Driven Coffee

What Driven Coffee does

Driven Coffee (DBA Driven Coffee Roasters) is a small-batch craft coffee roaster founded in 2013 and headquartered in Chanhassen, Minnesota, in the greater Minneapolis metro area. The company's core product is specialty-grade roasted coffee — single-origin offerings (e.g., Ethiopia Yirgacheffe, Ethiopia Sidama, Guatemala Antigua, Colombia Excelso, Mexico Chiapas SHG, Sumatran Tiger), craft blends (e.g., Minneapolis Mud, Impact Espresso Blend, Scandinavian Blend, Italian Roast, French Roast, Northern Lights Cold Brew Blend), and flavored coffees (e.g., Chocolate Turtle, Irish Cream, Highlander Grogg, Vanilla Hazelnut, Fireside Spice). Roasting is done on Probat machines using manual control of every stage of the roast profile, with daily roast runs and shipping within 48 hours of roasting to support freshness claims. The company is led by founder/CEO Matt Vassau, with a partner/CIO handling systems integration and a headcount of approximately 15-20 people (roaster, production manager, wholesale and sales account managers, digital ops, accounting, social media).

The business operates four revenue streams: (1) direct-to-consumer e-commerce through drivencoffee.com with recurring coffee subscriptions (Roasters Choice from $12.60, Single Origin from $30, Blended from $25.20, Flavored from $24.30) and a 5% subscriber discount on every recurring delivery; (2) a wholesale B2B coffee program selling bulk roasted coffee to cafés, restaurants, hotels, grocers, churches, caterers, and corporate clients nationally, with value-added café consulting, menu/recipe creation, barista training, roast-to-order, and dedicated customer service; (3) a B2B corporate gift program with tiered specialty boxes priced $30-$110, customizable branded notes, and dedicated account representatives, signed by enterprise customers including WeWork, Scheels, Thrivent, and YieldStreet; and (4) a nonprofit fundraising program where organizations purchase product at wholesale and resell to raise funds.

Adjacent merchandising — tea and hot cocoa (Prairie Passion Tea, Sencha Peach Green Tea, Classic Black Tea, Craft Tea Bundle, Driven Premium Hot Cocoa), Pink House Alchemy craft syrups/shrubs/bitters (20+ SKUs), third-party home brew equipment (Chemex from $47.99, Moccamaster KBGV Select from $369, Moccamaster Cup-One at $259, Toddy Cold Brew at $39.50, Pearl Scale at $165, Lunar Scale at $275), and Driven-branded apparel and drinkware — extends the catalog into a one-stop home barista shop. The company donates 5% of profits on all web sales to partner nonprofit causes Second Harvest Heartland and Feed My Starving Children, which serves as both a marketing differentiator and a fundraising-program anchor.

Name

Driven Coffee

Legal name

Driven Coffee

Website

https://drivencoffee.com

Company type

Private

Founded year

2013

Operating status

Operating

Headcount range

1–10 employees

Short description

Driven Coffee Roasters is a Chanhassen, Minnesota-based small-batch craft coffee roaster founded in 2013, serving individual consumers via e-commerce and subscriptions, wholesale B2B buyers (cafés, restaurants, hotels, grocers), enterprise corporate-gift buyers, and nonprofit fundraising programs.

Ownership category

akta.pro rank

Product category

Specialty Coffee Roasting

NAICS

Coffee and Tea Manufacturing (31192), Coffee and Tea Manufacturing (311920)

SIC

Beverages (2080)

akta.pro primary industry

Coffee Roasting & Grinding (AFAFADAB)

akta.pro secondary industry

Coffee (Roasted, Ground, Whole Bean) (CRADAHAG)

Keywords

• Specialty coffee roasting
• Coffee subscription services
• Wholesale coffee supply
• Craft coffee blends
• Coffee equipment retail

Headquarters

HQ city

Chaska

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2B and B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Infrastructure, Others

Revenue model

1. Direct E-commerce Sales: Online sales of coffee beans, equipment, tea, syrups, and merchandise directly to consumers. Customers can purchase one-time or subscribe for recurring deliveries with 5% subscription savings.
2. Wholesale B2B: Bulk coffee sales to cafes, restaurants, hotels, grocers, and corporate clients. Includes café consulting and barista training services as value-add.
3. Corporate Gifts: Specialty gift boxes and custom corporate gift programs with dedicated account reps and branded customizable notes.
4. Fundraising Program: Coffee fundraising programs for organizations where they purchase products at wholesale rates to sell for fundraising.

