, Easy Routing, depth shading, and multi-language support in over 140 languages. Compatible with Raymarine and Furuno chartplotters.
• MM3D (MapMedia 3D) Trusted C-MAP chart data and features for Furuno NavNet systems (NavNet 3D, TZT, TZT2, TZT3) and TIMEZERO navigation solutions, including S-52 and C-MAP vector chart standards, altimetry, satellite photographs with PhotoFusion technology, and bathymetry.
• C-MAP App Mobile and tablet application for nautical chart viewing, trip planning, and navigation. Available in Free and Premium tiers with weather along route, autorouting, custom depth shading, AIS tracking, GPX import/export, shaded relief, offline maps, and anchoring alert (Premium). 12 months of Premium access included with DISCOVER X and REVEAL X chart purchases.
• Genesis Social Free community-sourced mapping platform providing bottom mapping, sonar data uploads, social map downloads, custom depth shading, and quality-controlled 1-foot contour detail. Compatible with Lowrance, B&G, and Simrad units.
• Genesis Edge Premium crowd-sourced mapping subscription at $99/year or $24.99/month, including all Genesis Social features plus bottom hardness layer (personal and socially generated), vegetation layer, sonar replay, and privacy options to keep trips private.
• FishCast Advanced fishing forecast tool powered by ROFFS oceanographic intelligence and Fathom Science AI analytics, exclusively integrated into Simrad displays (NSX, NSX ULTRAWIDE, NSS4, NSO4) running NEON 2.3. Provides ranked fishing hotspots, 3-hour-refresh forecasts with 3-day outlook, sea surface temperature contours, and optimal catch location maps. Pricing from $99/week to $1,260/year.
• DISCOVER OnBoard Embedded chart solution for Lowrance devices in the Americas market, providing full-featured vector charts on Lowrance-branded chartplotters.

Quantifiable outcome

• 1-foot contour accuracy for bathymetry
• +4 more outcomes

Named customers4 records

Segments4 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration9 records

AI capability6 records

Feature8 records

Partnerships

Five partnerships are on record, tiered core and flagship.

• ROFFS (Roffer's Ocean Fishing Forecasting Service)coreTechnology or IntegrationFishCast is powered by ROFFS fishing forecasting analyses combined with Fathom Science AI-enabled ocean analytics. ROFFS has nearly 40 years of experience in offshore fishing intelligence and water condition analysis. Partnership brings professional fishing forecasting to recreational anglers through C-MAP charts on Simrad displays.
• Fathom SciencecoreTechnology or IntegrationAI-enabled ocean analytics partner powering FishCast forecasting. Combined with ROFFS data to produce optimal catch location maps using advanced oceanographic modeling.
• Genesis Community (Boaters/Anglers)coreOthersCrowd-sourced mapping community where users upload sonar data to create 1-foot contour maps. Over 20,000 active bodies of water mapped. C-MAP quality-controls community data for accuracy before integration.
• Navico Group (Parent Company)flagshipStrategic or Co-development PartnerC-MAP is a member of the Navico family of brands alongside Simrad, Lowrance, and B&G. Navico is a division of Brunswick Corporation with over 70 years of heritage in marine electronics. Strategic alignment enables deep product integration and co-development.
• Hydrographic Offices (International)coreOthersC-MAP obtains chart data under license from multiple national hydrographic offices including NOAA, UKHO, Australian Hydrographic Office, and over 50 others worldwide. Data is sourced from official government charts for accuracy and regulatory compliance.

Scale indicators6 records

Recent moves6 records

Expansion highlights5 records

Emerging players

• Savvy Navvy: Savvy Navvy is a consumer marine navigation app focused on smart routing, weather, and tidal planning for recreational boaters. It intersects with C-MAP's App strategy and free chart viewing tier as an emerging AI-first challenger in the recreational planning layer.

Broad incumbents

• Garmin Marine: Garmin Marine produces chartplotters and consumer marine electronics, and through its Navionics subsidiary controls one of C-MAP's two main competing chart datasets. Garmin's integrated hardware-plus-software approach makes it a strategic incumbent even when consumers buy C-MAP charts through its OEM partners.
• Furuno: Furuno is a long-established marine electronics manufacturer that distributes C-MAP MM3D charts on its NavNet and TIMEZERO systems. As a major chartplotter maker with its own chart heritage, Furuno is both a C-MAP partner and an adjacent competitor in the marine cartography stack.
• Kongsberg Maritime: Kongsberg Maritime provides commercial navigation systems (ECDIS, K-Bridge, K-Nav), dynamic positioning, and vessel automation. Comparable to C-MAP in commercial-grade navigation and chart data services, though with a broader portfolio spanning bridge systems and offshore.
• Raymarine: Raymarine (a Teledyne FLIR brand) builds marine electronics and distributes C-MAP 4D charts on its Axiom and Element chartplotters. Comparable to C-MAP as a chartplotter ecosystem and partner, with broader marine sensor and thermal imaging offerings.

Others

• Spire Maritime: Spire Maritime provides AIS-based vessel tracking and maritime weather data primarily for commercial fleet operators. It complements C-MAP's commercial voyage and fleet management offerings with data services rather than competing for chart subscriptions.
• Maxar Technologies: Maxar is a leading provider of high-resolution satellite imagery that underpins bathymetric layers, PhotoFusion, and shaded relief features in marine and terrestrial charts. It is an enabling data source for C-MAP and adjacent mapping competitors rather than a direct substitute.

Direct peers

• Navionics: Navionics is C-MAP's most direct competitor, offering electronic nautical charts (Boating app, Navionics+, Platinum+) for recreational boaters and anglers on mobile and chartplotter platforms. Now owned by Garmin, Navionics competes head-to-head with C-MAP on chart data subscriptions and OEM partnerships.
• Jeppesen: A Boeing subsidiary, Jeppesen delivers marine navigation charts and voyage planning services for commercial operators (and aviation charts across categories). Its commercial marine portfolio overlaps directly with C-MAP's fleet management and voyage optimization offerings.
• Wärtsilä Voyage: Wärtsilä Voyage (incorporating former Transas) provides commercial marine navigation, ECDIS, and voyage optimization solutions comparable to C-MAP's commercial fleet offering. Both compete in weather routing, fuel optimization, and regulatory-grade chart data for shipping operators.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/user/GoFreeMarine
• Facebookfacebook.com/CMAPElectronicCharts
• LinkedInlinkedin.com/showcase/c-mapnavigation

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about C-MAP