Win-Tron Electronics
Win-Tron Electronics is a B2B wholesale distributor of marine electronics, supplying over 8,351 products from 100+ brands to authorized marine retailers and dealers across the United States since 1974.
- Company typePrivate
- Founded1974
- HeadquartersManasquan, United States
- Headcount11–50
- GTM typeB2B
- OfferingHardware or Manufacturing
What Win-Tron Electronics does
Win-Tron Electronics is a private B2B wholesale distributor of marine electronics and accessories, founded in 1974 and operating from the Manasquan, New Jersey area. The company curates a catalog of more than 8,351 SKUs sourced from over 100 manufacturers, including major marine electronics brands such as Garmin, Lowrance, Humminbird, Raymarine, Furuno, FLIR, Icom, Simrad, and Minn Kota. Product categories span chartplotters, fishfinders, sonar, radar, autopilots, trolling motors, marine audio/video, communications, navigation, lighting, electrical components, and safety equipment. The underlying technology stack is commercial rather than proprietary — the storefront runs on the UnlockCommerce e-commerce platform — and the business model is fundamentally a multi-brand wholesale distribution operation rather than a technology product company.
Win-Tron generates revenue by selling wholesale to authorized marine retailers and dealers under a formal reseller program that includes retail rebates, dealer install rebates, and education/training benefits. Pricing is not publicly disclosed and requires dealer login; quantity discounts are available for bulk orders. The company also offers drop shipping services, allowing retailers to fulfill orders without holding inventory, and has integrated its catalog into Celerant Technology's POS and eCommerce platform to reach retailers through embedded workflows. Customer segments are concentrated entirely in the marine retail vertical, with two primary buyer profiles: marine retailers seeking catalog access and drop-ship fulfillment, and marine electronics dealers seeking wholesale pricing and authorized reseller programs. Marketing channels are conventional for the vertical — a dealer-facing website, weekly email blasts, and an annual print catalog (2026 edition available).
Win-Tron Electronics firmographics
Firmographics- Name
- Win-Tron Electronics
- Legal name
- UnlockCommerce
- Website
- https://wintronelectronics.com
- Company type
- Private
- Founded year
- 1974
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Win-Tron Electronics is a B2B wholesale distributor of marine electronics, supplying over 8,351 products from 100+ brands to authorized marine retailers and dealers across the United States since 1974.
- Ownership category
- akta.pro rank
Win-Tron Electronics industry classification
Industry- Product category
- Marine Electronics Wholesale Distribution
- NAICS
- Sporting and Recreational Goods and Supplies Merchant Wholesalers (423910), Service Establishment Equipment and Supplies Merchant Wholesalers (42385)
- SIC
- Wholesale-Electronic Parts & Equipment, Nec (5065), Wholesale-Electrical Apparatus & Equipment, Wiring Supplies (5063)
- akta.pro primary industry
- Fishing Electronics & Marine Tech Retail (Fishfinders, GPS, Sonar) (CRAMALAH)
- akta.pro secondary industries
- Marine Safety & Navigation Electronics Retail (PFDs, EPIRBs, GPS, VHF) (CRAMAIAH), Marine Parts, Accessories & Maintenance Supplies Retail (CRAMAIAB)
Keywords
Where Win-Tron Electronics is headquartered
LocationHeadquarters
- HQ city
- Manasquan
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Win-Tron Electronics business model
Business model- GTM type
- B2B
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure
Revenue model
- Wholesale Marine Electronics Distribution: Win-Tron Electronics generates revenue through B2B wholesale distribution of marine electronics and supplies to authorized marine retailers and dealers. Products include trolling motors, fishfinders, navigation systems, communication equipment, and marine electrical components from over 100+ brands.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | B2B wholesale pricing for authorized marine retailers |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels3 records
Win-Tron Electronics product offering
Product offeringCore offering
Win-Tron Electronics is a B2B wholesale distributor of marine electronics and accessories, supplying an authorized dealer/reseller network with more than 8,351 SKUs from over 100 manufacturers including Garmin, Lowrance, Humminbird, Raymarine, Furuno, FLIR, Icom, and Minn Kota. The catalog spans chartplotters, fishfinders, radar, autopilots, trolling motors, marine audio/video, lighting, communications, safety gear, and general boat electrical components, with drop shipping and POS/eCommerce integration services for retail partners.
Product overview
Win-Tron Electronics operates as a marine electronics wholesale distributor offering a comprehensive catalog of over 8,000 marine electronics products from major manufacturers including Garmin, Lowrance, Humminbird, Raymarine, Simrad, FLIR, Icom, and many others. The product portfolio spans chartplotters, fishfinders, sonar systems, radar, autopilots, trolling motors, marine audio, lighting, communications equipment, and marine safety gear. Win-Tron offers drop shipping capabilities and integrates with Celerant's retail technology platform for marine merchandise retail solutions.
Differentiator
Problem solved
Functional benefit
Products and services
- Marine Electronics Wholesale Catalog Comprehensive wholesale catalog of more than 8,351 marine electronics SKUs covering chartplotters, fishfinders, radar, autopilots, trolling motors, marine audio/video, lighting, communications, safety, and electrical components, sourced from 100+ manufacturers and supplied to authorized marine retailers and dealers.
- Drop Shipping Services Drop shipping fulfillment service enabling marine retailers to ship products directly to end customers without holding physical inventory, with access to Wintron's full merchandise database and automated reorder point configuration.