Pricing tiers

Go-to-market motion3 records

Distribution channels5 records

Marketing channels5 records

Core offering

Driven Coffee Roasters is a small-batch craft coffee roaster based in Chanhassen, MN (greater Minneapolis) that roasts specialty grade coffee on Probat roasters and sells it through multiple channels. The company operates a direct-to-consumer e-commerce storefront with subscriptions, a B2B wholesale program supplying cafes, restaurants, hotels, grocers, churches, and caterers with café consulting and barista training, a corporate gift program with custom gift boxes, and a nonprofit fundraising program.

Product overview

Driven Coffee Roasters is a small-batch craft coffee company based in Chanhassen, MN (greater Minneapolis area) that operates primarily as a direct-to-consumer e-commerce business. The core product portfolio centers on craft roasted coffee beans organized into three collections: Single Origin (e.g., Ethiopia Yirgacheffe, Ethiopia Sidama, Guatemala Antigua, Colombia Excelso, Mexico Chiapas SHG, Sumatran Tiger), Craft Coffee Blends (e.g., Driven Breakfast Blend, Impact Espresso Blend, Scandinavian Blend, Italian Roast, French Roast, Minneapolis Mud, Northern Lights Cold Brew Blend), and Flavored Coffees (e.g., Chocolate Turtle, Irish Cream, Highlander Grogg, Vanilla Hazelnut, Fireside Spice, The Awakening). Coffee is available in sizes from 10 oz to 5 lb, whole bean or ground, with subscription options delivering 5% savings. Adjacent product lines include Tea & Cocoa (Prairie Passion Tea, Sencha Peach Green Tea, Classic Black Tea, Craft Tea Bundle with Infuser, Driven Premium Hot Cocoa) and Syrups & Shrubs sourced from Pink House Alchemy (20+ varieties including Vanilla Bean, Hazelnut, Lavender, Toasted Caramel, Ginger, and seasonal flavors). The company also sells Home Brew Equipment (Chemex, Moccamaster, Toddy, Pearl Scale, Lunar Scale) and Driven-branded Merchandise (apparel, drinkware, stickers). Subscription offerings include Roasters Choice, Single Origin, Blended Coffee, and Flavored Coffee subscriptions, all delivering fresh-roasted beans on a recurring schedule. Beyond direct-to-consumer sales, Driven Coffee operates B2B channels including a Wholesale Coffee Program (café consulting, barista training, roast-to-order supply) and a Corporate Gift Program (premium gift boxes and custom corporate gifting). A Fundraising Program allows organizations to raise funds by selling Driven Coffee products.

Differentiator

Problem solved

Functional benefit

Products and services

• Single Origin Coffees

Quantifiable outcome

• 5% of profits donated to partner causes
• +1 more outcomes

Named customers9 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

Five partnerships are on record, tiered core and minor.

