Founded
Founded is a privately held, London-based digital media brand publishing premium editorial coverage of exceptional founders, startups, fundraising, M&A, and technology innovation for a global audience of entrepreneurs, business and tech enthusiasts, and investors, monetized via advertising and sponsorship.
- Company typePrivate
- Founded2025
- HeadquartersLondon, United Kingdom
- Headcount11–50
- GTM typeB2C
- OfferingDigital Commerce or Content
What Founded does
Founded is a privately held, London-headquartered digital media brand operating at founded.com, publishing premium editorial content focused on exceptional founders, entrepreneurs, fundraising, mergers and acquisitions, and the broader startup ecosystem. The platform is organized into two verticals—Business (Fundraising & Investments, M&A, Creator Entrepreneurs, Technology & Innovation) and Entrepreneurship (Founders & Startups, Lessons & Advice, Leadership & Management)—and covers marquee companies such as SpaceX, Netflix, OpenAI, Anthropic, Halter, and Phia. The brand is associated with entrepreneur Steven Bartlett, who according to December 2025 reports launched Founded alongside his creator-business vehicle Steven.com, the latter reportedly valued at approximately £320 million.
The single product is the founded.com website, a content management platform with an embedded free email newsletter subscription. Content is delivered to readers globally with no paywall or registration requirement. The core technology is a standard digital media website platform with no proprietary features, applications, APIs, or AI capabilities disclosed. Distribution relies on owned website, Instagram, X/Twitter, and email newsletter. Revenue is generated through advertising and sponsorship, though no advertiser roster, CPM, or sponsorship pricing is disclosed. The company offers a freemium pricing model (free content access, free newsletter) and is reported to have 11-50 employees.
Founded targets a horizontal audience of entrepreneurs and startup founders (primary), business and tech enthusiasts (primary), and investors/VCs (secondary). Operating geographies are stated as the United Kingdom and the United States. No external investors, parent company, or specific ownership structure for Founded have been disclosed. (Note: A firmographic source lists year_founded as 2012 with a description as an agency, while other sources document a 2025 launch as a Steven Bartlett media brand; the 2025 media-brand characterization is more consistently supported by the website content and news reporting and is treated as primary.)
Founded firmographics
Firmographics- Name
- Founded
- Legal name
- Founded
- Website
- https://founded.com
- Company type
- Private
- Founded year
- 2025
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Founded is a privately held, London-based digital media brand publishing premium editorial coverage of exceptional founders, startups, fundraising, M&A, and technology innovation for a global audience of entrepreneurs, business and tech enthusiasts, and investors, monetized via advertising and sponsorship.
- Ownership category
- akta.pro rank
Founded industry classification
Industry- Product category
- Digital Business Media
- NAICS
- Media Streaming Distribution Services, Social Networks, and Other Media Networks and Content Providers (516210)
- SIC
- Miscellaneous Publishing (2741)
- akta.pro industry
- Creator Publishing & Membership Platforms (Writer-Centric)Media, Entertainment & Sports/Digital Media & Content Platforms (Online Video, Podcasts, Creators)/Digital Publishing Platforms (Blogging/Newsletters)
Keywords
Where Founded is headquartered
LocationHeadquarters
- HQ city
- London
- HQ country
- United Kingdom
- HQ region
- Europe
Markets served
Founded business model
Business model- GTM type
- B2C
- Offering type
- Digital Commerce or Content
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D
Revenue model
- Advertising and sponsorship: As a premium media brand, Founded likely generates revenue through advertising and sponsored content placements alongside editorial coverage.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Freemium | Monthly | Free access with optional newsletter subscription |
Go-to-market motion1 record
Distribution channels1 record
Marketing channels3 records
Founded product offering
Product offeringCore offering
Founded operates a single digital media property — the Founded website (founded.com) — that publishes free editorial articles covering exceptional founders, startups, fundraising rounds, mergers and acquisitions, creator entrepreneurs, technology innovation, leadership, and management. Content is organized into Business and Entrepreneurship verticals and distributed globally without paywalls, supplemented by an opt-in email newsletter and social channels.