- Celerant POS/eCommerce Integration
Companies that use Win-Tron Electronics
Customer profileSegments2 records
Ideal customer profiles1 record
Win-Tron Electronics technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Win-Tron Electronics partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Celerant TechnologycoreStrategic partnership to integrate Wintron Electronics' marine electronics catalog into Celerant's POS and eCommerce systems for marine retailers. The integration enables marine retailers to access Wintron's complete merchandise database, set automated reorder points, and fulfill orders through drop shipping without holding inventory. The partnership extends Wintron's reach through Celerant's retail technology platform while providing Celerant's marine sector customers access to premium wholesale pricing and specialized support services.
Scale indicators2 records
Recent moves4 records
Expansion highlights4 records
Win-Tron Electronics competitors and assessment
Company assessmentDirect peers
- Fisheries Supply Company: Fisheries Supply is a long-established Pacific Northwest marine distributor serving commercial and recreational marine customers with electronics, safety, and supplies. Its product breadth and dealer/wholesale model make it a relevant comparable to Win-Tron.
- Hodges Marine: Hodges Marine is a marine electronics specialist distributor offering fishfinders, chartplotters, radar, and marine VHF equipment. Its narrow focus on electronics is highly comparable to Win-Tron's category mix.
- Jamestown Distributors: Jamestown Distributors is a wholesale and retail supplier of marine hardware, fasteners, and accessories. While broader than pure electronics, it serves a similar B2B marine dealer customer base with overlapping electrical and accessory categories.
- Wholesale Marine: Wholesale Marine is a B2B wholesale supplier of marine and RV products, accessories, and electronics to retailers and dealers. Its dealer-focused wholesale model and marine product range overlap directly with Win-Tron.
- Defender Industries: Defender is one of the largest US-based marine supply and electronics distributors, serving both retail consumers and B2B dealer accounts with a catalog comparable in breadth to Win-Tron's. It is the most directly comparable wholesale/retail hybrid distributor in the marine category.
- Gemeco Marine Accessories: Gemeco (formerly CWR Wholesale) is a specialized wholesale distributor of marine electronics, parts, and accessories serving dealers and service technicians. Its product focus on marine electronics directly parallels Win-Tron's core offering and customer base.
Broad incumbents
- Overton's: Overton's is a major US retailer of boating and marine accessories including marine electronics, trolling motors, and safety gear. While retail-focused, it competes for the same end-customer demand and overlapping marine electronics SKUs.
- West Marine: West Marine is the dominant US marine retailer (now part of Newell Brands) with an extensive product catalog including marine electronics, parts, and accessories. While primarily retail, it overlaps with Win-Tron on marine electronics assortment and dealer supply, making it a broad incumbent comparable.
Others
- Celerant Technology: Celerant is a retail technology provider and Win-Tron's strategic partner for POS/eCommerce integration. It is included as a comparable because it is embedded in Win-Tron's distribution model and serves the same marine retailer customer base via technology rather than physical distribution.
Regional players
- Boaters World / Boat Outfitters: Boaters World is an online marine and boating accessories retailer carrying a wide assortment of electronics, hardware, and accessories. It is comparable as a regional/online peer competing for similar dealer and consumer demand.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
Win-Tron Electronics social profiles
Digital presenceWin-Tron Electronics financial estimates
Financial estimateRevenue estimate
Valuation estimate
Win-Tron Electronics leadership team
Management profileNumber of profiles
Profiles1 record
Win-Tron Electronics funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Win-Tron Electronics M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Win-Tron Electronics
What does Win-Tron Electronics do?
Win-Tron Electronics is a B2B wholesale distributor of marine electronics and accessories, supplying an authorized dealer/reseller network with more than 8,351 SKUs from over 100 manufacturers including Garmin, Lowrance, Humminbird, Raymarine, Furuno, FLIR, Icom, and Minn Kota. The catalog spans chartplotters, fishfinders, radar, autopilots, trolling motors, marine audio/video, lighting, communications, safety gear, and general boat electrical components, with drop shipping and POS/eCommerce integration services for retail partners.
Is Win-Tron Electronics a public or private company?
Win-Tron Electronics is a private company. It is classified as unknown and is currently operating.
When was Win-Tron Electronics founded?
Win-Tron Electronics was founded in 1974. It employs 11 to 50 people.
Where is Win-Tron Electronics based?
Win-Tron Electronics is headquartered in Manasquan, United States, in the North America region.
How does Win-Tron Electronics make money?
One revenue line is on record: wholesale Marine Electronics Distribution.
Who are Win-Tron Electronics's main competitors?
Direct peers on record are Fisheries Supply Company, Hodges Marine, Jamestown Distributors, Wholesale Marine, Defender Industries and Gemeco Marine Accessories. Broad incumbents are Overton's and West Marine. Celerant Technology is listed as an others. Boaters World / Boat Outfitters is listed as a regional player.
Does Win-Tron Electronics have an API?
No public API is recorded for Win-Tron Electronics.
What industry is Win-Tron Electronics in?
Win-Tron Electronics's product category is Marine Electronics Wholesale Distribution. Its primary akta.pro industry code is CRAMALAH, Fishing Electronics & Marine Tech Retail (Fishfinders, GPS, Sonar), with a secondary code of CRAMAIAH, Marine Safety & Navigation Electronics Retail (PFDs, EPIRBs, GPS, VHF). Its NAICS code is 423910 and its SIC code is 5065.