• Second Harvest HeartlandcoreOthersOne of the nation's largest hunger relief organizations. Second Harvest Heartland provides an average of 75 percent of all food distributed by its food shelf partners, and in 2016 provided more than 80 million meals to nearly 1,000 food shelves, pantries and other partner programs serving 59 counties in Minnesota and western Wisconsin. Driven Coffee donates 5% of profits on all web sales.
• Feed My Starving ChildrencoreOthersNon-profit Christian organization committed to feeding God's children hungry in body and spirit. Children and adults hand-pack meals specifically formulated for malnourished children, and FMSC ships meals to nearly 70 countries. Every day FMSC produces enough food for 420,000 children. Each meal costs less than a quarter to make and 92% of total donations support the food program. Driven Coffee donates 5% of profits on all web sales.
• Pink House AlchemycoreStrategic or Co-development PartnerUnique syrup, shrub, and bitters creator. Their products are featured in Driven Coffee's Syrups & Shrubs category (20+ products) including vanilla bean syrup, pomegranate cardamom syrup, ginger simple syrup, and various other flavors.
• Minnesota Home BuildersminorOthersLocal business collaboration supporting companies that share the same passion for quality and community. Driven Coffee is proud to collaborate with Minnesota Home Builders.
• Due North Coffee Co.coreChannel Partner/ Reseller/ DistributorFirst of its kind drive-thru coffee trailer built to resemble a Minnesota Ice House. Due North Coffee is a wholesale customer receiving coffee supply, consultation on equipment and layout, and barista training.

Scale indicators3 records

Recent moves5 records

Expansion highlights5 records

Regional players

• Colectivo Coffee Roasters: Midwest specialty roaster with cafe retail, DTC e-commerce, and wholesale distribution primarily in the Upper Midwest. Mirrors Driven's craft roasting + wholesale + DTC trifecta within a comparable regional footprint.
• Dunn Bros Coffee: Minnesota-founded specialty coffee franchise roasting beans locally and supplying its own cafe network. Overlaps with Driven on Midwest craft roasting positioning and local wholesale/cafe account acquisition, though Dunn Bros is primarily cafe-retail-led.
• Spyhouse Coffee Roasters: Minneapolis-based specialty roaster with cafe retail and wholesale distribution across the Upper Midwest. Direct regional overlap with Driven Coffee in the Minneapolis/Chanhassen market, particularly in wholesale cafe and restaurant accounts.

Direct peers

• Counter Culture Coffee: Specialty coffee roaster with direct-to-consumer e-commerce, subscriptions, and a strong wholesale program serving cafes and training partners nationwide. Operates the same small-batch craft roasting model targeting third-wave coffee consumers with sustainability positioning.
• Onyx Coffee Lab: Award-winning specialty roaster with subscription DTC, competition-grade sourcing, and an active wholesale program to cafes and hospitality accounts. Comparable to Driven on small-batch craft roasting, single-origin focus, and direct relationships with roastery-curated buyers.
• Intelligentsia Coffee: Premier third-wave specialty coffee roaster offering single-origin and blended coffees through DTC, subscriptions, and wholesale to cafes and restaurants. Closely comparable to Driven on craft roasting positioning, single-origin sourcing, and barista-training-led wholesale support.
• Verve Coffee Roasters: Specialty coffee roaster with farm-to-cup single-origin offerings, subscription DTC sales, and a national wholesale program supplying cafes and retailers. Closely mirrors Driven's playbook across DTC, subscriptions, and wholesale-cafe supply.

Broad incumbents

• Blue Bottle Coffee: Major specialty coffee brand (Nestlé-owned) with national DTC, subscriptions, cafe retail, and wholesale accounts. Overlaps with Driven on single-origin focus, DTC subscription mechanics, and cafe/hospitality wholesale supply, but at significantly greater scale and marketing budget.
• Caribou Coffee: Large Minnesota-headquartered coffee chain and roaster with national retail cafes, grocery CPG, and foodservice distribution. Competes with Driven primarily in the Midwest wholesale and grocery channels but at much greater scale and brand recognition.
• Stumptown Coffee Roasters: Pioneer third-wave roaster (now owned by Peet's) with national DTC, subscriptions, wholesale cafe supply, and branded cafe locations. Sets the competitive ceiling on craft specialty roasting and operates the same subscription + wholesale + cafe model Driven does, at substantially greater scale.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights1 record

Customer concentration

• Facebookfacebook.com/DrivenCoffee
• Instagraminstagram.com/drivencoffee
• TikToktiktok.com/@drivencoffeemn
• Xx.com/drivencoffee
• LinkedInlinkedin.com/company/driven-coffee

Revenue estimate

Valuation estimate

Number of profiles

Profiles7 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Driven Coffee