Product overview
Founded operates as a unified content platform—a premium media brand focused on tech news and entrepreneurship stories. The single product offering is the Founded website (founded.com), which publishes editorial content across multiple content categories including Business (Fundraising & Investments, Mergers & Acquisitions, Creator Entrepreneurs, Technology & Innovation) and Entrepreneurship (Founders & Startups, Lessons & Advice, Leadership & Management). There are no separate modules, sub-products, or add-on services—the company functions purely as a content publishing platform.
Differentiator
Problem solved
Functional benefit
Products and services
- Founded Website The Founded website (founded.com) is a premium digital media publication that publishes editorial articles about exceptional founders, entrepreneurs, fundraising, mergers and acquisitions, creator entrepreneurs, technology innovation, leadership, and management. Content is organized into Business and Entrepreneurship verticals, freely accessible globally without paywalls, and supplemented by an opt-in email newsletter.
Companies that use Founded
Customer profileSegments3 records
Ideal customer profiles2 records
Founded technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Founded partnerships and signals
Strategic signalScale indicators1 record
Recent moves4 records
Expansion highlights5 records
Founded competitors and assessment
Company assessmentDirect peers
- TechCrunch: Flagship startup/tech news outlet covering funding rounds, M&A, and founder profiles. Directly comparable to Founded's editorial focus and audience (founders, VCs, tech enthusiasts).
- Sifted: European startup news outlet covering funding, M&A, and founder stories, primarily serving UK/EU markets. Directly comparable category coverage and audience overlap with Founded.
- The Information: Premium subscription-based tech and business news outlet focused on deep reporting on startups, deals, and major tech companies. Comparable in premium editorial positioning and founder/investor audience.
- Morning Brew: Newsletter-led business media brand reaching professionals with daily business/tech news. Comparable in free newsletter distribution model and audience (business professionals, entrepreneurs).
- Puck News: Premium insider business/media newsletter covering deals and personalities across industries. Comparable in premium positioning, founder/insider audience, and direct-to-reader distribution.
- Crunchbase News: Editorial arm of Crunchbase covering startup funding, M&A, and founder news. Directly comparable in covering fundraising and business developments for a startup/VC audience.
Broad incumbents
- Business Insider: Large-scale business/tech news outlet with broad coverage including startups and entrepreneurship. Overlaps with Founded's audience but operates at much larger scale and breadth.
- Bloomberg: Global financial/business news giant covering deals, M&A, and tech companies. Comparable in covering major fundraising and M&A stories (SpaceX IPO, etc.) but at vastly larger scale.
- Forbes: Established business publication with long-standing franchise coverage of entrepreneurs, billionaires, and M&A. Comparable founder/entrepreneurship focus but operates as broad incumbent rather than focused startup outlet.
Others
- Steven Bartlett (Diary of a CEO): Steven Bartlett's personal creator brand and podcast covering founders, business, and entrepreneurship. Adjacent ecosystem participant that shares audience and brand affinity with Founded.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat3 records
Key risks5 records
Key highlights5 records
Customer concentration
Founded social profiles
Digital presenceFounded financial estimates
Financial estimateRevenue estimate
Valuation estimate
Founded leadership team
Management profileNumber of profiles
Profiles1 record
Founded funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Founded M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Founded
What does Founded do?
Founded operates a single digital media property — the Founded website (founded.com) — that publishes free editorial articles covering exceptional founders, startups, fundraising rounds, mergers and acquisitions, creator entrepreneurs, technology innovation, leadership, and management. Content is organized into Business and Entrepreneurship verticals and distributed globally without paywalls, supplemented by an opt-in email newsletter and social channels.
Is Founded a public or private company?
Founded is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Founded founded?
Founded was founded in 2025. It employs 11 to 50 people.
Where is Founded based?
Founded is headquartered in London, United Kingdom, in the Europe region.
How does Founded make money?
One revenue line is on record: advertising and sponsorship.
Who are Founded's main competitors?
Direct peers on record are TechCrunch, Sifted, The Information, Morning Brew, Puck News and Crunchbase News. Broad incumbents are Business Insider, Bloomberg and Forbes. Steven Bartlett (Diary of a CEO) is listed as an others.
Does Founded have an API?
No public API is recorded for Founded.
What industry is Founded in?
Founded's product category is Digital Business Media. Its primary akta.pro industry code is MPACAIAD, Creator Publishing & Membership Platforms (Writer-Centric). Its NAICS code is 516210 and its SIC code is 2741.